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Add You - Writing Tips for Email Distribution of Your Article or Message
Shipping Hazardous Materials via UPS his is done to enable easy reading for all people
viewing the ezine.Sometimes boxes arrive at The UPS Store with hazardous materials markings. We cannot ship hazardous materials from The UPS Store locations.The most common markings are ORM-D labels on boxes. ORM stands for "Other Regulated Materials." It is commonly found on AVON product boxes. This is because AVON carries perfume and other flammable items in their product line. Shipping of ORM-D materials back to the shipper is allowed only at the customer counter (i.e., hub) facilities. The personnel at the customer counter are trained in handling hazardous materials. The UPS Store locations may not accept these packages for shipment.If you are reusing a box that was sent to you, and it has the ORM-D label on the outside of the box, but you are not sending back any hazardous materials, The UPS Store can accept this package On the web, it is important to serve the lowest common denominator. While you and I may use higher resolution on our computers, most Internet users do not. Many are still utilizing the 640 x 480 video resolution. And many more are still using outdated email software. The 65 character width enables everyone to be able to read the ezine on their screen without requiring them to scroll right to left to take in all of the text in the ezine. What's in a Name: Choosing an Effective Domain Name It has long been understood that writing for the web is
different than writing for a print publisher. There have
been volumes written on this subject.The choice of a domain name can be pivotal to the success of your business. Much like choosing a name for your business, the goal of choosing a domain name is to make it easy to remember. If potential customers can’t remember your domain name, they won’t be able to visit your site and check out your business. Chances are, they won’t take the time to find refresh their memories on your domain name; they’ll just look elsewhere. That results in a loss of potential income for you.Another consideration in choosing a domain name is the effect your chosen name will have on your site’s ranking by search engines. Most people find websites by searching on engines like Yahoo! or Google, and you will want to be among the highest-ranked sites in the search results, so as to attract the most traffic to your site!That I am here to share with you some important lessons that I have discovered about Writing for Email. THERE ARE TWO TYPES OF EMAIL READERS Now the techies in the audience are scratching their heads and mumbling under their breath that I am a fool... No biggie... I have been called that before. From the technical side of the equation this statement is wrong. I will fess up on that. But, for the purposes of this article, it is the absolute truth. Let me explain. There are type types of email readers: * AOL Email Reader * All Other Email Readers This is an important distinction, because all email readers will automatically hyperlink an Internet URL, except for the AOL Email Reader. In order for the AOL Reader to hyperlink the URL, it must have the HREF tag from HTML in proper format. For example, all other readers will provide a hyperlink for the following bit of text: http://thePhantomWriters.com On the other hand, email destined for an AOL member must be formatted like this: http://thePhantomWriters.com >http://thePhantomWriters.com WHITE SPACE When you are writing an article or an ordinary piece of email, white space is very important to help aid your reader in getting every word read. In an ordinary letter on a written piece of paper, it is fine to place your text with no blank lines between paragraphs and with only a indention at the beginning of the paragraph. If you were to do this in an email message, all of the text would tend to run together making your message monotonous to read. Blank space enables you to get your message read more thoroughly and completely. This is why within this article you will see a blank line between every paragraph and two blank lines between every sub-section of the article. SHORTER URL'S The typical ezine is deliberately formatted to 65 characters width. This is done to enable easy reading for all people viewing the ezine. On the web, it is important to serve the lowest common denominator. While you and I may use higher resolution on our computers, most Internet users do not. Many are still utilizing the 640 x 480 video resolution. And many more are still using outdated email software. The 65 character width enables everyone to be able to read the ezine on their screen without requiring them to scroll right to left to take in all of the text in the ezine.< How To Profit From Your Own E-Book is
wrong. I will fess up on that.One of the most powerful viral marketing tools are free e-books, they can literally provide you with an entire network of people who promote your business, absolutely free. What should you be doing with your e-book to ensure this, here are a few pointers.The most basic tip is provide real content. If you just fill your book with a sales pitch all they have to do is click the mouse and your book is history. Provide your reader with valuable information. This both captures interest and builds credibility. If a reader likes what they see it will make them more inclined to look at your other products.Creating your e-book doesn't have to be a long Drawn out process burning the midnight oil whilst furiously tapping away at your keyboard. You could put together a few related articles and simply add a few comments o But, for the purposes of this article, it is the absolute truth. Let me explain. There are type types of email readers: * AOL Email Reader * All Other Email Readers This is an important distinction, because all email readers will automatically hyperlink an Internet URL, except for the AOL Email Reader. In order for the AOL Reader to hyperlink the URL, it must have the HREF tag from HTML in proper format. For example, all other readers will provide a hyperlink for the following bit of text: http://thePhantomWriters.com On the other hand, email destined for an AOL member must be formatted like this: http://thePhantomWriters.com >http://thePhantomWriters.com WHITE SPACE When you are writing an article or an ordinary piece of email, white space is very important to help aid your reader in getting every word read. In an ordinary letter on a written piece of paper, it is fine to place your text with no blank lines between paragraphs and with only a indention at the beginning of the paragraph. If you were to do this in an email message, all of the text would tend to run together making your message monotonous to read. Blank space enables you to get your message read more thoroughly and completely. This is why within this article you will see a blank line between every paragraph and two blank lines between every sub-section of the article. SHORTER URL'S The typical ezine is deliberately formatted to 65 characters width. This is done to enable easy reading for all people viewing the ezine. On the web, it is important to serve the lowest common denominator. While you and I may use higher resolution on our computers, most Internet users do not. Many are still utilizing the 640 x 480 video resolution. And many more are still using outdated email software. The 65 character width enables everyone to be able to read the ezine on their screen without requiring them to scroll right to left to take in all of the text in the ezine. Storm Water Public Relations Concept hyperlink for
the following bit of text:Promoting a Storm Water Program is not easy, as it is hard to tell people not to allow all that soapy water to enter the storm drain when they wash their car or to pour detergents onto the oil spots on their drive way and allow it to flow into the gutter. Nevertheless the public needs to be informed that those storm water drains are exactly for that; Storm Water (only). You see the solution to pollution is not always dilution, but rather do not pollute in the first place.Indeed it is against the law to pollute and most people once they understand this will watch what goes into the gutter out front. Nevertheless, a storm water division at a local municipality can only do so many public relations campaigns, before the citizens get bored. So here is another concept; Have the storm water vehicles and employees join in http://thePhantomWriters.com On the other hand, email destined for an AOL member must be formatted like this: http://thePhantomWriters.com >http://thePhantomWriters.com WHITE SPACE When you are writing an article or an ordinary piece of email, white space is very important to help aid your reader in getting every word read. In an ordinary letter on a written piece of paper, it is fine to place your text with no blank lines between paragraphs and with only a indention at the beginning of the paragraph. If you were to do this in an email message, all of the text would tend to run together making your message monotonous to read. Blank space enables you to get your message read more thoroughly and completely. This is why within this article you will see a blank line between every paragraph and two blank lines between every sub-section of the article. SHORTER URL'S The typical ezine is deliberately formatted to 65 characters width. This is done to enable easy reading for all people viewing the ezine. On the web, it is important to serve the lowest common denominator. While you and I may use higher resolution on our computers, most Internet users do not. Many are still utilizing the 640 x 480 video resolution. And many more are still using outdated email software. The 65 character width enables everyone to be able to read the ezine on their screen without requiring them to scroll right to left to take in all of the text in the ezine. Business Networking: Build Your Business graphs and
with only a indention at the beginning of the paragraph. If you
were to do this in an email message, all of the text would tend
to run together making your message monotonous to read.As a small business owner, I am constantly looking for ways to network with other professionals and business owners in my area. I enjoy the interaction between entrepreneurs, inventors, owners, and business-minded people. It is a thrill, in fact.In my never-ending quest to meet others, I visit and participate in countless business networking and referral groups. One in particular set me off to the whole idea; the group will remain nameless for obvious reasons. Perhaps I have been sheltered, my favorite group meets at a local coffee shop and we have a very relaxed meeting and generally find a topic that suits a majority of the group. The “rules” are simple: show up. That’s it. We do have an expectation that each person will purchase their own coffee if they chose to order, but this does not pertain to the group itse Blank space enables you to get your message read more thoroughly and completely. This is why within this article you will see a blank line between every paragraph and two blank lines between every sub-section of the article. SHORTER URL'S The typical ezine is deliberately formatted to 65 characters width. This is done to enable easy reading for all people viewing the ezine. On the web, it is important to serve the lowest common denominator. While you and I may use higher resolution on our computers, most Internet users do not. Many are still utilizing the 640 x 480 video resolution. And many more are still using outdated email software. The 65 character width enables everyone to be able to read the ezine on their screen without requiring them to scroll right to left to take in all of the text in the ezine. How to Value Your Business his is done to enable easy reading for all people
viewing the ezine.There are many ways of putting a value on your company. One method is to analyse future income and profits. This process is known as the investment approach to valuation. To produce accurate figures the vendor needs to make calculations based on the amount of income that is likely to be generated in the future. This income then has to take inflation into account. There are a few things to consider when evaluating your company’s future earnings:1. Past profit 2. Future orders 3. How is the sector performing 4. Will any new owner have to carry out any essential improvements? 5. Economic growth of the area/countryOther methods that can be used when attempting to find a value for a company are; asset based, market approach and income approach. All these methods are tried and trusted, howeve On the web, it is important to serve the lowest common denominator. While you and I may use higher resolution on our computers, most Internet users do not. Many are still utilizing the 640 x 480 video resolution. And many more are still using outdated email software. The 65 character width enables everyone to be able to read the ezine on their screen without requiring them to scroll right to left to take in all of the text in the ezine. When listing a URL for a website, it is thus important to make sure that the URL does not exceed 65 characters in length. There are fr`ee services available to help you to do this. One such program can be found at: http://www.shorturl.com/ ABOVE THE FOLD 'Above the Fold' is a term that comes from newspaper publishing. As you might be able to imagine, they are talking about what appears above the fold on the newspaper and in the display area of the paper in the newspaper machine. 'Above the Fold' is the element that most affects the impulse purchases of the newspaper. In an email message, 'Above the Fold' is the amount of text seen before one has to scroll down. As with a newspaper, the 'Above the Fold' text in an email will determine how many people may or may not read all of your message based on their impulse decision to do so. HTTP:// REQUIREMENTS Similar to what I was talking about in the previous section about the email readers, it is important to always use the full http:// address in your printed URL's. If you were to list your URL without the http:// , then your URL will not hyperlink. If you are reading this message in a standard email reader in text format, you will see what I mean here: thePhantomWriters.com Then again, if you do use the http:// , the URL will automatically be hyperlinked in the email: http://thePhantomWriters.com The reason why this is actually important to you is that the non-techie reader might find it difficult to know how to copy the URL to their Internet browser. I know for most of us, this is hard to believe, but I have seen it first hand when people were asking me how they could copy the URL to their browser for viewing. MAILTO: REQUIREMENTS If you include an email address in your email text, and you want people to be able to click that link to send you an email, you must list your email address with the mailto: prefix. Otherwise, your email address will not hyperlink. Here is the proper method to hyperlink an email a
HTTP = HTML link (for blogs, profiles,phorums):
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