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  • Add You - Yellow Pages Advertising: Are You Wasting Ad Dollars?

    Assessing Value
    A client of ours recently asked us to help his company increase sales revenue. "Our sales are okay, but not what we need them to be," he said. "I just have to believe we could be closing more business. Once we get in the door, the sales process goes very well. It's getting in that's the problem."What else is new?Many companies have the goal of sustaining existence by selling what they make. Great companies foc
    ad normally generates ad response improvements of 30-70%. A few of our clients have even heard their phones ring 500 - 800% more often!

    Of course there are various factors that will effect your response rate but the most important point to remember is this: If you’re going to hand over all that cash every month to your publisher, run the most powerful, phone-call-generating Yellow Pages ad possible. Otherwise, tear your business out of the Yellow Pages and invest your money wisely, elsewhere.

    Are you ready to transform your lifeless Yellow Page ad into a monster? Take

    Discover & Exploit The Cracks As An International Trade Broker While Importing & Exporting Goods
    If you’re involved as a broker within the International Trade of the importing and exporting business then your ears should be perked up by now like a fox.In this article you’ll be guided in the direction of avoiding pitfalls inside the bat caves of International Trade.My intentions are to tuck you under my wing and fly you over the land mines which patiently await you. Don’t get me wrong, it’s one of, if not,
    I could probably say this more tactfully, but here’s the truth:
    • If you’re spending thousands of dollars for space to be seen and heard, and then run a Yellow Page ad that fails to grab your prospect’s eye and say something compelling, well you’re wasting your darn money!

    Sounds obvious put into black and white, doesn’t it? But take a look in your Yellow Page directory and see for yourself. Do any ads grab you by the collar and pull you in? Is there one Yellow Page ad that speaks directly to YOUR felt needs, wishes and emotional state of mind? Or are your eyes skimming over a sea of clip-art images, trite clich?s, and the same dull promises?

    So lose that “break-even mentality” and expect your next Yellow Page advertisement to use that expensive ad space wisely – by muscling out every other ad on the page, captivating the prospects attention, and compelling those same prospects to call you. Yes, a Yellow Page ad can (and should) do that, but you have to insist on an ad specifically designed for your business and precisely targeted towards your ideal customer.

    “But my Yellow Page Rep told me this ad was designed specifically for my business?” Well, frankly, I doubt it. It may have been put together for your account. But tell me this, if you replaced your business name and phone number, could your current Yellow Page ad be used by half the other companies in your category? How much did the ad designer or sales rep ask you about your business and target customers before designing the ad? Did they spend more than twenty minutes creating your Yellow Pages advertisement?

    For roughly the cost of running your ad for a single month, an experienced Yellow Pages ad design consultant will take the time to learn about your business and your most important customers – specifically to tap into the emotional state and mindset of your prospects – before setting down to design your ad. And this kind of emotional insight, combined with real design expertise, can catapult your Yellow Page ad response to herculean levels.

    How do I know this? I’ve learned it through 30 years of advertising design experience, 15 of which have been spent designing effective Yellow Page ads exclusively. From my extensive experience, a highly targeted, professionally designed ad normally generates ad response improvements of 30-70%. A few of our clients have even heard their phones ring 500 - 800% more often!

    Of course there are various factors that will effect your response rate but the most important point to remember is this: If you’re going to hand over all that cash every month to your publisher, run the most powerful, phone-call-generating Yellow Pages ad possible. Otherwise, tear your business out of the Yellow Pages and invest your money wisely, elsewhere.

    Are you ready to transform your lifeless Yellow Page ad into a monster? Take

    Guide to Purchasing and Leasing Copiers
    1. What is my budget?Copier speed is measured in copies per minute (CPM, also known as pages per minute or PPM). Copiers can produce from four to over 100 copies per minute. The slowest machines begin at around ?700 and the fastest, digitally connected, multifunctional machines can cost over ?100,000. Copiers that cost more than a couple thousand pounds are most often rented or leased, but they can also be b
    are your eyes skimming over a sea of clip-art images, trite clich?s, and the same dull promises?

    So lose that “break-even mentality” and expect your next Yellow Page advertisement to use that expensive ad space wisely – by muscling out every other ad on the page, captivating the prospects attention, and compelling those same prospects to call you. Yes, a Yellow Page ad can (and should) do that, but you have to insist on an ad specifically designed for your business and precisely targeted towards your ideal customer.

    “But my Yellow Page Rep told me this ad was designed specifically for my business?” Well, frankly, I doubt it. It may have been put together for your account. But tell me this, if you replaced your business name and phone number, could your current Yellow Page ad be used by half the other companies in your category? How much did the ad designer or sales rep ask you about your business and target customers before designing the ad? Did they spend more than twenty minutes creating your Yellow Pages advertisement?

    For roughly the cost of running your ad for a single month, an experienced Yellow Pages ad design consultant will take the time to learn about your business and your most important customers – specifically to tap into the emotional state and mindset of your prospects – before setting down to design your ad. And this kind of emotional insight, combined with real design expertise, can catapult your Yellow Page ad response to herculean levels.

    How do I know this? I’ve learned it through 30 years of advertising design experience, 15 of which have been spent designing effective Yellow Page ads exclusively. From my extensive experience, a highly targeted, professionally designed ad normally generates ad response improvements of 30-70%. A few of our clients have even heard their phones ring 500 - 800% more often!

    Of course there are various factors that will effect your response rate but the most important point to remember is this: If you’re going to hand over all that cash every month to your publisher, run the most powerful, phone-call-generating Yellow Pages ad possible. Otherwise, tear your business out of the Yellow Pages and invest your money wisely, elsewhere.

    Are you ready to transform your lifeless Yellow Page ad into a monster? Take

    Seven Things You Need To Think Of in Business Backups
    When you think of doing backups, the most common thoughts go to your computer and maybe your emails but as business owners we have much more than that to consider. Here are some things that likely haven't occurred to you that you need to be backing up.Backup your mailing list - What would you do if you lost all the leads and prospects you have worked so hard and paid good money to backup? Many marketers agree, a mai
    specifically for my business?” Well, frankly, I doubt it. It may have been put together for your account. But tell me this, if you replaced your business name and phone number, could your current Yellow Page ad be used by half the other companies in your category? How much did the ad designer or sales rep ask you about your business and target customers before designing the ad? Did they spend more than twenty minutes creating your Yellow Pages advertisement?

    For roughly the cost of running your ad for a single month, an experienced Yellow Pages ad design consultant will take the time to learn about your business and your most important customers – specifically to tap into the emotional state and mindset of your prospects – before setting down to design your ad. And this kind of emotional insight, combined with real design expertise, can catapult your Yellow Page ad response to herculean levels.

    How do I know this? I’ve learned it through 30 years of advertising design experience, 15 of which have been spent designing effective Yellow Page ads exclusively. From my extensive experience, a highly targeted, professionally designed ad normally generates ad response improvements of 30-70%. A few of our clients have even heard their phones ring 500 - 800% more often!

    Of course there are various factors that will effect your response rate but the most important point to remember is this: If you’re going to hand over all that cash every month to your publisher, run the most powerful, phone-call-generating Yellow Pages ad possible. Otherwise, tear your business out of the Yellow Pages and invest your money wisely, elsewhere.

    Are you ready to transform your lifeless Yellow Page ad into a monster? Take

    What Is DFSS And How Does It Compare To DMAIC?
    For those organizations that are constantly engaged in innovating their products or services, DFSS, an acronym for Design for Six Sigma, is not new. But the general statement by many that they are implementing Six Sigma shows that they are a little bit confused - in most cases one will be using DMAIC, which is applicable in cases where there are products and services that already exist.DFSS is more focused on innovat
    nt will take the time to learn about your business and your most important customers – specifically to tap into the emotional state and mindset of your prospects – before setting down to design your ad. And this kind of emotional insight, combined with real design expertise, can catapult your Yellow Page ad response to herculean levels.

    How do I know this? I’ve learned it through 30 years of advertising design experience, 15 of which have been spent designing effective Yellow Page ads exclusively. From my extensive experience, a highly targeted, professionally designed ad normally generates ad response improvements of 30-70%. A few of our clients have even heard their phones ring 500 - 800% more often!

    Of course there are various factors that will effect your response rate but the most important point to remember is this: If you’re going to hand over all that cash every month to your publisher, run the most powerful, phone-call-generating Yellow Pages ad possible. Otherwise, tear your business out of the Yellow Pages and invest your money wisely, elsewhere.

    Are you ready to transform your lifeless Yellow Page ad into a monster? Take

    Masterful Business People
    Mediocrity is all about doing business in a commonplace, unexceptional or unremarkable way. But, to be successful in today’s competitive business environment, business owners must be much more. Masterful business owners know that they must continually look for ways to innovate and expand their offerings, while delivering exceptional service to their current and potential clients. Not only must they be exceptional at what
    ad normally generates ad response improvements of 30-70%. A few of our clients have even heard their phones ring 500 - 800% more often!

    Of course there are various factors that will effect your response rate but the most important point to remember is this: If you’re going to hand over all that cash every month to your publisher, run the most powerful, phone-call-generating Yellow Pages ad possible. Otherwise, tear your business out of the Yellow Pages and invest your money wisely, elsewhere.

    Are you ready to transform your lifeless Yellow Page ad into a monster? Take a look at a couple of my before and after examples and my 100% confidence guarantee. Then call me at 800-726-7006 and let’s unleash an ad that will dominate your category - increasing your calls, customers, and ROI by multiples instead of percentages.

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