eaknesses as well. Stay with what you do best and allow the people you pay to do their jobs.

So, when the Yellow Page rep comes to see you, do you pretend to be an advertising expert as well? Do you understand the e

The problem with most successful business owners is that they tend to be control freaks. That can be both good and bad. Micromanagement has it’s place in the corporate structure but can also be a two-edged sword. When the owner must be involved in every single decision and forgets that he or she hired people to oversee the very things they are criticizing, then the system fails. But, if you are reading this and fall into that category, take a deep breath and relax. I’ve been in your shoes and realize I can’t be omniscient and know all things.

I admit I try. But I have to leave the implementing of my website to the professionals that do that for a living. The same is true about my accounting, insurance, and other areas I would love to do myself. Luckily, I have marketing degree and can handle that aspect quite nicely. I suggest that you consider your own strengths and weaknesses as well. Stay with what you do best and allow the people you pay to do their jobs.

So, when the Yellow Page rep comes to see you, do you pretend to be an advertising expert as well? Do you understand the el

owner must be involved in every single decision and forgets that he or she hired people to oversee the very things they are criticizing, then the system fails. But, if you are reading this and fall into that category, take a deep breath and relax. I’ve been in your shoes and realize I can’t be omniscient and know all things.

I admit I try. But I have to leave the implementing of my website to the professionals that do that for a living. The same is true about my accounting, insurance, and other areas I would love to do myself. Luckily, I have marketing degree and can handle that aspect quite nicely. I suggest that you consider your own strengths and weaknesses as well. Stay with what you do best and allow the people you pay to do their jobs.

So, when the Yellow Page rep comes to see you, do you pretend to be an advertising expert as well? Do you understand the e

e a deep breath and relax. I’ve been in your shoes and realize I can’t be omniscient and know all things.

I admit I try. But I have to leave the implementing of my website to the professionals that do that for a living. The same is true about my accounting, insurance, and other areas I would love to do myself. Luckily, I have marketing degree and can handle that aspect quite nicely. I suggest that you consider your own strengths and weaknesses as well. Stay with what you do best and allow the people you pay to do their jobs.

So, when the Yellow Page rep comes to see you, do you pretend to be an advertising expert as well? Do you understand the e

ng. The same is true about my accounting, insurance, and other areas I would love to do myself. Luckily, I have marketing degree and can handle that aspect quite nicely. I suggest that you consider your own strengths and weaknesses as well. Stay with what you do best and allow the people you pay to do their jobs.

So, when the Yellow Page rep comes to see you, do you pretend to be an advertising expert as well? Do you understand the e

eaknesses as well. Stay with what you do best and allow the people you pay to do their jobs.

So, when the Yellow Page rep comes to see you, do you pretend to be an advertising expert as well? Do you understand the elements of ROI, reach, penetration, and targeting? Can you do a market analysis and category study? I didn’t think so. Advertising requires time that you don’t have. And yet, it can make or break a business. If you rely heavily on Yellow Pages for new customers, you have three choices. You can do everything yourself using whatever knowledge you possess, rely on the YP rep for input, or finally, go to an outside source that creates directory ads for a living.

But why would you want to invest so much in a simple ad? Well, if it can bring in fifty percent more customers over a year, what is that worth? If you spend an additional $1000 with an outside advisor, and received a $50,000 return, would that justify the extra expense? It’s the same reason you would hire an attorney if you were being sued. Would you even consider representing yourself and do all your own research?