he local phone company sponsored book gets most of the usage, even when there are dozens of competitors.

No YP rep can guarantee you’ll get a single call, regardless of the testimonials of other advertisers.

Finally, there are a few free ways to get the most bang for your buck and kill the competition, but your rep won’t tell you them.

Why? Because it won’t make them any money, if they’re free. Commissioned reps only get paid more if they increase their base; that means making you spend more. So what is their incentive?

I was an insider that learned the industry first-hand and discovered what the Yellow Pages was all about. It’s actually about a small pamphlet that began with a few names in Wyoming in the 1880’s and then became a household standard. It’s about a media that most people still turn to when they have a need. It’s about how even the smallest business can compete with the largest guy on the block. But wait a moment. First let me tell you who I am and why you should listen to me.

I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading.

So I’ve been consulting for a very long time. I’m now semi-retired and not afraid to share some of my secrets with you. They are basic but not always obvious. Here are a few, in no particular order:

1. Ad size and position has nothing to do with the ethics or honesty of a company. The biggest crooks can have the largest ad, and vise versa.
2. Not all businesses pay the same for the same size ad. There are many specials and deals out there, if you know how to get them.
3. The Yellow Pages is no longer printed on yellow paper. These use yellow ink on white paper so that they can sell full-color ads.
4. There’s no guarantee that everyone will get the book at home. They use contract labor for delivery and they are not always reliable. But still, most households do.
5. There are tons of detailed demographic studies for almost every industry available for free, if you just ask your local YP rep.
6. There are very simple and free tracking devices you can use to measure the effectiveness of your YP ads.
7. There is almost no limit to the number of ads a business can run in their attempt to dominate the book. They’re only limited by money.
8. The majority of the time, the local phone company sponsored book gets most of the usage, even when there are dozens of competitors.
9. No YP rep can guarantee you’ll get a single call, regardless of the testimonials of other advertisers.
10. Finally, there are a few free ways to get the most bang for your buck and kill the competition, but your rep won’t tell you them.

Why? Because it won’t make them any money, if they’re free. Commissioned reps only get paid more if they increase their base; that means making you spend more. So what is their incentive? T

vertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading.

So I’ve been consulting for a very long time. I’m now semi-retired and not afraid to share some of my secrets with you. They are basic but not always obvious. Here are a few, in no particular order:

1. Ad size and position has nothing to do with the ethics or honesty of a company. The biggest crooks can have the largest ad, and vise versa.
2. Not all businesses pay the same for the same size ad. There are many specials and deals out there, if you know how to get them.
3. The Yellow Pages is no longer printed on yellow paper. These use yellow ink on white paper so that they can sell full-color ads.
4. There’s no guarantee that everyone will get the book at home. They use contract labor for delivery and they are not always reliable. But still, most households do.
5. There are tons of detailed demographic studies for almost every industry available for free, if you just ask your local YP rep.
6. There are very simple and free tracking devices you can use to measure the effectiveness of your YP ads.
7. There is almost no limit to the number of ads a business can run in their attempt to dominate the book. They’re only limited by money.
8. The majority of the time, the local phone company sponsored book gets most of the usage, even when there are dozens of competitors.
9. No YP rep can guarantee you’ll get a single call, regardless of the testimonials of other advertisers.
10. Finally, there are a few free ways to get the most bang for your buck and kill the competition, but your rep won’t tell you them.

Why? Because it won’t make them any money, if they’re free. Commissioned reps only get paid more if they increase their base; that means making you spend more. So what is their incentive?

e basic but not always obvious. Here are a few, in no particular order:

1. Ad size and position has nothing to do with the ethics or honesty of a company. The biggest crooks can have the largest ad, and vise versa.
2. Not all businesses pay the same for the same size ad. There are many specials and deals out there, if you know how to get them.
3. The Yellow Pages is no longer printed on yellow paper. These use yellow ink on white paper so that they can sell full-color ads.
4. There’s no guarantee that everyone will get the book at home. They use contract labor for delivery and they are not always reliable. But still, most households do.
5. There are tons of detailed demographic studies for almost every industry available for free, if you just ask your local YP rep.
6. There are very simple and free tracking devices you can use to measure the effectiveness of your YP ads.
7. There is almost no limit to the number of ads a business can run in their attempt to dominate the book. They’re only limited by money.
8. The majority of the time, the local phone company sponsored book gets most of the usage, even when there are dozens of competitors.
9. No YP rep can guarantee you’ll get a single call, regardless of the testimonials of other advertisers.
10. Finally, there are a few free ways to get the most bang for your buck and kill the competition, but your rep won’t tell you them.

Why? Because it won’t make them any money, if they’re free. Commissioned reps only get paid more if they increase their base; that means making you spend more. So what is their incentive?

t the book at home. They use contract labor for delivery and they are not always reliable. But still, most households do.

There are tons of detailed demographic studies for almost every industry available for free, if you just ask your local YP rep.

There are very simple and free tracking devices you can use to measure the effectiveness of your YP ads.

There is almost no limit to the number of ads a business can run in their attempt to dominate the book. They’re only limited by money.

The majority of the time, the local phone company sponsored book gets most of the usage, even when there are dozens of competitors.

No YP rep can guarantee you’ll get a single call, regardless of the testimonials of other advertisers.

Finally, there are a few free ways to get the most bang for your buck and kill the competition, but your rep won’t tell you them.

Why? Because it won’t make them any money, if they’re free. Commissioned reps only get paid more if they increase their base; that means making you spend more. So what is their incentive?

he local phone company sponsored book gets most of the usage, even when there are dozens of competitors.

No YP rep can guarantee you’ll get a single call, regardless of the testimonials of other advertisers.

Finally, there are a few free ways to get the most bang for your buck and kill the competition, but your rep won’t tell you them.

Why? Because it won’t make them any money, if they’re free. Commissioned reps only get paid more if they increase their base; that means making you spend more. So what is their incentive? They have none. But you can learn the other great secrets by purchasing a best-selling book on the Yellow Pages by a real expert; ME! That’s right, although I write articles online, I also wrote the story of my years as a rep and 10 chapters on creating more effective YP ads. I personally promise it will be the best $18.95 you’ll EVER invest in your business. Just visit: ww.poweradbook.com to learn more about the amazing world of YP advertising. The secret is out; Yellow Page ads do work and can work even better after reading this book. I guarantee it.