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Add You - Email Marketing and Auto-Responders: The Day I Got Dumped By An Auto-Responder
Sales Trainers and their sales managers need to make sure that their sales force and their sales people understand the selling process. All too often sales trainers and managers of companies will have sales goals and deadlines for their sales force. Sometimes these sales deadlines are brought forth by upper executive management in the company to further foster shareholder's growth in quarterly income to the company.Unfortunately, this sometimes adds problems when sales managers push salespeople too hard and the salespeople who are very competitive work extremely hard to close deals which are not to ready to be closed and in the wrong stage of the sales process. In doing so the sales person will often ask for the order prior to properly handling all the objections of the customer.Sales managers need to train their salespeople in order to prevent these things from happening and watch very closely to the dynamics of the sales process with each and every customer and salesperson on their force. All too often the salesperson will upset a prospect or potential customer by asking for the order too early. Then the prospect will feel as if the sales person does not care, and does not understand the objections that the prospect is making.An upset prospect is likely to say NO and terminate the sale
Red flags. Warning signs. Flashing lights. Shrieking Alarms. Any time you are negotiating and you realize you're making one of the following mistakes STOP ... take a deep breath ... and collect your thoughts. You may be on the slippery slope to a really poor agreement.Mistake #1 Wanting Something Too MuchIf you give the impression that your life depends on getting that job, or car, or house, or business deal, you are in trouble. Once your counterpart gets a hint of your desperation, you're dead. Remember "the person who cares least about the outcome always gets the best deal."Mistake #2 Believing Your Counterpart Has All The PowerThis is rarely, if ever, true. Remember, all parties want something, or they wouldn't be at the bargaining table. Ask yourself, "Why are they negotiating with me?"Mistake #3 Failing To Recognize Your Own StrengthsAlways try to determine your negotiating strength before you sit down at the bargaining table. The key to assessing your strengths and weaknesses is to know where you stand. Information of this kind is the true power in any negotiation.Mistake #4 Getting Hung Up On One IssueThis is called fixed-mind negotiating. When our counterpart uses this approach it'
My therapist says that journaling about my problems will bring clarity and understanding. I hope she’s right. I guess the best place for me to start is to outline how this sordid affair ever began in the first place. If I get emotional, please forgive me. I really cared for my old flame and my heart is still a little tender. I just don’t understand how any of this happened. I never signed up for the pain and tears my old flame left me with. I never signed up for being dumped by an auto-responder email newsletter. But let’s go back eight months so I can tell you how this auto-responder and I first met.
Back in May, a friend of mine told me about a great self-development book she was reading. She couldn’t stop talking about it; every time I saw my friend she talked and talked about the book. She kept on telling me I would really like it. After days and days of hearing about the book I went online and bought it. What do you know, my friend was right! I really liked the book. Within the first few chapters I was putting the methods into practice and seeing great results.
After reading about a quarter of the book I wanted to know more about the author and his company so I followed the URL on the back of the book to the author’s website. There was a ton of information about the book as well as highlights of courses and seminars that were being offered at different locations around the world. It seemed that the company was offering seminar versions of what was covered in the book for those who either had ADD or were short on time and where unable to read the 400-plus-page book. I didn’t really pay much attention to all the information about the courses and seminars since I already had the book and didn’t mind the lengthy read. I did notice an e-newsletter signup box on the homepage, though. “Why not?” I thought. Maybe I would find out more ways to apply the principles in the book. Don't Quit Before You Get to the City!
We were more than excited. Our women’s doubles tennis team had won our division, successfully competed in three rounds of the playoffs and had emerged as finalists in the city competition. We fought hard and the results had paid off, but things didn’t always look so promising. Just last season we finished in 3rd place. Three of our members decided to throw in the towel and left to find new teams.At the beginning of the season, we barely had enough members to complete the roster. We needed 10 ladies to play each week; we had 11. At our first team meeting their were only 4 in attendance. Competitively speaking, we didn’t have a lot to offer. We had no coach; we barely had players; and it wasn’t readily evident that the ones we had were committed. The scenario looked bleak. Seven weeks later we were on our way to the city. Here’s how we pulled things together:1. We had a committed leader – When our team was on the verge of falling apart our team leader (captain) could have made one of two decisions: 1. She could have bailed out or
2. She could stay with the team regardless of the challenges. Lucky for us, she chose the latter.Your staff and employees will follow by example. If you are not committed to the vision of your company, others around you can’t be either. Even when things loo
My therapist says that journaling about my problems will bring clarity and understanding. I hope she’s right. I guess the best place for me to start is to outline how this sordid affair ever began in the first place. If I get emotional, please forgive me. I really cared for my old flame and my heart is still a little tender. I just don’t understand how any of this happened. I never signed up for the pain and tears my old flame left me with. I never signed up for being dumped by an auto-responder email newsletter. But let’s go back eight months so I can tell you how this auto-responder and I first met.
Back in May, a friend of mine told me about a great self-development book she was reading. She couldn’t stop talking about it; every time I saw my friend she talked and talked about the book. She kept on telling me I would really like it. After days and days of hearing about the book I went online and bought it. What do you know, my friend was right! I really liked the book. Within the first few chapters I was putting the methods into practice and seeing great results.
After reading about a quarter of the book I wanted to know more about the author and his company so I followed the URL on the back of the book to the author’s website. There was a ton of information about the book as well as highlights of courses and seminars that were being offered at different locations around the world. It seemed that the company was offering seminar versions of what was covered in the book for those who either had ADD or were short on time and where unable to read the 400-plus-page book. I didn’t really pay much attention to all the information about the courses and seminars since I already had the book and didn’t mind the lengthy read. I did notice an e-newsletter signup box on the homepage, though. “Why not?” I thought. Maybe I would find out more ways to apply the principles in the book.<
Many companies do not know how to do cold calling correctly and many people do not like to do cold calling because they feel there are bothering the customer. As a franchisor we often opened new franchise businesses with a marketing program, which included listing all the potential companies our business franchise might do business with them the area.Once this list was established we try to find contact names and contact each company directly. Generally we try to do cold calling on some types of clientele and others we preferred more direct marketing and actually stopping in the business itself.It is important to establish goals in cold calling. Each company should determine what those goals are. For instance if you are selling a product or service which is rather complicated and it needs further explanation for the customer you are cold calling and therefore your objectives would be to try to turn 40 percent of the cold calls into sales appointment meetings.In our case our goal was to get the franchisee 10,000 to 20,000 worth of monthly gross income in services. And we attached our cold calling efforts to our overall marketing program goals. We later found out it was easier to have goals prior to the main goal during cold calling so that our marketing team would make sure they got to
Back in May, a friend of mine told me about a great self-development book she was reading. She couldn’t stop talking about it; every time I saw my friend she talked and talked about the book. She kept on telling me I would really like it. After days and days of hearing about the book I went online and bought it. What do you know, my friend was right! I really liked the book. Within the first few chapters I was putting the methods into practice and seeing great results.
After reading about a quarter of the book I wanted to know more about the author and his company so I followed the URL on the back of the book to the author’s website. There was a ton of information about the book as well as highlights of courses and seminars that were being offered at different locations around the world. It seemed that the company was offering seminar versions of what was covered in the book for those who either had ADD or were short on time and where unable to read the 400-plus-page book. I didn’t really pay much attention to all the information about the courses and seminars since I already had the book and didn’t mind the lengthy read. I did notice an e-newsletter signup box on the homepage, though. “Why not?” I thought. Maybe I would find out more ways to apply the principles in the book.<
In today’s hectic business environment, it is vital that we are all on the same page, right? But how do we know if we meet those standards? Business owners and executives can avoid the uncertainty, and that’s where ISO 9001 certification comes in.Standardizing Quality SystemsThe ISO, or International Organization for Standardization, was established in 1947 to develop international standards for everything from electronics to management systems. Having over 13,000 standards currently in place, ISO has created the auditing and certification process known as ISO 9001. This began the drive toward quality standards.Improving Customer SatisfactionCompanies choose to implement ISO 9001 and get certified because many customers and industries require it. By keeping customers happy, they can increase sales and profitability for their business. And if an area of the company’s program appears to be too bureaucratic and non-value-adding, then it might also be an area for continuous improvement efforts.Enhancing Company Policy and PerformanceBoth customers and industries alike use ISO certification as a way to evaluate and audit their suppliers and products. Through an independent verification process, customers can gain assurance of their suppliers’ products. A
After reading about a quarter of the book I wanted to know more about the author and his company so I followed the URL on the back of the book to the author’s website. There was a ton of information about the book as well as highlights of courses and seminars that were being offered at different locations around the world. It seemed that the company was offering seminar versions of what was covered in the book for those who either had ADD or were short on time and where unable to read the 400-plus-page book. I didn’t really pay much attention to all the information about the courses and seminars since I already had the book and didn’t mind the lengthy read. I did notice an e-newsletter signup box on the homepage, though. “Why not?” I thought. Maybe I would find out more ways to apply the principles in the book.<
If recent media coverage were any indication, it would appear that virtually nobody in the United States has had any success at losing weight. Crash diets, weight loss pills and get-thin-quick gimmicks are more prevalent than ever, yet two-thirds of our population is still overweight. Even more startling is the fact that approximately one-third of the people in our country are clinically obese.Yet more and more Americans are finding that weight loss success is not only within their grasp, but also actually easier to achieve than they thought possible.Due to the rapid growth of women-only circuit-training gyms, women in particular are finding that weight loss is an achievable goal. Workouts just for women have become a common sight from sea to shining sea, with the International Health, Racquet & Sportsclub Association reporting that as of July 2005 there were 26,046 health clubs in the United States (a 10.8 percent increase from just six months previous). Women-only circuit training clubs account for more than one out of every three fitness centers in the nation.Sales at fitness clubs have also been on the rise. In January 2003, the latest figures available, the industry collectively took in $14.1 billion in revenue, a jump from $13.1 billion a year earlier.Why has the women-only ci
Soon I was receiving e-newsletters every Wednesday. I was right! Each email newsletter outlined different methods from the book. There were lots of real life application examples and testimonials from people who had also applied the principles. Oh sure, there were ads mentioning the courses and seminars, but I didn’t mind. Within a few weeks I was looking forward to getting my weekly e-zine. It was official. This e-newsletter and I were going steady.
A few weeks later, Wednesday came and I didn’t get an email newsletter from my flame. I was perplexed. Those weekly e-zines were really helping me as I studied the book. I did not want to miss any of the valuable information so I went back to the website and signed up again. Just like when I signed up the first time, the signup form asked me for my name. I was already signed up under the name Joan and wanted to see if my original signup was still out there. I knew the only way I could track my signups was to choose another name. I picked an alternate name, went ahead and signed up, and eagerly awaited the next e-newsletter.
Soon I was back on track and receiving the weekly e-zine. I could tell my second signup had worked because my alternate name was being used. It was kind of funny and I wondered if anyone ever looked at the names on that email newsletter list. I guess I will never know, but at least it gave me a bit of a giggle every time I open my weekly e-newsletters and read the opening salutation of ‘Dear Squidlips.’
A few weeks after my Squidlips signup, I started to get strange feelings of d?j? vu as I was reading my weekly newsletter. Had I seen this email before? I located my book folder in my email client and looked through all the email newsletters I had received from this company. I could not believe it. These e-newsletters were set up on an auto-responder service! My weekly Dear Squidlips emails had started back at the beginning of a series of email messages. I WAS having d?j? vu; I was reading emails I had already received!
Now my knickers were in a twist. This was no
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