Add You - Internet and Businesses Online

Profit Covers Many Sins - Ten Principles for Success in 2007
Profit Covers Many Sins - Ten principles that can help us maintain our focus, uncover some of those sins that may have been covered by profitability in 2006 and create the kind of success in 2007 that you can be proud of:1. Go back to basics in managing your business. ----- Take the time to review best practices as they apply to your business. Look at your processes, your procedures and your policies2. Understand your role in the market place. ----- Do an internal SWOT analysis (Strengths, Weaknesses, Opportunities & Threats) with your management team and initiate a brainstorming or scenario planning session to reflect upon your changing role as a distributor in 2007 and beyond.3. Develop or refine your strategic plans. --- If you don’t have a strategic plan, make it a priority to create one in 2007. It is money well spent. If you do have one, go through an extensive review of all the initiatives.4. Create branch and operational plans that are alignment with your strategies. --- If you have

ree Audio Tips Ecourse and get a new tip every three days on creative audio uses.

That's a good start :)

Remember those audio testimonials?

Here are some other free resources for all of you ebook and ezine writers to get you started: (Some long links may wrap)

Microsoft: http://microsoft.com (Free)

Additionally you can access lots of free content add-ons, tools, and tutorials when you go straight to the media section on the Microsoft web site.

Find it at Media Player v.9: http://www.microsoft.com/windows/windowsmedia/default.aspx (Free) Here you can upgrade to Media Player 9 (To store all of your audio files you have made in the easy access audio library) which is free.

Media Player 9 is the preferred media player for listening to streaming audio along with Real Player which is also free.

There are a lot of add-ons for the program, especially you want to get the one that converts your MP3s into smaller WMA files and save space on your computer. (It is a free teaser, they will probably try to get you to buy the full Plus! collection, but you don't have to!).

Visit http://www.microsoft.com/pl

What Constitutes a Learning Organization
The work that was done in the early 90's and subsequently in the field of corporate practice by Peter Senge and his Associates in the Sloan School of Management at MIT and by Chris Argyris and his Associates at Harvard have flowed from academia in to the world of successful corporate management. Senge's theories and experience in his consulting practice at MIT have become the foundation for the theory and practice of what is now known as the learning organization. Senge's work came to the fore through his ground breaking book "The Fifth Discipline" published by Doubleday in 1990.In that book Senge, introduced the concept of five new components which he believed were gradually converging to innovate learning organizations. The five technologies which Senge listed are: Systems Thinking; Personal Mastery; Mental Models; Building Shared Vision and Team Learning. If the learning organization were an engineering innovation , it would be termed a "technology" but since the learning organization is an item of human beh

Ok, you've got your site built, you have traffic coming to it, a good product at a reasonable price.... hmmm... what else do you need?

What else could increase your conversion rate?

Audio!

All right I know what you're thinking... "Why should I go to all of the trouble of adding audio to my web site?"

Because it can increase your sales by up to 35%!! That's why.

Adding streaming audio it isn't as hard as you have been led to believe and you don't even have to pay a monthly fee either. You can start with sound recorder (Pre-installed on every Windows computer) and the free microphone that came with your computer.

Some of the things you can do with audio to enhance your site are:

* Create audio greetings

* Create audio testimonials

* Narrate tutorials

* Create audio ezines

* Add audio files for your visitors to download

* Create audio articles

* Add your band's music clips as tempting teasers to get buyers

* Read children's stories

* Tell Jokes

* Sing...

* Add music as a background to your web site (Tastefully - please!)

This list goes on and on.

Let's quickly cover a couple of the items on the list and see what the advantages are.

Create Audio Greetings:

Well, I think this one is fun. Don't you often wonder what that "Guru" sounds like? Or even what a web master who has created your favorite web tool or ebook?

Adding an audio greeting is actually about the easiest thing to do if you want to improve your sales. For most web sites, when done tastefully, the sales can jump up to 35%! People just trust you more and feel like they know you a little better if they hear your voice.

Also, excitement is contagious. If you are excited about your product, ezine or membership site you can hear it in your voice when you talk about it. SO CAN YOUR CUSTOMERS! And more importantly, your potential customers.

Audio Testimonials:

What can I say about this compelling reason, but this... what would be more believable to you - a web site with a bunch of written testimonials or a web site where you can hear the actual voices of current / previous purchasers explaining what benefits they got from the product? How do you even know for sure the written testimonials are real?

It's hands down the one with the audio.

All you need is Audacity (Which is free at http://audacity.com) to edit down too long testimonials - actually, is there such a thing as too-long testimonial? Maybe not - and the ability to have customers send you .wav files and a small picture of themselves.

NOTE: You can get a free script from Will Bontrager at http://willmaster.com that will allow you to accept files from your customers OR you can set up a seperate ftp account at your server for customer uploads. See other articles in this series to learn how to implement this.

Piece of cake!

There are a couple of other steps to adding the audio to your site, but I will get to that in other parts of this article series.

Create Audio Ezines:

Have you ever heard Jim Edwards "I Gotta Tell You" ezine? (http://igottatellyou.com) Or watched the multi-media ebook and ezine how-to tutorials in Epublishing Express? (http://epublishing-express.com)

It is so much more compelling to hear someone explain exactly what to do than read a dry ezine (No offense to all the other thousands of ezine writers out there) or ebook (Ditto to you ebook writers) and you learn much faster.

Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation.

How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot!

Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spend more time with your family and hobbies.

How much happier would your customers be if they were able to duplicate your success and complete your tutorials, assignments, or follow your direction?

Again - a lot! How many more of your customers would buy other products from you if you were successful in teaching them or helping them with your first product? I think you can see where I am going with this...

So, know that you know how important audio is how do you get started? The first thing you can do is go to http://easy-web-site-audio.com and sign up for the free Audio Tips Ecourse and get a new tip every three days on creative audio uses.

That's a good start :)

Remember those audio testimonials?

Here are some other free resources for all of you ebook and ezine writers to get you started: (Some long links may wrap)

Microsoft: http://microsoft.com (Free)

Additionally you can access lots of free content add-ons, tools, and tutorials when you go straight to the media section on the Microsoft web site.

Media Player 9 is the preferred media player for listening to streaming audio along with Real Player which is also free.

Visit http://www.microsoft.com/plu

Communicating to the Subconscious Mind
An embedded command is a technique used to communicate to the conscious mind while also sending a message to the subconscious mind. The idea is to actually bypass the conscious mind and communicate directly to the subconscious mind. Embedded commands are commonly used in marketing and advertising. Embedded commands are hidden suggestions within written or spoken language. The conscious mind is unaware of their existence.Embedded commands create expectations without creating inner resistance. For example, Pepsi used to have the slogan "Have a Pepsi Day." The embedded command was "Have a Pepsi."The most effective embedded commands are short and concise; they should be no longer than two to four words. It is much easier to use these commands in persuasive writing because you can visually highlight the command. When using this technique, first determine what exactly you are trying to say to your audience. Then, create the sentences where the embedded words and phrase will logically and contextually fit. Final

on.

Let's quickly cover a couple of the items on the list and see what the advantages are.

Create Audio Greetings:

Well, I think this one is fun. Don't you often wonder what that "Guru" sounds like? Or even what a web master who has created your favorite web tool or ebook?

Audio Testimonials:

It's hands down the one with the audio.

Piece of cake!

There are a couple of other steps to adding the audio to your site, but I will get to that in other parts of this article series.

Create Audio Ezines:

Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation.

How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot!

Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spend more time with your family and hobbies.

How much happier would your customers be if they were able to duplicate your success and complete your tutorials, assignments, or follow your direction?

That's a good start :)

Remember those audio testimonials?

Here are some other free resources for all of you ebook and ezine writers to get you started: (Some long links may wrap)

Microsoft: http://microsoft.com (Free)

Additionally you can access lots of free content add-ons, tools, and tutorials when you go straight to the media section on the Microsoft web site.

Media Player 9 is the preferred media player for listening to streaming audio along with Real Player which is also free.

Visit http://www.microsoft.com/pl

Five Sure-Fire Tips For Writing A Winning Resume
Resume writing can be a real task for anyone, even if you have several years of experience in your job. Resume writing is in part an art, but mainly it is a science that plays upon the psyche of the reader. Leaving your resume written unscientifically will jeopardize your job prospects. There are many professional resume writing services available both on the Internet and probably in your town. But if you want to do it yourself, here are the sure-fire tips that will definitely make your resume better:Five Tips to Write Your Resume1. Plan your resume to target the industry in general and the interviewer in particular. Doing this quickly brings the focus to:a. Your Qualifications Summary: Be practical with this part; avoid making goal statements because they may be out of line with a particular company’s positional standpoint. Also, don’t get your personal goals and qualifications mixed up; this section is about your qualifications, it should stay away from any statement about your perso

are real?

It's hands down the one with the audio.

Piece of cake!

There are a couple of other steps to adding the audio to your site, but I will get to that in other parts of this article series.

Create Audio Ezines:

Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation.

How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot!

Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spend more time with your family and hobbies.

How much happier would your customers be if they were able to duplicate your success and complete your tutorials, assignments, or follow your direction?

That's a good start :)

Remember those audio testimonials?

Here are some other free resources for all of you ebook and ezine writers to get you started: (Some long links may wrap)

Microsoft: http://microsoft.com (Free)

Additionally you can access lots of free content add-ons, tools, and tutorials when you go straight to the media section on the Microsoft web site.

Media Player 9 is the preferred media player for listening to streaming audio along with Real Player which is also free.

Visit http://www.microsoft.com/pl

HR Issues for Managing Contractors
Using contractors for your IT needs can be a good idea as it allows you to concentrate your company’s resources on your business. You also don’t have to administer holiday and sick pay and collect tax for contractors, and employing a person as a contractor can be up to 30% cheaper than taking them on as a full-time employee.But if you’re going down this route you need to understand exactly what a contractor is. Contractors are engaged to perform specific tasks or to produce certain results, and are usually paid on the completion of the tasks that they’ve been engaged for. They usually• Run their own businesses. • Provide their own equipment or work from their own base of operations. • Determine for themselves how their duties are performed. • Are able to subcontract work.However you need to be careful in employing contractors. Sometimes the law regards them as actual employees. For example, the High Court of Australia said that bike couriers were employees, despite the existence of a

ere) or ebook (Ditto to you ebook writers) and you learn much faster.

Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation.

How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot!

Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spend more time with your family and hobbies.

How much happier would your customers be if they were able to duplicate your success and complete your tutorials, assignments, or follow your direction?

That's a good start :)

Remember those audio testimonials?

Here are some other free resources for all of you ebook and ezine writers to get you started: (Some long links may wrap)

Microsoft: http://microsoft.com (Free)

Additionally you can access lots of free content add-ons, tools, and tutorials when you go straight to the media section on the Microsoft web site.

Media Player 9 is the preferred media player for listening to streaming audio along with Real Player which is also free.

Visit http://www.microsoft.com/pl

How Questions Help us Focus on the Reasons Buyers Purchase
Lets say I want to buy a nail from you, will you ask me why? Or, will you take my order and sell me what I think I need? Will you give me a demonstration on why your nails are superior to the competition? Or, will you ask me questions on how I will use the nails?One reason people fail in sales is a strong belief they must sell their product or service to everyone. I met someone who held this strong belief this weekend when he said “everyone is a potential customer”. This wasn’t the first time I’ve heard this. I worked in an industry where this belief was part of its culture. The sales strategy was to focus on presenting features and benefits.During this era I spent countless hours learning how to demonstrate copier and fax systems, including memorizing sales scripts for each product. We held contests to test our presentation skills and our knowledge of the products and services we sold. This worked well and we sold plenty of equipment. The difference then, was that it was an emerging product line wh

ree Audio Tips Ecourse and get a new tip every three days on creative audio uses.

That's a good start :)

Remember those audio testimonials?

Here are some other free resources for all of you ebook and ezine writers to get you started: (Some long links may wrap)

Microsoft: http://microsoft.com (Free)

Additionally you can access lots of free content add-ons, tools, and tutorials when you go straight to the media section on the Microsoft web site.

Media Player 9 is the preferred media player for listening to streaming audio along with Real Player which is also free.

Visit http://www.microsoft.com/plus for more information on the PLUS! product if you think in addition to converting audio you might want to let the kids play around with Media Player too. :)

Remember all that extra family time you are going to have since you won't have hardly any customer service issues?

Real: http://real.com (Free)

Get the Real Audio player basic program which allows you to play Real Audio formatted files. A lot of online content is in this format.

Don't forget if you are adding Real Audio to your web site to get the free "Producer" which converts other types of audio files (> wav and .MP3 for example) into Real Audio files for uploading, streaming, etc.

Producer Basic (Free): http://www.realnetworks.com/products/producer/basic.html

If you want to stream from your computer or server (Warning advanced topic!) you can use the free Helix Server Basic. Helix Server Basic (Free): http://forms.real.com/rnforms/products/servers/eval/mbps.html

Also use the free PresenterOne to add audio and video to your PowerPoint presentations and stream them from your web site! http://www.realnetworks.com/products/presenterone/index.html (main page) and the free version is at:

http://forms.real.com/rnforms/products/tools/presenteronebasic/in dex.html (Approx. 20mb) since it requires Producer (Real Audio product with a free version see above) it includes it in the installation.

So if you are thinking of enhancing your PowerPoint slides and are going to download this, you don't need to download Producer separately.

Shoutcast: http://shoutcast.com (Free)

Start your own radio station for free. And obviously link to it from your web site and broadcast tutorial and educational content on your niche topic. Free to record and free to broadcast.

Live365: http://www.live365.com (Fee)

You can also start your own radio station starting at only $7/month.

Pirate Radio: http://pirateradio.com (Fee)

Purchase software for $29 one-time fee that will having you broadcasting in about 1/2 hour.

Keep your eyes peeled for more audio/video/multi-media related articles in this series. We will be talking about different types of audio files, conducting interviews, recording tutorials, adding audio testimonials to your web site, and more. :)

By the time we're done you will be an audio / video master!

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Publications come in so many different forms. They are designed to meet the different interests of the people. And one of the most popular types of publications is the magazines. Generally, the magazine is classified into four types: trade magazines, scholarly magazines, sensational magazines and popular magazines.

Prevention is the best cure. It's true. A little care and caution can prevent a disaster from happening. Especially while on the job, employees need to look out for themselves and others. There is no room to be careless about materials used. Following the safety manual will definitely yield returns later.

When most people hear or see the name John Cleese they think of silliness, mayhem, and tons of laughter, but what many people don’t realize is that he has been a major part of business training for well over thirty years.

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