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    mation from you, they should not be on your opt-in list.

    2. Single or Double Opt-in?

    Depending on the email list service you're using in your business, you may have a choice betwee

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    If you're running an online business, you know that your list is your most important asset. And regardless of whether you're just starting out or not, if you lose a chunk of your subscribers because even just one of your emails gets flagged as spam, it's going to hurt your business.

    It's vital to the ongoing success of your online business to make sure you know the difference between spam and opt-in email. Here are some tips on how to make sure you're only sending email to people who have specifically asked for it.

    1. Only Use Permission-Based Email Marketing

    Simply put, opt-in email (also called 'permission-based') is email sent to people who have given you permission to contact them via email. So if someone hasn't directly requested information from you, they should not be on your opt-in list.

    2. Single or Double Opt-in?

    Depending on the email list service you're using in your business, you may have a choice between

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    ecause even just one of your emails gets flagged as spam, it's going to hurt your business.

    It's vital to the ongoing success of your online business to make sure you know the difference between spam and opt-in email. Here are some tips on how to make sure you're only sending email to people who have specifically asked for it.

    1. Only Use Permission-Based Email Marketing

    Simply put, opt-in email (also called 'permission-based') is email sent to people who have given you permission to contact them via email. So if someone hasn't directly requested information from you, they should not be on your opt-in list.

    2. Single or Double Opt-in?

    Depending on the email list service you're using in your business, you may have a choice betwee

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    between spam and opt-in email. Here are some tips on how to make sure you're only sending email to people who have specifically asked for it.

    1. Only Use Permission-Based Email Marketing

    Simply put, opt-in email (also called 'permission-based') is email sent to people who have given you permission to contact them via email. So if someone hasn't directly requested information from you, they should not be on your opt-in list.

    2. Single or Double Opt-in?

    Depending on the email list service you're using in your business, you may have a choice betwee

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    g

    Simply put, opt-in email (also called 'permission-based') is email sent to people who have given you permission to contact them via email. So if someone hasn't directly requested information from you, they should not be on your opt-in list.

    2. Single or Double Opt-in?

    Depending on the email list service you're using in your business, you may have a choice betwee

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    mation from you, they should not be on your opt-in list.

    2. Single or Double Opt-in?

    Depending on the email list service you're using in your business, you may have a choice between single or double opt-in email. With single opt-in, someone gives you their email address once and they are added to your list. With double opt-in (also know as confirmation opt-in), someone gives you their email address, to which they then receive an automated response from your list service asking them to click a specific URL to confirm that they do in fact want to be added to your list. Only once they click that link are they then added to your list.

    So, which should you use? It depends, but for your main email list, I want to encourage you to use the double opt-in process. It means that you will lose a certain percentage of those people who signed up for your list because they then don't confirm their subscription, but it protects you from being la

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