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    Add You - Use Email to Get Inside

    Stand Out At Work
    Career development is not always about moving up in the organization. It’s more about constantly improving yourself and getting the most out of your job and work life. Regardless of whether or not you are interested in promotion right now, you are interested in standing out at
    t the Lakers Special" in preparation for game 5? Throw in a blurb about how many teams have come back from 1 and 3 in the first round and sign off with "Go Suns!"

    Customers not sports fans? No problem, find another local or regional event to mention. The point is that there are thousands of businesses out there throwing millions of dollars at generic ads. With email you now have a wa

    Tips on How to Overcome Lack of Motivation While Working at Home
    Working at home requires self-discipline. However, if you want to work efficiently at home, being self –disciplined is not enough. You need to know the ways to motivate yourself. Motivation is an important element you need to have while working at home. Lacking in motivati
    So now that you are systematically collecting opt-in emails from your customers how effectively are you using email to build the relationship with your customers? Do you see email as just a cheap replacement for traditional print, radio, or TV advertising? If so, you are leaving opportunities on the table.

    The other day I saw a "Graduation-Wedding-Mother's Day" sale advertised on television. I was a little surprised that they left out Memorial Day, but it highlights a few of the draw backs of the medium. First, it is shotgun meaning that everybody sees the same thing so you are tempted to provide something for everybody in the same ad. Second, it is expensive and takes time to create ads, so the inclination is to make them either very generic or, again, cover all your bases.

    Email doesn't have those problems. You know exactly who you are sending to (and with your opt-in list you know they want it) and you can put an email together in a few minutes and send it out. With these strengths, if you are using email just to say what the other guys are saying on TV you are shooting air balls.

    Think of the email you get from your friends. Do they send you "Happy Graduation- Wedding-Mother's Day" emails? No, chances are they talk about last night's game, what happened over the weekend, or a great place they visited. Email allows you to be immediate and to be current. Use it that way.

    Here is an example. The Suns just lost game 4 of the first round of the NBA playoffs to the Lakers. If you've got a business in Phoenix how about a "Beat the Lakers Special" in preparation for game 5? Throw in a blurb about how many teams have come back from 1 and 3 in the first round and sign off with "Go Suns!"

    Customers not sports fans? No problem, find another local or regional event to mention. The point is that there are thousands of businesses out there throwing millions of dollars at generic ads. With email you now have a way

    Get PR for Your Trade Show Exhibit
    If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars in free exposure by hiring a public relations specialist to get national and international media coverage
    evision. I was a little surprised that they left out Memorial Day, but it highlights a few of the draw backs of the medium. First, it is shotgun meaning that everybody sees the same thing so you are tempted to provide something for everybody in the same ad. Second, it is expensive and takes time to create ads, so the inclination is to make them either very generic or, again, cover all your bases.

    Email doesn't have those problems. You know exactly who you are sending to (and with your opt-in list you know they want it) and you can put an email together in a few minutes and send it out. With these strengths, if you are using email just to say what the other guys are saying on TV you are shooting air balls.

    Think of the email you get from your friends. Do they send you "Happy Graduation- Wedding-Mother's Day" emails? No, chances are they talk about last night's game, what happened over the weekend, or a great place they visited. Email allows you to be immediate and to be current. Use it that way.

    Here is an example. The Suns just lost game 4 of the first round of the NBA playoffs to the Lakers. If you've got a business in Phoenix how about a "Beat the Lakers Special" in preparation for game 5? Throw in a blurb about how many teams have come back from 1 and 3 in the first round and sign off with "Go Suns!"

    Customers not sports fans? No problem, find another local or regional event to mention. The point is that there are thousands of businesses out there throwing millions of dollars at generic ads. With email you now have a wa

    Jobs - Car Salesman
    We've all heard the jokes about car salesmen, especially used car salesmen. We have a picture in our minds of these shady characters we wouldn't trust with our pencils let alone with selling us an automobile. The truth is, car salesmen have a tough job. Think you want to se
    bases.

    Email doesn't have those problems. You know exactly who you are sending to (and with your opt-in list you know they want it) and you can put an email together in a few minutes and send it out. With these strengths, if you are using email just to say what the other guys are saying on TV you are shooting air balls.

    Think of the email you get from your friends. Do they send you "Happy Graduation- Wedding-Mother's Day" emails? No, chances are they talk about last night's game, what happened over the weekend, or a great place they visited. Email allows you to be immediate and to be current. Use it that way.

    Here is an example. The Suns just lost game 4 of the first round of the NBA playoffs to the Lakers. If you've got a business in Phoenix how about a "Beat the Lakers Special" in preparation for game 5? Throw in a blurb about how many teams have come back from 1 and 3 in the first round and sign off with "Go Suns!"

    Customers not sports fans? No problem, find another local or regional event to mention. The point is that there are thousands of businesses out there throwing millions of dollars at generic ads. With email you now have a wa

    Ebay - Can You Succeed
    I think Ebay is a great site that makes market dynamics transparent, but as for sustaining a business model, it leaves a lot to be desired.Let me explain why.Because Ebay is simple to use and very accessible to millions of amateurs, many people think developing a
    ou "Happy Graduation- Wedding-Mother's Day" emails? No, chances are they talk about last night's game, what happened over the weekend, or a great place they visited. Email allows you to be immediate and to be current. Use it that way.

    Here is an example. The Suns just lost game 4 of the first round of the NBA playoffs to the Lakers. If you've got a business in Phoenix how about a "Beat the Lakers Special" in preparation for game 5? Throw in a blurb about how many teams have come back from 1 and 3 in the first round and sign off with "Go Suns!"

    Customers not sports fans? No problem, find another local or regional event to mention. The point is that there are thousands of businesses out there throwing millions of dollars at generic ads. With email you now have a wa

    The 10 Most Common Publicity Mistakes -- Don't Sabotage Your Success!
    The number one rule of being successful in the world of publicity (or in just about any other field, for that matter): Don’t sabotage your efforts with dumb -- and easily correctable -- mistakes. Here then are the dumb things that publicity seekers do. Avoid them, and yo
    t the Lakers Special" in preparation for game 5? Throw in a blurb about how many teams have come back from 1 and 3 in the first round and sign off with "Go Suns!"

    Customers not sports fans? No problem, find another local or regional event to mention. The point is that there are thousands of businesses out there throwing millions of dollars at generic ads. With email you now have a way to cut through all that chaos and capture your customers' imagination and enthusiasm with some thing that is uniquely you and your business. So use it.

    Hey, if you got a big guy inside--get him the ball!

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