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  • Add You - Is Your Marketing - Advertising Agency Really That Lousy

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    g team for XYZ Brand comes over to market your absolutely fabulous product and makes a boo-boo out of it.

    Now, all t

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    This is one common complaint you can hear in the advertising industry. Having worked both sides of the fence, I can sympathize with the poor agencies who get knocked on the head, and I can empathize with the clients who see good money wasted on hapless campaigns.

    But since that statement is made “client side”, let me address it from there. Surprisingly, there are great agencies with fantastic creative teams that produce really shoddy work. How can this be? The same award winning team for XYZ Brand comes over to market your absolutely fabulous product and makes a boo-boo out of it.

    Now, all th

    Payroll Outsourcing Solutions
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    hize with the poor agencies who get knocked on the head, and I can empathize with the clients who see good money wasted on hapless campaigns.

    But since that statement is made “client side”, let me address it from there. Surprisingly, there are great agencies with fantastic creative teams that produce really shoddy work. How can this be? The same award winning team for XYZ Brand comes over to market your absolutely fabulous product and makes a boo-boo out of it.

    Now, all t

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    hapless campaigns.

    But since that statement is made “client side”, let me address it from there. Surprisingly, there are great agencies with fantastic creative teams that produce really shoddy work. How can this be? The same award winning team for XYZ Brand comes over to market your absolutely fabulous product and makes a boo-boo out of it.

    Now, all t

    Why Hire a Security Consultant
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    e are great agencies with fantastic creative teams that produce really shoddy work. How can this be? The same award winning team for XYZ Brand comes over to market your absolutely fabulous product and makes a boo-boo out of it.

    Now, all t

    Fire Your Inner Brat!
    Who runs your business -- you or your inner brat? Everyone has an inner brat. It's the part of us that's still a 2-year-old. It gets furious at the slightest inconvenience. It feels entitled to get what it wants when it wants, and it whines and complains when things don't go its way.Chances are this describes a
    g team for XYZ Brand comes over to market your absolutely fabulous product and makes a boo-boo out of it.

    Now, all things being equal, it is unlikely that the team has consumed all their creativity and are now empty husks working on your account! I would like to propose one highly possible, and most likely cause for this strange phenomena.

    This is related to a little piece of paper which we often call an “Agency Brief” or as most Marketing Executives like to call it “my boss unreasonable demand that I stay up past midnight to finish this silly brief”. You see, the Executive thinks that the p

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