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Add You - Advertise Your Professional Organizer Business Without Spending More Money
Advertising to seniors about groceries. - Do you eat food? So do seniors? Do you buy products? So do seniors. In fact, as a group, seniors are tremendous consumers of grocery-related consumables. Seniors—and advertisers know this—are tremendously interested in health-care related products such as vitamins, dietary supplements, and nutritional aids. Alongside of advertisements, Today’s Senior Magazine includes information about the type of news and information seniors want.Advertising to seniors about health products - Seniors are concerned about their health. That’s why marketing to baby boomers for prescription medication and other health-related products makes complete sense. Seniors are looking for advertisements that will lead them to quality health products. Amidst advertisements for health-related issues, Today’s Senior Magazine also provides informative articles on health issues.Advertising to seniors about travel – Seniors typica
24/7 Just In Time
What your website can do for you though is be that perfect referral. People perform searches everyday online to find information, products and services. And more of these searches are being done everyday for things that are local as people learn that the web is about more than just "world wide."
People may not even realize that they need a Professional Organizer. This is where your website can really become a powerful tool. These people may be searching based on their problems, rather than solutions. Makes sense... you have to identify the solution before you can search for it. So your website enables you to connect with potential clients very early on in the search process, when they
“Is my vehicle ready, yet?” may seem like pretty innocuous words. However, these are the five little words that could hurt your dealership’s bottom-line. Anytime your customer initiates a call AFTER the promised delivery time, you have damaged your image in your customer’s heart and mind. Granted, if our answer is “Yes, Mr. Jones, I was just about to give you a call. We have completed all the work on your vehicle. You can come and pick it up at your convenience,” it may stem the bleeding. But if we say, “Oh, let me check. No, we haven’t gotten to your car. Boy, have we been swamped today,” you are adding insult to injury.Think about it from your customers’ perspective. They are busy people who are already inconvenienced by the loss of their vehicle. If they call you, you have compounded that inconvenience. They are worried about when they can get their vehicle back, AND they had to take time from their day to find out whether you have
As a Professional Organizer, you probably have a small company, perhaps with just a few employees, and more likely, just yourself. Needless to say, most Professional Organizers do not have big "corporate" advertising and marketing budgets. You have to be very selective on where you spend the money you do spend. Running ads or creating marketing materials need to generate results, no matter how little you spend.
But what if you could advertise and market your business without spending any more money? What if you could promote yourself in a way that reaches the most targeted audience, those who are specifically looking for your services?
It's All About Targeting and Timing
Good marketing and advertising is all about targeting. Spreading your message to the world, hoping that someone hears it that is actually interested, is not very cost effective, yet this is exactly how most advertising works. This really shouldn't be that surprising.
Imagine you have an ad promoting your services and 1,000 people see it. Whether it is a TV commercial, a radio spot, a billboard, or even a print ad in a local paper or magazine, the actual percentage of people out of that 1,000 who realize they need your services, are interested in your services and are actually seeking your services is going to be very small. This is a very important factor that people often forget about... it isn't just about reaching those who need your services, they also need to want your services and the ad needs to connect with them at a time when they are able to act on it.
The reality is, we are exposed to so many messages every day, that most of it gets lost if it isn't acted on. You've probably experienced this yourself. You saw an ad for something that you were interested in, but weren't able to act on it at the time... and now have probably forgotten about it or can't remember who the ad was for anyway.
Getting More Out Of What You Have
So how do you advertise and market your Professional Organizer business without spending more money on advertising? You have to better utilize what you already have. The best part is that you will find that you can not only save money, but that you'll be more able to reach those who need and are looking for your services and are in a better position to act on that need.
A website is, or should be, the most powerful marketing tool a Professional Organizer has. I know what you're thinking... "My reputation and referrals is the most important marketing tool I have." Yes, those are extremely important, but they may not be the most important and here's why. Professional Organizers provide very specialized services. Unlike say, someone looking for an auto mechanic, most people are not going to be able to make recommendations because most people haven't used a Professional Organizer. Because of this, people are less likely to even ask for a referral. They don't expect that their co-worker, friends, or even their parents could give any advice or refer anyone. They do expect that they could probably chime in on an auto mechanic, a hairdresser or even a dry cleaner though.
You also have to keep in mind that they may have reservations about asking for recommendations. They may be worried about what this "says" about them. Does this mean that they are disorganized or messy? Even if they did ask, the person you helped might suddenly be reluctant to make a recommendation for the same reasons.
Most people don't go around making unprompted referrals. So even though they may be more than happy to make a referral for you and they may know people who are seeking your services, if those people never specifically mention their problems or ask for a recommendation, the referral may never come up.
24/7 Just In Time
What your website can do for you though is be that perfect referral. People perform searches everyday online to find information, products and services. And more of these searches are being done everyday for things that are local as people learn that the web is about more than just "world wide."
People may not even realize that they need a Professional Organizer. This is where your website can really become a powerful tool. These people may be searching based on their problems, rather than solutions. Makes sense... you have to identify the solution before you can search for it. So your website enables you to connect with potential clients very early on in the search process, when they a
If you were thinking of making an investment it might be a good idea to watch how Warren Buffet does it. If you are going to sell your business, maybe you should emulate Sam Zell, multibillionaire founder of Equity Residential (EQR). He is selling his company in one of the largest private equity deals ever.Sam agreed to take an initial offer from Blackrock Private Equity at $48 per share with a break-up fee of $500 million. EQR has 292.13 million shares outstanding, resulting in a total bid of $14.02 billion. This is where most privately held business owners stop. They put the word out through their professional network, get an introduction to an owner of another related business, and begin the process. If they get an offer, it is low and is driven down during the due diligence process because there is nothing to stop this behavior from a single buyer.Back to Sam Zell. Sam tells his investment bankers to continue to solicit more buyers.
It's All About Targeting and Timing
Good marketing and advertising is all about targeting. Spreading your message to the world, hoping that someone hears it that is actually interested, is not very cost effective, yet this is exactly how most advertising works. This really shouldn't be that surprising.
Imagine you have an ad promoting your services and 1,000 people see it. Whether it is a TV commercial, a radio spot, a billboard, or even a print ad in a local paper or magazine, the actual percentage of people out of that 1,000 who realize they need your services, are interested in your services and are actually seeking your services is going to be very small. This is a very important factor that people often forget about... it isn't just about reaching those who need your services, they also need to want your services and the ad needs to connect with them at a time when they are able to act on it.
The reality is, we are exposed to so many messages every day, that most of it gets lost if it isn't acted on. You've probably experienced this yourself. You saw an ad for something that you were interested in, but weren't able to act on it at the time... and now have probably forgotten about it or can't remember who the ad was for anyway.
Getting More Out Of What You Have
So how do you advertise and market your Professional Organizer business without spending more money on advertising? You have to better utilize what you already have. The best part is that you will find that you can not only save money, but that you'll be more able to reach those who need and are looking for your services and are in a better position to act on that need.
A website is, or should be, the most powerful marketing tool a Professional Organizer has. I know what you're thinking... "My reputation and referrals is the most important marketing tool I have." Yes, those are extremely important, but they may not be the most important and here's why. Professional Organizers provide very specialized services. Unlike say, someone looking for an auto mechanic, most people are not going to be able to make recommendations because most people haven't used a Professional Organizer. Because of this, people are less likely to even ask for a referral. They don't expect that their co-worker, friends, or even their parents could give any advice or refer anyone. They do expect that they could probably chime in on an auto mechanic, a hairdresser or even a dry cleaner though.
You also have to keep in mind that they may have reservations about asking for recommendations. They may be worried about what this "says" about them. Does this mean that they are disorganized or messy? Even if they did ask, the person you helped might suddenly be reluctant to make a recommendation for the same reasons.
Most people don't go around making unprompted referrals. So even though they may be more than happy to make a referral for you and they may know people who are seeking your services, if those people never specifically mention their problems or ask for a recommendation, the referral may never come up.
24/7 Just In Time
What your website can do for you though is be that perfect referral. People perform searches everyday online to find information, products and services. And more of these searches are being done everyday for things that are local as people learn that the web is about more than just "world wide."
People may not even realize that they need a Professional Organizer. This is where your website can really become a powerful tool. These people may be searching based on their problems, rather than solutions. Makes sense... you have to identify the solution before you can search for it. So your website enables you to connect with potential clients very early on in the search process, when they
Matching and MirroringNeuro-linguistic programs teach you a lot about the psychology of selling and it’s worth your while reading a book on this subject, or studying a tape. Matching and mirroring is one concept I believe you should adopt in a sales process. First of all, if you have several staff, try to use the salesperson that is closest to the customer’s age (and sometimes gender) because people tend to buy from people who are seven years on either side of their age, older or younger. This means a 27-year old is much more likely to make a purchase from a 20-34 year old than from a 45-year old.This is a form of matching and mirroring, although the expression is usually associated with body language – for example, if a customer has their arms folded, your best posture will subtly mirror what they’re doing.Just mould into their posture. If they’re sitting back, it’s best to just sit back because their subconscious picks up on thi
Getting More Out Of What You Have
So how do you advertise and market your Professional Organizer business without spending more money on advertising? You have to better utilize what you already have. The best part is that you will find that you can not only save money, but that you'll be more able to reach those who need and are looking for your services and are in a better position to act on that need.
A website is, or should be, the most powerful marketing tool a Professional Organizer has. I know what you're thinking... "My reputation and referrals is the most important marketing tool I have." Yes, those are extremely important, but they may not be the most important and here's why. Professional Organizers provide very specialized services. Unlike say, someone looking for an auto mechanic, most people are not going to be able to make recommendations because most people haven't used a Professional Organizer. Because of this, people are less likely to even ask for a referral. They don't expect that their co-worker, friends, or even their parents could give any advice or refer anyone. They do expect that they could probably chime in on an auto mechanic, a hairdresser or even a dry cleaner though.
You also have to keep in mind that they may have reservations about asking for recommendations. They may be worried about what this "says" about them. Does this mean that they are disorganized or messy? Even if they did ask, the person you helped might suddenly be reluctant to make a recommendation for the same reasons.
Most people don't go around making unprompted referrals. So even though they may be more than happy to make a referral for you and they may know people who are seeking your services, if those people never specifically mention their problems or ask for a recommendation, the referral may never come up.
24/7 Just In Time
What your website can do for you though is be that perfect referral. People perform searches everyday online to find information, products and services. And more of these searches are being done everyday for things that are local as people learn that the web is about more than just "world wide."
People may not even realize that they need a Professional Organizer. This is where your website can really become a powerful tool. These people may be searching based on their problems, rather than solutions. Makes sense... you have to identify the solution before you can search for it. So your website enables you to connect with potential clients very early on in the search process, when they
As a new business owner you must wear many hats. You will need knowledge of accounting, marketing, advertising, management, administration, inventory, sales, etc., in addition to knowledge pertaining to your industry. Since you may be very proficient in some of these areas, but not in others, reading and learning about these other areas is imperative. Of course, the question is, when do I find the time. This is where networking comes in. Your network of contacts is your support group for the areas in which you need help. Determine what areas you need help in and locate a networking group, support group or make a list of the contacts you need and make them yourself. There are also Home Business Clubs in many areas. The SBA is another source, but be careful, we've heard too many complaints about the mentors in the SBA program. However, you might find them adequate for your needs. Look at the local groups and ask before you join if the areas you
You also have to keep in mind that they may have reservations about asking for recommendations. They may be worried about what this "says" about them. Does this mean that they are disorganized or messy? Even if they did ask, the person you helped might suddenly be reluctant to make a recommendation for the same reasons.
Most people don't go around making unprompted referrals. So even though they may be more than happy to make a referral for you and they may know people who are seeking your services, if those people never specifically mention their problems or ask for a recommendation, the referral may never come up.
24/7 Just In Time
What your website can do for you though is be that perfect referral. People perform searches everyday online to find information, products and services. And more of these searches are being done everyday for things that are local as people learn that the web is about more than just "world wide."
People may not even realize that they need a Professional Organizer. This is where your website can really become a powerful tool. These people may be searching based on their problems, rather than solutions. Makes sense... you have to identify the solution before you can search for it. So your website enables you to connect with potential clients very early on in the search process, when they
First was the telephone. Once Alexander Graham Bell got it working, it spread like the southern kudzu vine. In less than two years after the first "Watson, come here I need you" conversation, there were enough telephones for a "central office" and someone to connect and disconnect the callers (1878).The fastest growing of the new Bells was the New Haven Telephone Company (Connecticut) There were enough people "on line" to cause them to publish a little white card with the names of all 50 subscribers. The headings were divided into four sections:residential, professional, miscellaneous and essential service listings. Thus, the first telephone "book"Early directories only listed names; numbers were not needed because operators made the connections for each caller.In 1886, when Reuben H. Donnelley established the first classified telephone directory advertising, he helped create an entire industry that we know as the Yellow Pages.n though they may be more than happy to make a referral for you and they may know people who are seeking your services, if those people never specifically mention their problems or ask for a recommendation, the referral may never come up.
24/7 Just In Time
What your website can do for you though is be that perfect referral. People perform searches everyday online to find information, products and services. And more of these searches are being done everyday for things that are local as people learn that the web is about more than just "world wide."
People may not even realize that they need a Professional Organizer. This is where your website can really become a powerful tool. These people may be searching based on their problems, rather than solutions. Makes sense... you have to identify the solution before you can search for it. So your website enables you to connect with potential clients very early on in the search process, when they are seeking that information and are able to act on it. You may have heard the phrase "just-in-time." This has become popular in supply delivery and manufacturing, enabling the ability to request and receive parts or products when they are needed. That's the beauty of your website and search engines... just-in-time delivery.
But, your website isn't going to magically make this happen. Search engines return results based on what they feel most relates to what the searcher is seeking. The problem is that your website probably doesn't tap into the searcher's needs. Your website probably promotes your business as a Professional Organizer. You've probably listed some of your experience and some information about you as well as some of the areas you specialize in. But this means that your site is probably heavily focused on you and what you do versus your visitor's problems and needs. This may seem like a very subtle difference, but it is probably much bigger than you think.
You have to connect with them by identifying with their problems first, then educate them on possible solutions, then inform them on how you can help. You do this by adding useful information to your website. This information goes beyond just telling them about you and your services. You need to begin building a rapport with them by creating content that relates to what they are searching for. Create content on your site that talks about the problems they are experiencing. Show them that you understand their needs. Help them understand the problem and then provide some information about solutions.
When you add useful, relevant information that matches with what people are searching for, you increase the chances of your website being returned in search results for those searches. Because people are searching for this information, they are more interested in what you have to say and in a position to act on it than just seeing an advertisement somewhere else. You will drive more visitors to your website and increase your potential for new clients. If you have provided useful information on your website, you will have already shown that you can help them. You have just started to build a relationship with them and you haven't even met or spoken to them yet.
Your website can be the most powerful marketing tool you have. As a Professional Organizer, you know that half the battle is using what you already have in a more efficient way. Every time your website is returned in search results and gets clicked on, it doesn't cost you a penny, and has the potential to connect you with visitors who are seeking and able to act on your services. However, your website will only be as useful and powerful as you make it. If it serves as nothing more than an online business card or brochure, then that's all it will ever be.
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