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Ezine and Email Marketing - How Often Should You Mail Your Subscribers
This is a much debated topic. Very few marketers agree completely on this, and in fact, probably the frequency should be different for different lists.One of the keys is consistency. If you are going to mail once per week, mail once per week. If you are going to mail three times per week, be consistent about it. And if you are going to mail once a day, you must mail everyday.The reason for this is that different people will respond differently to different frequencies, and will unsubscribe if they do not like the frequency. So if you start out mailing d

>Q3: How often will you send out your ezine?

- What's the right frequency? It varies. Monthly. Weekly. Twice per week. Daily. It all depends on your subscribership, how much time you can devote to writing your newsletter and the amount of content you plan to include with each issue.

- You'll want people to remember your name, and this is tough to accomplish when you're publishing your ezine monthly. I think weekly is good and when special occassions arise send out two issues in the same week. Surprise your readers ever

Eye On I-9
A few weeks ago, I helped facilitate a peer-to-peer conference on HR Strategies on behalf of The New England Mail Order Association (NEMOA). NEMOA was formed in 1947 and is one of the nation’s oldest and largest professional organizations dedicated exclusively to the catalog industry.In attendance were human resource and senior management professionals, representing catalog and e-Commerce businesses, both large and small.One of the subjects discussed at our meeting was I-9 Employment Verification.The new I-9 Employment Verification legislation is on

Strategic planning for your ezine will keep your subscribers coming back for more week after week. You know that you need to start your newsletter and you've been putting it off so long that days have turned into weeks, and weeks into months. Don't let that go on any longer. It's not necessary.

Whether you're just now breaking onto the publisher scene or you've got a subscriber list and you want to revamp your ezine, answer the following questions before taking any additional action.

Q1: What topic do you intend to cover in your newsletter?

- Pick a topic that you're extremely interested in. You don't need to be an expert. Become an expert. If your interest level is high enough, you'll naturally be driven to research and study your topic. Pick a topic for your ezine that you'd love to write about for 29 subscribers or 290,000 subscribers.

- Will you be a generalist or a specialist? There's a place for both.

- RE: The Generalist... Newsletters that cover a broad range of topics and treat them "superficially" tend to attract subscribers who are new to that topic. Your challenge as a generalist will be holding on to your subscriber's attention. You'll need a "hook" each week. This might include short powerful tips and tricks or perhaps you can feature a favorite free resource with each ezine issue.

- RE: The Specialist... Your target audience is smaller, but the chances of developing a very loyal following is better than if you choose the generalist path. Specialists have to dig deep and if you like to write and train on the nitty gritty "how-to's", then the specialist path could be your calling.

Q2: Where will you find material for your ezine?

- Is it all inside your head just waiting for an escape route? Great. Let it flow.

- Can you take advantage of articles with reprint rights?

- Will you need to do a lot of research every time your write your newsletter? If yes, that's OK. Just be prepared to set aside the time required so that you can consistently deliver your newsletter to meet your subscribers' expectations. Which leads to the next question...

Q3: How often will you send out your ezine?

Selecting a Network Marketing Company
Just like in any business, failure to attract new customers will inevitably lead to failure. Therefore, it is imperative to the success of any network marketing business to have an effective marketing plan.There are two marketing models in network marketing. They are:Sales ModelThis approach advocates having a new distributor make a list of 100 people they know that they could introduce to the opportunity. Once the list is completed, the new distributor and his sponsor call each name on the list, attempting to sell the person y

in your newsletter?

- Will you be a generalist or a specialist? There's a place for both.

Q2: Where will you find material for your ezine?

- Is it all inside your head just waiting for an escape route? Great. Let it flow.

- Can you take advantage of articles with reprint rights?

Q3: How often will you send out your ezine?

Low Cost, High Profit Dream Products To Sell on eBay and Amazon
Finding quality products to sell is the key to continuing success. Keeping a pipeline of low cost, fast moving items to sell is also a must. Sometimes it takes weeks of searching to find a load of quality electronics or computer equipment that you can sell online at double your cost. I'm sure you agree that this is a very good rate of return. The problem is that you may have to outlay several thousand dollars to buy the inventory. If you are new to online selling and would like to pick up high quality, easy to ship products for pennies, read on.Did you know tha

bers who are new to that topic. Your challenge as a generalist will be holding on to your subscriber's attention. You'll need a "hook" each week. This might include short powerful tips and tricks or perhaps you can feature a favorite free resource with each ezine issue.

Q2: Where will you find material for your ezine?

- Is it all inside your head just waiting for an escape route? Great. Let it flow.

- Can you take advantage of articles with reprint rights?

Q3: How often will you send out your ezine?

Napoleon - The Art of Marketing Strategy
Napoleon Bonaparte is still studied for his military axioms and tactics. Most marketers realize that marketing is a form of warfare — albeit without the national imperative or the mortal risks.At Stealing Share, we look for clues anywhere we can find them and we study success (as well as failure) to learn both the lessons and pratfalls. Napoleon has always held a special place in our mythology because his pithy military quips provide an innate understanding of human nature and the nature of struggle. Sun Tzu, the revered author of the Art of War has been studied by

the specialist path could be your calling.

Q2: Where will you find material for your ezine?

- Is it all inside your head just waiting for an escape route? Great. Let it flow.

- Can you take advantage of articles with reprint rights?

Q3: How often will you send out your ezine?

The Use of the Fashion Model's Zed Card
A Zed Card (Comp Card, Zed Card, or Model Card) is the number one marketing tool for a model. They serve as a model's portfolio, business card and interview. A comp card typically contains a collection of 2 or more pictures and the models basic stats - height, eye color, etc. - printed on 2 sides of an 8.5" x 5.5" piece of card stock (12 pt stock.) Comp cards have been around for many years as the essential marketing tool for a model and they will retain this standing because they are an inexpensive way to effectively and professionally showcase a model’s abil

>Q3: How often will you send out your ezine?

Q4: What format will you use for your ezine?

- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.

- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.

- Do you want to write lengthy in-depth articles or short punchy tips and tricks?

- Will you podcast (audio) or publish streaming video?

Q5: What name will you choose for your publication?

- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?

- Catchy is good. Topical is good. Short is good. Descriptive is good.

Finally, an exercise you can do that might be helpful is to make a list of the newsletters that you consider to be outstanding. These are the ones that you open and read 100% of the time they land in your inbox. Write down the title, author / editor's name, subject matter.

Next, make a list of the newsletters you receive that you could unsubscribe from and you'd never miss them.

What are your general observations about these? I'll make an educated guess that the "loosers"...

1) Never offer any substantial or useful advice. 2) They don't specifically focus on any particular topic that you're interested in. 3) You receive messages from them 3 or 4 times per week and 95% of the time it's an ad that's been "cut n' pasted" from the latest flavor-of-the-week affiliate program / hot opportunity.

Don't let this describe your ezine.

Strategically plan your ezine so that when it comes time to monetize it, your readers will appreciate knowing about the products and services that you're promoting. Deliver value up front and you will be rewarded in time.

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Unfortunately not all of us have a budget to fit what we believe to be our marketing needs. No need to get down, here are a few very simple things you can do that have stood the test of time, and are proven to attract more business.

Making money on the Internet is usually not easy and involves a great deal of time and often some financial risk. However, this is not the case with individuals who become a top affiliate marketing associate with a highly rated gambling website.

Most people usually fail to realize the important truth that the top paying affiliate program really varies from individual to individual because it is entirely based on the quantity of quality traffic that an affiliate can drive in the direction of their affiliate site.

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