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Add You - Intranet Project Names - Some Ideas
This article is divided into the following parts:Red Hat - initial feelingsBlue Hat - article structureWhite Hat - about the six hatsYellow Hat - benefits of using the hats for communicationBlack Hat - dangers of using the hats for communicationGreen Hat - creative examplesBlue Hat - SummaryThe purpose of this article is to discuss and demonstrate the use of
The conceptual name targets what is achieved by the functionality, rather than the functionality itself. For example, if your company name was BigCo and your purpos
If you are thinking about setting up a business, it pays to be thorough in your preparations. Before you invest as little as a single dollar, it would be advisable to compile a business plan to verify the feasibility and sustainability of the business you have in mind.In other words, the very first step to take when setting up a business is building a comprehensive business plan. Inside this plan, you will need to specify the product
In this famous quote from Act II of Romeo and Juliet, Juliet tells Romeo that a name is an artificial and meaningless convention, and the fact he is a Montague and she a Capulet (warring families) means nothing to their love.
However, there is some strong evidence from the UK's Cranfield University - and elsewhere - that the name one gives a project does have a marked impact on the behaviour and motivation of the people involved. It may surprise you, but the name you give to your Intranet Project could well be the most important decision you make in the early stages of mobilisation!
The Direct Approach
There is an argument in faour of naming your Intranet Project the - wait for it - "Intranet Project"! Often, so-called "secret squirrel" names (where one has to ferret out from colleagues what Project Banana is all about) serve only to create an unnecessary air of mystique (fit only for secret M&A projects). They can also serve to be divisive, by separating 'people in the know' from people outside the immediate project audience.
The functional approach
A functional name focuses on what the intranet does (e.g. search, find, access). This enjoys the same benefits as the direct approach, but affords one a little more poetic license. What about names like "Project Connect" or "Project Gateway", which serve to signal the core "must have" requirements for the project?
The conceptual approach
There is a problem with the direct or functional approaches; Research from Cranfield has demonstrated that people on projects tend to be very heavily influenced in their actions by the name of the project itself. If you call your project the Intranet project, it is a working intranet (i.e. the technology) that you will get. If your ambition was something much more visionary, such as a wholly new way of working for your people, you are likely to be disappointed!
The conceptual name targets what is achieved by the functionality, rather than the functionality itself. For example, if your company name was BigCo and your purpose
Widget sales are booming – the competition is scrambling, demand is up, and the books are finally treading water. Your core management team has big ideas for the future of Widget Inc. Opportunity is abundant; but how will you fund that next big leap?As your start-up matures, obtaining second- or even third-round funding may allow your business to expand and grow into new opportunities identified after your business was established.
The Direct Approach
There is an argument in faour of naming your Intranet Project the - wait for it - "Intranet Project"! Often, so-called "secret squirrel" names (where one has to ferret out from colleagues what Project Banana is all about) serve only to create an unnecessary air of mystique (fit only for secret M&A projects). They can also serve to be divisive, by separating 'people in the know' from people outside the immediate project audience.
The functional approach
A functional name focuses on what the intranet does (e.g. search, find, access). This enjoys the same benefits as the direct approach, but affords one a little more poetic license. What about names like "Project Connect" or "Project Gateway", which serve to signal the core "must have" requirements for the project?
The conceptual approach
There is a problem with the direct or functional approaches; Research from Cranfield has demonstrated that people on projects tend to be very heavily influenced in their actions by the name of the project itself. If you call your project the Intranet project, it is a working intranet (i.e. the technology) that you will get. If your ambition was something much more visionary, such as a wholly new way of working for your people, you are likely to be disappointed!
The conceptual name targets what is achieved by the functionality, rather than the functionality itself. For example, if your company name was BigCo and your purpos
There are some headlines that immediately cause folks to be very skeptical. The one that you have just read is one of them, except that it is all true. This is no trick headline and this is how some webmasters are smiling even as they regularly keep their web content fresh and still earn cash from it.We have web sites these days that specialize in selling content on behalf of web masters and writers. You will already know that there is
The functional approach
A functional name focuses on what the intranet does (e.g. search, find, access). This enjoys the same benefits as the direct approach, but affords one a little more poetic license. What about names like "Project Connect" or "Project Gateway", which serve to signal the core "must have" requirements for the project?
The conceptual approach
There is a problem with the direct or functional approaches; Research from Cranfield has demonstrated that people on projects tend to be very heavily influenced in their actions by the name of the project itself. If you call your project the Intranet project, it is a working intranet (i.e. the technology) that you will get. If your ambition was something much more visionary, such as a wholly new way of working for your people, you are likely to be disappointed!
The conceptual name targets what is achieved by the functionality, rather than the functionality itself. For example, if your company name was BigCo and your purpos
The environment of the office bundled with other crucial factor acts as a determining tool in the overall thinking process and eventual reactions at any specified time. The overall environment plays a fundamental role in shaping up the outcome and thereby could result in desired or deviate from otherwise possible outcome if not paid appropriate attention.A normal working individual spends at least 8 – 10 hrs. / day in the office (exclu
The conceptual approach
There is a problem with the direct or functional approaches; Research from Cranfield has demonstrated that people on projects tend to be very heavily influenced in their actions by the name of the project itself. If you call your project the Intranet project, it is a working intranet (i.e. the technology) that you will get. If your ambition was something much more visionary, such as a wholly new way of working for your people, you are likely to be disappointed!
The conceptual name targets what is achieved by the functionality, rather than the functionality itself. For example, if your company name was BigCo and your purpos
What if we can wash equipment, buildings, sidewalks and reuse all the water over and over again? Why would we need to do this you ask? Well consider the muddy mess in Beijing after the mighty sand storm put a layer of sand everywhere and filled the skies making air-quality so bad no one could breath.Next consider that they had to seed clouds to get it to rain in order to clear the air. Next the ground is a muddy mess and must be power
The conceptual name targets what is achieved by the functionality, rather than the functionality itself. For example, if your company name was BigCo and your purpose was seeking to get everyone in the company working together, you could call the project "Project OneBigCo" or "Project Unity". For the aforementioned new ways of working objective, you could use "Project Future Workplace".
The abstract approach
The abstract approach deals with how the project makes people feel. For example, "Project Bliss" (for happiness), "Project Wizard" (for magic) or "Project Pulse" (for fast-pacedness). Although one world usually fails to capture all you are trying to achieve with an Intranet Portal, this approach can prove highly effective (particularly where counter-cultural).
If all else fails
Nothing grabbed you so far? Well there is no saving you, then! I suppose there are always the standard fallback options: names of greek or roman gods, names of planets, names of birds and names of dances. These have the added value that - if you spawn follow-on projects in a sequence - you have ready-made logical follow-on project titles. Incidentally, "Project Mercury" would be my recommendation for planets or gods (as Mercury was the roman god of communications).
For more ideas on project names, why not check out my presentation in chapter 10 of my (free to access) Intranet Portal Guide.
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