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  • Add You - Understanding AT&T / SBC's New Yellow Pages Discount Policies

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    s little as 15% off of an ads full price. Most of my clients are in California and Nevada so the examples I show are from California, but
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    My Yellow Page advertising agency has many AT&T advertisers as clients, so we faithfully follow discount options for them. The new discount plan is completely different from anything offered before. Up till now AT&T advertisers could negotiate their own discounts with their SBC (now AT&T)Yellow Page sales rep. This would often mean businesses with the same ad size and features would pay wildly different prices.

    The new AT&T discount program is designed to standardize the pricing for all advertisers. The discounts can be as much as 50% or as little as 15% off of an ads full price. Most of my clients are in California and Nevada so the examples I show are from California, but

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    nt plan is completely different from anything offered before. Up till now AT&T advertisers could negotiate their own discounts with their SBC (now AT&T)Yellow Page sales rep. This would often mean businesses with the same ad size and features would pay wildly different prices.

    The new AT&T discount program is designed to standardize the pricing for all advertisers. The discounts can be as much as 50% or as little as 15% off of an ads full price. Most of my clients are in California and Nevada so the examples I show are from California, but

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    SBC (now AT&T)Yellow Page sales rep. This would often mean businesses with the same ad size and features would pay wildly different prices.

    The new AT&T discount program is designed to standardize the pricing for all advertisers. The discounts can be as much as 50% or as little as 15% off of an ads full price. Most of my clients are in California and Nevada so the examples I show are from California, but

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    .

    The new AT&T discount program is designed to standardize the pricing for all advertisers. The discounts can be as much as 50% or as little as 15% off of an ads full price. Most of my clients are in California and Nevada so the examples I show are from California, but

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    s little as 15% off of an ads full price. Most of my clients are in California and Nevada so the examples I show are from California, but the pricing policies are the same in all AT&T directory areas.

    The one thing that is the universal in all of AT&T areas is to receive a discount rate for your ad you have to spend more than you did last year. You have to spend one dollar more for a 15% discount, 10% more for a 35% discount, or 20% more for a 50% discount (Some discount if you end up spending more.)

    The amounts of the discounts vary from directory to directory. The more successful AT&T is at selling new advertising and renewing existing advertising in a given director

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