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Add You - 7 Ways You Can Make a Huge Impression With Your Ezine Welcome Message
Planning for an exhibit in a trade show can be intimidating for even the most seasoned of participants, and, particularly with first-timers, the potential gains may not outweigh the time, expense and headache involved.However, with the right kind of planning, it can be the most beneficial opportunity of the year for increasing client base and profits. With these four tips for first-time participants, even the smallest company can make the biggest splash at any trade show.1.) To rent or not to rent?A professional, well-organized exhibit is the first step in attracting potential customers. Renting an exhibit is attractive, especially if you participate in three or less shows a year. It allows you to update your exhibit at each show without incurring the large expense of recreating an exhibit each year.A rent
6. Remind them why they are receiving this message from you. Doing this communicates that you are attempting to be considerate. Believe it or not, some people may not remember that they subscribed to your ezine (crushing, I know…). Or, someone else may have subscribed using their email address. In any case, it’s always wise to include a comment something like this in your opening remarks:
“Hello Katie, this is Kevin Wirth, and I’d like to extend a warm welcome to you for subscribing to ‘Kevs-Korn
Provided it is done correctly, Ezine advertising can bring visitors to your website and increase sales. The great thing about Ezine advertising is that you can still target your audience, by advertising in market specific publications. Ezine Advertising is one of the most powerful ways to market.There are many different types of advertising but one of the most powerful methods on the internet is Ezine advertising, but to some it is confusing. When you hear about classified ads everyone is normally talking about the ads that take up to three to five lines and are mixed in with all the other ads on the page. No matter which type of ad you choose, you will find that Ezine advertising can promote your business and boost your sales. When advertising on the internet many webmasters do not have large budgets so even a small amount of money can b
Here are my Top Seven tips for what goes into making a great Welcome Message (and some suggestions on what to avoid).
1. Be positive and upbeat. This communicates a winning attitude. So many of the welcome messages I have received were as dry and matter-of-fact as a stale piece of bread. Your welcome message should convey an element of excitement and passion about the topics covered in your ezine, as well as your eagerness to serve the needs of your subscribers. You should also give them a heads-up about who you are and what they can expect from you in the future.
2. Show them what they can expect from your ezine. Setting their expectations is one of the most important things you can do right from the start, and when done in a clearly defined manner will save you from many complaints later on. If you show them up front what you intend to deliver, you will remove any cause for disappointment later on. Say something like: ‘You can expect one or more of the following features in every issue of my ezine’ – and then go on to list some of the recurring topics you plan to address, with some brief comments about why those topics are so important. Better yet – give them a link to a sample edition or your archives so they can discover for themselves what to expect. Don’t just explain, demonstrate to your subscribers why your ezine is uniquely qualified to be their best resource in your niche.
3. Whet their appetite. Doing this creates an element of suspense (which is something you definitely want to do…). Have you ever said to somebody, “I know something you don’t know”? Ever notice how some people simply can’t wait to find out whatever it is you know? Well, this technique has a similar effect by creating a sense of positive anticipation for what is to come in future editions of your ezine, or future projects you have planned for your subscribers. You can create a sense of anticipation by saying something like: ‘In the next issue I will reveal a new product that no one else in this industry knows about, and it will save you literally hours of time every month in your business.’ Doing this frequently gives your readers a solid reason to want to check out the next issue of your ezine – just make sure that what you finally have to say was worth the wait. Be sure to tell them when the next issue will be arriving in their in box.
4. Identify your ezine in the subject line. The subject line should always identify you or your ezine as the source of the message. Doing this communicates an element of consistency, and makes it easier for them to identify and file your messages now and for future reference. Many times I see a subject line that simply says “Thank You for subscribing”. With the volume of email I get every day, I have no clue where this message is coming from. For all I know, it could be spam. You should clearly identify the origin of the message, and personalize it. For example:
“KK ezine Welcomes Katie: It’s Great to Have You Onboard!”
You should also make sure the subject line begins with the same text every time, so your subscribers can easily identify you when they see your email and reference or archive your ezine in the future. For example:
“KK issue 102 for Katie: Helping Your Customers With Search Engines”
Is a much more searchable title than simply…
“Helping Your Customers With Search Engines”
This message could have originated from almost anyone. You want your your subscribers to know that it came from you. This is also important for another reason: If your welcome message includes valuable information and the recipient needs to get at it quickly a few weeks from now, all he needs to do is conduct a search for the term “KK” and he’s got his finger on ALL your messages in a matter of seconds.
5. Provide some valuable information or offer a free gift. Doing this communicates your willingness to begin meeting their needs immediately. Right from the very start, you can begin giving your subscribers what they are looking for. This means that you must have a clear and accurate understanding of the needs in their niche. Make sure your welcome message provides them with a link to a free and valuable ebook, report, or article that will be of interest to or will solve a problem common to them. Be sure to include a set of clear and concise ‘how to’ instructions for accessing or using whatever you’ve given them.
6. Remind them why they are receiving this message from you. Doing this communicates that you are attempting to be considerate. Believe it or not, some people may not remember that they subscribed to your ezine (crushing, I know…). Or, someone else may have subscribed using their email address. In any case, it’s always wise to include a comment something like this in your opening remarks:
“Hello Katie, this is Kevin Wirth, and I’d like to extend a warm welcome to you for subscribing to ‘Kevs-Korn
Irrespective of their business volume, companies are registering for FTP hosting services to make client communication efficient and secure. If you are looking for a smart option to send large files over the Internet then it is recommended to register for advanced FTP hosting services. Advanced FTP hosting service provides necessary support to transfer large digital files safely from one computer to another via Internet. Email service is not sufficient for business process to exchange vast pool of information, nor it is the right option to keep the information away from Internet predators.FTP, commonly known as File Transfer Protocol, is an efficient communication protocol that serves all purposes of corporate communication. You can send large files irrespective of their format (text file, image file, audio file, video file, multimedia file, e
2. Show them what they can expect from your ezine. Setting their expectations is one of the most important things you can do right from the start, and when done in a clearly defined manner will save you from many complaints later on. If you show them up front what you intend to deliver, you will remove any cause for disappointment later on. Say something like: ‘You can expect one or more of the following features in every issue of my ezine’ – and then go on to list some of the recurring topics you plan to address, with some brief comments about why those topics are so important. Better yet – give them a link to a sample edition or your archives so they can discover for themselves what to expect. Don’t just explain, demonstrate to your subscribers why your ezine is uniquely qualified to be their best resource in your niche.
3. Whet their appetite. Doing this creates an element of suspense (which is something you definitely want to do…). Have you ever said to somebody, “I know something you don’t know”? Ever notice how some people simply can’t wait to find out whatever it is you know? Well, this technique has a similar effect by creating a sense of positive anticipation for what is to come in future editions of your ezine, or future projects you have planned for your subscribers. You can create a sense of anticipation by saying something like: ‘In the next issue I will reveal a new product that no one else in this industry knows about, and it will save you literally hours of time every month in your business.’ Doing this frequently gives your readers a solid reason to want to check out the next issue of your ezine – just make sure that what you finally have to say was worth the wait. Be sure to tell them when the next issue will be arriving in their in box.
4. Identify your ezine in the subject line. The subject line should always identify you or your ezine as the source of the message. Doing this communicates an element of consistency, and makes it easier for them to identify and file your messages now and for future reference. Many times I see a subject line that simply says “Thank You for subscribing”. With the volume of email I get every day, I have no clue where this message is coming from. For all I know, it could be spam. You should clearly identify the origin of the message, and personalize it. For example:
“KK ezine Welcomes Katie: It’s Great to Have You Onboard!”
You should also make sure the subject line begins with the same text every time, so your subscribers can easily identify you when they see your email and reference or archive your ezine in the future. For example:
“KK issue 102 for Katie: Helping Your Customers With Search Engines”
Is a much more searchable title than simply…
“Helping Your Customers With Search Engines”
This message could have originated from almost anyone. You want your your subscribers to know that it came from you. This is also important for another reason: If your welcome message includes valuable information and the recipient needs to get at it quickly a few weeks from now, all he needs to do is conduct a search for the term “KK” and he’s got his finger on ALL your messages in a matter of seconds.
5. Provide some valuable information or offer a free gift. Doing this communicates your willingness to begin meeting their needs immediately. Right from the very start, you can begin giving your subscribers what they are looking for. This means that you must have a clear and accurate understanding of the needs in their niche. Make sure your welcome message provides them with a link to a free and valuable ebook, report, or article that will be of interest to or will solve a problem common to them. Be sure to include a set of clear and concise ‘how to’ instructions for accessing or using whatever you’ve given them.
6. Remind them why they are receiving this message from you. Doing this communicates that you are attempting to be considerate. Believe it or not, some people may not remember that they subscribed to your ezine (crushing, I know…). Or, someone else may have subscribed using their email address. In any case, it’s always wise to include a comment something like this in your opening remarks:
“Hello Katie, this is Kevin Wirth, and I’d like to extend a warm welcome to you for subscribing to ‘Kevs-Korn
I am probably the queen of bootstrapping. Call it power, call it being in control, call it wanting to know it all. Regardless of the motivation, the most enjoyable thing for me has been to figure out how to do something with as little cash outlay as possible. I started my original company, MEG Fitness, with just my time. I was even able to promote my services by writing a free weekly health column and then took advantage of a cheaper alternative to an ad in another newspaper by being featured in their health section.When I think of the term bootstrapping, I always think of starting a business without outside financial help, but technically, it means, ‘using a special process to perform a task that one would be unable to do in general’. I found it can refer to much more than just business! But, for our purposes, I am referring to the term a
4. Identify your ezine in the subject line. The subject line should always identify you or your ezine as the source of the message. Doing this communicates an element of consistency, and makes it easier for them to identify and file your messages now and for future reference. Many times I see a subject line that simply says “Thank You for subscribing”. With the volume of email I get every day, I have no clue where this message is coming from. For all I know, it could be spam. You should clearly identify the origin of the message, and personalize it. For example:
“KK ezine Welcomes Katie: It’s Great to Have You Onboard!”
You should also make sure the subject line begins with the same text every time, so your subscribers can easily identify you when they see your email and reference or archive your ezine in the future. For example:
“KK issue 102 for Katie: Helping Your Customers With Search Engines”
Is a much more searchable title than simply…
“Helping Your Customers With Search Engines”
This message could have originated from almost anyone. You want your your subscribers to know that it came from you. This is also important for another reason: If your welcome message includes valuable information and the recipient needs to get at it quickly a few weeks from now, all he needs to do is conduct a search for the term “KK” and he’s got his finger on ALL your messages in a matter of seconds.
5. Provide some valuable information or offer a free gift. Doing this communicates your willingness to begin meeting their needs immediately. Right from the very start, you can begin giving your subscribers what they are looking for. This means that you must have a clear and accurate understanding of the needs in their niche. Make sure your welcome message provides them with a link to a free and valuable ebook, report, or article that will be of interest to or will solve a problem common to them. Be sure to include a set of clear and concise ‘how to’ instructions for accessing or using whatever you’ve given them.
6. Remind them why they are receiving this message from you. Doing this communicates that you are attempting to be considerate. Believe it or not, some people may not remember that they subscribed to your ezine (crushing, I know…). Or, someone else may have subscribed using their email address. In any case, it’s always wise to include a comment something like this in your opening remarks:
“Hello Katie, this is Kevin Wirth, and I’d like to extend a warm welcome to you for subscribing to ‘Kevs-Korn
Are you bitter that your network isn’t producing results? Angry that the people you’ve been networking with isn’t sending business your way? Tired of working long hours on your business only to see your bank account almost empty and your bills piling up?The problem lies with you – yes, you. You have been giving too much away for too long and you’re now attracting brokeback entrepreneurs.Who’s a brokeback entrepreneur? This is someone who operates using a frugal mentality, but refuses to spend any money to operate their business.You’re a smart entrepreneur with an awesome product or great services. However, the only way you can start to reap the financial rewards you deserve is to rid your life of these brokeback entrepreneurs.First, you need to spot them. Then, you need a strategy to avoid them, or if they’re infiltrating
“KK ezine Welcomes Katie: It’s Great to Have You Onboard!”
You should also make sure the subject line begins with the same text every time, so your subscribers can easily identify you when they see your email and reference or archive your ezine in the future. For example:
“KK issue 102 for Katie: Helping Your Customers With Search Engines”
Is a much more searchable title than simply…
“Helping Your Customers With Search Engines”
This message could have originated from almost anyone. You want your your subscribers to know that it came from you. This is also important for another reason: If your welcome message includes valuable information and the recipient needs to get at it quickly a few weeks from now, all he needs to do is conduct a search for the term “KK” and he’s got his finger on ALL your messages in a matter of seconds.
5. Provide some valuable information or offer a free gift. Doing this communicates your willingness to begin meeting their needs immediately. Right from the very start, you can begin giving your subscribers what they are looking for. This means that you must have a clear and accurate understanding of the needs in their niche. Make sure your welcome message provides them with a link to a free and valuable ebook, report, or article that will be of interest to or will solve a problem common to them. Be sure to include a set of clear and concise ‘how to’ instructions for accessing or using whatever you’ve given them.
6. Remind them why they are receiving this message from you. Doing this communicates that you are attempting to be considerate. Believe it or not, some people may not remember that they subscribed to your ezine (crushing, I know…). Or, someone else may have subscribed using their email address. In any case, it’s always wise to include a comment something like this in your opening remarks:
“Hello Katie, this is Kevin Wirth, and I’d like to extend a warm welcome to you for subscribing to ‘Kevs-Korn
Some of the salespeople reading this article book may be muttering to themselves “face to face selling... I wish! If I could only get more in-person time with my prospects, I wouldn’t need to be reading this article!”If that’s your situation – that once you’re with a prospect, you’re home free and you do really well from there on out in your sales process – then pay careful attention to what we’re about to share with you.Your challenge is linkage. You don’t start each phase of your sales process with a clear picture in your mind of what the next step is going to be.Perhaps you feel that your selling process should be different with each prospect or that if you had a template or a system you use with everyone, that would be insincere or it would somehow ring false when you put different people through that same process.Let’
6. Remind them why they are receiving this message from you. Doing this communicates that you are attempting to be considerate. Believe it or not, some people may not remember that they subscribed to your ezine (crushing, I know…). Or, someone else may have subscribed using their email address. In any case, it’s always wise to include a comment something like this in your opening remarks:
“Hello Katie, this is Kevin Wirth, and I’d like to extend a warm welcome to you for subscribing to ‘Kevs-Korner’ ezine. This is just a reminder that you or someone using your email address subscribed to Kevs-Korner from my web site at http://www.kevs-korner.com or at one of my other web sites. If you did NOT subscribe, you can choose to unsubscribe at any time by clicking on the link at the end of this message.”
7. Ask them what they want to hear about from you. Doing this communicates that you are truly focused on their needs, not yours. And this is one of the most powerful things you can communicate to your subscribers, because they want to know what’s in it for them when they sign up to receive your ezine.
One ezine editor recently included this comment in the welcome message he sent to me:
"If there was one thing you KNEW you could COUNT on reading (or discovering) in every issue of my newsletter, something that would cause you to NEVER miss reading it, what would that one thing be?"
This is a great way to let your readers know you care about what matters to them, and it opens the door for them to give you their all-important feedback. Taking this approach is an excellent way to help ensure that you are providing information your subscribers expect or want to see.
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