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    That’s right, a wimp: a poor performing weakling among a group of muscle-builders. Did you slap it together in an attempt to get the Yellow Page rep off your back or was it something that they suggested? How do you know if it is competitive or not? You need to understand these things way before you place the ad.

    You have a lot at stake. There’s all that money you are spending annually. Then there is the need to bring in new customers. You are also reminding all your referrals and existing customers that you’re still around. And don’t forget the type

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    n attempt to get the Yellow Page rep off your back or was it something that they suggested? How do you know if it is competitive or not? You need to understand these things way before you place the ad.

    You have a lot at stake. There’s all that money you are spending annually. Then there is the need to bring in new customers. You are also reminding all your referrals and existing customers that you’re still around. And don’t forget the typ

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    t is competitive or not? You need to understand these things way before you place the ad.

    You have a lot at stake. There’s all that money you are spending annually. Then there is the need to bring in new customers. You are also reminding all your referrals and existing customers that you’re still around. And don’t forget the typ

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    are also reminding all your referrals and existing customers that you’re still around. And don’t forget the type of image you are generating. Whew. That ad has a lot of hard work to accomplish, so it must be a power-ad, and certainly no wimp.

    So, how do you avoid placing a “wimpy” ad anyway? First, you do your homework. You begin by researching the industry and your competition. Next, you uncover your market by looking at your most profitable type customer. Then you decide which size and colors will make the ad generate the most returns. See, it’s

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