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Add You - Four Point Consumer Connection
You've probably been taught not to stereotype people based on race, religion or sex. But when you make a career or business decision, do you still make decisions based on stereotypes?"Insurance sales reps must be gregarious."Hal, a successful insurance agent for many years, has developed a portfolio of loyal, happ
One reason many people get into Internet Marketing is so that they can have more free time. However, many people find themselves sinking more and more time into their online business before they realise that they have exchanged one job chained to a desk for another, chained to a computer.Is it really possible that you c
Connection # 1 – Know Your Customer
The best step in connecting with your prospects is to learn what they want. This generally involves research and being willing to ask questions. There will be those that are captured by an idea and launch it without gaining an understanding as to the marketability of the product. This first point of connection is essentially the first building block needed for ultimate client connection.
Connection # 2 – Content is King
Once you establish a product or service that is in concert with the expectations of the consumer, you need to establish a trustworthy website that provides information that allows the dots to connect for your visitor. Far too often websites simply provide a photo of the product and a brief description in the ‘store’ section of the site.
In brick and mortar stores consumers are able to visit with a store clerk to determine the value of a product. With a website, you must find ways to answer their questions. Often this function is of greater importance than a simple FAQ section.
Connection # 3 – Provide Firsthand Knowledge
If your customers have questions not addressed in your information-based website you should provide reasonable access to you for further clarification. Your availability may be the most potent form of connection.
Connection # 4 – Don’t Sever Connections at the Point of Sale
Once a transaction has been made you should provide a means of connecting with your customer to let them know you appreciate their business. This is often accomplished through the use of autoresponders, but may be enhanced with a series of available informational articles specifically designed for those who actually make a purchase. You may also have an ecourse that you can make available. Some online businesses make
Advertising is the flesh and blood in every business endeavor. This is indeed the most crucial part undertaken by businesses. This is because the success of your business relies on the kind of presentation you had provided. Advertising will serve as the eye opener for your business and bring your clients to your business.
Connection # 2 – Content is King
Once you establish a product or service that is in concert with the expectations of the consumer, you need to establish a trustworthy website that provides information that allows the dots to connect for your visitor. Far too often websites simply provide a photo of the product and a brief description in the ‘store’ section of the site.
In brick and mortar stores consumers are able to visit with a store clerk to determine the value of a product. With a website, you must find ways to answer their questions. Often this function is of greater importance than a simple FAQ section.
Connection # 3 – Provide Firsthand Knowledge
If your customers have questions not addressed in your information-based website you should provide reasonable access to you for further clarification. Your availability may be the most potent form of connection.
Connection # 4 – Don’t Sever Connections at the Point of Sale
Once a transaction has been made you should provide a means of connecting with your customer to let them know you appreciate their business. This is often accomplished through the use of autoresponders, but may be enhanced with a series of available informational articles specifically designed for those who actually make a purchase. You may also have an ecourse that you can make available. Some online businesses mak
Congratulations graduate! It’s an awesome accomplishment and your education will help pave the way for rewarding opportunities. Unfortunately, graduating can resemble stepping off a cliff into the unknown. You may find the “real world” a pretty scary place. Some students may find school a “safe” place. While in school, you
In brick and mortar stores consumers are able to visit with a store clerk to determine the value of a product. With a website, you must find ways to answer their questions. Often this function is of greater importance than a simple FAQ section.
Connection # 3 – Provide Firsthand Knowledge
If your customers have questions not addressed in your information-based website you should provide reasonable access to you for further clarification. Your availability may be the most potent form of connection.
Connection # 4 – Don’t Sever Connections at the Point of Sale
Once a transaction has been made you should provide a means of connecting with your customer to let them know you appreciate their business. This is often accomplished through the use of autoresponders, but may be enhanced with a series of available informational articles specifically designed for those who actually make a purchase. You may also have an ecourse that you can make available. Some online businesses mak
Management is relationships; sales is relationships; service is relationships; office politics is relationships. Salaries and bonuses; vacations and office assignments; training and education --- all relationships.Shopping is business; handling the checkbook and credit cards are business; life insurance is business; hea
Connection # 3 – Provide Firsthand Knowledge
If your customers have questions not addressed in your information-based website you should provide reasonable access to you for further clarification. Your availability may be the most potent form of connection.
Connection # 4 – Don’t Sever Connections at the Point of Sale
Once a transaction has been made you should provide a means of connecting with your customer to let them know you appreciate their business. This is often accomplished through the use of autoresponders, but may be enhanced with a series of available informational articles specifically designed for those who actually make a purchase. You may also have an ecourse that you can make available. Some online businesses mak
Paydex® is a dollar weighted numerical system that was developed by Dun and Bradstreet to track the performance of companies to pay their bills. A higher Paydex® score means that a business or company pays its bills almost always on time and is an indicator of how well they may be counted on to pay their bills in the future. A
Even in cyberspace your customers want a connection, but the connection seems to be increasingly dictated by the consumer. Online business is responding by making their customer connections worthwhile and knowledge-based. Those who do not provide this type of connection are often finding a downturn in new customer sales as well as a lack of enthusiasm from existing customers.
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