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Add You - Message-On-Hold - A Powerful Marketing Tool
Online Ordering For Restaurants – The Goose That Laid The Golden Egg Or A Rope Around Your Neck
A simple Google search of the term “restaurant online ordering software” will bring up pages of results of companies offering to set up online ordering for restaurants. Unfortunately, it is also a list containing some good, some bad and some downright ugly! So how should you as a restaurant operator go about selecting the right servic
executive spends 17 minutes per day on-hold..."A simple Google search of the term “restaurant online ordering software” will bring up pages of results of companies offering to set up online ordering for restaurants. Unfortunately, it is also a list containing some good, some bad and some downright ugly! So how should you as a restaurant operator go about selecting the right servic
On-Hold
The Importance of the Follow Up Letter
Something we talk about consistently with our coaching students is the importance of the follow up letter. However, the follow up letter is not limited to those who are operating a lease purchase business. Whatever type of business you are operating, after speaking with a potential client you should be sending some type of follow up c
What is Messaging On Hold? Message On Hold is a customized recording that callers will hear when they are placed on hold. Now one might think that that is just another fancy way to keep your callers entertained. But truth is, Messaging On Hold is far more than just helping callers kill time while they are on hold. Messaging On Hold is actually a highly effective marketing tool. It is basically an infomercial about your business. Yes, it will keep your callers entertained avoiding that they hang up. But most importantly, it will help to sell the products and/or services that your business has to offer. Studies conducted by major telecommunication companies revealed that approximately 20% of callers that are placed on hold will actually make purchase decisions based on what they hear while they are on hold.Something we talk about consistently with our coaching students is the importance of the follow up letter. However, the follow up letter is not limited to those who are operating a lease purchase business. Whatever type of business you are operating, after speaking with a potential client you should be sending some type of follow up c
Here are some interesting Message On-Hold statistics:
Results of studies performed by 3 of the major telecommunication companies:
AT&T REPORTS:
- An estimated 70% of business callers are put on-hold.
- An estimated 60% of business callers put on-hold hang up.
- An estimated 30% of these callers don't call back!
A NATIONAL STUDY PUBLISHED BY NORTH AMERICAN TELECOMMUNICATIONS ASSOCIATION REPORTS:
- Callers with SILENCE-ON-HOLD will abandon their calls in less than one minute; 90% hang up within 40 seconds.
- Callers with MUSIC-ON-HOLD will stay on the line 30 seconds longer than with only silence.
- Callers with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer.
US WEST COMMUNICATIONS FOUND THAT INFORMATION-ON-HOLD RESULTS IN:
- 40% increase in retention of callers on-hold
- 15% increase in inquiries
- 12% increase in requests for products and services mentioned on-hold
MORE ON-HOLD FACTS:
- Telemarketing Magazine - "Over 70% of business callers are put on-hold..."
- OfficeTeam Survey - "The average executive spends 17 minutes per day on-hold..."
- CNN Survey - "The average person spends 60 hours per year on-hold..."
- CNN Survey - "Without music or messages, 60% of those on-hold will hang up and 30% won't call back..."
- Cellular Marketing Magazine - "Over 85% of callers prefer on-hold messages over silence..."
- Telemarketing Magazine - "Surveys show that 15% to 20% of callers make purchases based on information they heard on-hold..."
On-Hold
The Rubik's Cube Interview
Nearly everyone has heard of the Rubik’s Cube. For most, it’s a challenging puzzle, but for some it becomes an obsession. How can we apply the Rubik’s cube in our daily business practices? Simple, use the Rubik’s Cube as a tool to test perspective employees. By observing and analyzing their problem solving process, you the employer, c
most importantly, it will help to sell the products and/or services that your business has to offer. Studies conducted by major telecommunication companies revealed that approximately 20% of callers that are placed on hold will actually make purchase decisions based on what they hear while they are on hold.Nearly everyone has heard of the Rubik’s Cube. For most, it’s a challenging puzzle, but for some it becomes an obsession. How can we apply the Rubik’s cube in our daily business practices? Simple, use the Rubik’s Cube as a tool to test perspective employees. By observing and analyzing their problem solving process, you the employer, c
Here are some interesting Message On-Hold statistics:
Results of studies performed by 3 of the major telecommunication companies:
AT&T REPORTS:
- An estimated 70% of business callers are put on-hold.
- An estimated 60% of business callers put on-hold hang up.
- An estimated 30% of these callers don't call back!
A NATIONAL STUDY PUBLISHED BY NORTH AMERICAN TELECOMMUNICATIONS ASSOCIATION REPORTS:
- Callers with SILENCE-ON-HOLD will abandon their calls in less than one minute; 90% hang up within 40 seconds.
- Callers with MUSIC-ON-HOLD will stay on the line 30 seconds longer than with only silence.
- Callers with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer.
US WEST COMMUNICATIONS FOUND THAT INFORMATION-ON-HOLD RESULTS IN:
- 40% increase in retention of callers on-hold
- 15% increase in inquiries
- 12% increase in requests for products and services mentioned on-hold
MORE ON-HOLD FACTS:
- Telemarketing Magazine - "Over 70% of business callers are put on-hold..."
- OfficeTeam Survey - "The average executive spends 17 minutes per day on-hold..."
- CNN Survey - "The average person spends 60 hours per year on-hold..."
- CNN Survey - "Without music or messages, 60% of those on-hold will hang up and 30% won't call back..."
- Cellular Marketing Magazine - "Over 85% of callers prefer on-hold messages over silence..."
- Telemarketing Magazine - "Surveys show that 15% to 20% of callers make purchases based on information they heard on-hold..."
On-Hold
Custom Logos - Important Features Of A Custom Logo
Therefore, it is very important for you to get a very well designed logo so that it can attract customers or to leave an impact on them while being amongst other logos.A customized logo is essential for one’s company. It portrays the company’s message and if it is a well made one having a proper strategy behind it then for sure
usiness callers are put on-hold.Therefore, it is very important for you to get a very well designed logo so that it can attract customers or to leave an impact on them while being amongst other logos.A customized logo is essential for one’s company. It portrays the company’s message and if it is a well made one having a proper strategy behind it then for sure
A NATIONAL STUDY PUBLISHED BY NORTH AMERICAN TELECOMMUNICATIONS ASSOCIATION REPORTS:
- Callers with SILENCE-ON-HOLD will abandon their calls in less than one minute; 90% hang up within 40 seconds.
- Callers with MUSIC-ON-HOLD will stay on the line 30 seconds longer than with only silence.
- Callers with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer.
US WEST COMMUNICATIONS FOUND THAT INFORMATION-ON-HOLD RESULTS IN:
- 40% increase in retention of callers on-hold
- 15% increase in inquiries
- 12% increase in requests for products and services mentioned on-hold
MORE ON-HOLD FACTS:
- Telemarketing Magazine - "Over 70% of business callers are put on-hold..."
- OfficeTeam Survey - "The average executive spends 17 minutes per day on-hold..."
- CNN Survey - "The average person spends 60 hours per year on-hold..."
- CNN Survey - "Without music or messages, 60% of those on-hold will hang up and 30% won't call back..."
- Cellular Marketing Magazine - "Over 85% of callers prefer on-hold messages over silence..."
- Telemarketing Magazine - "Surveys show that 15% to 20% of callers make purchases based on information they heard on-hold..."
On-Hold
Embracing the Feminine in the Workplace
Bang! Bang! My shiny metal cap gun sounded as I fired at the imaginary tribe of Indians invading my suburban Atlanta backyard. Two houses down the street, my childhood friend Shelly cuddled her brand new "Chatty Cathy" baby doll.Growing up in the 50s, our roles were clear: women gather and nest, and men hunt and fight. I was su
rs with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer. Bang! Bang! My shiny metal cap gun sounded as I fired at the imaginary tribe of Indians invading my suburban Atlanta backyard. Two houses down the street, my childhood friend Shelly cuddled her brand new "Chatty Cathy" baby doll.Growing up in the 50s, our roles were clear: women gather and nest, and men hunt and fight. I was su
US WEST COMMUNICATIONS FOUND THAT INFORMATION-ON-HOLD RESULTS IN:
- 40% increase in retention of callers on-hold
- 15% increase in inquiries
- 12% increase in requests for products and services mentioned on-hold
MORE ON-HOLD FACTS:
- Telemarketing Magazine - "Over 70% of business callers are put on-hold..."
- OfficeTeam Survey - "The average executive spends 17 minutes per day on-hold..."
- CNN Survey - "The average person spends 60 hours per year on-hold..."
- CNN Survey - "Without music or messages, 60% of those on-hold will hang up and 30% won't call back..."
- Cellular Marketing Magazine - "Over 85% of callers prefer on-hold messages over silence..."
- Telemarketing Magazine - "Surveys show that 15% to 20% of callers make purchases based on information they heard on-hold..."
On-Hold
Desperately Seeking the Truth
People today are bombarded by so much information that they have become numb to what feels like advertising or, during political cycles like we are in today, out and out fabrication.Small business owners should resist the temptation to copy what passes for advertising today and focus on telling the truth. I don’t really mean to
executive spends 17 minutes per day on-hold..."People today are bombarded by so much information that they have become numb to what feels like advertising or, during political cycles like we are in today, out and out fabrication.Small business owners should resist the temptation to copy what passes for advertising today and focus on telling the truth. I don’t really mean to
On-Hold Messages are usually played back on dedicated Message-On-Hold players, that usually feature solid-state technology to ensure maximum playback reliability.
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