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Add You - Blogs: The New E-Tool
I know what you’re thinking: why should I put my money in a place I’ve never even heard of before? Even for those who do know something about Pakistan, courtesy of CNN (and sometimes the BBC) have seen pictures of violence – people burning effigies of President George Bush, rioting, army personnel swarming over so-called terrorist camps and, of course, not to forget, a whole lot of bloodshed. No wonder it is usually confused with other places like Iraq and Afghanistan, which are actually going through very bad times.But trust me, Pakistan is different. I know this sounds clich?d – AND you’ve probably heard it all a million times before – but the media portrays a lot of the Eastern world in a very negative light, and that is why we have had to suffer both socially and economically. But, as usual there IS the other side of the coin to look at too. With all due respect, I think we all are a little too self-indulged and over-influenced with ONE perspective (usually the media) and tend to ignore the fact that all of Mother Earth is inhabi
Blogs can be a huge opportunity for small businesses and be a very real threat for email newsletter companies, such as Vertical Response and Constant Contact. These companies help small businesses build their email lists, publish their newsletters, and manage their email marketing campaigns. Small business owners only pay for the number of email newsletters that they send. The cost can range from as low as $15 for 1,000 to &750 for as much as 100,000 email newsletters.
By using a blog to publish a newsletter, the small business owner can save this money. The money saved can then be allocated to investing in the training and development of their employees, another critical aspect of running a business.
Improve a web presence
Search engines want to provide high quality search results for their visitors. Search engines love blogs and favor sites that are updated frequently.
Websites can get indexed almost instantaneously. Everytime you publish an article to your blog, it pings other websites. Pinging lets dozens of services know your website has been updated, thus increases traffic to your blog.
Become
If Baby Boomers can get botox and tummy tucks, then why don’t companies receive facelifts to improve their image as well? The telephone is the lifeblood of any business. Use it respectfully. Don’t leave your clients on-hold to listen to radio static or elevator music. With digital recording and delivery of sound files, professional production of on-hold advertising is both economical and necessary for a positive image. That’s right – it’s imperative that the first impression a client receives of your business (even though they may never visit) is how they’re treated on the telephone. How many times have you called a business to hear “Thank you for calling ABC Dental Office please hold” before you can get a word in edge-wise.” In many cases , what they have on-hold is your first impression of that company.Music Selection Should be AppealingAt the very least, make certain on-hold music is a decent selection, and that you have permission to broadcast the music to on-hold callers. After all the music chosen is a direct reflecti
Blogs are frequently updated web pages on which authors post articles about news items, interesting websites, and their thoughts and just about anything that interests the author. Blogs are the newest information age revolution that allows individuals to express themselves to the world.
Blogs operate using a content management system, where the blog owner can add, edit, and delete content from the blog to keep it updated as quickly and efficiently as possible.
They were originally used as online journals, or diaries, which were the mainstay of teenagers who love to write down their most private thoughts. However, given the Internet is a public information space and anyone with an Internet connecion can read your online journal it is not a good place to be posting those private thoughts.
Who should use blogs?
Blogging first came on the seen during the 2004 election, now has exploded as a marketing tool for companies, such as Sun Microsystems, StonyField Farms, and Kowabunga Technologies with the intent on bypassing traditional media of reaching customers. With more people finding companies by searching the Internet, and with 32 million Americans reading blogs, this makes blogging a cost effective tool for marketing.
Blogs would be perfect for college students. Many college professors require that their students keep a journal of their activities so that they can see how the student is progressing and if the student is learning the material. Some college professors even advise students to set time immediately after class to do their writing activity in their journal.
This journal activity can be done using blogs, where the professor can go to the website and view the blogs of his or her students. The professor can see first hand who is actively doing the activity, and contribute to a discussion with the student by posting a comment, thus creating a two-way dialogue.
Let's assume that the student is taking a course on Organization Behavior and is reading an interesting chapter on Interpersonal Communications in Organizations. At the beginning of the lecture, the professor hands out the lecture notes, usually as PowerPoint slides so the student can follow along. The first slide lists the learning objectives that the professor expects the student to be able to do upon completion of the lecture. Here is an example of a learning objective:
Describe the process of communication and its role in organizations
After class, the student can go to the computer center on campus and login to his blog, and attempt to explain what the process of communication based on the lecture. Being able to write about something in your own words immediately after hearing it can help in the learning process.
The Downsides of Blogging
Fear of negative comments
Blogs invite negative comments because there are a lot of people out there that just love to trash people and don't have anything nice to say. Companies should not be deterred. Blogs have a feature where you can moderate each and every comment that is made by a visitor, and the blog owner can choose to accept it or reject it at his discretion.
The comments made by visitors reading a blog creates a two-way dialogue between the writer and the readers creating an opportunity for acquiring new knowledge which can lead to learning. However, for learning to take place, action is required to be taken on that knowledge, for learning is a relatively permanent change in behavior produced by experience and the acquisition of knowledge.
Inappropriate content written by employees
Two employees were fired from their respective companies for what they posted on their blogs. Mark Jen was fired from Google for writing about the companies health care plan. A Delta Airlines flight attendant was also fired for writing about her escapades, some of which were sexual in nature.
There needs to be policies in place regulating what employees can and cannot write about in their blogs. However, the blog must be company owned, such as within a company website. If an employee of a company starts a blog on his own time for his own engagement, the company cannot regulate what that employee writes about in his blog. If the employer attempts to regulate that employee's behavior, that would be a violation of his first amendment rights.
Employers need to thread carefully so that they do not intrude in their employees personal lives. What an employee does on his or her own time is the employee's own business and not the employer.
What can a business use a blog for?
Implement a newsletter
Blogs come with an archiving function where posts that are published are archived on a monthly bases. This is about the same frequency as a regular email newsletter. Visitors to your blog can view past issues to see what was written in past months.
Newsletters are published documents describing information of interest to customers, employees, or anyone that is interested in learning more about that company regarding the array of business and nonbusiness issues. Blogs can be used as a delivery method for bringing these same news and announcements about a company, products/services and the online industry in general that the company is in. Whereas newsletters tend to be a one-way communication tool and are more impersonal, using blogs as newsletters can make it more personal by creating a two-way dialogue.
Blogs can be a huge opportunity for small businesses and be a very real threat for email newsletter companies, such as Vertical Response and Constant Contact. These companies help small businesses build their email lists, publish their newsletters, and manage their email marketing campaigns. Small business owners only pay for the number of email newsletters that they send. The cost can range from as low as $15 for 1,000 to &750 for as much as 100,000 email newsletters.
By using a blog to publish a newsletter, the small business owner can save this money. The money saved can then be allocated to investing in the training and development of their employees, another critical aspect of running a business.
Improve a web presence
Search engines want to provide high quality search results for their visitors. Search engines love blogs and favor sites that are updated frequently.
Websites can get indexed almost instantaneously. Everytime you publish an article to your blog, it pings other websites. Pinging lets dozens of services know your website has been updated, thus increases traffic to your blog.
Become
There are four critical areas causing business plans to change. All are changing trends in the business environment. The four areas we will examine are: 1) government trends, 2) economic trends. 3) technological trends and 4) cultural trends. Each one causes a specific impact on our decisions and requires us to make adjustments. Some changes are dramatic and require dramatic reactions to minimize their effect on our business.First are government trends. There are several different sources caused by changes in regulations, tax policies and new legal precedence. Most of these are not a direct result of what we are doing in our business, but are the result of political and social shifts. On the legal side, changes result from court cases. It is absolutely necessary to address these changes because of both the financial and legal jeopardy. The result will be changes to not only our business plans but also our business conduct.Second are economic trends. These changes occur because the local, national and international e
This journal activity can be done using blogs, where the professor can go to the website and view the blogs of his or her students. The professor can see first hand who is actively doing the activity, and contribute to a discussion with the student by posting a comment, thus creating a two-way dialogue.
Let's assume that the student is taking a course on Organization Behavior and is reading an interesting chapter on Interpersonal Communications in Organizations. At the beginning of the lecture, the professor hands out the lecture notes, usually as PowerPoint slides so the student can follow along. The first slide lists the learning objectives that the professor expects the student to be able to do upon completion of the lecture. Here is an example of a learning objective:
Describe the process of communication and its role in organizations
After class, the student can go to the computer center on campus and login to his blog, and attempt to explain what the process of communication based on the lecture. Being able to write about something in your own words immediately after hearing it can help in the learning process.
The Downsides of Blogging
Fear of negative comments
Blogs invite negative comments because there are a lot of people out there that just love to trash people and don't have anything nice to say. Companies should not be deterred. Blogs have a feature where you can moderate each and every comment that is made by a visitor, and the blog owner can choose to accept it or reject it at his discretion.
The comments made by visitors reading a blog creates a two-way dialogue between the writer and the readers creating an opportunity for acquiring new knowledge which can lead to learning. However, for learning to take place, action is required to be taken on that knowledge, for learning is a relatively permanent change in behavior produced by experience and the acquisition of knowledge.
Inappropriate content written by employees
Two employees were fired from their respective companies for what they posted on their blogs. Mark Jen was fired from Google for writing about the companies health care plan. A Delta Airlines flight attendant was also fired for writing about her escapades, some of which were sexual in nature.
There needs to be policies in place regulating what employees can and cannot write about in their blogs. However, the blog must be company owned, such as within a company website. If an employee of a company starts a blog on his own time for his own engagement, the company cannot regulate what that employee writes about in his blog. If the employer attempts to regulate that employee's behavior, that would be a violation of his first amendment rights.
Employers need to thread carefully so that they do not intrude in their employees personal lives. What an employee does on his or her own time is the employee's own business and not the employer.
What can a business use a blog for?
Implement a newsletter
Blogs come with an archiving function where posts that are published are archived on a monthly bases. This is about the same frequency as a regular email newsletter. Visitors to your blog can view past issues to see what was written in past months.
Newsletters are published documents describing information of interest to customers, employees, or anyone that is interested in learning more about that company regarding the array of business and nonbusiness issues. Blogs can be used as a delivery method for bringing these same news and announcements about a company, products/services and the online industry in general that the company is in. Whereas newsletters tend to be a one-way communication tool and are more impersonal, using blogs as newsletters can make it more personal by creating a two-way dialogue.
Blogs can be a huge opportunity for small businesses and be a very real threat for email newsletter companies, such as Vertical Response and Constant Contact. These companies help small businesses build their email lists, publish their newsletters, and manage their email marketing campaigns. Small business owners only pay for the number of email newsletters that they send. The cost can range from as low as $15 for 1,000 to &750 for as much as 100,000 email newsletters.
By using a blog to publish a newsletter, the small business owner can save this money. The money saved can then be allocated to investing in the training and development of their employees, another critical aspect of running a business.
Improve a web presence
Search engines want to provide high quality search results for their visitors. Search engines love blogs and favor sites that are updated frequently.
Websites can get indexed almost instantaneously. Everytime you publish an article to your blog, it pings other websites. Pinging lets dozens of services know your website has been updated, thus increases traffic to your blog.
Become
THE EYE OPENEROver the years people we define as the greats in their professions have all shared one common trait. They have all had the ability to think past the opposition, be it animate or inanimate, to anticipate the next step in the event cycle before the competition solves the problem. Plato, Miles Davis, Lord Acton, Walt Disney, Amelia Earhart, Martha Stewart, The Beatles, Deng Xiao Ping, W.E.B. Du Bois, and Dr. Walton Lillehei all can be classified as great thinkers. Are they different than you? The answer is no. Their desire and need to accomplish their tasks were stronger than their fear of failure. They simply focused on the task at hand until the desired result was accomplished.Great thinkers have thick skin, great memories, and strong emotions. Being thick-skinned is a big plus for dealing with all of life's many rejections. The greats in the profession of sales have the same traits. They focus on the prospect’s real-problem, letting nothing deter them, and the only emotion is one of winning. Apply the dif
The Downsides of Blogging
Fear of negative comments
Blogs invite negative comments because there are a lot of people out there that just love to trash people and don't have anything nice to say. Companies should not be deterred. Blogs have a feature where you can moderate each and every comment that is made by a visitor, and the blog owner can choose to accept it or reject it at his discretion.
The comments made by visitors reading a blog creates a two-way dialogue between the writer and the readers creating an opportunity for acquiring new knowledge which can lead to learning. However, for learning to take place, action is required to be taken on that knowledge, for learning is a relatively permanent change in behavior produced by experience and the acquisition of knowledge.
Inappropriate content written by employees
Two employees were fired from their respective companies for what they posted on their blogs. Mark Jen was fired from Google for writing about the companies health care plan. A Delta Airlines flight attendant was also fired for writing about her escapades, some of which were sexual in nature.
There needs to be policies in place regulating what employees can and cannot write about in their blogs. However, the blog must be company owned, such as within a company website. If an employee of a company starts a blog on his own time for his own engagement, the company cannot regulate what that employee writes about in his blog. If the employer attempts to regulate that employee's behavior, that would be a violation of his first amendment rights.
Employers need to thread carefully so that they do not intrude in their employees personal lives. What an employee does on his or her own time is the employee's own business and not the employer.
What can a business use a blog for?
Implement a newsletter
Blogs come with an archiving function where posts that are published are archived on a monthly bases. This is about the same frequency as a regular email newsletter. Visitors to your blog can view past issues to see what was written in past months.
Newsletters are published documents describing information of interest to customers, employees, or anyone that is interested in learning more about that company regarding the array of business and nonbusiness issues. Blogs can be used as a delivery method for bringing these same news and announcements about a company, products/services and the online industry in general that the company is in. Whereas newsletters tend to be a one-way communication tool and are more impersonal, using blogs as newsletters can make it more personal by creating a two-way dialogue.
Blogs can be a huge opportunity for small businesses and be a very real threat for email newsletter companies, such as Vertical Response and Constant Contact. These companies help small businesses build their email lists, publish their newsletters, and manage their email marketing campaigns. Small business owners only pay for the number of email newsletters that they send. The cost can range from as low as $15 for 1,000 to &750 for as much as 100,000 email newsletters.
By using a blog to publish a newsletter, the small business owner can save this money. The money saved can then be allocated to investing in the training and development of their employees, another critical aspect of running a business.
Improve a web presence
Search engines want to provide high quality search results for their visitors. Search engines love blogs and favor sites that are updated frequently.
Websites can get indexed almost instantaneously. Everytime you publish an article to your blog, it pings other websites. Pinging lets dozens of services know your website has been updated, thus increases traffic to your blog.
Become
Try this on for size!As a business, non-profit, government agency or association
manager, you need the kind of public relations effort that
leads directly to achieving your managerial objectives. And
you need it because you no longer wish to be denied the
best public relations has to offer, and because you want to
pursue the quality public relations results you believe you
deserve.That’s fair, but chances are good that you still have most
of your PR eggs in the tactical basket. You know, with the
big PR emphasis on press releases, special events, brochures
and broadcast plugs. And your public relations people pretty
much preoccupied with moving messages from one point to
another.But here’s how easy it is to make the changeover from PR
tactics like that to PR strategy where the payoff is much richer,
namely, nothing less than those managerial objectives of yours.This is an action plan that calls on you to do some meaningful
things about the behaviors of those important outside audiences
Employers need to thread carefully so that they do not intrude in their employees personal lives. What an employee does on his or her own time is the employee's own business and not the employer.
What can a business use a blog for?
Implement a newsletter
Blogs come with an archiving function where posts that are published are archived on a monthly bases. This is about the same frequency as a regular email newsletter. Visitors to your blog can view past issues to see what was written in past months.
Newsletters are published documents describing information of interest to customers, employees, or anyone that is interested in learning more about that company regarding the array of business and nonbusiness issues. Blogs can be used as a delivery method for bringing these same news and announcements about a company, products/services and the online industry in general that the company is in. Whereas newsletters tend to be a one-way communication tool and are more impersonal, using blogs as newsletters can make it more personal by creating a two-way dialogue.
Blogs can be a huge opportunity for small businesses and be a very real threat for email newsletter companies, such as Vertical Response and Constant Contact. These companies help small businesses build their email lists, publish their newsletters, and manage their email marketing campaigns. Small business owners only pay for the number of email newsletters that they send. The cost can range from as low as $15 for 1,000 to &750 for as much as 100,000 email newsletters.
By using a blog to publish a newsletter, the small business owner can save this money. The money saved can then be allocated to investing in the training and development of their employees, another critical aspect of running a business.
Improve a web presence
Search engines want to provide high quality search results for their visitors. Search engines love blogs and favor sites that are updated frequently.
Websites can get indexed almost instantaneously. Everytime you publish an article to your blog, it pings other websites. Pinging lets dozens of services know your website has been updated, thus increases traffic to your blog.
Become
1. They talk instead of LISTEN.
Too many salespeople monopolize the time they have in front of prospect with their talk, only allowing the prospect to listen (whether or not it's interesting). For every hour they actually spend in front of a prospect, they spend five minutes selling their product or service...and fifty-five minutes buying it back, Result: "No order" or "Think it over".2. They presume instead of ASKING QUESTIONS.
Salespeople seem to have all the solutions. In fact, most companies are no longer in the business of selling products, but instead are now in the business of selling solutions. The only problem with this is that too many salespeople try to tell the prospect the solution before they even understand the problem. If salespeople were held accountable for their solutions, as doctors are for prescriptions, they would be forced to examine the problem thoroughly before proposing a cure at the risk of malpractice. The salesperson must ask questions up front to insure a complete understanding of the pro
Blogs can be a huge opportunity for small businesses and be a very real threat for email newsletter companies, such as Vertical Response and Constant Contact. These companies help small businesses build their email lists, publish their newsletters, and manage their email marketing campaigns. Small business owners only pay for the number of email newsletters that they send. The cost can range from as low as $15 for 1,000 to &750 for as much as 100,000 email newsletters.
By using a blog to publish a newsletter, the small business owner can save this money. The money saved can then be allocated to investing in the training and development of their employees, another critical aspect of running a business.
Improve a web presence
Search engines want to provide high quality search results for their visitors. Search engines love blogs and favor sites that are updated frequently.
Websites can get indexed almost instantaneously. Everytime you publish an article to your blog, it pings other websites. Pinging lets dozens of services know your website has been updated, thus increases traffic to your blog.
Become a published author
Everyone has an area of expertise, or core competency. Usually this area of expertise is based on a strong interest of the owner. You could haved owned a web design company and handled all of the Human Resources activities for your company because you had a strong interest in that field. Perhaps within this field you developed a strong interest in attracting and selecting the best candidates for your company. Maybe you tweaked the employment interview and turned it into an oral examination for the job applicant.
By writing articles, you will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition as you demonstrate your expertise.
To get started blogging, small businesses can save money by purchasing a reseller webhosting account, such as that from HostGator. A reseller hosting account is a tad more pricey, but cheaper in the long term. You have the ability to host unlimited number of websites without having to contact your web hosting provider and set up new account. You have to pay for every new hosting account, which can be a strain on your budget. With a reseller hosting account you will be able to create a hosting account for no additional cost (except for the domain registration).
Blogs are here to stay. As more people continue to learn what a blog is, it will continue to evolve with many new uses.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/58788/addyou-Blogs-The-New-ETool.html">Blogs: The New E-Tool</a>
BB link (for phorums):
[url=http://www.addyou.info/article/58788/addyou-Blogs-The-New-ETool.html]Blogs: The New E-Tool[/url]
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