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  • Add You - Ezine Advertising - How to Do It Right

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    e is that the readers are used to reading sales ads, directing them to sales letters. Imagine if they come across your ad that does not sell them, ask for money, or anything of the like. It will be like a breath of fresh air. So take advantage of it. Offer them a free gift. They will accept your free gift, an
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    As a CEO I struggled long and hard over any decision to use a consultant. There are many issues that need to be managed by the client to keep a consultant from going overboard on time and costs. Too many need too long to get
    Ezine advertising can be an incredibly targeted source of traffic online. It is nice because the subs you get are already proven to open emails, and if they are targeted, they will be interested in your emails.

    So how do you do it?

    Simply go to the ezines, inquire about advertising rates, and select a few smaller ezines and purchase a few small ads. Do not run solo ads until you have tested your ad script first. If they won’t opt in to your list from a quarter page ad, they will not from a full page ad either. Now you will get more subscribers with a full page ad, but if the smaller ad doesn’t pay for itself, the larger one generally won’t either. But you should always start small and let the ezine pay for itself.

    Since you are building a list and not trying to sell something right off the bat to the ezine subscribers, you can generally get a pretty decent response rate by offering a free report to new subscribers. One thing with ezine advertising is that because they are not free, the people advertising are often trying to recoup their entire investment with the responses from the ad. Which is fine. But you aren’t looking to recoup now, you are looking to bank big in the future.

    But the good thing for you and me is that the readers are used to reading sales ads, directing them to sales letters. Imagine if they come across your ad that does not sell them, ask for money, or anything of the like. It will be like a breath of fresh air. So take advantage of it. Offer them a free gift. They will accept your free gift, and

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    few smaller ezines and purchase a few small ads. Do not run solo ads until you have tested your ad script first. If they won’t opt in to your list from a quarter page ad, they will not from a full page ad either. Now you will get more subscribers with a full page ad, but if the smaller ad doesn’t pay for itself, the larger one generally won’t either. But you should always start small and let the ezine pay for itself.

    Since you are building a list and not trying to sell something right off the bat to the ezine subscribers, you can generally get a pretty decent response rate by offering a free report to new subscribers. One thing with ezine advertising is that because they are not free, the people advertising are often trying to recoup their entire investment with the responses from the ad. Which is fine. But you aren’t looking to recoup now, you are looking to bank big in the future.

    But the good thing for you and me is that the readers are used to reading sales ads, directing them to sales letters. Imagine if they come across your ad that does not sell them, ask for money, or anything of the like. It will be like a breath of fresh air. So take advantage of it. Offer them a free gift. They will accept your free gift, an

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    , the larger one generally won’t either. But you should always start small and let the ezine pay for itself.

    Since you are building a list and not trying to sell something right off the bat to the ezine subscribers, you can generally get a pretty decent response rate by offering a free report to new subscribers. One thing with ezine advertising is that because they are not free, the people advertising are often trying to recoup their entire investment with the responses from the ad. Which is fine. But you aren’t looking to recoup now, you are looking to bank big in the future.

    But the good thing for you and me is that the readers are used to reading sales ads, directing them to sales letters. Imagine if they come across your ad that does not sell them, ask for money, or anything of the like. It will be like a breath of fresh air. So take advantage of it. Offer them a free gift. They will accept your free gift, an

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    ers. One thing with ezine advertising is that because they are not free, the people advertising are often trying to recoup their entire investment with the responses from the ad. Which is fine. But you aren’t looking to recoup now, you are looking to bank big in the future.

    But the good thing for you and me is that the readers are used to reading sales ads, directing them to sales letters. Imagine if they come across your ad that does not sell them, ask for money, or anything of the like. It will be like a breath of fresh air. So take advantage of it. Offer them a free gift. They will accept your free gift, an

    Encourage Subscriber Retention
    We all know how important it is to gain subscribers and build your database, however, it is equally as important to retain your database. There is no use in gaining subscribers, only to lose them shortly thereafter. To increase
    e is that the readers are used to reading sales ads, directing them to sales letters. Imagine if they come across your ad that does not sell them, ask for money, or anything of the like. It will be like a breath of fresh air. So take advantage of it. Offer them a free gift. They will accept your free gift, and you will have a new subscriber. Now that you have a new subscriber, treat them well- impress them with your generosity and your knowledge. Literally.

    Ezine advertising can be wonderful for your list – but go slow and be careful.

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