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Add You - Information at What Price? Exploring Fee-based e-Content
Running your Ebay business has never been easier, or more rewarding. However many businesses trading online or on ebay do not succeed straight away. If you decide to start your own eBay business, there are several factors that will help to determine whether or not your venture is a successful one.In the second part of this article, more basic mistakes and policies are discussed which you must avoid to make your eBay business a success.- Do as much research as possible prior to starting a business. This may include viewing product types and services available, dropshippers, wholesalers and product manufacturers for the market you want to sell in. Also be sure to check existing sellers in this category.- Do price your items or services competitively, but do not be forced into loss leading products by competitors. Reasonable price and quality customer service will win every time, try to offer your customer something that they will not find anywhere else such as a bonus related to the primary product.- Do not change your e-mail address frequently. You should always have a primary address that you plan to keep for a long term. In the event you have to change your email address - setup an autoresponder at the old address informing customers of the change so they can still contact you.- Do not offer a very low purchase price and then overcharge on shipping & handling. Ebay are currently clamping down on such auctions and you risk being suspended or having your item listings removed. This creates an unprofessional image for your business.- Do not fund your business with credit cards unless you are sure you can afford to pay it back within several months. A lot of successful bus
Glatzer points out that whether a piece is written in print or ebook format, it is the same amount of work for the writer. "Of course, ebooks have a smaller market, so
If you have your own website, you should consider Google Adsense in your website homepage and content pages.Google AdSense is a simple and easy way for website publishers to display relevant Google ads on their website homepage and content pages and earn money. Because the ads are related to what your visitors are looking for on your own website — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetize and enhance your content pages.Now, you can earn more by spreading the word about AdSense and Firefox through the Google Referral Programs.By adding a referral button to your website, you can help connect users to useful products like AdSense and Firefox - while generating additional earnings in the process. If you're not already an AdSense publisher, you'll need to sign up in order to use referrals. Click the Google icon for full information and online application.For Google Adsense resources click here to access the webmaster support center by Google http://www.google.com/support/webmasters/With regard to the know-how and insider secret for cracking Google AdSense code check it out here http://www.clicksbucks.com/adsense_secret.htmlCheck out the Adsense Secret to see the real, recent screenshot of earning stats page. With Google's permission, the author Joel reveals how much he is making with AdSense. But they've asked Joel to keep details of CPM and CTR private, so he has blacked them out in order to comply with Google's terms of service.For the more detailed information on Google adsense and Google Referral Programs, check into this link http://www.clicksbucks.com/adsense-refer
Ebooks are also a way for businesses to make money. But do they sell when it’s been proven that people prefer reading printed copy to electronic text? Read on to hear from several experts in the field about what people are willing to pay for and whether or not offering fee-based content is right for your organization.
Too much information!
Considering there are so many free newsletters and information out there, why should readers shell out the dough for these premium newsletters? Reading online is harder on the eyes because of the light emitted from the monitor. People overcome this by printing out the newsletter.
I can't hazard a guess on how many free newsletters are out there. So why would a person pay for a fee-based newsletter? Jenna Glatzer, editor-in-chief of AbsoluteWrite.com, says, "You have to offer something different and better than what the free newsletters are doing. Personally, I wouldn't pay for newsletters that are just for entertainment, but I do have paid subscriptions to a handful of newsletters that are specific to my line of work and appropriate for my level (not beginner). A paid newsletter that has all the same sorts of free-reprint articles that all the other sites have won't work. You must find a corner of the market that no one has claimed yet and be the most reliable source of information on it."
Joan Stewart, publisher of The Publicity Hound, started her subscription newsletter seven years ago, long before there was as much information on the Internet as there is today. She says, "Content must be king. If you can supply good content that can’t be found elsewhere, and it’s well-written and easy to read, and leads readers in other directions where they can find even more info than they could possibly need, you will keep your customers happy.
"If I had it to do over again, I would have never started my subscription newsletter. It started as an 8-page print newsletter, but the postage and printing costs were killing me," she says. "About two years ago, I reverted from a print newsletter to a PDF document. It's in the same format, but it’s now emailed to customers. My free ezine, The Publicity Hound's Tips of the Week, is still far more profitable, several hundredfold, than the subscription newsletter."
Charging for ebooks
Considering there are no printing and paper costs to the publisher for ebooks, how can they charge as much as they do for them? Higher prices equal higher perceived value. However, I've seen many ebooks cost more than a paperback, and the content isn't always better quality than print. Yet, they sell.
What justifies the higher cost of ebooks when there are no printing costs involved with them? Christopher Knight, publisher of Ezine-Tips, says, "What justifies the higher cost of ebooks when there are no printing costs involved with them? Christopher Knight, publisher of Ezine-Tips, says, 'That would be a fallacy in perception logic because the printing cost is not relevant to the market perception of a paperback versus an ebook. In fact, I'd be willing to bet that some people even value an ebook as higher value than a paperback because they can take their data with them on a personal notebook computer, whereas it's hard to travel with a pile of paperback books.'"
Glatzer points out that whether a piece is written in print or ebook format, it is the same amount of work for the writer. "Of course, ebooks have a smaller market, so t
There are many different websites out there that will tell you, you can Get Paid To Fill Out Surveys, I am going to tell you a bit more about how to make money filling out surveys.Firstly there is truth in the fact you can Get Paid To Fill Out Surveys as companies will pay you to get customer feedback on their new products and services. It is a very easy way to make some quick cash and normally the longer the survey the more you will get paid!So how does it work? As mentioned above you Get Paid To Fill Out Surveys because you are giving your opinion on the product or service in question and then you normally have to submit it to a panel. The data on the survey is recorded and you will receive a check in the mail for your efforts.How much can you Get Paid To Fill Out Surveys? This does depend on the company that you are working for and as you do more survey taking you will find you can get paid more, generally though a good guide is off the length of the survey.If it is a long survey you can get paid up to $80 per survey and like wise if it is a short survey you could only get $10 for your views.Where do you register to Get Paid To Fill Out Surveys? Well there are many sites out there that say they will pay you for filling out surveys although not all of these are equal and you have to be careful as some do not pay you anything at all.I recommend you do a quick search on google and have a look through some of the survey companies available, also a only recommend signing up to websites that can show you some proof of earnings!
I can't hazard a guess on how many free newsletters are out there. So why would a person pay for a fee-based newsletter? Jenna Glatzer, editor-in-chief of AbsoluteWrite.com, says, "You have to offer something different and better than what the free newsletters are doing. Personally, I wouldn't pay for newsletters that are just for entertainment, but I do have paid subscriptions to a handful of newsletters that are specific to my line of work and appropriate for my level (not beginner). A paid newsletter that has all the same sorts of free-reprint articles that all the other sites have won't work. You must find a corner of the market that no one has claimed yet and be the most reliable source of information on it."
Joan Stewart, publisher of The Publicity Hound, started her subscription newsletter seven years ago, long before there was as much information on the Internet as there is today. She says, "Content must be king. If you can supply good content that can’t be found elsewhere, and it’s well-written and easy to read, and leads readers in other directions where they can find even more info than they could possibly need, you will keep your customers happy.
"If I had it to do over again, I would have never started my subscription newsletter. It started as an 8-page print newsletter, but the postage and printing costs were killing me," she says. "About two years ago, I reverted from a print newsletter to a PDF document. It's in the same format, but it’s now emailed to customers. My free ezine, The Publicity Hound's Tips of the Week, is still far more profitable, several hundredfold, than the subscription newsletter."
Charging for ebooks
Considering there are no printing and paper costs to the publisher for ebooks, how can they charge as much as they do for them? Higher prices equal higher perceived value. However, I've seen many ebooks cost more than a paperback, and the content isn't always better quality than print. Yet, they sell.
What justifies the higher cost of ebooks when there are no printing costs involved with them? Christopher Knight, publisher of Ezine-Tips, says, "What justifies the higher cost of ebooks when there are no printing costs involved with them? Christopher Knight, publisher of Ezine-Tips, says, 'That would be a fallacy in perception logic because the printing cost is not relevant to the market perception of a paperback versus an ebook. In fact, I'd be willing to bet that some people even value an ebook as higher value than a paperback because they can take their data with them on a personal notebook computer, whereas it's hard to travel with a pile of paperback books.'"
Glatzer points out that whether a piece is written in print or ebook format, it is the same amount of work for the writer. "Of course, ebooks have a smaller market, so
Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.Are there potential buyers online? According to the Central Intelligence Agency’s latest figures, there are over 185.55 million internet users in the United States alone, of these around 139.52 million active users. The Computer Industry Almanac which compiles statistics on global internet users, records a staggering 934 million users for 2004 and this market continues to grow.Do these users buy online? Statistics gathered on internet users, show they do and their numbers are increasing. For instance, in December 2004, online sales rose by 53%, from $795 million of the same month 2003, to $1.22 billion 2004, (gathered by CMP Media a service provider of information and marketing services to the technology and healthcare industries). For each unique marketing hook, product and service, your business blog can tap in, that’s how many niche markets you can serve.The next question then to answer: Can your blog be the perfect vehicle for reaching and marketing to your niche?You should realize that successful blogs go a step further in providing excellent content, as well as regular updates or new content. Most websites provide these services. Rather it is the ability of these blogs to provide the author and the readers’ a venue for one-on-one conversations, in an impersonal medium. By sharing commentaries, thoughts and opinions, the author positions himself or herself as being an authority
Joan Stewart, publisher of The Publicity Hound, started her subscription newsletter seven years ago, long before there was as much information on the Internet as there is today. She says, "Content must be king. If you can supply good content that can’t be found elsewhere, and it’s well-written and easy to read, and leads readers in other directions where they can find even more info than they could possibly need, you will keep your customers happy.
"If I had it to do over again, I would have never started my subscription newsletter. It started as an 8-page print newsletter, but the postage and printing costs were killing me," she says. "About two years ago, I reverted from a print newsletter to a PDF document. It's in the same format, but it’s now emailed to customers. My free ezine, The Publicity Hound's Tips of the Week, is still far more profitable, several hundredfold, than the subscription newsletter."
Charging for ebooks
Considering there are no printing and paper costs to the publisher for ebooks, how can they charge as much as they do for them? Higher prices equal higher perceived value. However, I've seen many ebooks cost more than a paperback, and the content isn't always better quality than print. Yet, they sell.
What justifies the higher cost of ebooks when there are no printing costs involved with them? Christopher Knight, publisher of Ezine-Tips, says, "What justifies the higher cost of ebooks when there are no printing costs involved with them? Christopher Knight, publisher of Ezine-Tips, says, 'That would be a fallacy in perception logic because the printing cost is not relevant to the market perception of a paperback versus an ebook. In fact, I'd be willing to bet that some people even value an ebook as higher value than a paperback because they can take their data with them on a personal notebook computer, whereas it's hard to travel with a pile of paperback books.'"
Glatzer points out that whether a piece is written in print or ebook format, it is the same amount of work for the writer. "Of course, ebooks have a smaller market, so
I have found over the years, in my own businesses, and with my clients businesses… that there is one big thing that come up and any time to thwart our dreams of successfully growing our business.EmotionsYes emotions.It sounds funny to some people… until they are in the situation to experience them.In Fact, many business owners say to me… ‘Gee if I could grow my business to make a million a year – I’d do it’.It sounds easy to do.The reality for most people is - it isn’t.For some reason when you are faced with achieving great success, emotions can come up and disrupt/delay or eliminate your opportunities.You can have emotions that make you scared of failure.You can have emotions that make you scared of success.You can even have emotions that make you both scared of failure and success at the same time.Let me give you an example of how emotions can disrupt your business growth.I have worked with many business owners that want to grow their business… yet their excuse is ‘they’re too busy, and that they ‘don’t have the time’.They often say to me…Case ‘I’d love to grow my business but I’m just too busy. If I had more time, I’d easily grow the business’.So they start working with me.We put into place certain things that free up their time – so that they can then grow their business.You know what happens… Well, all of a sudden, they can’t use the ‘I don’t have the time’ excuse anymore.And for many business owners – it’s terrifying.All of a sudden they have the time, and they know what they HAVE to do to grow their business, but for various reasons they can’t bring themselves to do the th
Charging for ebooks
Considering there are no printing and paper costs to the publisher for ebooks, how can they charge as much as they do for them? Higher prices equal higher perceived value. However, I've seen many ebooks cost more than a paperback, and the content isn't always better quality than print. Yet, they sell.
What justifies the higher cost of ebooks when there are no printing costs involved with them? Christopher Knight, publisher of Ezine-Tips, says, "What justifies the higher cost of ebooks when there are no printing costs involved with them? Christopher Knight, publisher of Ezine-Tips, says, 'That would be a fallacy in perception logic because the printing cost is not relevant to the market perception of a paperback versus an ebook. In fact, I'd be willing to bet that some people even value an ebook as higher value than a paperback because they can take their data with them on a personal notebook computer, whereas it's hard to travel with a pile of paperback books.'"
Glatzer points out that whether a piece is written in print or ebook format, it is the same amount of work for the writer. "Of course, ebooks have a smaller market, so
First let me tell you what NOT to do. Don’t talk about you, don’t talk about your products. In as short a statement as possible tell them the measurable results you deliver, and who you deliver them to. Then shut up.Don’t try to tell them EVERYTHING in one breath. Tell them something that is so powerfully grabbing that they just have to ask you for more, and even then when you respond keep it short, keep them asking for more.So, how do you do that?Here is an exercise I do with all of my clients that usually changes not only how they present themselves, but often it goes so deep that it changes their vision of who and what they are as an entire business.Take out a sheet of paper and create 4 columns. Consider this activity as brainstorming, a work in progress, that will continually change not only as you work your way through it this time, but should get you thinking so that you will continually come back to the worksheet to make the answers better and better over the next few weeks. So, for your first pass, don’t worry about getting “the perfect” answer, just get something down on paper to start the thinking process. You’ll come back later and make it better and better.The first column, far left. Products, services and/or features.List your products, services and/or features down this column. For most people this has been what you have been telling the world that you do or sell. It’s going to change, believe me. List each and every one.The 2nd column to the right. Benefits, why buy the product?For every item in the column to the left, directly across from each one write what the benefit of buyin
Glatzer points out that whether a piece is written in print or ebook format, it is the same amount of work for the writer. "Of course, ebooks have a smaller market, so the problem is that if the ebook is priced very low, it won't be worth it for the writer to spend the time writing and promoting the book."
If it is worth it, however, ebooks provide many benefits to those who download them: The readers aren’t taxed, don't incur shipping costs and don’t need gas money to go to the bookstore. As soon as people buy your ebook, they instantly download it and have it in their "e-hands."
Stewart says, "The biggest justification is that the information is immediate. If a customer wants information NOW, they can get it NOW, and they're often willing to pay the hefty price. My ebook, How to Be a Kick-Butt Publicity Hound, sells for $97. The most I could expect to get for the same book in hardcover is about $25. Another justification for the higher priced ebooks is that live links in the ebooks take visitors directly to Web sites with related content."
E-format versus print format
Research on ebooks indicates people still prefer paper over ebooks. What's the point of pursuing ebooks and fee-based newsletters? Glatzer shares her experience.
"I've written two ebooks and 14 print books, so that shows you where my bread and butter comes from. However, I had my newsletter first. It was thriving, yet I had nothing to sell my readers. I was barely breaking even with advertising costs and often paying hosting fees out of pocket. I'd received so many letters from readers asking for advice about how to do what I had done—make a living writing for magazines—and finally decided to write a book about it. I knew I had a built-in audience among my subscribers. The ebook sold well, but my goal was to take it to print. When a publisher made an offer on it, I took it out of circulation as an e-book and expanded it for the print publisher. That became Make a Real Living as a Freelance Writer, and the print book has far outsold the ebook.
"The second was a niche book for greeting card writers and artists. It contained market info for just that field, so it was such a specialized book that I didn't go after conventional publishers for it. Plus, the time factor was crucial: contact info changes so often that I wanted to get the book out ASAP, and I wanted to be able to update it when needed. I briefly had it out as a print-on-demand book, but I took it off the market as soon as it became dated and just continued selling it as an ebook.
"Since then, I've stuck to conventional publishing and just a few giveaway ebooks for publicity. But I think the market for ebooks is decent if you have a specialized topic and a built-in audience."
Based on Glatzer's experience, when you have a free newsletter, you already have an audience … unless you try to sell a book on home makeovers to your audience that subscribes to your pets newsletter!
Timely matters
Ebooks have an advantage over print in that their content is up-to-date and piping hot. If something changes, it's quick and easy to modify the ebook and put the new version up for sale. The publishing process for printed books can b
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