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Add You - Two Pillars of a Successful Web Site
Too many people ride the ‘feast or famine’ rollercoaster of clients, especially SUCCESSFUL entrepreneurs. Some months they have almost too many clients and are WAY too busy, and other months, they’re feeling the pinch. The well is dry and they’re digging their well when they’re thirsty. I’ve been there in the past, and there’s nothing worse than experiencing those two extremes on a regular basis. It’ll
Second, understand what your visitors are hoping to find
I’m written about this before. But without this second pillar in place, your site won’t work as hard as it should.
Put simply, you need to understand the expectations of your visitors. Understand why they are coming to your site, what they are hoping to find.
When someone arrives at your site, whatever the landing page, they have
Radio Commandment Number 8Thou Shalt Use Radio To Build Strong Business Alliances.When you advertise on radio you hope to reach many thousands of listeners. But there is one type of listener few retailers think about. It is this person that can be just as important and sometimes, more important than your intended market - Business associates.Buyers, manufacturers, wholesa
First, achieve clarity on what your site’s core purpose is
Is to provide information? Is it to complete direct sales? Is it to drive prospects to pick up the phone and call you? Is it to start a free trial? To register?
The more companies I work with, especially larger ones, the more apparent it becomes to me that very few sites have absolute clarity of purpose.
All too often, too many different stakeholders impose a variety of different ‘purposes’. The result? A site that is not clearly focused. A site that appears disorganized and complicated to its visitors. A site that wanders, meanders and ultimately fails – because none of the writers or designers really know what they should be doing.
When and if you do achieve clarity as to the purpose of your site, everything becomes easier.
You can look at every page, every heading, every line of content, every link and image...and ask yourself this simple question: Is this content working hard enough to achieve our purpose?
If it isn’t, change it, or dump it. It’s as simple as that.
You may be thinking, “Nick you are so na?ve. Our business is complex. We have more than one purpose.”
That may be. If you are selling high-end hospital equipment, for instance, your site may serve both to drive new sales and also to support existing customers.
That’s OK. But make it clear. Make it clear on your home page. Make it obvious to visitors that there are two distinct areas of the site – one for people who already have some of your equipment, and one for those who don’t.
Then apply the same discipline to every page in each area. Does the page drive your purpose?
Second, understand what your visitors are hoping to find
I’m written about this before. But without this second pillar in place, your site won’t work as hard as it should.
Put simply, you need to understand the expectations of your visitors. Understand why they are coming to your site, what they are hoping to find.
When someone arrives at your site, whatever the landing page, they have
PURPOSE OF CAMPAIGNEstablishing ReputationAdvertising is not always required for the purpose of increasing the sales of a product, although that must be the final effect of the advertising if it does its work. It frequently happens that business organizations at various times in their careers need advertising for the extension of values along more gener
All too often, too many different stakeholders impose a variety of different ‘purposes’. The result? A site that is not clearly focused. A site that appears disorganized and complicated to its visitors. A site that wanders, meanders and ultimately fails – because none of the writers or designers really know what they should be doing.
When and if you do achieve clarity as to the purpose of your site, everything becomes easier.
You can look at every page, every heading, every line of content, every link and image...and ask yourself this simple question: Is this content working hard enough to achieve our purpose?
If it isn’t, change it, or dump it. It’s as simple as that.
You may be thinking, “Nick you are so na?ve. Our business is complex. We have more than one purpose.”
That may be. If you are selling high-end hospital equipment, for instance, your site may serve both to drive new sales and also to support existing customers.
That’s OK. But make it clear. Make it clear on your home page. Make it obvious to visitors that there are two distinct areas of the site – one for people who already have some of your equipment, and one for those who don’t.
Then apply the same discipline to every page in each area. Does the page drive your purpose?
Second, understand what your visitors are hoping to find
I’m written about this before. But without this second pillar in place, your site won’t work as hard as it should.
Put simply, you need to understand the expectations of your visitors. Understand why they are coming to your site, what they are hoping to find.
When someone arrives at your site, whatever the landing page, they have
Can you guess what it is?- It's not having too much competition. - It's not about money (or the lack thereof). - And it's not about finding more clients.No matter whether you're selling to small businesses or corporate clients, the biggest marketing problem is… not knowing what to say.This isn't a matter of being shy. What I'm talking about are the vast numbers of businesses tha
You can look at every page, every heading, every line of content, every link and image...and ask yourself this simple question: Is this content working hard enough to achieve our purpose?
If it isn’t, change it, or dump it. It’s as simple as that.
You may be thinking, “Nick you are so na?ve. Our business is complex. We have more than one purpose.”
That may be. If you are selling high-end hospital equipment, for instance, your site may serve both to drive new sales and also to support existing customers.
That’s OK. But make it clear. Make it clear on your home page. Make it obvious to visitors that there are two distinct areas of the site – one for people who already have some of your equipment, and one for those who don’t.
Then apply the same discipline to every page in each area. Does the page drive your purpose?
Second, understand what your visitors are hoping to find
I’m written about this before. But without this second pillar in place, your site won’t work as hard as it should.
Put simply, you need to understand the expectations of your visitors. Understand why they are coming to your site, what they are hoping to find.
When someone arrives at your site, whatever the landing page, they have
There are many graduates year after year, they come from different fields of specialization, and are all looking for jobs. If you are among this crowd of applicants, are you sure, that you will stand out and immediately catch the employer's attention?Every time you apply for a job, you need to submit a resume. But your resume alone is not enough; it is a must that you have a cover letter. By now, you s
That’s OK. But make it clear. Make it clear on your home page. Make it obvious to visitors that there are two distinct areas of the site – one for people who already have some of your equipment, and one for those who don’t.
Then apply the same discipline to every page in each area. Does the page drive your purpose?
Second, understand what your visitors are hoping to find
I’m written about this before. But without this second pillar in place, your site won’t work as hard as it should.
Put simply, you need to understand the expectations of your visitors. Understand why they are coming to your site, what they are hoping to find.
When someone arrives at your site, whatever the landing page, they have
It doesn't matter what kind of business you own. Whether you're making Internet content websites, selling affiliate products online, or running an EBay shopping site, as your business grows you will soon find yourself stuck between a rock and a hard spot.You see, a home or internet based business is almost always started as a solo operation. One person - you - is the only person available to do all the
Second, understand what your visitors are hoping to find
I’m written about this before. But without this second pillar in place, your site won’t work as hard as it should.
Put simply, you need to understand the expectations of your visitors. Understand why they are coming to your site, what they are hoping to find.
When someone arrives at your site, whatever the landing page, they have a ‘pain’ or problem they want solving.
If your site is doing its job, it will take that visitor only a couple of moments before they think, “Yes, I can find what I need right here.”
When that happens, they become filled with confidence.
It’s then your job to help that person achieve their task as quickly and as simply as possible.
Both pillars working together
When your own purpose is clear, and when you meet the expectations of your visitors, everything becomes golden. You both get what you want.
How do you get to this ‘golden’ place?
Just step back from your site for a while and do some thinking. Get clarity on the purpose of your site. And go back over your site’s history to figure out what it was people were hoping for when they arrived.
For sure, not everyone came to your site for exactly the same reason – but maybe 80% came for one of three reasons.
This isn’t about achieving perfection. It’s about getting as close as you can.
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