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Add You - Five Steps To Creating A Winning Solo Ad Campaign
In the Truck Wash Industry we see many makers of truck wash equipment and personally I think many of these units are over priced and often under perform. In other words they do not get the whole truck clean you see? And whereas many manufacturers of truck wash equipment have good synergy and distributors around the country, I am not sure I trust their units to clean trucks.Some manufacturers of truck wash equipment and their sales teams act real professional and all and say the right buzz words. But I personally think they are full of it sometimes or I should say I think they blow too much smoke in their sales pitches. You see often their product is Okay, but needs refining and does not completely clean the truck. A Bus mayb
when you buy ad space you will get your ad mailed out
twice. Take advantage of this!
Each ad should pick up and build from the last.
Step Three... Don't be so boring
The very first copywriting "secret" I ever learned in writing ads is not to sound so boring. Think of what you do when you're reading a book. If it starts out pretty boring, uneventful, unenthusiastic.... just plain dry, what do you do? 9.9 times out of 10 you put it down. But, a book that captures your interest right off the bat and promises to bring more... you'll ha
As someone who has marketed online for a number of years I wanted to provide some tips based on my accumulated knowledge of what are some of the characteristics of a reputable online merchant or website.However, these characteristics are certainly no guarantee that a merchant will be in business next month, virtually no business stays in business forever.Based on my experience both marketing online and shopping online I’ve learned what website characteristics to look for to have confidence in purchasing from any internet merchant or website.So exactly what do I look for on a webpage when making a purchase online.First I recommend you look at the quality and number of pages of quality conten
One would be the writing of the ad itself. While this article isn't about the actual writing of the ad, there are tons of them available at EzineArticles.com, it would be incomplete if I didn't touch on it just a little.
The writing of the ad will be a major catalyst to driving people to your website. It must contain certain elements to make it exciting and instill an emotional desire within the reader to want to visit your site. Any ad without these elements is doomed to failure.
But on the other hand, there is another part to a solo ad campaign that is sorely lacking. A lot of people just figure that writing an ad, even an earth-shattering, mind-blowing, super extraordinary, sent to a mailing list, one time, will bring in the swarms of traffic and they'll sell their product like crazy. Doesn't happen.
Your overall campaign must include multiple mailings in order to be effective. Many studies have been done, and I'm sure that you've read this before, that it takes, on average, at least 7-9 exposures to something before you react to it. Why do you think you see 40 different commercials on TV for the same product in the same day?
The question now is, "How do I achieve those multiple exposures with my solo ad?"
I've developed a five part strategy for a lot of the ads I write. Here's how it goes.
Step One... Think in multiples
One ad just isn't enough. Two mailings of the same ad isn't enough. But three, or more, will start to make things happen.
Step Two... think progressive
We've just touched on the topic of multiple mailings. You must first understand that fact about reaching maximum effectiveness with solo ads. However, you do need a little more than that. When people see the same ad, over and over and over again, they start to be a little "put off" by it. Meaning they've seen it so many times they don't react to it anymore.
So they key to multiple mailings is to think progressively. Each ad will start to work off of the previous.
For example, write two ads for a three part mailing campaign. Three ads for a four part mailing and so on.
Trade Secret... Most ezine
publishers sell their ad space in twos. This means that
when you buy ad space you will get your ad mailed out
twice. Take advantage of this!
Each ad should pick up and build from the last.
Step Three... Don't be so boring
The very first copywriting "secret" I ever learned in writing ads is not to sound so boring. Think of what you do when you're reading a book. If it starts out pretty boring, uneventful, unenthusiastic.... just plain dry, what do you do? 9.9 times out of 10 you put it down. But, a book that captures your interest right off the bat and promises to bring more... you'll hav
One of the features of a paid automatic responder service is usually an unlimited number of automatic responders (read unlimited lists) and normally an unlimited number of follow up messages and broadcasts. Why do you need this unlimited service?Most Internet Marketers agree that ‘the money is in the list.’ If you think about this logically it’s easy to understand why. Traffic visits your site and converts into a list subscriber for your free e-course or e-book.There are a number of reasons that an unlimited service will be of use to you:1. You can track the percentage sign ups from different traffic sources and know what source a lead came from.By creating a list for each traffic source that you use it’
But on the other hand, there is another part to a solo ad campaign that is sorely lacking. A lot of people just figure that writing an ad, even an earth-shattering, mind-blowing, super extraordinary, sent to a mailing list, one time, will bring in the swarms of traffic and they'll sell their product like crazy. Doesn't happen.
Your overall campaign must include multiple mailings in order to be effective. Many studies have been done, and I'm sure that you've read this before, that it takes, on average, at least 7-9 exposures to something before you react to it. Why do you think you see 40 different commercials on TV for the same product in the same day?
The question now is, "How do I achieve those multiple exposures with my solo ad?"
I've developed a five part strategy for a lot of the ads I write. Here's how it goes.
Step One... Think in multiples
One ad just isn't enough. Two mailings of the same ad isn't enough. But three, or more, will start to make things happen.
Step Two... think progressive
We've just touched on the topic of multiple mailings. You must first understand that fact about reaching maximum effectiveness with solo ads. However, you do need a little more than that. When people see the same ad, over and over and over again, they start to be a little "put off" by it. Meaning they've seen it so many times they don't react to it anymore.
So they key to multiple mailings is to think progressively. Each ad will start to work off of the previous.
For example, write two ads for a three part mailing campaign. Three ads for a four part mailing and so on.
Trade Secret... Most ezine
publishers sell their ad space in twos. This means that
when you buy ad space you will get your ad mailed out
twice. Take advantage of this!
Each ad should pick up and build from the last.
Step Three... Don't be so boring
The very first copywriting "secret" I ever learned in writing ads is not to sound so boring. Think of what you do when you're reading a book. If it starts out pretty boring, uneventful, unenthusiastic.... just plain dry, what do you do? 9.9 times out of 10 you put it down. But, a book that captures your interest right off the bat and promises to bring more... you'll ha
The very first vending machine was said to have been invented by Hero of Alexandria, a 1st century inventor. His machine accepted a coin and then dispensed a fixed amount of "holy water."Basically, a vending machine is a machine that dispenses merchandise after a customer deposits money. Vending machines have a currency detector which determines if the money inserted is sufficient to purchase the desired item.Common locations where vending machines are usually placed include: next to the entrances/exits, next to the water fountain, in front of the restroom, in the break room, by the coffee maker, next to the other vending machines, by the receptionist, next to the cash register, next to the listening station at a musi
The question now is, "How do I achieve those multiple exposures with my solo ad?"
I've developed a five part strategy for a lot of the ads I write. Here's how it goes.
Step One... Think in multiples
One ad just isn't enough. Two mailings of the same ad isn't enough. But three, or more, will start to make things happen.
Step Two... think progressive
We've just touched on the topic of multiple mailings. You must first understand that fact about reaching maximum effectiveness with solo ads. However, you do need a little more than that. When people see the same ad, over and over and over again, they start to be a little "put off" by it. Meaning they've seen it so many times they don't react to it anymore.
So they key to multiple mailings is to think progressively. Each ad will start to work off of the previous.
For example, write two ads for a three part mailing campaign. Three ads for a four part mailing and so on.
Trade Secret... Most ezine
publishers sell their ad space in twos. This means that
when you buy ad space you will get your ad mailed out
twice. Take advantage of this!
Each ad should pick up and build from the last.
Step Three... Don't be so boring
The very first copywriting "secret" I ever learned in writing ads is not to sound so boring. Think of what you do when you're reading a book. If it starts out pretty boring, uneventful, unenthusiastic.... just plain dry, what do you do? 9.9 times out of 10 you put it down. But, a book that captures your interest right off the bat and promises to bring more... you'll ha
Over the years I have used thank you’s to cultivate more futile ground for business. Although not everyone mines for gold this way there are many who understand the value of being pleasant and letting everyone know who you are and what you do. When you leave a tip after a good dinner you are thanking them for good service. When you leave your tip and your business card you are thanking them and offering the same good service in return. This technique has proven to serve me well. I sell real estate in Metro Detroit. I was asked to speak with my friend, Dave Beson, at an event in Atlanta Georgia. The host was paying for dinner but I asked if he would mind if I left my card. I wrote a quick thank you on the back. The waiter was origin
So they key to multiple mailings is to think progressively. Each ad will start to work off of the previous.
For example, write two ads for a three part mailing campaign. Three ads for a four part mailing and so on.
Trade Secret... Most ezine
publishers sell their ad space in twos. This means that
when you buy ad space you will get your ad mailed out
twice. Take advantage of this!
Each ad should pick up and build from the last.
Step Three... Don't be so boring
The very first copywriting "secret" I ever learned in writing ads is not to sound so boring. Think of what you do when you're reading a book. If it starts out pretty boring, uneventful, unenthusiastic.... just plain dry, what do you do? 9.9 times out of 10 you put it down. But, a book that captures your interest right off the bat and promises to bring more... you'll ha
Having a business franchise is an exciting and new opportunity in your life. Before investing in a franchise, you can choose what type of industry you are interested in and then decide which particular business stands out from the others. A business franchise is expensive and has its risks, but there are so many benefits and it is a new challenge in a person’s life that it is worth the risks.When buying a business franchise you want to decide whether you are going to be in the business full-time or part-time and whether you want to go about the process and investment solely or with a partner. One thing that can be beneficial to you is to ask a franchiser the names of other franchisees in your area, and then talk with them
when you buy ad space you will get your ad mailed out
twice. Take advantage of this!
Each ad should pick up and build from the last.
Step Three... Don't be so boring
The very first copywriting "secret" I ever learned in writing ads is not to sound so boring. Think of what you do when you're reading a book. If it starts out pretty boring, uneventful, unenthusiastic.... just plain dry, what do you do? 9.9 times out of 10 you put it down. But, a book that captures your interest right off the bat and promises to bring more... you'll have a hard time putting it down.
Solo ads are pretty much the same. If they start out boring, or "dry", they don't get read. Let's take that concept one step further. How does an author really capitalize on their writing? They write a series of books about the same thing. Harry Potter, Eragon, Lemony Snicket, Left Behind... they are all series of books that people can't wait to get their hands on. Why? Because they are exciting and appeal to their targeted audience.
Step Four... Make each ad a little more personal and immediate
When writing an ad remember one thing. People will only do what you tell them.
If your ad sounds like they have an eternity before making a decision the reader will take that long. If your ad has an impression of immediacy your reader will react to it. With a multiple mailing each ad should also progress in the urgency of the opportunity.
In a four part mailing campaign, the first two ads are the same. They are urgent but not overwhelmingly so. The third is a bit more personal (a friendly reminder from one friend to another about the opportunity and that they need to act soon) but the intensity is kicked up a little. The fourth email should be all about the urgency of the situation.
Why go through all this trouble?
Your main goal is two fold. You want to create a desire for the reader to visit your site. Your odds of that happening go way up with multiple mailings. Another goal is that you want to lower your advertising budget. By taking advantage of the way most ezine publishers structure their mailing schedule you are actually getting more impact for your website than using the same ad over and over.
Step Five... Connect the ads together with one main idea
You can have a progressive, multiple mailing that is exciting and urgent but if you don't connect them all with the same main idea, you're just shooting yourself in the foot.
What is the main idea? It's what you want to accomplish through each ad. Or why do you want that person to visit your site? No, it's not to make more money. It has to be something that person can "do". An action. Something like sign up for a newsletter, watch a video, read a story... whatever, just something that they do.
That same idea should be the focus of each ad. If your first two ads are about signing up for a free report, then the other two must have the same thing. That doesn't mean you can't add a little more incentive. You just can't stray away from what you want that pers
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