The results were fantastic, and the rest, as they say, is history. It's a no-brainer. The box really stands out at the top of the letter, and catches your attention. Your eye just automatical

• First, add a 'Johnson Box' to your sales page. What is a Johnson Box you ask? Glad you asked . . . Some say it's named after the 'Johnson Boxes' at train stations that have offers and brochures displayed, but most agree and credit a direct sales guru named Frank H. Johnson who wanted to increase the conversion rate of his sales letters.

  He decided that instead of making his potential customers read through a long sales letter before making his offer, he would highlight it in a rectangular box, centered, and placed at the very top of the letter above the greeting.

  The results were fantastic, and the rest, as they say, is history. It's a no-brainer. The box really stands out at the top of the letter, and catches your attention. Your eye just automaticall

  Five Lethal Job-Hunting Mistakes
  Job-hunting takes enthusiasm, concentration and a great attention to detail - not to mention an effervescent manner (even if that's not your usual nature) and infinite patience. As long as you're expending so much energy on getting a new job, you'd hate to think any of that exertion might be wasted. But these five job-search missteps can knock you out of the game - watch out for them!1) Using a juvenile e
  ips to help you convert those shoppers into buyers:
  • First, add a 'Johnson Box' to your sales page. What is a Johnson Box you ask? Glad you asked . . . Some say it's named after the 'Johnson Boxes' at train stations that have offers and brochures displayed, but most agree and credit a direct sales guru named Frank H. Johnson who wanted to increase the conversion rate of his sales letters.

    He decided that instead of making his potential customers read through a long sales letter before making his offer, he would highlight it in a rectangular box, centered, and placed at the very top of the letter above the greeting.

    The results were fantastic, and the rest, as they say, is history. It's a no-brainer. The box really stands out at the top of the letter, and catches your attention. Your eye just automatical

    How to Make the Most of Those First 30 Seconds
    Did you just meet the most important person in your career/business? Tongue tied and not sure what to do about it? With advance planning and creative thinking you can be confident you will know how to handle this situation should the opportunity present itself.We all have had the juncture when we run into someone that we have really wanted to meet. Those who are prepared for the occasion will find themsel
    s' at train stations that have offers and brochures displayed, but most agree and credit a direct sales guru named Frank H. Johnson who wanted to increase the conversion rate of his sales letters.

    He decided that instead of making his potential customers read through a long sales letter before making his offer, he would highlight it in a rectangular box, centered, and placed at the very top of the letter above the greeting.

    The results were fantastic, and the rest, as they say, is history. It's a no-brainer. The box really stands out at the top of the letter, and catches your attention. Your eye just automatical

    Fair and Final Firing: How to Make it Happen
    Lots of managers will tell you that you just can't fire people anymore. They think that every time you try to fire someone, you risk getting sued.Fortunately, you can still get rid of non-performers, even in today's lawsuit-happy world. Start by doing a good job as the boss. If you do your job right you'll only fire people when it's necessary and you'll be able to defend your actions if you have to. H
    ded that instead of making his potential customers read through a long sales letter before making his offer, he would highlight it in a rectangular box, centered, and placed at the very top of the letter above the greeting.

    The results were fantastic, and the rest, as they say, is history. It's a no-brainer. The box really stands out at the top of the letter, and catches your attention. Your eye just automatical

    Customer Service Internet Style - 10 Tips To Improve Your Service
    Quality customer service is the lifeblood of any business.If you understand that it costs more to find a customer than it does to keep one then you will appreciate the importance of good, quality customer service.Unfortunately, with the rapid rise of online businesses it has become apparent that the focus has turned to pleasing the search engines as opposed to pleasing the customer.I'
    he greeting.

    The results were fantastic, and the rest, as they say, is history. It's a no-brainer. The box really stands out at the top of the letter, and catches your attention. Your eye just automatically gravitates to the headline. There are statistics claiming the addition of this one little feature can boost sales by almost 20%; which is well worth the effort.

    Just remember to put your offer, the main benefit of your service or product, and the URL to visit inside the box. If you have a guarantee now's the time to tout it and if the offer expires in the near future that's even better. (This adds the ticking clock element.)
    
    

  • Simple changes in your headline can produce unbelievable improvements in your conversion rates. Your headline is probably the most important part of your sales page. You need to hook your visitor and make sure she knows what your website is about, within the first 5 seconds.

    Two of the most powerful ways of doing this are to either ask a question or remind them of their deepes