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Add You - How To Build Your Sales
1. You can’t actually motivate your employees. What??!?? I know this first tip seems a little counterproductive, but bear with me. You see, motivation is internal, not external. You can motivate people with carrots and sticks for a while, but it can’t last. Long term, people need to motivate themselves. You’re not powerless, however, because motivation comes from inspiration. So offer your people inspirational goals and they’ll take on the job of motivating them
He has already established a relationship with his customers. You haven’t. If his customers are satisfied with his product, then they’ll much more open to receiving information from him about other products.
Without the endorsement, the customer response will drop significantly.
You can also ghost write the endorsement letter for your j/v partner and then have him sign it.
APPROACHING A J/V PARTNER The best way to approach a potential joint venture partner i
The headline of an advertisement is perhaps the most important component for it is this that either draws the attention of your reader or repels it.Before you begin writing your headline, have a look at other advertisements in the media you are planning to advertise in. You don't want yours to be proclaiming the same as your competitors, and you may find a unique selling point you can press that your competitors don't have.The following do's and don'ts a
So what is joint venture marketing (or j/v)?
Speaking at the Information Marketing Boot Camp (http://www.dc-infobiz.com), Joint venture expert and entrepreneur John Alanis describes it as “a mutually beneficial agreement to sell similar products or services to customers or prospects.”
You approach another entrepreneur and ask them if they’ll endorse your product and allow you to mail to their customer list.
In exchange, you give the entrepreneur a cut of the gross profits, usually anywhere from 5 to 25 percent. Or you could arrange a list swap.
J/V marketing allows you to quickly add hundreds or thousands of names to your customer list.
The first step is to find a suitable joint venture partner.
Where do you look?
Try your own customers first. Send out a letter or email announcing you’re looking for a j/v partner. Be sure to tell them you’re looking for a partner who sells similar products to your own. And ask how many customers they have on their list. Obviously, the more, the better.
Another way of to find j/v partners is in trade publications. Look at the advertisers. You’ll probably find a few that sell similar products to your own. Contact them by phone or letter and explain you’d like to create a joint venture with them.
Also look in the Standard Rate and Data Service (SRDS) (http://www.srds.com). This directory has every commercially available mailing list, the list owner, etc. Most larger libraries will have a copy of SRDS, although it may be a year or two out of date.
As well, check out the Oxbridge Directory of Newsletters (http://www.mediafinder.com) It’s an excellent source for potential customers from newsletter subscriptions. It’s an expensive directory to buy, but ask your library if they have a copy.
YOU MUST BE ENDORSED The most important thing is you must have your fellow entrepreneur include a letter of endorsement.
He has already established a relationship with his customers. You haven’t. If his customers are satisfied with his product, then they’ll much more open to receiving information from him about other products.
Without the endorsement, the customer response will drop significantly.
You can also ghost write the endorsement letter for your j/v partner and then have him sign it.
APPROACHING A J/V PARTNER The best way to approach a potential joint venture partner is
STOP! Before you take the first step in financing your business be sure that it is the business or property you definitely want to buy!The following checklist of requirements will help you get a quick approval for your application, usually within one or two weeks. With a good business finance company or broker you can often get an approval within 24 hours over the phone. Banks may take longer, but be sure of this - if you prepare before you jump in you should h
In exchange, you give the entrepreneur a cut of the gross profits, usually anywhere from 5 to 25 percent. Or you could arrange a list swap.
J/V marketing allows you to quickly add hundreds or thousands of names to your customer list.
The first step is to find a suitable joint venture partner.
Where do you look?
Try your own customers first. Send out a letter or email announcing you’re looking for a j/v partner. Be sure to tell them you’re looking for a partner who sells similar products to your own. And ask how many customers they have on their list. Obviously, the more, the better.
Another way of to find j/v partners is in trade publications. Look at the advertisers. You’ll probably find a few that sell similar products to your own. Contact them by phone or letter and explain you’d like to create a joint venture with them.
Also look in the Standard Rate and Data Service (SRDS) (http://www.srds.com). This directory has every commercially available mailing list, the list owner, etc. Most larger libraries will have a copy of SRDS, although it may be a year or two out of date.
As well, check out the Oxbridge Directory of Newsletters (http://www.mediafinder.com) It’s an excellent source for potential customers from newsletter subscriptions. It’s an expensive directory to buy, but ask your library if they have a copy.
YOU MUST BE ENDORSED The most important thing is you must have your fellow entrepreneur include a letter of endorsement.
He has already established a relationship with his customers. You haven’t. If his customers are satisfied with his product, then they’ll much more open to receiving information from him about other products.
Without the endorsement, the customer response will drop significantly.
You can also ghost write the endorsement letter for your j/v partner and then have him sign it.
APPROACHING A J/V PARTNER The best way to approach a potential joint venture partner i
Okay, so you know you’ve got the best darn designer tap shoes and weather resistant tutus around, but you’re still falling short of the first million. Well, here are just five of the countless ways a VA can increase your revenue.1. Constant Cash Flow Rev up your Receivables. Do you invoice your clients promptly? If money isn’t coming in as quickly as you’d like, and your deposit slips are gathering dust, it’s time to turn over your billing to a Virtual As
Another way of to find j/v partners is in trade publications. Look at the advertisers. You’ll probably find a few that sell similar products to your own. Contact them by phone or letter and explain you’d like to create a joint venture with them.
Also look in the Standard Rate and Data Service (SRDS) (http://www.srds.com). This directory has every commercially available mailing list, the list owner, etc. Most larger libraries will have a copy of SRDS, although it may be a year or two out of date.
As well, check out the Oxbridge Directory of Newsletters (http://www.mediafinder.com) It’s an excellent source for potential customers from newsletter subscriptions. It’s an expensive directory to buy, but ask your library if they have a copy.
YOU MUST BE ENDORSED The most important thing is you must have your fellow entrepreneur include a letter of endorsement.
He has already established a relationship with his customers. You haven’t. If his customers are satisfied with his product, then they’ll much more open to receiving information from him about other products.
Without the endorsement, the customer response will drop significantly.
You can also ghost write the endorsement letter for your j/v partner and then have him sign it.
APPROACHING A J/V PARTNER The best way to approach a potential joint venture partner i
You need to know whether you should be printing a couple hundred or a couple of thousand business cards.Designing a business card is an exercise in imagination. Actually printing a business card, however, is an exercise in economics.You should have a card that will, all other things being equal, convince a potential contact to actually pick up the phone and contact you. But all other things aren't necessarily equal, and no matter how well-designed and
As well, check out the Oxbridge Directory of Newsletters (http://www.mediafinder.com) It’s an excellent source for potential customers from newsletter subscriptions. It’s an expensive directory to buy, but ask your library if they have a copy.
YOU MUST BE ENDORSED The most important thing is you must have your fellow entrepreneur include a letter of endorsement.
He has already established a relationship with his customers. You haven’t. If his customers are satisfied with his product, then they’ll much more open to receiving information from him about other products.
Without the endorsement, the customer response will drop significantly.
You can also ghost write the endorsement letter for your j/v partner and then have him sign it.
APPROACHING A J/V PARTNER The best way to approach a potential joint venture partner i
Your order form is a crucial component of your marketing communications – both online and offline. As a separate piece of your direct mail package, or individual page of your website, the order page brings together the key components of your sales message in one concise summary. In essence, the order form should facilitate the sale. After all, it’s the ultimate destination you want prospects to reach -- and reach it they must, if they are to place a direct order.clude a letter of endorsement.
He has already established a relationship with his customers. You haven’t. If his customers are satisfied with his product, then they’ll much more open to receiving information from him about other products.
Without the endorsement, the customer response will drop significantly.
You can also ghost write the endorsement letter for your j/v partner and then have him sign it.
APPROACHING A J/V PARTNER The best way to approach a potential joint venture partner is to send a letter and then follow up by phone. Be prepared to phone at least a couple of times before your partner agrees.
When sending out the letter proposing a joint venture partnership, be sure to do the following:
- Offer to do all the work. You’ll handle all the mailing, marketing documents, and product fulfilment.
- Collect the customer money yourself and then send your j/v partner his cut for each sale.
- Stress the fact that your partner will be “getting money for no work.” This is a strong incentive for an entrepreneur to become your j/v partner.
- You will deduct your mailing costs and other expenses first and then split the balance with the partner.
- Always get your j/v partner to sign your letter agreeing to your terms.
- Include an “exit clause.” This allows you to cancel the j/v agreement if you find your partner is a headache to deal with.
By following these steps to a joint venture, you’ll be able to quickly add hundreds or thousands of potential customers to your database that normally would take years to accumulate.
And, most importantly, you’ll increase your sales.
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