Tags |
|
|
Links |
|
|
Add You - 10 Essential Steps to Developing a Successful E-Mail Marketing Campaign
Disadvantages of Resume SoftwareFormat A large majority of software requires the use of their format; most commonly using the chronological resume style. While the chronological style is certainly the most traditional manner to write a resume, it is not always advantageous for everyone. The chronological style resume focuses on work history. Individuals who are changing jobs may prefer to emphasize their skills instead, which a chronological resume format will not allow.Limited Options Resume software provides limited options and does not allow the user the freedom
And remember not exceed 40 characters when developing your subject line.
Step #5 - Remind your subscribers where and when they opted-in
If you do not e-mail your subscribers very often, say once every fortnight, it would be good to remind them where and when they opted-in, right at the top of your e-mail.
In e-mail marketing, the popular axiom, "Out of Sight, Out of Mind" bears much truth.
Don't expect your subscribers to remember where and when they op
1. PR is cheaper than advertisingAdvertising generally costs money. Most small businesses don't have a huge budget for marketing and a full-page ad in a well-known magazine could easily cost $5000 or more, before the cost of graphics, design etc. How many people will see that ad and how many will remember it? An extended ad campaign would definitely cost more that this with little or no effect. Advertising is more of a one-way communication and the audience is not very involved or attentive. That same money, if invested in PR services, could dramatically impact sales many times
So, you need to carefully develop your e-mail marketing campaign with great care.
Here are 10 steps you can use to develop a successful e-mail marketing campaign:
Step #1 - Define the purpose of your e-mail campaign
Whilst this step may seem pretty obvious, you will be surprised at how many e-mail marketing campaigns are carried out without a clear purpose or goal.
This is especially prevalent with online newsletters or e-zines - many don't provide the reader any valuable or useful information.
So, start your e-mail campaign right - by first defining a clear purpose or goal.
Step #2 - Develop a clear call to action
A call to action is a specific set of instruction(s) contained within the e-mail with the sole purpose of leading the reader to take a specific action.
Here's an example of a call to action: "Click here to download your f~ree Special Report"
With the introduction of the CAN-SPAM act and advancement in SPAM filter technology, it is difficult enough these days to get your e-mail pass SPAM filters, yet alone opened and finally read.
It would be a sheer waste of time for both your reader and yourself if you didn't create a clear call to action in your e-mail.
Step #3 - Personalize your e-mail message
Use your full name in the From: field rather than your company's name.
And use your recipient's name in the subject line.
This will increase the "open rate" of your e-mail (The "open rate" is the percentage of e-mails opened against e-mails successfully delivered), because recipients will more likely open and read e-mails from people they recognize.
Personalization will also reduce the probability of the e-mail being mistaken as SPAM.
Step #4 - Develop an interesting subject line
It's true.
First impressions DO count in e-mail marketing!
If you have an important e-mail you want your reader to open and read, you need to develop an interesting subject line to woo your readers attention.
The reason's really simple.
If your subject line does not appeal to the reader, your e-mail will not get opened and your e-mail campaign will fail miserably.
And remember not exceed 40 characters when developing your subject line.
Step #5 - Remind your subscribers where and when they opted-in
If you do not e-mail your subscribers very often, say once every fortnight, it would be good to remind them where and when they opted-in, right at the top of your e-mail.
In e-mail marketing, the popular axiom, "Out of Sight, Out of Mind" bears much truth.
Don't expect your subscribers to remember where and when they opt
We often receive e-mails about the best business online ever created and if we don't seize the opportunity right away we are basically not worth to be in the industry. Therefore, every single opportunity that we receive is the best business online. Many of us have actually believed such claims and tried some of these so called opportunities. If we want to look at the bright side we would say that the lost money is the price we are paying to gain more experience. Some would say that those claims were just hype.The question that forces itself to be asked here would be; is there such a
This is especially prevalent with online newsletters or e-zines - many don't provide the reader any valuable or useful information.
So, start your e-mail campaign right - by first defining a clear purpose or goal.
Step #2 - Develop a clear call to action
A call to action is a specific set of instruction(s) contained within the e-mail with the sole purpose of leading the reader to take a specific action.
Here's an example of a call to action: "Click here to download your f~ree Special Report"
With the introduction of the CAN-SPAM act and advancement in SPAM filter technology, it is difficult enough these days to get your e-mail pass SPAM filters, yet alone opened and finally read.
It would be a sheer waste of time for both your reader and yourself if you didn't create a clear call to action in your e-mail.
Step #3 - Personalize your e-mail message
Use your full name in the From: field rather than your company's name.
And use your recipient's name in the subject line.
This will increase the "open rate" of your e-mail (The "open rate" is the percentage of e-mails opened against e-mails successfully delivered), because recipients will more likely open and read e-mails from people they recognize.
Personalization will also reduce the probability of the e-mail being mistaken as SPAM.
Step #4 - Develop an interesting subject line
It's true.
First impressions DO count in e-mail marketing!
If you have an important e-mail you want your reader to open and read, you need to develop an interesting subject line to woo your readers attention.
The reason's really simple.
If your subject line does not appeal to the reader, your e-mail will not get opened and your e-mail campaign will fail miserably.
And remember not exceed 40 characters when developing your subject line.
Step #5 - Remind your subscribers where and when they opted-in
If you do not e-mail your subscribers very often, say once every fortnight, it would be good to remind them where and when they opted-in, right at the top of your e-mail.
In e-mail marketing, the popular axiom, "Out of Sight, Out of Mind" bears much truth.
Don't expect your subscribers to remember where and when they op
Using leads to try and get new customers is an essential part of growing your business. And sometimes, though you have an opt-in system set up, you aren't getting the type of results you want. You need more business, but aren't sure what to do.Lead generation companies can probably help you by taking the pressure of expanding your client base off your shoulders and placing it on the shoulders of professionals.The job of these companies is to generate lists of quality leads so you can turn names into customers. Though some think this isn't as effective as utilizing your opt-in
It would be a sheer waste of time for both your reader and yourself if you didn't create a clear call to action in your e-mail.
Step #3 - Personalize your e-mail message
Use your full name in the From: field rather than your company's name.
And use your recipient's name in the subject line.
This will increase the "open rate" of your e-mail (The "open rate" is the percentage of e-mails opened against e-mails successfully delivered), because recipients will more likely open and read e-mails from people they recognize.
Personalization will also reduce the probability of the e-mail being mistaken as SPAM.
Step #4 - Develop an interesting subject line
It's true.
First impressions DO count in e-mail marketing!
If you have an important e-mail you want your reader to open and read, you need to develop an interesting subject line to woo your readers attention.
The reason's really simple.
If your subject line does not appeal to the reader, your e-mail will not get opened and your e-mail campaign will fail miserably.
And remember not exceed 40 characters when developing your subject line.
Step #5 - Remind your subscribers where and when they opted-in
If you do not e-mail your subscribers very often, say once every fortnight, it would be good to remind them where and when they opted-in, right at the top of your e-mail.
In e-mail marketing, the popular axiom, "Out of Sight, Out of Mind" bears much truth.
Don't expect your subscribers to remember where and when they op
Some things come to us naturally. For instance, breathing is habitual, eating is a necessity and sleeping is a needed rejuvenation from a hard day. We seldom think about how we perform these activities. For most, they are effortless. Similarly, each of the Principles of Attraction could be accessed with lucid, internal reflection. Fortunately, with our busy lifestyles, others have helped us by sharing them in cohesive thoughts. In starting, or maintaining, a business they can be used to propel us forward.All in all, there are 28 Principles of Attraction (Copyright © 2005 by Coach U.
Personalization will also reduce the probability of the e-mail being mistaken as SPAM.
Step #4 - Develop an interesting subject line
It's true.
First impressions DO count in e-mail marketing!
If you have an important e-mail you want your reader to open and read, you need to develop an interesting subject line to woo your readers attention.
The reason's really simple.
If your subject line does not appeal to the reader, your e-mail will not get opened and your e-mail campaign will fail miserably.
And remember not exceed 40 characters when developing your subject line.
Step #5 - Remind your subscribers where and when they opted-in
If you do not e-mail your subscribers very often, say once every fortnight, it would be good to remind them where and when they opted-in, right at the top of your e-mail.
In e-mail marketing, the popular axiom, "Out of Sight, Out of Mind" bears much truth.
Don't expect your subscribers to remember where and when they op
Are you a homeowner who lives in the Chula Vista area? If you are, have you ever had your home inspected for mold? If you have yet to do so, you may want to think about doing so, as there are a number of different things that hiring the services of a professional Chula Vista mold inspector can do for you.One of the many things that a Chula Vista mold inspector can do for you is let you know if you have mold in your home. Although some molds are easy to spot, there are other molds that are not so easy to see. Also, it tends to depend where the mold in your home, if you have any,
And remember not exceed 40 characters when developing your subject line.
Step #5 - Remind your subscribers where and when they opted-in
If you do not e-mail your subscribers very often, say once every fortnight, it would be good to remind them where and when they opted-in, right at the top of your e-mail.
In e-mail marketing, the popular axiom, "Out of Sight, Out of Mind" bears much truth.
Don't expect your subscribers to remember where and when they opted-in to receive information from you if you're not in frequent contact with them.
If they can't recall when they opted-in to your list and you fail remind them - don't be surprised if they scream "SPAM"!
Step #6 - Provide an unsubscribe link
In e-mail marketing, you should never ever hold anyone hostage.
You'd rather settle for happy unsubscribers than angry subscribers, right?
So, provide your readers with an easy and convenient method to unsubscribe.
They'll sleep more soundly at night and so will you.
Step # 7 - Check and test your e-mail
You've spent a great deal of time crafting your e-mail.
So it is a good practice to check through your e-mail to make sure you do not overlook the following: 1) Spell check your e-mail 2) SPAM check your e-mail 3) Test all e-mail links 4) Double-check mail merge codes (if any) e.g. $firstname$ vs. {FIRSTNAME} (especially if you're sending out the same e-mail using different autoresponder software)
Step #8 - Use fixed-pitch font and proper formatting
Use a fixed-pitch font like Courier and perform a hard carriage return at the end of each line at 60 characters to avoid formatting problems.
Step #9 - Track all e-mail links
This is an often over-looked step. Tracking your e-mail links will allow you to gain valuable insights and discover what works and what doesn't.
Use the tracking information to refine your future e-mail marketing campaigns.
Step #10 - KISS (Keep It Simple and Short)
Lastly, keep your e-mails simple and short.
The more e-mail content you create, the higher the chance of triggering the SPAM filters.
If possible, use e-mail marketing to Pre-Sell, not Sell.
Follow these 10 steps in your next e-mail marketing campaign and watch your campaign results skyrocket!
Copyright 2004 Fabian Lim
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/62974/addyou-10-Essential-Steps-to-Developing-a-Successful-EMail-Marketing-Campaign.html">10 Essential Steps to Developing a Successful E-Mail Marketing Campaign</a>
BB link (for phorums):
[url=http://www.addyou.info/article/62974/addyou-10-Essential-Steps-to-Developing-a-Successful-EMail-Marketing-Campaign.html]10 Essential Steps to Developing a Successful E-Mail Marketing Campaign[/url]
Related Articles:
Branded Promotional Items Get You Noticed
Pitfalls To Avoid When Writing A Business Plan
Secrets to Affiliate Millionaires - 6 Steps to Maximize Profits and Spread Products to the World!
Bookmark it:
|