social networks as a fad reserved for teenagers. It's true that there is a fair share of riff-raff in social networks. But webmasters ignore social networks at their own peril. Last year, Nielsen/NetRatings announced that the top 10 social networking sites garnered 45 percent of active internet users. That is a staggering figure that illustrates the power of social networks. If you're not familiar with social networks, you have probably heard of MySpace. MySpace is a good example of a social network. Sites like MySpace provide easy ways for users to network around interests, ages, locations, etc. The great thing for owners of sites like MySpace is that the users produce tons and tons of content for them. As an owner of a website, you need to understand what these networks can do for you.

Most webmasters don't want to mess around with social networks. Most webmasters tend to view social networks as a fad reserved for teenagers. It's true that there is a fair share of riff-raff in social networks. But webmasters ignore social networks at their own peril. L

of social networks. If you're not familiar with social networks, you have probably heard of MySpace. MySpace is a good example of a social network. Sites like MySpace provide easy ways for users to network around interests, ages, locations, etc. The great thing for owners of sites like MySpace is that the users produce tons and tons of content for them. As an owner of a website, you need to understand what these networks can do for you.

Most webmasters don't want to mess around with social networks. Most webmasters tend to view social networks as a fad reserved for teenagers. It's true that there is a fair share of riff-raff in social networks. But webmasters ignore social networks at their own peril.

y ways for users to network around interests, ages, locations, etc. The great thing for owners of sites like MySpace is that the users produce tons and tons of content for them. As an owner of a website, you need to understand what these networks can do for you.

Most webmasters don't want to mess around with social networks. Most webmasters tend to view social networks as a fad reserved for teenagers. It's true that there is a fair share of riff-raff in social networks. But webmasters ignore social networks at their own peril.

an owner of a website, you need to understand what these networks can do for you.

Most webmasters don't want to mess around with social networks. Most webmasters tend to view social networks as a fad reserved for teenagers. It's true that there is a fair share of riff-raff in social networks. But webmasters ignore social networks at their own peril.

social networks as a fad reserved for teenagers. It's true that there is a fair share of riff-raff in social networks. But webmasters ignore social networks at their own peril. Last year, at the Web 2.0 Summit Fox Interactive President Ross Levinsohn noted that MySpace was adding daily users equivalent to the population of Buffalo. Major networks have taken notice of social networks, and for good reason. Droves of people are flocking to social networks. There is now major traffic and major money in social networks. Social networks are not a fad. You do your site a major disservice if you do not consider putting your stake in the social network territory.

Social networks can be extremely profitable for a retail site. Retailers who have made forays into the ecommerce space know that marketing can be expensive. This is true of offline and online space. When marketing your product o