up for your newsletter. Your landing page is designed to do one thing only and that's to capture your visitor's email information and follow up immediately.

4. Privacy - Make sure your privacy and opt out policy is displayed in plain view. How many times have you visited a site that look pretty good at first but didn't include any privacy information? Websites really do miss out on subscribers because they lack a simple privacy policy in clear view. Placing a simple privacy policy even if it means an

Will you be totally transparent for a moment and answer these two questions honestly. How many subscribers opted into your marketing newsletter today? Was it at least 20 or maybe 10? How many product or affiliate sales did you make from your newsletter today? Well, if you answered zero that's okay, let's take a look at this 5 step mini website makeover tips and see if we can improve those opt-in rates.

1. Squeeze Page - Update your newsletter with a squeeze page. Create a simple landing page for your online marketing newsletter and drive web site traffic to this specific page. What is this you might ask? Squeeze pages are a simple one page website that contains a form to capture email and other contact information of your website visitor. This website tool is essential to creating a profitable ezine newsletter system. Instead of treating your newsletter sign up process like an after thought give it the attention it deserves. Bring it front and center by making the newsletter sign up a stand alone page.

2. Focus - It's important to maintain focus on one specific topic. For newsletter purposes, limit the on page options for your website visitor. A confused mind usually says no. How many times have you visited a website and experienced overwhelm from all of the strange graphics , unrelated text, and far too many options on the same page as the enewsletter opt in box. This is particularly frustrating and may put many visitors off from opting into your autoresponder series.

3. Action - Decide what actions you want your visitors to take. Round out the landing page with simple direct action steps. For example, "Sign up for our newsletter and instantly receive a free audio report". Is a simple direct response action step. Make sure to have your autoresponder system immediately deliver what you say you will in exchange for their information. Many newsletters fall short in this area by not leading their visitor to the next step in the process. A visitor shouldn't have to wonder what's in it for them when signing up for your newsletter. Your landing page is designed to do one thing only and that's to capture your visitor's email information and follow up immediately.

4. Privacy - Make sure your privacy and opt out policy is displayed in plain view. How many times have you visited a site that look pretty good at first but didn't include any privacy information? Websites really do miss out on subscribers because they lack a simple privacy policy in clear view. Placing a simple privacy policy even if it means an

e marketing newsletter and drive web site traffic to this specific page. What is this you might ask? Squeeze pages are a simple one page website that contains a form to capture email and other contact information of your website visitor. This website tool is essential to creating a profitable ezine newsletter system. Instead of treating your newsletter sign up process like an after thought give it the attention it deserves. Bring it front and center by making the newsletter sign up a stand alone page.

2. Focus - It's important to maintain focus on one specific topic. For newsletter purposes, limit the on page options for your website visitor. A confused mind usually says no. How many times have you visited a website and experienced overwhelm from all of the strange graphics , unrelated text, and far too many options on the same page as the enewsletter opt in box. This is particularly frustrating and may put many visitors off from opting into your autoresponder series.

3. Action - Decide what actions you want your visitors to take. Round out the landing page with simple direct action steps. For example, "Sign up for our newsletter and instantly receive a free audio report". Is a simple direct response action step. Make sure to have your autoresponder system immediately deliver what you say you will in exchange for their information. Many newsletters fall short in this area by not leading their visitor to the next step in the process. A visitor shouldn't have to wonder what's in it for them when signing up for your newsletter. Your landing page is designed to do one thing only and that's to capture your visitor's email information and follow up immediately.

4. Privacy - Make sure your privacy and opt out policy is displayed in plain view. How many times have you visited a site that look pretty good at first but didn't include any privacy information? Websites really do miss out on subscribers because they lack a simple privacy policy in clear view. Placing a simple privacy policy even if it means an

Focus - It's important to maintain focus on one specific topic. For newsletter purposes, limit the on page options for your website visitor. A confused mind usually says no. How many times have you visited a website and experienced overwhelm from all of the strange graphics , unrelated text, and far too many options on the same page as the enewsletter opt in box. This is particularly frustrating and may put many visitors off from opting into your autoresponder series.

3. Action - Decide what actions you want your visitors to take. Round out the landing page with simple direct action steps. For example, "Sign up for our newsletter and instantly receive a free audio report". Is a simple direct response action step. Make sure to have your autoresponder system immediately deliver what you say you will in exchange for their information. Many newsletters fall short in this area by not leading their visitor to the next step in the process. A visitor shouldn't have to wonder what's in it for them when signing up for your newsletter. Your landing page is designed to do one thing only and that's to capture your visitor's email information and follow up immediately.

4. Privacy - Make sure your privacy and opt out policy is displayed in plain view. How many times have you visited a site that look pretty good at first but didn't include any privacy information? Websites really do miss out on subscribers because they lack a simple privacy policy in clear view. Placing a simple privacy policy even if it means an

ions you want your visitors to take. Round out the landing page with simple direct action steps. For example, "Sign up for our newsletter and instantly receive a free audio report". Is a simple direct response action step. Make sure to have your autoresponder system immediately deliver what you say you will in exchange for their information. Many newsletters fall short in this area by not leading their visitor to the next step in the process. A visitor shouldn't have to wonder what's in it for them when signing up for your newsletter. Your landing page is designed to do one thing only and that's to capture your visitor's email information and follow up immediately.

4. Privacy - Make sure your privacy and opt out policy is displayed in plain view. How many times have you visited a site that look pretty good at first but didn't include any privacy information? Websites really do miss out on subscribers because they lack a simple privacy policy in clear view. Placing a simple privacy policy even if it means an

up for your newsletter. Your landing page is designed to do one thing only and that's to capture your visitor's email information and follow up immediately.

4. Privacy - Make sure your privacy and opt out policy is displayed in plain view. How many times have you visited a site that look pretty good at first but didn't include any privacy information? Websites really do miss out on subscribers because they lack a simple privacy policy in clear view. Placing a simple privacy policy even if it means an extra sale or two a day really does add up over the course of a year. There is no reason to be cute, slick or coy about this. This will go a long way in building credibility in the eyes of your visitor and making them feel comfortable enough to subscribe to receive communications from you.

5. Follow Up- Fortune and residual income is in the follow up. This is the secret place where internet fortunes are really made. It takes approximately 5-10 exposures to an advertising message before a subscriber will purchase. Sending out relationship building newsletter content to your subscribers is the real key to profiting from an online newsletter.

By updating your newsletter system with these five simple makeover tips, you will begin to attract more website visitors, build better client relationships and create more selling opportunities for your business.