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Add You - How To Write Compelling Headlines For Your Sales Letter Pages
Salespeople differ from customer service people and other knowledge workers in a number of critical ways.Someone who has a sales personality is similar to athletes, to artists, to performers of all kinds. They prepare, and then they deliver.They recuperate, they
1. Ask a Question. "Are you worried about becoming fat and flabby?" A question headline forces the reader to answer in her mind. You mechanically get the prospec
My clients and many of my readers are small and home-based business owners, and one of the biggest struggles they face is getting new customers.Getting new customers is costly and requires a repeated effort. Once you have a customer it is easier to retain them as long
Use headlines regularly in your sales letter to help people get your main message without having to grope about too much.
Headlines range from "hit-you-in-the face" to more understated ones that don't appear like a headline at all.
Your headline gets noticed when it appeals to the reader's interests. You must use your headline to point out a difficulty the reader has or something you know the reader feels powerfully about.
Seven Sure-Fire Headlines
1. Ask a Question. "Are you worried about becoming fat and flabby?" A question headline forces the reader to answer in her mind. You mechanically get the prospect
I was right with you the first several times I tried to “network” at a meeting or social situation. I either didn’t say anything about my business…big mistake. Or I felt like a traveling salesman. There is a BETTER way. Let me give you a few simple steps.JOIN ORGANI
Use headlines regularly in your sales letter to help people get your main message without having to grope about too much.
Headlines range from "hit-you-in-the face" to more understated ones that don't appear like a headline at all.
Your headline gets noticed when it appeals to the reader's interests. You must use your headline to point out a difficulty the reader has or something you know the reader feels powerfully about.
Seven Sure-Fire Headlines
1. Ask a Question. "Are you worried about becoming fat and flabby?" A question headline forces the reader to answer in her mind. You mechanically get the prospec
Many internet people and even internet marketers have heard of the Rich Jerk and his program that can make you a millionaire very easily. Michael Cheney, one of the top marketing people based in London, has even talked about The Rich Jerk’s program. He even went further than t
Headlines range from "hit-you-in-the face" to more understated ones that don't appear like a headline at all.
Your headline gets noticed when it appeals to the reader's interests. You must use your headline to point out a difficulty the reader has or something you know the reader feels powerfully about.
Seven Sure-Fire Headlines
1. Ask a Question. "Are you worried about becoming fat and flabby?" A question headline forces the reader to answer in her mind. You mechanically get the prospec
Baby boomers, are you ready to write your eBook? Maybe you don’t know what topic to use. Well, don’t think too hard, you already have as much information as you need to get your first eBook written. It’s all in your head because it’s your personal stories.Baby boomers h
Seven Sure-Fire Headlines
1. Ask a Question. "Are you worried about becoming fat and flabby?" A question headline forces the reader to answer in her mind. You mechanically get the prospec
There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars emp
1. Ask a Question. "Are you worried about becoming fat and flabby?" A question headline forces the reader to answer in her mind. You mechanically get the prospect involved in your message.
2. Begin your headline with "How to." "How to lose 15 pounds in 3 weeks." People love information that illustrates how to do something valuable.
3. Provide a testimonial. The advice of a satisfied customer can act as a catalyst in pursuing others to buy from you.
4. Issue a command. Some traditional headlines order readers to "Aim High" and "Move Ahead” and so on. Turn your most significant benefit into a strong headline.
5. Significant news makes a good headline. This especially works well for huge changes in your organization or the introduction of savvy new products.
6. Headline a last date for a special offer. Most of
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