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  • Add You - Getting Started in ECommerce - Part Two

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    elling position will give you an advantage over all the competition – well that and a lot of planning and investing of your time and money.

    FOCUS

    Empha

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    In Part One we talked a little bit about what Ecommerce is, getting a domain name and setting up a merchant account. Ecommerce is more than that, much more. To have a really good online presence that gets people to stop and shop you need a strategy for success. Your strategy must include your USP or Unique Selling Position in the marketplace. What makes you stand out from all the other online entrepreneurs looking for the same type of customers as you? Can you stand out from the competition based on quality, price or benefits? Once you know your USP, you can begin the monumental task of telling the world about your site. A really unique selling position will give you an advantage over all the competition – well that and a lot of planning and investing of your time and money.

    FOCUS

    Emphas

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    ve a really good online presence that gets people to stop and shop you need a strategy for success. Your strategy must include your USP or Unique Selling Position in the marketplace. What makes you stand out from all the other online entrepreneurs looking for the same type of customers as you? Can you stand out from the competition based on quality, price or benefits? Once you know your USP, you can begin the monumental task of telling the world about your site. A really unique selling position will give you an advantage over all the competition – well that and a lot of planning and investing of your time and money.

    FOCUS

    Empha

    How to Insure Job Security
    The attorneys I coach have one common problem. They don’t have enough hours in the day to do everything they need to do. Most are working long hours and that “To do” list keeps growing not shrinking. So it is no wonder that when I suggest that they find time to market their practice they think I am just plain daffy!If you are working in a successful law firm with plenty of business, why bother to market yourself? When clients are flowing in it is hard to imagine that it will ever stop!During the past few ye
    on in the marketplace. What makes you stand out from all the other online entrepreneurs looking for the same type of customers as you? Can you stand out from the competition based on quality, price or benefits? Once you know your USP, you can begin the monumental task of telling the world about your site. A really unique selling position will give you an advantage over all the competition – well that and a lot of planning and investing of your time and money.

    FOCUS

    Empha

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    competition based on quality, price or benefits? Once you know your USP, you can begin the monumental task of telling the world about your site. A really unique selling position will give you an advantage over all the competition – well that and a lot of planning and investing of your time and money.

    FOCUS

    Empha

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    elling position will give you an advantage over all the competition – well that and a lot of planning and investing of your time and money.

    FOCUS

    Emphasize the benefits and the results the customer will get from purchasing from you and using your product or service. You can discover the benefits by listing all the features and then converting them to benefits. List everything your product or service offers. For each feature list a relative advantage from the customer’s perspective. You can discover the customer’s perspectives when they buy. Simply ask them, “ Why did you place an order today or use our service?” BE very specific when creating your benefit statements. An example of this is, “You will save $100.00 sells better than “you will save money.” “You will loose 20 pounds in 10 days”

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