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Add You - Marketing Your eBay Based Business
Your resume is your story of work experiences and education. Since it is your story, recruiters and hiring managers will assume you know each aspect of your resume in-depth, and during an interview, will ask you to questions to test learn more. Prepare for your interview from these 3 angles.1. Know Your Resume Content Have you recently reviewed everything on your resume? Is it up-to-date? Make notes about your jobs and duties and what you want the recruiter to remember from your answers. Be clear about the dates you attend
What to do? There are two strategies which I would suggest. One is product differentiation and the other is setting up barriers to entry. Of these two I personally think that the second, “setting up barriers to entry” is more important. One of the great things about marketing is that it allows you to do both of the above mentioned strategies at the same time, it allows you to set up “barriers to entry” and it allows you create “pr
Winning accounts and gaining customers is a natural part of running an organization, but, without the proper tools, it is sometimes difficult to know how you compare with your competitors.Keeping track of your competition's products, sales literature, and marketing methods can help you get ahead in the market.Most CRM systems have a "competitor win loss" report, so you can create a catalog of competitor products and sales literature that offers your organization insight into the competitor's world of marketing and sales.
When you first got the idea to start a business on eBay you might have thought you were going to get yourself a just add water business. All you had to do was find something to sell, list it for sale on eBay, and wait for the money to start rolling in. This reminds me of the first economics course that I ever took. In one of the first chapters in our textbook it said “there’s no such thing as a free lunch.” The longer that I am involved in business the more that this saying seems to ring true. I don’t really think that there is such a thing as a just add water business, that can be a long term way for you to profit. Think about it, if you could find such a “just add water business” and make a profit, what is to prevent the next guy from coming along and dipping into your profit? How long do you think it will take for enough other people to dive into whatever opportunity you are involved in, until you can no longer make a profit with that opportunity?
This brings me to something I read in the text book for my second ever economics course, the book said that “with identical products and perfect competition, profits tend towards zero”. I love examples so let me give you one. Let’s say you go to the orchard and buy apples for 50 cents with the plan of opening a road side stand and selling the apples for a dollar. In the beginning everything is going great and your netting a cool 50 cent profit per apple (less sales tax, income tax, permit fees, etc.). Let’ say that after a short time Johnny Competitor sees what you are doing and decides to go to the orchard himself, and then decides to open up his own stand across the street. What price is Johnny going to set for his apples in order to attract potential customers away from your stand and over to his? Maybe he will charge 95 cents. How long do you think customers will continue to buy from you if you are selling the identical produce which he is selling, if you are charging 5 cents more then he is? Probably not long! So what should you do now, maybe cut your price to 90 cents to get customers back? Do you see where all this is going, can you guess where it is likely to end? With both of you selling apples on the street side for 50 cents an apple, at zero profit per sale, I would hazard to guess. This is clearly an oversimplified example, but I think it demonstrates an important point, and that is that “with identical products and perfect competition, profits tend towards zero.”
What to do? There are two strategies which I would suggest. One is product differentiation and the other is setting up barriers to entry. Of these two I personally think that the second, “setting up barriers to entry” is more important. One of the great things about marketing is that it allows you to do both of the above mentioned strategies at the same time, it allows you to set up “barriers to entry” and it allows you create “pro
In a previous installment of medical billing software, we covered the many nightmares that a programmer has to go through to get that medical billing software on the market. In this article, we're going to reveal what the poor QA tester has to go through when getting the module fixes from the programmer. In the world of major headaches, this ranks up there with the worst of them.The QA tester basically takes what the programmer does and makes sure it works the way it is supposed to work. But that's not where it ends. The QA
This brings me to something I read in the text book for my second ever economics course, the book said that “with identical products and perfect competition, profits tend towards zero”. I love examples so let me give you one. Let’s say you go to the orchard and buy apples for 50 cents with the plan of opening a road side stand and selling the apples for a dollar. In the beginning everything is going great and your netting a cool 50 cent profit per apple (less sales tax, income tax, permit fees, etc.). Let’ say that after a short time Johnny Competitor sees what you are doing and decides to go to the orchard himself, and then decides to open up his own stand across the street. What price is Johnny going to set for his apples in order to attract potential customers away from your stand and over to his? Maybe he will charge 95 cents. How long do you think customers will continue to buy from you if you are selling the identical produce which he is selling, if you are charging 5 cents more then he is? Probably not long! So what should you do now, maybe cut your price to 90 cents to get customers back? Do you see where all this is going, can you guess where it is likely to end? With both of you selling apples on the street side for 50 cents an apple, at zero profit per sale, I would hazard to guess. This is clearly an oversimplified example, but I think it demonstrates an important point, and that is that “with identical products and perfect competition, profits tend towards zero.”
What to do? There are two strategies which I would suggest. One is product differentiation and the other is setting up barriers to entry. Of these two I personally think that the second, “setting up barriers to entry” is more important. One of the great things about marketing is that it allows you to do both of the above mentioned strategies at the same time, it allows you to set up “barriers to entry” and it allows you create “pr
Are you thinking of selling goods and/or services on the web? If so, you will probably considering getting a merchant account processing service to accept credit cards on your site.What is a merchant account processing?A merchant account processing service allows sellers to accept credit cards, debit cards or any other forms of payment cards as payment for products and services. This is a bank accounts used to process card transactions.What types of card credit processing solution are available?
This brings me to something I read in the text book for my second ever economics course, the book said that “with identical products and perfect competition, profits tend towards zero”. I love examples so let me give you one. Let’s say you go to the orchard and buy apples for 50 cents with the plan of opening a road side stand and selling the apples for a dollar. In the beginning everything is going great and your netting a cool 50 cent profit per apple (less sales tax, income tax, permit fees, etc.). Let’ say that after a short time Johnny Competitor sees what you are doing and decides to go to the orchard himself, and then decides to open up his own stand across the street. What price is Johnny going to set for his apples in order to attract potential customers away from your stand and over to his? Maybe he will charge 95 cents. How long do you think customers will continue to buy from you if you are selling the identical produce which he is selling, if you are charging 5 cents more then he is? Probably not long! So what should you do now, maybe cut your price to 90 cents to get customers back? Do you see where all this is going, can you guess where it is likely to end? With both of you selling apples on the street side for 50 cents an apple, at zero profit per sale, I would hazard to guess. This is clearly an oversimplified example, but I think it demonstrates an important point, and that is that “with identical products and perfect competition, profits tend towards zero.”
What to do? There are two strategies which I would suggest. One is product differentiation and the other is setting up barriers to entry. Of these two I personally think that the second, “setting up barriers to entry” is more important. One of the great things about marketing is that it allows you to do both of the above mentioned strategies at the same time, it allows you to set up “barriers to entry” and it allows you create “pr
It has been an exciting and wonderful journey for me since I migrated in Canada. I celebrated my 3rd year anniversary and it's amazing how I've grown a lot. One of the secrets is to associate myself with well connected people as well as individuals who are already financially independent or in the financial freedom path like I am. These accelerated my success in a very short period of time in a new country. This year, I've the privilege of being an apprentice by my multi - millionaire speaking coach who "coincidentally" is expandin
What to do? There are two strategies which I would suggest. One is product differentiation and the other is setting up barriers to entry. Of these two I personally think that the second, “setting up barriers to entry” is more important. One of the great things about marketing is that it allows you to do both of the above mentioned strategies at the same time, it allows you to set up “barriers to entry” and it allows you create “pr
When studying brand name marketing and line extension on a product it is necessary to look at reasonable, relative and current case studies. Too often academia and business colleges that produce MBA students are too busy looking at the past and what worked then or did not work. Studying current topics and current products gives the students a better idea of the actual marketplace and what might work in the future.Academia has often been accused of looking too far in the past to give advice as to what to do in the future withou
What to do? There are two strategies which I would suggest. One is product differentiation and the other is setting up barriers to entry. Of these two I personally think that the second, “setting up barriers to entry” is more important. One of the great things about marketing is that it allows you to do both of the above mentioned strategies at the same time, it allows you to set up “barriers to entry” and it allows you create “product differentiation”.
How do you market an eBay based business, you might ask, and what exactly do you mean by product differentiation and barriers to entry? I will be discussing these issues in upcoming articles so please stay tuned. There are a great many eBay based business that do over a million dollars in sales a year. There are people who have become very successful with eBay based businesses. Most of the companies that I have studied who had over a million dollars a year in sales on eBay, had what were in my opinion, sophisticated business models. So what should you do if it is your serious goal to build a business on eBay that does over a million dollars in sales per year? I would suggest that you start small, learn from your mistakes, and develop your own sophisticated business model that works for you.
Best Wishes for your Continued Success on eBay,
Copyright (C) 2007 Phil Weslow.
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