llers, jokes, product reports.

Editing select words is harder than adding new pages. It normally takes me longer to edit than writing completely new web content for my clients. Usually what happens is you change words like “profit” to “money” or “guarantee” to “promise” and realize after reading the entire text that it doesn’t flow. You continue to make various

There are over 73 million active domains online. But there are more than 152 million inactive domains. What can you do to avoid having your e-commerce site become one of the millions of inactive sites? You have to use words to convince visitors to come back to your site. Visitors have to identify your text as information, humorous, shocking, etc, in order to stamp an image in their heads about your website.

Create an image with words. That’s easier said than done. It’s going to take something that you might not have a lot of. Take some time to read over your entire site. Read critically as if you have never seen these words before. Then, jot down some notes or a paragraph or two about the image you perceived from your words.

Go back to your business plan and read it over. Read over your mission statement. Is the image you created with the words on your site consistent with the image you created with the image you set forth in your business plan? Maybe not, but that’s quite alright. Your business may have encountered some bumps along the way that have helped you mature as a business owner. Now, you probably have a more precise and clear picture of your business objectives and the image you want to portray.

Solidify your re-established brand or image with more precise words in your web content. Some pages may have to be completely re-written, and others may need select edits. In some cases, you may elect to add content: articles, fillers, jokes, product reports.

Editing select words is harder than adding new pages. It normally takes me longer to edit than writing completely new web content for my clients. Usually what happens is you change words like “profit” to “money” or “guarantee” to “promise” and realize after reading the entire text that it doesn’t flow. You continue to make various

n image in their heads about your website.

Create an image with words. That’s easier said than done. It’s going to take something that you might not have a lot of. Take some time to read over your entire site. Read critically as if you have never seen these words before. Then, jot down some notes or a paragraph or two about the image you perceived from your words.

Go back to your business plan and read it over. Read over your mission statement. Is the image you created with the words on your site consistent with the image you created with the image you set forth in your business plan? Maybe not, but that’s quite alright. Your business may have encountered some bumps along the way that have helped you mature as a business owner. Now, you probably have a more precise and clear picture of your business objectives and the image you want to portray.

Solidify your re-established brand or image with more precise words in your web content. Some pages may have to be completely re-written, and others may need select edits. In some cases, you may elect to add content: articles, fillers, jokes, product reports.

Editing select words is harder than adding new pages. It normally takes me longer to edit than writing completely new web content for my clients. Usually what happens is you change words like “profit” to “money” or “guarantee” to “promise” and realize after reading the entire text that it doesn’t flow. You continue to make various

ords.

Go back to your business plan and read it over. Read over your mission statement. Is the image you created with the words on your site consistent with the image you created with the image you set forth in your business plan? Maybe not, but that’s quite alright. Your business may have encountered some bumps along the way that have helped you mature as a business owner. Now, you probably have a more precise and clear picture of your business objectives and the image you want to portray.

Solidify your re-established brand or image with more precise words in your web content. Some pages may have to be completely re-written, and others may need select edits. In some cases, you may elect to add content: articles, fillers, jokes, product reports.

Editing select words is harder than adding new pages. It normally takes me longer to edit than writing completely new web content for my clients. Usually what happens is you change words like “profit” to “money” or “guarantee” to “promise” and realize after reading the entire text that it doesn’t flow. You continue to make various

usiness owner. Now, you probably have a more precise and clear picture of your business objectives and the image you want to portray.

Solidify your re-established brand or image with more precise words in your web content. Some pages may have to be completely re-written, and others may need select edits. In some cases, you may elect to add content: articles, fillers, jokes, product reports.

Editing select words is harder than adding new pages. It normally takes me longer to edit than writing completely new web content for my clients. Usually what happens is you change words like “profit” to “money” or “guarantee” to “promise” and realize after reading the entire text that it doesn’t flow. You continue to make various

llers, jokes, product reports.

Editing select words is harder than adding new pages. It normally takes me longer to edit than writing completely new web content for my clients. Usually what happens is you change words like “profit” to “money” or “guarantee” to “promise” and realize after reading the entire text that it doesn’t flow. You continue to make various changes over and over again until you tweak it to fit your image.

Write the whole page out by hand instead of deleting and replacing certain words. Handwriting helps you perform a more thorough cleansing of the text. You add the right words in the write places. My advice is to plan a complete re-write of every page that doesn’t work. It can make the difference between 2% sales conversion and 4% sales conversion.

Adding content like articles, reports and press releases adds another dimension to your website. It gives information. Information sells on the internet almost as well as sex. That’s what people go online for. Information. Inform them. Update the information as frequently as possible to give them ample reason to come back. Make sure the information is consistent with your online image.