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Add You - Are the Yellow Pages a Dinosaur?
3 Strategies to Minimize Stress When You're the Boss that don’t have an ad in the good ole YP.Recently, while visiting a friend's office, he began to tell me his business was a mess. It wasn't fun anymore. "The problem with this business," he said, "is that the manager (ME) is the worst person for the job. I have no training in management. My partner just wants to come to work, do his job and leave the management With the advent of the Internet, most nay-sayers How To Prepare For Your Radio Interview As I write my 64th article about the Yellow Pages, it reminds me of how the best things continue to stick around. For example, the YP were started as a pamphlet in Wyoming over 100 years ago. It became an easy way to keep track of a small number of local businesses. Today, they are a household name. They are still the book picked up when someone has a need. There are few service businesses that don’t have an ad in the good ole YP.Congratulations! Your client attraction marketing strategies are working.People have started to hear about you and it's obvious that your visibilty marketing campaign has left everyone thinking that you are THE expert in your field. You've even been invited to be a guest on a radio show that will attract tons of listen With the advent of the Internet, most nay-sayers How to Get Started on Your Marketing Plan o stick around. For example, the YP were started as a pamphlet in Wyoming over 100 years ago. It became an easy way to keep track of a small number of local businesses. Today, they are a household name. They are still the book picked up when someone has a need. There are few service businesses that don’t have an ad in the good ole YP.When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business environment (competition, trends, statistics, etc).Internally, the amount of information you gather With the advent of the Internet, most nay-sayers Telecom Bill Management Audits ecame an easy way to keep track of a small number of local businesses. Today, they are a household name. They are still the book picked up when someone has a need. There are few service businesses that don’t have an ad in the good ole YP.A careful management of your telecom bills and their audits in respect of the use of the voice, data and wireless devices is essential to check the loss of a big chunk of your revenue. Proper management can help you track your assets and invoices and reduce your costs, which would otherwise add reduce your overall profits. Fo With the advent of the Internet, most nay-sayers Resolutions....How To Keep Them name. They are still the book picked up when someone has a need. There are few service businesses that don’t have an ad in the good ole YP.Do you make resolutions every year only to find that your resolutions have fallen by the wayside. Research shows that most resolutions don't last past the second week of January. Why? That's what this article is going to concentrate on, and how you can keep your resolutions on track. The most popular resolutions are t With the advent of the Internet, most nay-sayers Financing Your Business by Factoring Invoices that don’t have an ad in the good ole YP.Waiting 30, 40 or even 60 days to get invoices paid can be a major challenge for any business owner. Although the work has been completed and delivered, the payment will come in weeks. In the meantime, the business has to pay employees, rent and regular expenses. If your business has a substantial cash reserve, this should no With the advent of the Internet, most nay-sayers have doomed the YP to the way of the dinosaur. They claim that people prefer the speed of the digital age. They point to more surfers using online newspapers and magazines as their first choice. But there is a fatal flaw in their thinking. You cannot compare ads online. Say you are looking for a plumber on the net. After you do your local search and get a list, a few have ads, which
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