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Add You - Keyword Masterclass - Proven Ways to Generate Massive Traffic to Your eBay Listings
Are you thinking about starting your own cleaning business? Running your own business offers many rewards and gives you the freedom of being your own boss. You can also achieve great personal satisfaction from starting with a just few cleaning clients and building a successful and thriving business. Starting a new business is demanding on your time, family and finances. So before getting too far into the process of setting up your new cleaning business, it's important to take an objective look at yourself and see if you have what it takes to become a successful entrepreneur.Answering the following questions will help you discover your entrepreneurial strengths and weaknesses:1. Do you have a positive attitude about yourself and your abilities? You're going to run up against competition, tough to sell clients and many other obstacles. A business owner needs to be able to have a strong positive attitude and a thick skin to make it through rough times.2. Are you a leader? Your employees, customers and even suppliers will be relying on your strong leader
Now create as many titles as you can because:
* Where you have several similar products or ongoing same product supplies, it's wise to create different listings for each item, using different keywords to attract maximum interest from eBay's search engine. Top PowerSellers say, rather than create multiple same product listings, using one title for ten or so products available, reverse the process and create ten different titles, one for each product. This is best used for Buy It Now and Shop Items or auction items listed sparingly, say at two day intervals. List auction items together, even with different titles, and bidding will spread across your auctions and restrict finishing prices.
* Study bidding and sales levels for various titles, see which work best, cut poorer performing titles and replace with better performing titles.
* Add unused high ranking keywords to sub-titles. They won't show in search listings but they will make your listing look bigger, more important and more likely to be opened.
* Be specific! For example, in 'Doll's, you'll find 'reborn' dolls, looking like real babies. 'Berenguer' describes a particularly collectable type, 'Reborn' is a term commonly used by collectors. Some potential buyers will use 'Berenguer' or 'Reborn' in their searc
So you’ve decided it’s time to look into ways to make money online? And you’re suddenly noticing tons and tons of opportunities that all look just great?Think again. Yes, you can start a home internet business and make money online, work at home in your jimmies and take a plethora of breaks with your kids any time you want. But if it were as easy as it seems, wouldn’t everybody be doing just that?Of course they would. So take your time and do the research before you jump at the first glitzy ad you see. It will make all the difference.One of the fastest up-and-coming methods to make money online is with an affiliate programe. Very simply put, an affiliate programe is one that pays you, the affiliate, for business references. (Or, if you’re the merchant who wants to sell something, the affiliate programe provides you with marketing leads from around the world.)Affiliate marketing is the cyber variation of the oldest marketing ploy ever created, word of mouth references. And it’s not only the oldest it’s the best. Why? Because everybody wins.
Your chance of achieving multiple bids and unexpectedly high realisations for your listing depends on one main thing: the title you create for your listing.
There's an art to creating winning titles, used by all successful eBayers, and revealed here so you can start attracting an avalanche of keen bidders to your eBay listings.
This is why the title is the most important part of your listings: eBay says 70 per cent of members use the site's search boxes to find items they might want to buy. But the search engine returns only listings containing the actual key words in the title and ignores key words in sub-titles or descriptions. The exception is where users actually tick the 'sub titles and descriptions' box, which very few do, to add those areas to the search.
That is bad news, because:
* Few sellers realise this and waste time taking great photographs and writing detailed descriptions. But if their title doesn't contain relevant keywords the listing will be missed by 70 per cent of potential buyers.
* There is no 'sub titles and descriptions' box on the main search boxes, top right and mid left of eBay's home pages or individual categories pages such as 'Antiques and Art'. You’ll only find these on the individual search boxes in specific sub-categories such as 'Antiques and Art > Antique Clocks'.
* Most people presume, as I did, that sub-titles are part of the overall title and therefore search engine sensitive. They are not.
* More than 20 percent of people search entirely by category (some viewing all listings, most studying just the first few pages). List in the wrong category and you won't be found by these people even with a great title.
Why your auction title is what matters when Selling Your Product
Be skeptical to eBay's advice: they will try to encourage you to spend more on a gallery picture or to have your text emboldened or your title color highlighted.
None of that will help if your title lacks those all-essential keywords.
Your title is THE most important part of your listing, create a poor one and you're wasting time, money, and virtually every second spent perfecting pictures and descriptions. Your title must include keywords potential buyers use to find products like yours! This is how to do it:
* Take a pen and paper and brainstorm words to describe your product, start making a list of key words.
* Study completed auctions for similar products, sort 'highest price first', look for common keywords in the top ranking returns. Add these to your list. Vitally Important: Duplicate ALL keywords listed earlier in this and the following steps.
* Think like a buyer, that's easy if you know your product well. Imagine yourself describing the product to a friend. Add words used to your list.
* Find keywords people use outside of eBay to locate items similar to yours. These searches closely resemble searches used on eBay. Go to www.overture.com, click on 'keyword selector tool' right of page, key words appropriate to your product into the search box, and press 'search'. Add the top 100 or so words and phrases to your list.
* Look for sites featuring high in search engine for companies selling products similar to yours. Go to Google, key in words to describe your product, then click to search. Next, click to open the first few listings: go to 'View' top of your screen and choose 'Source'. A mass of gobbledegook will appear. This is html code, and somewhere you'll see keywords responsible for sites appearing high in the rankings. Add these words to your list.
* On the same list, study the bottom line of early listings for actual eBay sites for products like yours. These are regular sellers of items like yours and keywords in those listings are the reason they rank high. Add words used in the title to your list. Click on 'View Seller's Other Items', right of screen, look for multiple listings of similar items. Notice any differences in title, add words used to your list. Spot any listings attracting multiple bids, higher prices, add title words to your list.
By now you should have a long list of possible keywords, keep it safe, you will be using it often.
How to Create Killer Titles that will act as a bid magnet!
It's time to make money from your keyword list. You have just 55 characters to create your title, so there's no room for waste, waffle or repetition. Make sure every one of those 55 characters earns its place.
Like this:
* Get a dozen or so highlighter pens – all different colours. Starting one word at a time, look for duplicates, use a different colour to highlight any words featuring four or more times in your list. Add these words to a separate list, ranked most often used, down to least frequent.
* Starting highest ranking words first, brainstorm titles for your product, include at least three common words. Use 'telegraphese': eliminate the clutter, delete words like 'a', 'the', 'and'. Use acceptable abbreviations to save space, for example use
& not and
/ not or
New not **~NEW~**.
Now create as many titles as you can because:
* Where you have several similar products or ongoing same product supplies, it's wise to create different listings for each item, using different keywords to attract maximum interest from eBay's search engine. Top PowerSellers say, rather than create multiple same product listings, using one title for ten or so products available, reverse the process and create ten different titles, one for each product. This is best used for Buy It Now and Shop Items or auction items listed sparingly, say at two day intervals. List auction items together, even with different titles, and bidding will spread across your auctions and restrict finishing prices.
* Study bidding and sales levels for various titles, see which work best, cut poorer performing titles and replace with better performing titles.
* Add unused high ranking keywords to sub-titles. They won't show in search listings but they will make your listing look bigger, more important and more likely to be opened.
* Be specific! For example, in 'Doll's, you'll find 'reborn' dolls, looking like real babies. 'Berenguer' describes a particularly collectable type, 'Reborn' is a term commonly used by collectors. Some potential buyers will use 'Berenguer' or 'Reborn' in their searc
Deming advocates the use of statistics to control quality by measuring waste and defects in manufacturing. The maintenance of formal procedures is a prerequisite to certification under various quality codes. It goes further than Taylor because computing power simplifies the gathering and processing of data to measure performance against pre-determined standards and against a worker’s peers. As systems become quicker, cleverer and cheaper the use of computing for this area of control must increase Drucker also suggests that it is only Taylorism that has consistently raised the real level of manual workers’ wages. Superior service requires all employees to be mindful of customer needs, to bring them to the attention of management and be encouraged to suggest improvements.This alters the premise that managers “think” and workers “do”. The creation of learning organizations recognizes this and Argyris cites a number of examples where bad practices were allowed to perpetuate because old barriers were difficult to break down. Peters and Waterman urge organizations to be
* Most people presume, as I did, that sub-titles are part of the overall title and therefore search engine sensitive. They are not.
* More than 20 percent of people search entirely by category (some viewing all listings, most studying just the first few pages). List in the wrong category and you won't be found by these people even with a great title.
Why your auction title is what matters when Selling Your Product
Be skeptical to eBay's advice: they will try to encourage you to spend more on a gallery picture or to have your text emboldened or your title color highlighted.
None of that will help if your title lacks those all-essential keywords.
Your title is THE most important part of your listing, create a poor one and you're wasting time, money, and virtually every second spent perfecting pictures and descriptions. Your title must include keywords potential buyers use to find products like yours! This is how to do it:
* Take a pen and paper and brainstorm words to describe your product, start making a list of key words.
* Study completed auctions for similar products, sort 'highest price first', look for common keywords in the top ranking returns. Add these to your list. Vitally Important: Duplicate ALL keywords listed earlier in this and the following steps.
* Think like a buyer, that's easy if you know your product well. Imagine yourself describing the product to a friend. Add words used to your list.
* Find keywords people use outside of eBay to locate items similar to yours. These searches closely resemble searches used on eBay. Go to www.overture.com, click on 'keyword selector tool' right of page, key words appropriate to your product into the search box, and press 'search'. Add the top 100 or so words and phrases to your list.
* Look for sites featuring high in search engine for companies selling products similar to yours. Go to Google, key in words to describe your product, then click to search. Next, click to open the first few listings: go to 'View' top of your screen and choose 'Source'. A mass of gobbledegook will appear. This is html code, and somewhere you'll see keywords responsible for sites appearing high in the rankings. Add these words to your list.
* On the same list, study the bottom line of early listings for actual eBay sites for products like yours. These are regular sellers of items like yours and keywords in those listings are the reason they rank high. Add words used in the title to your list. Click on 'View Seller's Other Items', right of screen, look for multiple listings of similar items. Notice any differences in title, add words used to your list. Spot any listings attracting multiple bids, higher prices, add title words to your list.
By now you should have a long list of possible keywords, keep it safe, you will be using it often.
How to Create Killer Titles that will act as a bid magnet!
It's time to make money from your keyword list. You have just 55 characters to create your title, so there's no room for waste, waffle or repetition. Make sure every one of those 55 characters earns its place.
Like this:
* Get a dozen or so highlighter pens – all different colours. Starting one word at a time, look for duplicates, use a different colour to highlight any words featuring four or more times in your list. Add these words to a separate list, ranked most often used, down to least frequent.
* Starting highest ranking words first, brainstorm titles for your product, include at least three common words. Use 'telegraphese': eliminate the clutter, delete words like 'a', 'the', 'and'. Use acceptable abbreviations to save space, for example use
& not and
/ not or
New not **~NEW~**.
Now create as many titles as you can because:
* Where you have several similar products or ongoing same product supplies, it's wise to create different listings for each item, using different keywords to attract maximum interest from eBay's search engine. Top PowerSellers say, rather than create multiple same product listings, using one title for ten or so products available, reverse the process and create ten different titles, one for each product. This is best used for Buy It Now and Shop Items or auction items listed sparingly, say at two day intervals. List auction items together, even with different titles, and bidding will spread across your auctions and restrict finishing prices.
* Study bidding and sales levels for various titles, see which work best, cut poorer performing titles and replace with better performing titles.
* Add unused high ranking keywords to sub-titles. They won't show in search listings but they will make your listing look bigger, more important and more likely to be opened.
* Be specific! For example, in 'Doll's, you'll find 'reborn' dolls, looking like real babies. 'Berenguer' describes a particularly collectable type, 'Reborn' is a term commonly used by collectors. Some potential buyers will use 'Berenguer' or 'Reborn' in their searc
The more you know about your customers, the better you'll understand them. And the better you understand them, the better you'll be able to sell to them.One of the best ways to collect this information is by creating a quick online survey.The data you collect from customer surveys can be invaluable to the operation of your business.Survey results allow you to examine your marketing strategy and ask important questions like:- Are you promoting the fact that you have a huge product range, when what your customers actually want is extended operating hours?- Are you promoting your products as technically superior when what your customers really care about its ease-of-use?- Are you heavily promoting cheap prices when what your customers are more concerned about is customer support?If you take the time to ask, you'll be surprised at how helpful your customers can be.To begin with, the two key areas you want to explore are Demographics and Psychographics.Demographics identify 'Who is your customer?', and Psychograp
* Think like a buyer, that's easy if you know your product well. Imagine yourself describing the product to a friend. Add words used to your list.
* Find keywords people use outside of eBay to locate items similar to yours. These searches closely resemble searches used on eBay. Go to www.overture.com, click on 'keyword selector tool' right of page, key words appropriate to your product into the search box, and press 'search'. Add the top 100 or so words and phrases to your list.
* Look for sites featuring high in search engine for companies selling products similar to yours. Go to Google, key in words to describe your product, then click to search. Next, click to open the first few listings: go to 'View' top of your screen and choose 'Source'. A mass of gobbledegook will appear. This is html code, and somewhere you'll see keywords responsible for sites appearing high in the rankings. Add these words to your list.
* On the same list, study the bottom line of early listings for actual eBay sites for products like yours. These are regular sellers of items like yours and keywords in those listings are the reason they rank high. Add words used in the title to your list. Click on 'View Seller's Other Items', right of screen, look for multiple listings of similar items. Notice any differences in title, add words used to your list. Spot any listings attracting multiple bids, higher prices, add title words to your list.
By now you should have a long list of possible keywords, keep it safe, you will be using it often.
How to Create Killer Titles that will act as a bid magnet!
It's time to make money from your keyword list. You have just 55 characters to create your title, so there's no room for waste, waffle or repetition. Make sure every one of those 55 characters earns its place.
Like this:
* Get a dozen or so highlighter pens – all different colours. Starting one word at a time, look for duplicates, use a different colour to highlight any words featuring four or more times in your list. Add these words to a separate list, ranked most often used, down to least frequent.
* Starting highest ranking words first, brainstorm titles for your product, include at least three common words. Use 'telegraphese': eliminate the clutter, delete words like 'a', 'the', 'and'. Use acceptable abbreviations to save space, for example use
& not and
/ not or
New not **~NEW~**.
Now create as many titles as you can because:
* Where you have several similar products or ongoing same product supplies, it's wise to create different listings for each item, using different keywords to attract maximum interest from eBay's search engine. Top PowerSellers say, rather than create multiple same product listings, using one title for ten or so products available, reverse the process and create ten different titles, one for each product. This is best used for Buy It Now and Shop Items or auction items listed sparingly, say at two day intervals. List auction items together, even with different titles, and bidding will spread across your auctions and restrict finishing prices.
* Study bidding and sales levels for various titles, see which work best, cut poorer performing titles and replace with better performing titles.
* Add unused high ranking keywords to sub-titles. They won't show in search listings but they will make your listing look bigger, more important and more likely to be opened.
* Be specific! For example, in 'Doll's, you'll find 'reborn' dolls, looking like real babies. 'Berenguer' describes a particularly collectable type, 'Reborn' is a term commonly used by collectors. Some potential buyers will use 'Berenguer' or 'Reborn' in their searc
During the job hunter's market of the 1990's, employers were settling for less than qualified candidates because the candidate pool was so small. Job hunters were able to name their price and employers were meeting their demands.The job climate is much different today than it was a few years ago. Job hunters have forgotten how to present themselves to a prospective employer. Their job search skills are poor and they are struggling to find employment.In today's job market, a resume which highlights accomplishments and skills is essential for career success. It is time to get back to the basics. Employers are no longer settling for the average job candidate. The ball is in their court now and they have the upper hand.Your resume is your calling card. Therefore, it should stand out from the rest and go the extra mile in presenting you as the most qualified candidate.An effective resume is…Your ticket to an interviewThe resume serves as an introduction of your qualifications. Its sole purpose is to win an interview.e listings are the reason they rank high. Add words used in the title to your list. Click on 'View Seller's Other Items', right of screen, look for multiple listings of similar items. Notice any differences in title, add words used to your list. Spot any listings attracting multiple bids, higher prices, add title words to your list.
By now you should have a long list of possible keywords, keep it safe, you will be using it often.
How to Create Killer Titles that will act as a bid magnet!
It's time to make money from your keyword list. You have just 55 characters to create your title, so there's no room for waste, waffle or repetition. Make sure every one of those 55 characters earns its place.
Like this:
* Get a dozen or so highlighter pens – all different colours. Starting one word at a time, look for duplicates, use a different colour to highlight any words featuring four or more times in your list. Add these words to a separate list, ranked most often used, down to least frequent.
* Starting highest ranking words first, brainstorm titles for your product, include at least three common words. Use 'telegraphese': eliminate the clutter, delete words like 'a', 'the', 'and'. Use acceptable abbreviations to save space, for example use
& not and
/ not or
New not **~NEW~**.
Now create as many titles as you can because:
* Where you have several similar products or ongoing same product supplies, it's wise to create different listings for each item, using different keywords to attract maximum interest from eBay's search engine. Top PowerSellers say, rather than create multiple same product listings, using one title for ten or so products available, reverse the process and create ten different titles, one for each product. This is best used for Buy It Now and Shop Items or auction items listed sparingly, say at two day intervals. List auction items together, even with different titles, and bidding will spread across your auctions and restrict finishing prices.
* Study bidding and sales levels for various titles, see which work best, cut poorer performing titles and replace with better performing titles.
* Add unused high ranking keywords to sub-titles. They won't show in search listings but they will make your listing look bigger, more important and more likely to be opened.
* Be specific! For example, in 'Doll's, you'll find 'reborn' dolls, looking like real babies. 'Berenguer' describes a particularly collectable type, 'Reborn' is a term commonly used by collectors. Some potential buyers will use 'Berenguer' or 'Reborn' in their searc
Given a knowledge of the target audience with their needs, and given an analysis of the product's specific qualities which may be presented to the consumer as able to satisfy those needs - the next step is the psycho-economic technique of advertising is that of establishing associations, in the thinking and the acting of the consumer, between the need and the product in question.A common error of advertisements is in assuming that the mere repetition and constant reiteration of the name of the product, company name, or a trade mark will effect a sale by simple brute force. The theory is psychologically wrong. What is desired is not merely that the consumer be familiar with the name of the product. Familiarity may breed contempt. Connection and association, rather than brute impression is what will be effective - connection of such a kind that, given the moment of need, the product name will come to mind before any other product. Not the mere driving of one idea, but the connection of the two ideas, is the task of advertising. The following law should be kept
Now create as many titles as you can because:
* Where you have several similar products or ongoing same product supplies, it's wise to create different listings for each item, using different keywords to attract maximum interest from eBay's search engine. Top PowerSellers say, rather than create multiple same product listings, using one title for ten or so products available, reverse the process and create ten different titles, one for each product. This is best used for Buy It Now and Shop Items or auction items listed sparingly, say at two day intervals. List auction items together, even with different titles, and bidding will spread across your auctions and restrict finishing prices.
* Study bidding and sales levels for various titles, see which work best, cut poorer performing titles and replace with better performing titles.
* Add unused high ranking keywords to sub-titles. They won't show in search listings but they will make your listing look bigger, more important and more likely to be opened.
* Be specific! For example, in 'Doll's, you'll find 'reborn' dolls, looking like real babies. 'Berenguer' describes a particularly collectable type, 'Reborn' is a term commonly used by collectors. Some potential buyers will use 'Berenguer' or 'Reborn' in their search, some will use both. Add both to your listing for Reborn Baby Dolls bearing the Berenguer mark and you'll appear in all listings for this hugely collectable, regular price breaking doll.
* Use every millimetre of space. Longer titles attract more interest than short ones. Fill surplus space with power words like 'Limited Edition', 'Rare', 'Unique', 'One Day Sale', 'Stunning', 'New', 'FREE', 'New', 'Proven', 'Guarantee'. Avoid concocted words like 'Wowee' and 'Yikes' which no one searches for. They might get your listing opened, once found, but they look unprofessional and might also deter people to click through. Other silly space wasting techniques to avoid: 'L@@K', '!!!!!!!!', '+++++'.
* Spell check your title and throw in a few misspellings of vital words if space allows. Google says that 33% of all search keywords are misspelled. Check possible misspellings of each prime keyword at www.fatfingers.com. Fatfinger listings are mistakes made by sellers, people who should be taking care, you'll probably find many more similar misspellings used by potential buyers. Make a separate list of misspelled words, add one or more to your title. 'Laptop' is commonly misspelled 'labtop', hence the reason currently 31992 listings in the UK alone have 'labtop laptop' in their titles. Under Consumer Electronics > Gadgets > Breathalysers (note eBay UK used 's', in the USA it's 'Breathalyzer') I saw a UK seller using 'Z' but not 's' in his listing. He doesn't list in the USA, he's unlikely to sell in the UK, so his listing fee is wasted.
* Use acceptable, commonly used, well-recognised abbreviations, like 'PC' and 'P/C' for postcards, 'nr' and 'n/r' for 'no reserve', 'hb' and 'h/b' for 'hardback.
So, now you know how to get your listings in front of potentially thousands of buyers, it's time to make sure your listings are opened and attract bids that will make you the envy of your competitors. I'll show you how to do exactly that soon.
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