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Add You - How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter
Sometimes being somewhat old and of a strong Swedish heritage which means stubborn in my family, I fail to truly listen to the good advice that I have received along the way as I have grown my business. Recently, I just began to take some of that advice to heart specific to my marketing plan by growing my speaking business.At a speaking engagement that came from a referral, I concluded the presentation with a funny line, "If you know of anyone who needs a speaker, please let me know as I speak for food." This simple request brought several chuckles along with five requests to speak at local service organizations.After speaking at each of these 5 new opportunities, I once again concluded that "If you know of any other local organizations who would enjoy hearing me speak, remember I speak for food." New requests came across my desk including a couple of paid engagements. I never realized that growing my business through marketing my speaking services could be as simple as just asking for it.By not char
As marketers, we always want to sell, sell, sell. As surfers, people want to read without having to spend their hard earned money.
Let's apply the same strategy again. Why do I open the personal e-mails immediately - e-mails from customers, business associates, friends, purchase receipts and such?
Or better yet, why do YOU open the e-mails sent to you from a friend or someone you know?
Because you know for sure that it doesn't contain any sales pitch or a promotion.
And what about the e-mail promotions? What do those e-mails contain?
I don't know about you but after about the 3rd e-mail following the sign-up to someone's list, I pretty much ignore all the follow-up e-mails from marketers that I know for sure t
U.S.P., in marketing, is the acronym for unique selling proposition. This is asking, "What distinguishes you from similar products or services, even businesses as a whole?"After using the USP method to uncover the uniqueness of my products and services, I continued to find them difficult to name. Because of this, I developed a list of 50 easy-to- answer questions to help me get through the process quickly. [Please allow product and service to mean the same thing for simplicity sake in this article.First, select an equal playing competitor. If not equal, choose one that is as closely matched as possible. Even if you are selling apples, be careful on the choice of characteristics. A Granny Smith apple is different from a Winesap apple. Both are consumed by similar markets but they have much different uses in cooking. Be mindfully open, somewhere there is a similar apple -- guaranteed.Second, gather all their product information. Lay the material before you, make a list of the features and benefi
Well, here's your opportunity.
Even though I'm running my own newsletter or a bulletin (what I call it) and have my own subscribers, I'm also subscribing to a number of newsletters myself. TSM Bulletin is located at http://tsmbulletin.ogdteam.com.
Today, I'm going to reveal why I open some newsletter e-mails or e-mail promotions more than the others. And also, why I always look forward to only a few of them. Yes, only a few.
The reason I'm subscribing to newsletters, ezines or what ever you want to call them, is because that's the only way to learn from a marketer and find out what they're up to, without having to buy all of their products. Clever, I must say.
Why are you subscribing to newsletters? To learn or .....???
But somehow, some of them have convinced me to buy some of their products even though I wasn't planning on doing so. But how did they do it?
Let's begin the journey.
At this very moment as I'm typing this article, I looked into the inbox and the bulk folder in 3 of my domain name e-mails that I receive the newsletters in. I had a total of 2037 unread e-mails.
WOW! I didn't even know I had that many.
How do I know that these are all newsletters? Because I delete all spam and I open the personal e-mails immediately.
And the newsletters?
When I get a chance, if at all. That's because I receive quite a few e-mails in one day and I don't have any more time than anyone else. Only 24 hours in a day.
I'm subscribing to the top name guru's newsletters, ezines, many marketers and names that I haven't even heard of. It doesn't really matter who is sending the e-mail, it's a same story.
One may ask, why am I subscribed to so many of them?
Well, you never know what you may learn from any one of them.
OK! Here we go! The time for the confession.
When I subscribe to a new list, I get the usual welcome e-mail. That's standard. But then, I wait for the first, second and possibly third e-mail from the marketer.
By then, I pretty much know the nature of his or her e-mails. Whether the e-mails are direct broadcasts or pre-scheduled e-mails from their autoresponders, it really doesn't matter.
In my daily course of scanning my e-mail accounts, there are e-mails that I open immediately and there are e-mails that I just transfer to folders to open at a later date, if ever.
The e-mails that I already know contain a pure sales pitch or a promotion of some kind with included affiliate link, end up getting deleted or transferred to folders and maybe never opened.
I pretty much know which marketers send me these types of e-mails all the time.
Maybe not all of the subscribers act this way, but there are e-mails that I actually open, read and then transfer to folders.
And those are e-mails that contain a free content. Content such as articles, movie files, newsletters that deliver a free content instead of a pure sales pitch and such. Again, I pretty much know what marketers send me these types of e-mails.
Let's be brutally honest.
What do surfers do when they search the 'net? Do they search the Internet with their credit cards ready to buy or do they search for a free content?
When you open your e-mail, do you have your credit card ready to buy whatever promotions you might get hit by, or ... why do you open your e-mails?
As marketers, we always want to sell, sell, sell. As surfers, people want to read without having to spend their hard earned money.
Let's apply the same strategy again. Why do I open the personal e-mails immediately - e-mails from customers, business associates, friends, purchase receipts and such?
Or better yet, why do YOU open the e-mails sent to you from a friend or someone you know?
Because you know for sure that it doesn't contain any sales pitch or a promotion.
And what about the e-mail promotions? What do those e-mails contain?
I don't know about you but after about the 3rd e-mail following the sign-up to someone's list, I pretty much ignore all the follow-up e-mails from marketers that I know for sure th
Sure, running a successful business takes Know-How. But growing an even more successful business takes Grow-How. In today’s fast-paced world, the challenge to increase revenues takes more wit and wisdom than ever before. Not only is technology changing at the speed of talk, but tastes and trends are changing at the blink of an eye. And consumers, well, they’re becoming more choosy and more demanding every day. The Information Age is responsible for educating young children faster than their parents could ever think to learn. Wireless is the buzz word of the times, and broadband is its closest kin. Even as quickly as I write this, technology is changing. The microchip inside this box was outdated before I even drove it home from the store.So…with all this bus-y-ness, how is bus-i-ness to compete? Today’s business owners cannot afford to only think outside the box, they need to think ahead of the box maker. Wit and wisdom, remember?Let’s start with wit. Wit can be defined as “keenness and quickness of perception”. But let’s
Why are you subscribing to newsletters? To learn or .....???
But somehow, some of them have convinced me to buy some of their products even though I wasn't planning on doing so. But how did they do it?
Let's begin the journey.
At this very moment as I'm typing this article, I looked into the inbox and the bulk folder in 3 of my domain name e-mails that I receive the newsletters in. I had a total of 2037 unread e-mails.
WOW! I didn't even know I had that many.
How do I know that these are all newsletters? Because I delete all spam and I open the personal e-mails immediately.
And the newsletters?
When I get a chance, if at all. That's because I receive quite a few e-mails in one day and I don't have any more time than anyone else. Only 24 hours in a day.
I'm subscribing to the top name guru's newsletters, ezines, many marketers and names that I haven't even heard of. It doesn't really matter who is sending the e-mail, it's a same story.
One may ask, why am I subscribed to so many of them?
Well, you never know what you may learn from any one of them.
OK! Here we go! The time for the confession.
When I subscribe to a new list, I get the usual welcome e-mail. That's standard. But then, I wait for the first, second and possibly third e-mail from the marketer.
By then, I pretty much know the nature of his or her e-mails. Whether the e-mails are direct broadcasts or pre-scheduled e-mails from their autoresponders, it really doesn't matter.
In my daily course of scanning my e-mail accounts, there are e-mails that I open immediately and there are e-mails that I just transfer to folders to open at a later date, if ever.
The e-mails that I already know contain a pure sales pitch or a promotion of some kind with included affiliate link, end up getting deleted or transferred to folders and maybe never opened.
I pretty much know which marketers send me these types of e-mails all the time.
Maybe not all of the subscribers act this way, but there are e-mails that I actually open, read and then transfer to folders.
And those are e-mails that contain a free content. Content such as articles, movie files, newsletters that deliver a free content instead of a pure sales pitch and such. Again, I pretty much know what marketers send me these types of e-mails.
Let's be brutally honest.
What do surfers do when they search the 'net? Do they search the Internet with their credit cards ready to buy or do they search for a free content?
When you open your e-mail, do you have your credit card ready to buy whatever promotions you might get hit by, or ... why do you open your e-mails?
As marketers, we always want to sell, sell, sell. As surfers, people want to read without having to spend their hard earned money.
Let's apply the same strategy again. Why do I open the personal e-mails immediately - e-mails from customers, business associates, friends, purchase receipts and such?
Or better yet, why do YOU open the e-mails sent to you from a friend or someone you know?
Because you know for sure that it doesn't contain any sales pitch or a promotion.
And what about the e-mail promotions? What do those e-mails contain?
I don't know about you but after about the 3rd e-mail following the sign-up to someone's list, I pretty much ignore all the follow-up e-mails from marketers that I know for sure t
Pallets are platforms that are used for transporting or storing things. They are used especially in industries like factories, warehouses, retail, food storage, grains, chemicals, pharmaceuticals, etc.Pallet racks are the stands where pallets can be stored. Each rack can effectively hold hundreds of pallets, depending on the size. Pallet racks are excellent for managing space within a warehouse or a store.There are different kinds of pallet racks: pushback pallet racks, selective pallet racks, pallet flow racks, reel racks, double-deep selective, carpet racks, seismic racks, bolt connection racks, boat racks, empty pallet storage racks, mezzanine racks, custom/combination racks, die storage racks, structural racks, drive-in pallet racks, and drive-through pallet racks.Every industrial application or area has different pallet rack needs. Hence, these can be custom designed as per user specifications. Pallet racks can be designed using CAD system design. Some of the things useful for designing a pallet rack system are
One may ask, why am I subscribed to so many of them?
Well, you never know what you may learn from any one of them.
OK! Here we go! The time for the confession.
When I subscribe to a new list, I get the usual welcome e-mail. That's standard. But then, I wait for the first, second and possibly third e-mail from the marketer.
By then, I pretty much know the nature of his or her e-mails. Whether the e-mails are direct broadcasts or pre-scheduled e-mails from their autoresponders, it really doesn't matter.
In my daily course of scanning my e-mail accounts, there are e-mails that I open immediately and there are e-mails that I just transfer to folders to open at a later date, if ever.
The e-mails that I already know contain a pure sales pitch or a promotion of some kind with included affiliate link, end up getting deleted or transferred to folders and maybe never opened.
I pretty much know which marketers send me these types of e-mails all the time.
Maybe not all of the subscribers act this way, but there are e-mails that I actually open, read and then transfer to folders.
And those are e-mails that contain a free content. Content such as articles, movie files, newsletters that deliver a free content instead of a pure sales pitch and such. Again, I pretty much know what marketers send me these types of e-mails.
Let's be brutally honest.
What do surfers do when they search the 'net? Do they search the Internet with their credit cards ready to buy or do they search for a free content?
When you open your e-mail, do you have your credit card ready to buy whatever promotions you might get hit by, or ... why do you open your e-mails?
As marketers, we always want to sell, sell, sell. As surfers, people want to read without having to spend their hard earned money.
Let's apply the same strategy again. Why do I open the personal e-mails immediately - e-mails from customers, business associates, friends, purchase receipts and such?
Or better yet, why do YOU open the e-mails sent to you from a friend or someone you know?
Because you know for sure that it doesn't contain any sales pitch or a promotion.
And what about the e-mail promotions? What do those e-mails contain?
I don't know about you but after about the 3rd e-mail following the sign-up to someone's list, I pretty much ignore all the follow-up e-mails from marketers that I know for sure t
Have you ever transferred a domain name to another registrar and then noticed that you never received an extra year to your expiration date? Let me tell you what happened and what actions you can take!The number one thing you need to realize in this situation is that the additional year is not controlled by the gaining registrar and it's not controlled by the losing registrar. It's controlled by the registry!When a domain expires, the registry gives the losing registrar a grace periond in which they may renew the domain name. During this time, your domain is most likely in a registrar-hold status and can't be transferred. So, you renew the domain name with your current registrar to get it in an active status again. This renewal extends the expiration date 1 year. So let's say you expiration date is now in 2008. Then you initiate a transfer to another registrar. The transfer completes and the registry adds another year to your domain name. However, you look and see that it's still expiring in 2008! What happened?Well
The e-mails that I already know contain a pure sales pitch or a promotion of some kind with included affiliate link, end up getting deleted or transferred to folders and maybe never opened.
I pretty much know which marketers send me these types of e-mails all the time.
Maybe not all of the subscribers act this way, but there are e-mails that I actually open, read and then transfer to folders.
And those are e-mails that contain a free content. Content such as articles, movie files, newsletters that deliver a free content instead of a pure sales pitch and such. Again, I pretty much know what marketers send me these types of e-mails.
Let's be brutally honest.
What do surfers do when they search the 'net? Do they search the Internet with their credit cards ready to buy or do they search for a free content?
When you open your e-mail, do you have your credit card ready to buy whatever promotions you might get hit by, or ... why do you open your e-mails?
As marketers, we always want to sell, sell, sell. As surfers, people want to read without having to spend their hard earned money.
Let's apply the same strategy again. Why do I open the personal e-mails immediately - e-mails from customers, business associates, friends, purchase receipts and such?
Or better yet, why do YOU open the e-mails sent to you from a friend or someone you know?
Because you know for sure that it doesn't contain any sales pitch or a promotion.
And what about the e-mail promotions? What do those e-mails contain?
I don't know about you but after about the 3rd e-mail following the sign-up to someone's list, I pretty much ignore all the follow-up e-mails from marketers that I know for sure t
The last 3 of the 6 most common worries about setting targets for performance measures are:* challenge 4: Anticipating the consequences of achieving and not achieving the target.* challenge 5: Finding the courage to go beyond your comfort zone.* challenge 6: Having the wherewithal to change whatever must change for the target to be accomplished.Here are my ideas and learnings about overcoming them.idea #4: keep one eye on the target, and one eye on the bigger pictureEven if you had enough foresight to explore the unintended consequences of achieving your target before you locked it into your plan, the world will still change later on. I once heard a story about a rail organisation that placed more importance on on-time running of trains than any other performance outcome. So much so, that one day, due to pressure risking the train running late, the driver omitted an important safety check to save time. The train derailed because of a braking problem that the safety check would have easily picked
As marketers, we always want to sell, sell, sell. As surfers, people want to read without having to spend their hard earned money.
Let's apply the same strategy again. Why do I open the personal e-mails immediately - e-mails from customers, business associates, friends, purchase receipts and such?
Or better yet, why do YOU open the e-mails sent to you from a friend or someone you know?
Because you know for sure that it doesn't contain any sales pitch or a promotion.
And what about the e-mail promotions? What do those e-mails contain?
I don't know about you but after about the 3rd e-mail following the sign-up to someone's list, I pretty much ignore all the follow-up e-mails from marketers that I know for sure their e-mails deliver nothing but promotions. What's your take on that?
However, as I said earlier, I almost always open the e-mails from marketers that send me a free content. Did I just say, "Almost Always?" What's that all about?
There are quite a few e-mails, newsletters, ezines and such that provide a free content in forms of articles, reports, tips and so on. So then, which ones would be the ones that I always look forward to?
In other words, which ones are the e-mails (non personal e-mails) that I always open no matter what?
Have you ever thought about this? Which e-mails do you open and read most of the time and which e-mails go straight to the trash can?
Well, I currently have only 4. Only 4 e-mails that I actually can't wait until the next issue. How about that?
By the way, I'm subscribed to quite a *few hundred* lists that I receive e-mails from. Yet, there are only 4 that I can't wait until the next issue. I open and read those 4 even if I'm dead tired or busy over my head.
To make one thing clear, I'm talking about a free subscription. I'm not referring to the paid subscription to a newsletter. That comes with special benefits. I'm talking about an everyday marketing or a distribution list that we might end up on.
So, what' so special about these 4?
The content they provide is articles, movie files or other forms that they write or create from their experience. They write what they actually do. At least for the most part.
They're not providing articles that have been picked up from ezine directories, even though I enjoy reading those articles too as I spend countless hours browsing through those directories.
But these 4 marketers are unselfishly sharing what they actually do. And that comes with a free newsletter. Can't beat that!
When I open their e-mails, I know that I will learn something that will benefit me. And I will not just learn how to .... whatever .... but I will learn from their ... let me repeat that ... from THEIR personal experience.
So the e-mails that deliver a free content from the sender's personal experience will get my immediate attention. The e-mails that deliver a free content that will teach me something, but not necessarily from the sender's personal experience, are being saved for the most part.
The pure promotion e-mails, well .... I do go through them .... sometimes .... when I'm looking for ideas .... but for the most part .... I've developed a tendency to ignore them. Shocking but true. Again, what's your take on that?
On the other hand, the marketers who deliver the e-mails with a free content from their personal experience, innocently insert a promotion or two within their newsletter. After one, two, three or so e-mails, I would go:
"Hhhmmm! I wonder what is he or she going to teach me with the book that they're selling? I mean, I'm learning quite a lot already but there's gotta be more in these books that they're selling or recommending."
So, there goes my credit card. :-)
Don't get me wrong. I invest all the time in products that will teach me something that I lack. But I've spontaneously bought a lot of products that I didn't really need. And that was all due to the generosity of the marketer that was unselfishly teaching me already, something from his or her personal experience.
Put this to a test. Find out for yourself. Share your experience with the people, whether good or bad, and see the res
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