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  • Add You - Email Marketing is Not Dead: Top 10 Reasons to Publish an Ezine

    Autoresponder Traffic Means No Free Autoresponder Service
    Using an autoresponder, sometimes referred to as an automatic responder, can bring a lot of repeat traffic to your site, and traffic usually translates into profit. The neat thing about an automatic email responder is that you are bringing back traffic that you already had. This means if a visitor did not make a purchase the first time they came your site, you have another opportunity to sell to them.Another benefit
    s and products you have created that can help them. How else will they know what you have to offer?

    6. Create alliances and affiliations with other ezine publishers, programs and service providers that interest your readers. They will love you when you offer solutions from other sources that you don't provide yourself. You become a go-to resource for many of their needs. You can also

    Cash - That's What it's All About
    "How little you know about the age you live in if you fancy that honey is sweeter than cash in hand". (Rome - Ovid Fasti Book 1 circa 350 B.C.).And so it is some 2350 years later. Too many small business entrepreneurs seem to fancy the honey. They certainly don't understand the importance of cash in hand. Recently I completed two cash management workshops, one at Houston Community College at Main and Elgin and the oth
    Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy, accessible, inexpensive, instant, and interactive

    Here are ten reasons to publish an ezine:

    1. Gain name and fame; become widely known as an expert in your field to people you might not ever see or meet. You establish yourself as a thought leader and demonstrate your expertise in a way you could never do on a website or brochure.

    2. Cultivate a relationship with your readers; establish trust and credibility. Your ezine is an opportunity to teach, to share interesting information, and to share your philosophy and real life experiences. Readers get to know you. Show them what you know, and also that you care. (There is that old adage that says 'people don't care how much you know, until they know how much you care!')

    3. Create quality content for your website. When you post your ezines on your website, you increase the chance of search engines picking up your site because you have more pages and more content.

    4. Stay in touch with past, present and potential clients. You never know when, where or why a person will contact you for services, so you need to stay in touch, and make it easy for them to contact you. Some say people need to hear from you 5-7 times before they are ready to hire or buy.

    5. Give people up-to-date information on programs, services and products you have created that can help them. How else will they know what you have to offer?

    6. Create alliances and affiliations with other ezine publishers, programs and service providers that interest your readers. They will love you when you offer solutions from other sources that you don't provide yourself. You become a go-to resource for many of their needs. You can also e

    Managing Your Prospects: Funnel Management as a Critical Component to Your Success
    Bob Fitzpatrick was one of the most intense managers I have ever met. When he hired me at Lanier, he interviewed me from 7:30 a.m. until 5:30 p.m. After the interview I went home and collapsed in the bed. Three months after Bob hired me I was the number one salesperson in his Southeast Region.One day he flew into Panama City, Florida from Atlanta to ride in the field with me. His visit was unannounced so I just follow
    me widely known as an expert in your field to people you might not ever see or meet. You establish yourself as a thought leader and demonstrate your expertise in a way you could never do on a website or brochure.

    2. Cultivate a relationship with your readers; establish trust and credibility. Your ezine is an opportunity to teach, to share interesting information, and to share your philosophy and real life experiences. Readers get to know you. Show them what you know, and also that you care. (There is that old adage that says 'people don't care how much you know, until they know how much you care!')

    3. Create quality content for your website. When you post your ezines on your website, you increase the chance of search engines picking up your site because you have more pages and more content.

    4. Stay in touch with past, present and potential clients. You never know when, where or why a person will contact you for services, so you need to stay in touch, and make it easy for them to contact you. Some say people need to hear from you 5-7 times before they are ready to hire or buy.

    5. Give people up-to-date information on programs, services and products you have created that can help them. How else will they know what you have to offer?

    6. Create alliances and affiliations with other ezine publishers, programs and service providers that interest your readers. They will love you when you offer solutions from other sources that you don't provide yourself. You become a go-to resource for many of their needs. You can also

    Business Debt – Ways to Reduce Business Debt!
    But does it always come out to be true? Most of the time, but not always, there are times when you as a business person has been left in a situation where expenses and losses are more than your profits and soon you find out that you have incurred business debts.Business debts are normal for any business, but excess of anything is bad, in the same way, business debts when they cross the limits are bad for the business
    losophy and real life experiences. Readers get to know you. Show them what you know, and also that you care. (There is that old adage that says 'people don't care how much you know, until they know how much you care!')

    3. Create quality content for your website. When you post your ezines on your website, you increase the chance of search engines picking up your site because you have more pages and more content.

    4. Stay in touch with past, present and potential clients. You never know when, where or why a person will contact you for services, so you need to stay in touch, and make it easy for them to contact you. Some say people need to hear from you 5-7 times before they are ready to hire or buy.

    5. Give people up-to-date information on programs, services and products you have created that can help them. How else will they know what you have to offer?

    6. Create alliances and affiliations with other ezine publishers, programs and service providers that interest your readers. They will love you when you offer solutions from other sources that you don't provide yourself. You become a go-to resource for many of their needs. You can also

    How to Avoid a Long-Term Lease When All You Need is Temporary Office Space
    When looking for temporary office space, what's generally the first problem you encounter? Everyone wants you to sign a long-term complicated lease.But you only need temporary office space for a short period of time. You want to be able to move into the space and out with a minimum of hassle. What you need is shared office space, not a long-term lease.The term does not refer to actually sharing an office with a
    re pages and more content.

    4. Stay in touch with past, present and potential clients. You never know when, where or why a person will contact you for services, so you need to stay in touch, and make it easy for them to contact you. Some say people need to hear from you 5-7 times before they are ready to hire or buy.

    5. Give people up-to-date information on programs, services and products you have created that can help them. How else will they know what you have to offer?

    6. Create alliances and affiliations with other ezine publishers, programs and service providers that interest your readers. They will love you when you offer solutions from other sources that you don't provide yourself. You become a go-to resource for many of their needs. You can also

    Medical Billing - A Look At Notes
    It's a strange world we live in. We expect most things to be a simple matter of ABC. We don't want to have to think. We don't want to have to go outside the box to figure things out. We want it all laid out there for us in plain simple to follow steps. The medical billing world is no different. Medical billing persons don't want to have to think. Just give me the info that I need to get the bill out and move on to the
    s and products you have created that can help them. How else will they know what you have to offer?

    6. Create alliances and affiliations with other ezine publishers, programs and service providers that interest your readers. They will love you when you offer solutions from other sources that you don't provide yourself. You become a go-to resource for many of their needs. You can also earn passive income through affiliate programs.

    7. Reinforce your branding. Your services may be great, but every business needs a look, a logo, colors, a name, a tag-line quote-things that sum up in one glance the essence or feel of who you are and what your business stands for. Your ezine is one more opportunity to put forth your brand.

    8. Expand and grow your database: Ezines can be forwarded to a reader's friends and associates. Your list of subscribers can grow with people you might never come in contact with. You can reach a global audience instead of your local area.

    9. Create a two-way dialogue with your readers: Ask your readers questions, survey them about topics, ask for their opinions and feedback. Your ezine can help you keep your finger on the pulse of your ideal clients; you can use their feedback to create more ezine content, or other products such as telecourses and e-books. And this in itself sustains the idea that you are really interested in them and in providing the kinds of services that are important to them: you care.

    10. Bottom-line: sales. You turn prospects into clients. Your ezine can be a magnet to your website, to your products, to your services. People are more likely to buy from you when they feel they know you. Ezines are particularly effective for selling services where there may be a long sales cycle and where the relationship is important.

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