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Add You - Tricks Of The Trade - 14 Newspaper Advertising Tips From America's Busiest Ad Copywriter!
Foreign Language Learning For Business Success
If you understand a language then you will understand to a large extent the culture that goes with it, and if you understand the culture you will pick up on subtleties that you might otherwise miss. In any negotiation or business relationship the more you understand about the needs and wants of the other party the more likely you are to be able to reach an advantageous outcome (for both sides). This is well recognized, but less widely taken into account is the favourable impression that speaking another language gives about you, and this is what I want to consider.In the international business world of today the English speaker is at a disadvantage in this regard because the international language of business is English. If you are not a native English speaker the obvious language to learn is English, whereas if you are and you want to learn a new language where do you start? Spanish, Chinese, Japanese, Russian or French are just a few in no particular order which come to mind.Naturally if you are going to learn a language for business purposes, the language you choose will depend primarily on where you do business. However, in this era of t
r marketing strategies), newspaper advertising hasn’t changed much in the past 25 years, meaning the tips and techniques that follow have proven themselves to work over and over again. Time-tested and proven – the best kind of advice!If you understand a language then you will understand to a large extent the culture that goes with it, and if you understand the culture you will pick up on subtleties that you might otherwise miss. In any negotiation or business relationship the more you understand about the needs and wants of the other party the more likely you are to be able to reach an advantageous outcome (for both sides). This is well recognized, but less widely taken into account is the favourable impression that speaking another language gives about you, and this is what I want to consider.In the international business world of today the English speaker is at a disadvantage in this regard because the international language of business is English. If you are not a native English speaker the obvious language to learn is English, whereas if you are and you want to learn a new language where do you start? Spanish, Chinese, Japanese, Russian or French are just a few in no particular order which come to mind.Naturally if you are going to learn a language for business purposes, the language you choose will depend primarily on where you do business. However, in this era of t
Tip #1: Consistency is key in newspaper advertising. Whether you’re interested in community, lo
Taming the Paper Tiger at Home
Have you ever sat down at the kitchen table with the day’s mail and started sorting it into piles? • bills (you always recognize those first!),• “to read” pile (that’s always the tallest),• stuff to go in the wastebasket (but that’s on the other side of the room),• papers to discuss with your significant other (who isn’t there at the moment), and finally• “I don’t even know how I got this” pile (but you really want to read it!)Then the phone rings -- or the kids come in -- or it’s time to go to a meeting. By this time, you can’t remember which pile is which, and you don’t have time to think about it – so you scoop it up into a bigger pile and put it in the bay window. This goes on all week – in a different place each time! Saturday night you have company coming – and you certainly don’t want your friends and colleagues to think you’re disorganized, so you stuff everything in a drawer…or under the bed.If you can identify with this scenario, you’re not alone. Research shows the average person spends 150 hours per year looking for misplaced information! Certainly nothing creates a crisis in a household faster than wh
Have you ever sat down at the kitchen table with the day’s mail and started sorting it into piles? • bills (you always recognize those first!),• “to read” pile (that’s always the tallest),• stuff to go in the wastebasket (but that’s on the other side of the room),• papers to discuss with your significant other (who isn’t there at the moment), and finally• “I don’t even know how I got this” pile (but you really want to read it!)Then the phone rings -- or the kids come in -- or it’s time to go to a meeting. By this time, you can’t remember which pile is which, and you don’t have time to think about it – so you scoop it up into a bigger pile and put it in the bay window. This goes on all week – in a different place each time! Saturday night you have company coming – and you certainly don’t want your friends and colleagues to think you’re disorganized, so you stuff everything in a drawer…or under the bed.If you can identify with this scenario, you’re not alone. Research shows the average person spends 150 hours per year looking for misplaced information! Certainly nothing creates a crisis in a household faster than wh
I get a ton of emails asking me about newspaper advertising. First and foremost, most people ask me if the growth and popularity of the Internet and other forms of “new” media have made newspapers obsolete as an effective advertising medium. To that I say, no way! Newspapers are alive and well, and as powerful as ever! If they weren’t, advertisers (of all shapes and sizes) wouldn’t continue to throw billions of dollars at them! Newspapers – local and national – will always be there. They’re not going anywhere, no matter how big the Internet gets or how many forms of “new media” are introduced. They’ve stood the test of time – through radio, TV and the Internet -- and they’ll always be a great place to advertise, provided your target market is within the newspaper’s demographic. Next, people are always asking me for advice on newspaper advertising. They want to know the best newspapers to advertise in, the best times to advertise, the best size ads to use, what colors work best, what to say, how to say it, etc. For those people, I’ve put together this list of my 14 best newspaper advertising “secrets.” Of course, these aren’t really “secrets” – this advice has been around for years. Unlike the Internet and other forms of “new media” which seem to change every day (creating a constant need for bigger and better marketing strategies), newspaper advertising hasn’t changed much in the past 25 years, meaning the tips and techniques that follow have proven themselves to work over and over again. Time-tested and proven – the best kind of advice!
Tip #1: Consistency is key in newspaper advertising. Whether you’re interested in community, loc
Blogging and Article Marketing - Untapped Home Business Resources
The most valuable tools to promote your home business are free. Yes, they are completely, totally free. Blogging and article marketing are the most important things you can do for your online business opportunity. You can use blogging and article marketing to promote any niche that you want.You can sign up for a free blog online and start posting entries. This blog will then have its own address where people will be able to view the information you post. If you set this blog up to offer some great tips that relate to your services or products you are showing yourself to be an expert and people will start to trust you.Blogging can be a trust builder but it can also be a traffic builder. If you establish this blog and post regularly you will want to include links to your website where you sell your products and services. When you create links to your website you are optimizing your website and the search engines will find your site more attractive. When search engines find your site attractive you will rank higher in searches for your keywords.Article marketing works similarly to blogging only instead of a website that you are posti
spapers are alive and well, and as powerful as ever! If they weren’t, advertisers (of all shapes and sizes) wouldn’t continue to throw billions of dollars at them! Newspapers – local and national – will always be there. They’re not going anywhere, no matter how big the Internet gets or how many forms of “new media” are introduced. They’ve stood the test of time – through radio, TV and the Internet -- and they’ll always be a great place to advertise, provided your target market is within the newspaper’s demographic. Next, people are always asking me for advice on newspaper advertising. They want to know the best newspapers to advertise in, the best times to advertise, the best size ads to use, what colors work best, what to say, how to say it, etc. For those people, I’ve put together this list of my 14 best newspaper advertising “secrets.” Of course, these aren’t really “secrets” – this advice has been around for years. Unlike the Internet and other forms of “new media” which seem to change every day (creating a constant need for bigger and better marketing strategies), newspaper advertising hasn’t changed much in the past 25 years, meaning the tips and techniques that follow have proven themselves to work over and over again. Time-tested and proven – the best kind of advice!The most valuable tools to promote your home business are free. Yes, they are completely, totally free. Blogging and article marketing are the most important things you can do for your online business opportunity. You can use blogging and article marketing to promote any niche that you want.You can sign up for a free blog online and start posting entries. This blog will then have its own address where people will be able to view the information you post. If you set this blog up to offer some great tips that relate to your services or products you are showing yourself to be an expert and people will start to trust you.Blogging can be a trust builder but it can also be a traffic builder. If you establish this blog and post regularly you will want to include links to your website where you sell your products and services. When you create links to your website you are optimizing your website and the search engines will find your site more attractive. When search engines find your site attractive you will rank higher in searches for your keywords.Article marketing works similarly to blogging only instead of a website that you are posti
Tip #1: Consistency is key in newspaper advertising. Whether you’re interested in community, lo
Testimonials - Four Steps to Great Testimonials that Promote Your Business!
Testimonials are great for anyone in business looking to build trust and confidence with new customers!It is also a way to demonstrate your success at helping existing customers solve their problems. If your in business, you know that every day you have to self-promote your product or business to keep it growing. Testimonials are a great way to have previously satisfied customers promote your business or service for you! No one wants to hear you say how great you are, but people love to see and read testimonials about what you have done for other people! Having a another party say how good your product or service has been is a great third party endorsement and much more believable than all your paid advertising combined.When you get testimonials use then in your marketing materials, use them on your web site, use them in advertisements, use them in your media kits, put them on business cards and make sure to use them in your sales presentations.Great testimonials are made up of four parts!First, ask permission! The key word here is “ask”. You have to start somewhere and asking permission from past customers
t of time – through radio, TV and the Internet -- and they’ll always be a great place to advertise, provided your target market is within the newspaper’s demographic. Next, people are always asking me for advice on newspaper advertising. They want to know the best newspapers to advertise in, the best times to advertise, the best size ads to use, what colors work best, what to say, how to say it, etc. For those people, I’ve put together this list of my 14 best newspaper advertising “secrets.” Of course, these aren’t really “secrets” – this advice has been around for years. Unlike the Internet and other forms of “new media” which seem to change every day (creating a constant need for bigger and better marketing strategies), newspaper advertising hasn’t changed much in the past 25 years, meaning the tips and techniques that follow have proven themselves to work over and over again. Time-tested and proven – the best kind of advice!Testimonials are great for anyone in business looking to build trust and confidence with new customers!It is also a way to demonstrate your success at helping existing customers solve their problems. If your in business, you know that every day you have to self-promote your product or business to keep it growing. Testimonials are a great way to have previously satisfied customers promote your business or service for you! No one wants to hear you say how great you are, but people love to see and read testimonials about what you have done for other people! Having a another party say how good your product or service has been is a great third party endorsement and much more believable than all your paid advertising combined.When you get testimonials use then in your marketing materials, use them on your web site, use them in advertisements, use them in your media kits, put them on business cards and make sure to use them in your sales presentations.Great testimonials are made up of four parts!First, ask permission! The key word here is “ask”. You have to start somewhere and asking permission from past customers
Tip #1: Consistency is key in newspaper advertising. Whether you’re interested in community, lo
Quick Tips - Foot Out of Mouth Apologies
Who would have thought a year ago that Don Imus, Mel Gibson, and Michael Richards would find themselves drowning in a negative sea of publicity over something they said. Worse yet, many said their initial apology wasn’t genuine.I hope you never put your foot in your mouth and offend someone or a group. But if you do, here are some tips for damage control. These suggestions are for verbal mistakes. A slightly different series of rules apply for written gaffes.Admit and own up to your mistake. If you said something that you know is wrong, then you should have no problem immediately apologizing. Everyone knows what it’s like to have something come the wrong way and regret it. They’ll likely identify with your situation and cut you some slack. This doesn’t work if you don’t regret your offensive remark. People can pick up on insincerity very easily.Don’t try to tread water and talk your way out of the situation with excuses. Avoid blaming your audience for not having a sense of humor, the person who made you say the remark, or a dark secret in your past. These are stall tactics by someone who does not want to admit they’re wr
colors work best, what to say, how to say it, etc. For those people, I’ve put together this list of my 14 best newspaper advertising “secrets.” Of course, these aren’t really “secrets” – this advice has been around for years. Unlike the Internet and other forms of “new media” which seem to change every day (creating a constant need for bigger and better marketing strategies), newspaper advertising hasn’t changed much in the past 25 years, meaning the tips and techniques that follow have proven themselves to work over and over again. Time-tested and proven – the best kind of advice!Who would have thought a year ago that Don Imus, Mel Gibson, and Michael Richards would find themselves drowning in a negative sea of publicity over something they said. Worse yet, many said their initial apology wasn’t genuine.I hope you never put your foot in your mouth and offend someone or a group. But if you do, here are some tips for damage control. These suggestions are for verbal mistakes. A slightly different series of rules apply for written gaffes.Admit and own up to your mistake. If you said something that you know is wrong, then you should have no problem immediately apologizing. Everyone knows what it’s like to have something come the wrong way and regret it. They’ll likely identify with your situation and cut you some slack. This doesn’t work if you don’t regret your offensive remark. People can pick up on insincerity very easily.Don’t try to tread water and talk your way out of the situation with excuses. Avoid blaming your audience for not having a sense of humor, the person who made you say the remark, or a dark secret in your past. These are stall tactics by someone who does not want to admit they’re wr
Tip #1: Consistency is key in newspaper advertising. Whether you’re interested in community, lo
Business Development and Self Hypnosis - The Hidden Link
Very few people know that there is a hidden relationship between the success of a business venture and hypnosis. While this may not be that evident, it is actually an integral part of every successful business venture. You may think that hypnotherapy, self-hypnosis and hypnosis in general is only used in treating psychological problems like fear and such, but it can actually be used to help your business flourish. How?Imagine that you have a great idea for a business and it may take a lot of planning to achieve it. Unless you have infinite patience and already have a set plan to put in motion, then get ready for a pretty big headache. Getting a business off the ground and up and running takes a lot of doing and without the help of certain mind setting techniques, you may very well give up on this plan before you are halfway through it.The first step to getting your business successfully on-track is to have the proper mindset for it. Picturing yourself achieving your goal of having that business idea of yours becoming a reality and flourishing can do wonders for your plans. Visualization is a self-hypnosis trick where you get yourself to believin
r marketing strategies), newspaper advertising hasn’t changed much in the past 25 years, meaning the tips and techniques that follow have proven themselves to work over and over again. Time-tested and proven – the best kind of advice!Very few people know that there is a hidden relationship between the success of a business venture and hypnosis. While this may not be that evident, it is actually an integral part of every successful business venture. You may think that hypnotherapy, self-hypnosis and hypnosis in general is only used in treating psychological problems like fear and such, but it can actually be used to help your business flourish. How?Imagine that you have a great idea for a business and it may take a lot of planning to achieve it. Unless you have infinite patience and already have a set plan to put in motion, then get ready for a pretty big headache. Getting a business off the ground and up and running takes a lot of doing and without the help of certain mind setting techniques, you may very well give up on this plan before you are halfway through it.The first step to getting your business successfully on-track is to have the proper mindset for it. Picturing yourself achieving your goal of having that business idea of yours becoming a reality and flourishing can do wonders for your plans. Visualization is a self-hypnosis trick where you get yourself to believin
Tip #1: Consistency is key in newspaper advertising. Whether you’re interested in community, local or national newspaper advertising, always think in terms of using it consistently no less than once a week.
Tip #2: Certain days work better than others for certain types of advertising. Generally, the best day to run a newspaper ad is Sunday. That’s when most people spend the most time reading the paper. Let’s take a look at the other days:
- Monday is good if your audience is primarily men all weekend sports are usually summarized on Monday.
- Tuesday and Sunday are great days for classified ads, especially financial or business related classified ads.
- Wednesday and Thursday are good days if those are the food or health days in your paper, and yours is a food or health related offering.
- Friday is a good day if your business picks up on the weekends restaurants, bars, nightclubs, some retailers, concert venues, farmer’s markets.
- Saturday is good because fewer advertisers use the Saturday edition, thinking it’s a bad day for readership. This means less competition for your prospects attention and money
Tip #3: Positioning your ad. To gain maximum exposure, request that your ad run in the main news section of the paper, as far forward as pos
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