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Add You - The Key To Creating Information Products That Sell Even In Overcrowded, Highly-Competitive Markets
Against my better judgment, I spent this past Sunday morning working in the yard. With the heat wave bringing temperatures into the upper 90’s by mid-morning, I knew I couldn’t start in the afternoon like I normally do. So I got up early and started mowing the lawn around 7:30, while it was still just lukewarm outside. One project turned into another, and before I knew it, I was on a roll. When my wife finally came out to check on me at 11:00, I was drenched in sweat, a little redder in the face, and it was hotter than blaze
4. There is a never-ending supply of topics for small reports.
5. You maximize the lifetime value of your customer. In other words, you can sell report after report to the SAME customer.
6. A series or collection of your small reports can be bundled into premium-priced courses over time.
7. When "hot topics" emerge (almost daily!) you can quickly crank out a small report to strike while the iron is hot.
8. When other marketers are seeing success with their products, you can create a complementary report to offer for sale as a supplement.
9. Many people can't afford to buy (or refuse to buy) high-priced courses - but virtually anyone can whip out $10-$15.
Automated blogging is not something that just writes a blog for you. You write all the content and do all the work that is needed. What automated blogging does do is posts the blogs at intervals, allowing you to write up to many days worth of blogs and then not have to worry about logging on every day to post them.The automated blogging service has been abused though. People will get the program needed to automatically post blogs and then they have it post anywhere from 100 to 250 blogs a day. This is bad because not only is the automa
The word is "specialization".
A new age has dawned in information marketing. And it's the age of "specialization".
Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson.
(I promise, this won't hurt a bit. :-)
Information products online have evolved since I logged onto the Internet back in 1999...
1) THE SIMPLE AGE.
Times were simple back when I first came online. And so were the information products. Way back when, information products weren't readily available online like they are today. If you could find ANY information on the topic you were interested in, you grabbed it.
2) THE SYSTEMATIC AGE.
As more and more people learned how to create and market information products online, a new era emerged: the "systematic" era. This was a time when huge information products were created with hundreds of pages. The idea was to create comprehensive courses on a particular topic.
3) THE SEPARATION AGE.
As "internet marketing" and other business-related markets became inundated with product offerings, the birth and rapid growth of "niche marketing" occurred. People began separating themselves from the crowd and focused on "tiny niche topics" of interest.
4) THE SPECIALIZATION AGE.
Again competition came - even in these small niches. While there is still money to be made by focusing on these tiny, untapped markets -- the well is drying up at a fast rate. Now enters a new age ... the "specialization" age of information marketing.
Which brings us to the lesson -
There is a LOT of money to be made by creating small, 7-15
page reports on PRECISE topics.
Most consumers would rather NOT sift through 100 pages of information to find out how to do something they are interested in, nor would they like to pay for 100 pages of information when they only need chapter 3.
With more and more products available on the market, consumers are getting pickier and pickier. They want what they want and only what they want.
Perhaps the biggest untapped information gold mine lies in this concept of creating small reports on precise topics.
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Specialized information.
7-15 page reports that sell anywhere from $10-$100, depending upon the information.
And the benefits of writing these small reports are staggering -
1. You can write a small report in just a few hours of one day.
2. The profit per page ratio is astounding - 10 pages for $10 is a dollar per page per customer.
3. Small reports are MUCH easier to write than full-length courses.
4. There is a never-ending supply of topics for small reports.
5. You maximize the lifetime value of your customer. In other words, you can sell report after report to the SAME customer.
6. A series or collection of your small reports can be bundled into premium-priced courses over time.
7. When "hot topics" emerge (almost daily!) you can quickly crank out a small report to strike while the iron is hot.
8. When other marketers are seeing success with their products, you can create a complementary report to offer for sale as a supplement.
9. Many people can't afford to buy (or refuse to buy) high-priced courses - but virtually anyone can whip out $10-$15.
<What's your time worth? If you regularly spend time attending networking meetings and/or events, you're making a BIG investment. It may not be a large dollar investment, but think about the time you invest. Time, as they say, is money and there's no better way to waste that resource than following these 4 networking tips:Forget It's Business Don't Have an Objective Wing-It Go for the NumbersFORGET IT'S BUSINESS A networking event is
2) THE SYSTEMATIC AGE.
As more and more people learned how to create and market information products online, a new era emerged: the "systematic" era. This was a time when huge information products were created with hundreds of pages. The idea was to create comprehensive courses on a particular topic.
3) THE SEPARATION AGE.
As "internet marketing" and other business-related markets became inundated with product offerings, the birth and rapid growth of "niche marketing" occurred. People began separating themselves from the crowd and focused on "tiny niche topics" of interest.
4) THE SPECIALIZATION AGE.
Again competition came - even in these small niches. While there is still money to be made by focusing on these tiny, untapped markets -- the well is drying up at a fast rate. Now enters a new age ... the "specialization" age of information marketing.
Which brings us to the lesson -
There is a LOT of money to be made by creating small, 7-15
page reports on PRECISE topics.
Most consumers would rather NOT sift through 100 pages of information to find out how to do something they are interested in, nor would they like to pay for 100 pages of information when they only need chapter 3.
With more and more products available on the market, consumers are getting pickier and pickier. They want what they want and only what they want.
Perhaps the biggest untapped information gold mine lies in this concept of creating small reports on precise topics.
* 17 Ways to Find New Affiliates Using Google.com
* How To Walk Off 7 Pounds in 7 Days
* 3 Ways To Get Your Next Vacation Free Of Charge
* The 15-Minute Guide To Stalling A Divorce
* Top 7 Ideas For Starting A Homeschool Support Group
Specialized information.
7-15 page reports that sell anywhere from $10-$100, depending upon the information.
And the benefits of writing these small reports are staggering -
1. You can write a small report in just a few hours of one day.
2. The profit per page ratio is astounding - 10 pages for $10 is a dollar per page per customer.
3. Small reports are MUCH easier to write than full-length courses.
4. There is a never-ending supply of topics for small reports.
5. You maximize the lifetime value of your customer. In other words, you can sell report after report to the SAME customer.
6. A series or collection of your small reports can be bundled into premium-priced courses over time.
7. When "hot topics" emerge (almost daily!) you can quickly crank out a small report to strike while the iron is hot.
8. When other marketers are seeing success with their products, you can create a complementary report to offer for sale as a supplement.
9. Many people can't afford to buy (or refuse to buy) high-priced courses - but virtually anyone can whip out $10-$15.
Creating good business requirements will go a long way towards ensuring the success of the project and eliminate design and development risks that result from poor business requirements documentation. Here are the Top 10 Tips for Writing Good Business Requirements:1. Develop a clear understanding of the problems that the proposed software is being designed to solve. This will ensure that the subsequent business requirements document addresses those problems fully.2. Identify all project stakeholders and involve them in the busin
Which brings us to the lesson -
There is a LOT of money to be made by creating small, 7-15
page reports on PRECISE topics.
Most consumers would rather NOT sift through 100 pages of information to find out how to do something they are interested in, nor would they like to pay for 100 pages of information when they only need chapter 3.
With more and more products available on the market, consumers are getting pickier and pickier. They want what they want and only what they want.
Perhaps the biggest untapped information gold mine lies in this concept of creating small reports on precise topics.
* 17 Ways to Find New Affiliates Using Google.com
* How To Walk Off 7 Pounds in 7 Days
* 3 Ways To Get Your Next Vacation Free Of Charge
* The 15-Minute Guide To Stalling A Divorce
* Top 7 Ideas For Starting A Homeschool Support Group
Specialized information.
7-15 page reports that sell anywhere from $10-$100, depending upon the information.
And the benefits of writing these small reports are staggering -
1. You can write a small report in just a few hours of one day.
2. The profit per page ratio is astounding - 10 pages for $10 is a dollar per page per customer.
3. Small reports are MUCH easier to write than full-length courses.
4. There is a never-ending supply of topics for small reports.
5. You maximize the lifetime value of your customer. In other words, you can sell report after report to the SAME customer.
6. A series or collection of your small reports can be bundled into premium-priced courses over time.
7. When "hot topics" emerge (almost daily!) you can quickly crank out a small report to strike while the iron is hot.
8. When other marketers are seeing success with their products, you can create a complementary report to offer for sale as a supplement.
9. Many people can't afford to buy (or refuse to buy) high-priced courses - but virtually anyone can whip out $10-$15.
When someone mentions business planning we have been conditioned to think about writing a business plan. There are hundreds of books and articles, tons of software, an army of consultants, and a multitude government programs to help you write a business plan. There are virtually no resources to help you set up what today’s business environment really demands – a continuous, ongoing planning system.A commonly accepted theory is that for a business to survive and prosper it must be flexible and nimble. It must be able to turn on a dime a
* 17 Ways to Find New Affiliates Using Google.com
* How To Walk Off 7 Pounds in 7 Days
* 3 Ways To Get Your Next Vacation Free Of Charge
* The 15-Minute Guide To Stalling A Divorce
* Top 7 Ideas For Starting A Homeschool Support Group
Specialized information.
7-15 page reports that sell anywhere from $10-$100, depending upon the information.
And the benefits of writing these small reports are staggering -
1. You can write a small report in just a few hours of one day.
2. The profit per page ratio is astounding - 10 pages for $10 is a dollar per page per customer.
3. Small reports are MUCH easier to write than full-length courses.
4. There is a never-ending supply of topics for small reports.
5. You maximize the lifetime value of your customer. In other words, you can sell report after report to the SAME customer.
6. A series or collection of your small reports can be bundled into premium-priced courses over time.
7. When "hot topics" emerge (almost daily!) you can quickly crank out a small report to strike while the iron is hot.
8. When other marketers are seeing success with their products, you can create a complementary report to offer for sale as a supplement.
9. Many people can't afford to buy (or refuse to buy) high-priced courses - but virtually anyone can whip out $10-$15.
I once worked for someone who would periodically stroll into my office and say, “Can I give you some feedback?” Obviously, I wasn’t likely to say no to my boss, so I’d nod and swallow, knowing what was coming. It was always--and I mean always--a criticism about a project, one of my staff, or of me. After several such instances, I noticed myself beginning to take a defensive posture before he'd even spoken and realized I needed to change this dynamic. When he was done with his “feedback” one day, I seized the opportunity to ask him, “Now m
4. There is a never-ending supply of topics for small reports.
5. You maximize the lifetime value of your customer. In other words, you can sell report after report to the SAME customer.
6. A series or collection of your small reports can be bundled into premium-priced courses over time.
7. When "hot topics" emerge (almost daily!) you can quickly crank out a small report to strike while the iron is hot.
8. When other marketers are seeing success with their products, you can create a complementary report to offer for sale as a supplement.
9. Many people can't afford to buy (or refuse to buy) high-priced courses - but virtually anyone can whip out $10-$15.
The list could go on and on.
I've been creating small reports for a long time. In fact, I make over $15,000 in PROFIT every month from just ONE of my sites.
I know this works.
And not just for me.
I had a customer recently email me to let me know he sold 420 copies of his VERY FIRST small report, during its first month.
So, what I want to convince you to do is this -
***TRY IT FOR YOURSELF****
Create a small 7-15 page report and begin selling it online and see what kind of results you see.
A new information age has dawned - the age of specialization!
Create your own "special" reports and get your piece of the pie.
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