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    SWOT Analysis Is No Magic 8 Ball
    Q: A key investor in my business has suggested that I hire a consultant to do a SWOT Analysis to help plan for the future. I try not to argue with my investors, but I'm not so sure I need to have this done. What do you think? -- Laurie B.A: Laurie, before you call in the SWOT team to deal with this investor (sorry, couldn't resist that one), let me tell you exactly what a SWOT Analysis is and how it can not only help you plan for the future, but get a gauge of how your business is doing today.SWOT stands for Strengths, Weaknesses, O
    ople who love what they do, do it very well, and choose to share their experience with the reader. Many of these are not professionally written, but are well put together with a combination of information, usually created by a developer/writer who puts the right words with the information to draw in the reader and motivate them to get involved in the site. (Copywriters are readily available if you are not able to write your own site.)

    If you have a desktop or a laptop computer with Internet access, there is no reason why you cannot build a profitable Blog or website of your own. You too, can be a successful Internet Entrepreneur.

    It costs nothing to own your own website or blog. There is no secret. It is simple. Clicks on your site to affiliate links earn you bucks.

    Copyright (c) 2005 - Jan Verhoeff

    (An Exerpt from Jan's Book "Master t

    The Importance of the Mailing List
    Many marketers spend a lot of time and money in the production of the mail piece itself and the actual mailing of the piece. You can have a great product and an attractive mail piece, but if you do not have the proper target market all of your efforts have gone to waste.The mailing list is a key component in any direct marketing campaign. You should not compromise your marketing efforts by cutting corners on the purchase of your mailing lists. When you start your MLM campaign you want to use the best mailing lists possible.A credible
    Blogging is a relatively new form of communication, closely related to the newsletters of days long past. Your thoughts, ideas, and activities are posted for the world (or a chosen few) to view, and if you choose to include the option, leave a comment. By creating a Blog and adding to it every day or relatively often, you create in your reader a desire to see “what was said next”. They will return to read what you post next. Particularly, if what you posted the first time is interesting, valuable information, presented in a manner that is fun to read. A few ideas to get you off and running with your informational Blog, might include: travel, a new baby, planning your wedding, building a new business, working with your clients, developing a new product, counting your blessings, or ideas you are interested in sharing.

    No matter what topic you choose, if you goal is to create an unending stream of income, generated by your Blog site, through promoting products, sites, and opportunities to visitors such as yourself. This book will help you attain your goal.

    An alternative to the news filled Blog, which includes entries on a regular, or daily basis, is the Informational Blog. An Informational Blog is a site where information is presented on the one page format, along with any advertising you wish to include, and the content is so intense that it draws people back time and time again to reuse the site. Informational Blogs can be as long or short as you wish. Informational advertising links run down either side of the page, promoting topics similar to the one you are writing about.

    These Blogs are chock full of information, links, ads, and ideas that promote the content or purpose of the Blog. A Blog of this type will run on “Auto-Pilot” for many weeks at a time, just earning you money, while you go out and play with the kidlets, take a vacation, or build a “real” business on the side.

    A website could be likened to a store front where many objects are available over a long period of time, while a blog is more along the lines of a daily paper tossed out with new information daily. Websites have many pages with various kinds of information you might find if you were talking to the proprietor of a business. While a blog promotes primarily thoughts and ideas to share; a website offers product, reliable content, data, information, and projects that interact and supplement the site.

    A website introduces you to the company, brings you specific information about the company and its owners, including their resume, a mission statement, various resources, links to fellow companies, and information about the company you are visiting. This creates a cozy place for you to do business online. The concept is simple, “Invite the customer in, show them what they want, teach them to use it, close the sale, and you have money in your pocket.”

    Occasionally, a website comes along that is so compelling that people just want to stay there and click on alternate links until they know everything about the site. This is the site you want to own. It will bring you income, provide information to your client, and it will bring them back.

    To create this kind of site you have to be interested enough in the topic to research it well, write compelling information, and locate links to affiliates closely enough related to the topic to interest your reader. Some of the more interesting sites I’ve viewed are written by people who love what they do, do it very well, and choose to share their experience with the reader. Many of these are not professionally written, but are well put together with a combination of information, usually created by a developer/writer who puts the right words with the information to draw in the reader and motivate them to get involved in the site. (Copywriters are readily available if you are not able to write your own site.)

    If you have a desktop or a laptop computer with Internet access, there is no reason why you cannot build a profitable Blog or website of your own. You too, can be a successful Internet Entrepreneur.

    It costs nothing to own your own website or blog. There is no secret. It is simple. Clicks on your site to affiliate links earn you bucks.

    Copyright (c) 2005 - Jan Verhoeff

    (An Exerpt from Jan's Book "Master th

    Top 10 Ways to Max Out on adCenter
    Now that you plan to use Microsoft®’s new advertising platform, adCenter, there are ways to maximize your investment. With pay-per-click, or PPC, advertising, taking shortcuts is easy and tempting, but also costly. Cover these 10 bases, and you will get the most from your adCenter spend.1. Set a sustainable budget. Effective PPC takes time. Decide how much you can afford over a 12-month period, and stick with it. Start small and ramp up expenditures as you refine your campaign and achieve results.2. Define your objectives. Some co
    you goal is to create an unending stream of income, generated by your Blog site, through promoting products, sites, and opportunities to visitors such as yourself. This book will help you attain your goal.

    An alternative to the news filled Blog, which includes entries on a regular, or daily basis, is the Informational Blog. An Informational Blog is a site where information is presented on the one page format, along with any advertising you wish to include, and the content is so intense that it draws people back time and time again to reuse the site. Informational Blogs can be as long or short as you wish. Informational advertising links run down either side of the page, promoting topics similar to the one you are writing about.

    These Blogs are chock full of information, links, ads, and ideas that promote the content or purpose of the Blog. A Blog of this type will run on “Auto-Pilot” for many weeks at a time, just earning you money, while you go out and play with the kidlets, take a vacation, or build a “real” business on the side.

    A website could be likened to a store front where many objects are available over a long period of time, while a blog is more along the lines of a daily paper tossed out with new information daily. Websites have many pages with various kinds of information you might find if you were talking to the proprietor of a business. While a blog promotes primarily thoughts and ideas to share; a website offers product, reliable content, data, information, and projects that interact and supplement the site.

    A website introduces you to the company, brings you specific information about the company and its owners, including their resume, a mission statement, various resources, links to fellow companies, and information about the company you are visiting. This creates a cozy place for you to do business online. The concept is simple, “Invite the customer in, show them what they want, teach them to use it, close the sale, and you have money in your pocket.”

    Occasionally, a website comes along that is so compelling that people just want to stay there and click on alternate links until they know everything about the site. This is the site you want to own. It will bring you income, provide information to your client, and it will bring them back.

    To create this kind of site you have to be interested enough in the topic to research it well, write compelling information, and locate links to affiliates closely enough related to the topic to interest your reader. Some of the more interesting sites I’ve viewed are written by people who love what they do, do it very well, and choose to share their experience with the reader. Many of these are not professionally written, but are well put together with a combination of information, usually created by a developer/writer who puts the right words with the information to draw in the reader and motivate them to get involved in the site. (Copywriters are readily available if you are not able to write your own site.)

    If you have a desktop or a laptop computer with Internet access, there is no reason why you cannot build a profitable Blog or website of your own. You too, can be a successful Internet Entrepreneur.

    It costs nothing to own your own website or blog. There is no secret. It is simple. Clicks on your site to affiliate links earn you bucks.

    Copyright (c) 2005 - Jan Verhoeff

    (An Exerpt from Jan's Book "Master t

    So Many Choices
    So Many ChoicesI don’t know about you, but I have had the hardest time deciding what kind of internet business I am interested in. I was unaware of how many different kinds of businesses were out there, so I have made many, many mistakes. There are affiliate programs, hard product sales, information products, storefronts, online auction sites, MLM, and on and on. Each of these types of internet businesses attract a good number of people, so it is just up to you to determine which of these businesses are best suited to you.I was in
    g of this type will run on “Auto-Pilot” for many weeks at a time, just earning you money, while you go out and play with the kidlets, take a vacation, or build a “real” business on the side.

    A website could be likened to a store front where many objects are available over a long period of time, while a blog is more along the lines of a daily paper tossed out with new information daily. Websites have many pages with various kinds of information you might find if you were talking to the proprietor of a business. While a blog promotes primarily thoughts and ideas to share; a website offers product, reliable content, data, information, and projects that interact and supplement the site.

    A website introduces you to the company, brings you specific information about the company and its owners, including their resume, a mission statement, various resources, links to fellow companies, and information about the company you are visiting. This creates a cozy place for you to do business online. The concept is simple, “Invite the customer in, show them what they want, teach them to use it, close the sale, and you have money in your pocket.”

    Occasionally, a website comes along that is so compelling that people just want to stay there and click on alternate links until they know everything about the site. This is the site you want to own. It will bring you income, provide information to your client, and it will bring them back.

    To create this kind of site you have to be interested enough in the topic to research it well, write compelling information, and locate links to affiliates closely enough related to the topic to interest your reader. Some of the more interesting sites I’ve viewed are written by people who love what they do, do it very well, and choose to share their experience with the reader. Many of these are not professionally written, but are well put together with a combination of information, usually created by a developer/writer who puts the right words with the information to draw in the reader and motivate them to get involved in the site. (Copywriters are readily available if you are not able to write your own site.)

    If you have a desktop or a laptop computer with Internet access, there is no reason why you cannot build a profitable Blog or website of your own. You too, can be a successful Internet Entrepreneur.

    It costs nothing to own your own website or blog. There is no secret. It is simple. Clicks on your site to affiliate links earn you bucks.

    Copyright (c) 2005 - Jan Verhoeff

    (An Exerpt from Jan's Book "Master t

    Supporting Remote Team Performance
    IntroductionAt CAL we have been involved with remote teams for a number of years and have spend time understanding was makes a good team and what makes a great team. The problems with a team that is not located in one place are different to standard office-based team issues and although there is no magic wand or standard problems here are a few classic issues.Communications – It can be frustrating to be waiting on information from other team members and this can cause tension in the team. Of course the cause can be due to poor proced
    , links to fellow companies, and information about the company you are visiting. This creates a cozy place for you to do business online. The concept is simple, “Invite the customer in, show them what they want, teach them to use it, close the sale, and you have money in your pocket.”

    Occasionally, a website comes along that is so compelling that people just want to stay there and click on alternate links until they know everything about the site. This is the site you want to own. It will bring you income, provide information to your client, and it will bring them back.

    To create this kind of site you have to be interested enough in the topic to research it well, write compelling information, and locate links to affiliates closely enough related to the topic to interest your reader. Some of the more interesting sites I’ve viewed are written by people who love what they do, do it very well, and choose to share their experience with the reader. Many of these are not professionally written, but are well put together with a combination of information, usually created by a developer/writer who puts the right words with the information to draw in the reader and motivate them to get involved in the site. (Copywriters are readily available if you are not able to write your own site.)

    If you have a desktop or a laptop computer with Internet access, there is no reason why you cannot build a profitable Blog or website of your own. You too, can be a successful Internet Entrepreneur.

    It costs nothing to own your own website or blog. There is no secret. It is simple. Clicks on your site to affiliate links earn you bucks.

    Copyright (c) 2005 - Jan Verhoeff

    (An Exerpt from Jan's Book "Master t

    Advertising Your Scrapbooking Business With Adwords
    As you build your scrapbook online business, you will need to utilize various types of internet marketing methods. One such way is to make use of a cost-per-click program that places your advertisement on websites without being overtly offensive to the viewer.Google Adwords is one of the most popular cost-per-impression (CPM) and cost-per-click (CPC) advertising methods. Many online advertisers use Google’s Adwords program in their marketing efforts.Google Adwords is appealing to scrapbook online business owners because it is fairly
    ople who love what they do, do it very well, and choose to share their experience with the reader. Many of these are not professionally written, but are well put together with a combination of information, usually created by a developer/writer who puts the right words with the information to draw in the reader and motivate them to get involved in the site. (Copywriters are readily available if you are not able to write your own site.)

    If you have a desktop or a laptop computer with Internet access, there is no reason why you cannot build a profitable Blog or website of your own. You too, can be a successful Internet Entrepreneur.

    It costs nothing to own your own website or blog. There is no secret. It is simple. Clicks on your site to affiliate links earn you bucks.

    Copyright (c) 2005 - Jan Verhoeff

    (An Exerpt from Jan's Book "Master the Affiliate Opportunity" to be released July 25, 2005)

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.addyou.info/article/58835/addyou-Blog-Your-Affiliate-Links.html">Blog Your Affiliate Links</a>

    BB link (for phorums):
    [url=http://www.addyou.info/article/58835/addyou-Blog-Your-Affiliate-Links.html]Blog Your Affiliate Links[/url]

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