Tags |
|
|
Links |
|
|
Add You - Dos And Don'ts For Affiliates - Part 3
Why? Because most of the other people online want to sign you up for some consulting service or sell you their book. I just want to spread good, important information that the average business might use to save money and create a more effective ad.The fact that I did write a book about that very subject is not relevant right now. You came here to learn something and darn it, that’s what I’m going to do. Teach you some straight facts. But, first let me explain why you should listen to me at all. I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degr
Search Engine Watch: This free site is another rich source of tips and information on the Search Engine industry. Paid memberships are available for more advanced content.
Search Engine Guide: This free site contains a lot of useful information about the smaller search engines on the Web, and who you should submit your site to in order to get a better ranking with the bigger search engines.
Final thoughts
Recent research by search engine optimization experts suggests that there is a surprising lack of overlap between the results produced by the major search engines. All too often, sites that are ranked high on Google get a much po
A true leader displays personal power rather than position power. Leading the charge is an important element in partnering with your employees. When I was a child, my mother would say, "Do as I say and not as I do." Which choice do you think I made? Sure, I'd do as my mother "did" and frequently got in trouble for my actions. If this scenario sounds familiar, you better change your approach. "Be sure you're prepared to live the values you profess—your people will 'hear' what they 'see,' not what you say." -Dan McNamara, Senior Vice President, Mitsubishi Motor Sales of AmericaIf you want to develop high performa
1. Beware irrelevant links!
Yes, it's a good idea to get a lot of different links pointing to your site, but the search engines only like RELEVANT links. If they find sites that have nothing in common with the content on your site linked to your web site, they'll lower your relevancy rating.
2. Beware irrelevant keywords!
Search engines hate finding irrelevant keywords on your site -- especially in your meta tags. If they catch you using keywords that have nothing to do with the actual content of your site, they'll penalize you for it.
3. Don't "keyword stuff" your meta tags!
In the past, people used to repeat their keywords in their meta tags over and over again. This used to get them a high ranking with the search engines -- but not any more! Search engines are on to this trick and will punish you for it by dropping your ranking.
4. Don't create "link farms"!
"Link farms" are the evil cousins of the "information pages" we discussed above.
In the past, some spammers used to build multiple "doorway" sites that existed only to multiply the number of links pointing to their sites. Unlike content-rich information pages,these doorway pages would usually only include a string of keyword terms that would earn them a high ranking with the search engines. The search engines have caught on to this tactic, however, and will drop you from their listings if they find you using it.
5. Avoid "free for all" link pages!
Don't bother placing links to your site on pages where everyone and their dog is invited to put up a link. Such sites have extremely low relevancy ratings and will cost you points with the search engines.
Essential tools and resources to optimize your site and stay n top of the search engine game There are a lot of great tools out there that can help you optimize your web site while ensuring that you stay on the good side of all the search engines. Here are a few of our favorites.
Tools:
Wordtracker: This great online tool helps you select specific keyword phrases that will direct more traffic to your site. Free and paid versions are available.
SitePromoter: This useful software program helps you create individualized submissions to the different search engines.
Optilink: A lot of search engine optimization experts swear by this software. It's a "link reputation analyzer" that helps you determine a site's reputation and why the search engines like it or dislike it. It certainly comes in handy when you're checking out the competition or looking for reputable sites to link to yours!
WebPosition Gold: This is a great piece of search engine placement software that generates Web pages designed to rank high on the major search engines. It also analyzes your existing Web pages, providing suggestions for improvement, and tracks your ranking on different search engines.
Resources:
Search Engine News: Planet Ocean's online resource, "The Unfair Advantage Book on Winning the Search Engine Wars" is updated monthly and provides excellent optimization tips and information on the Search Engine industry.
Search Engine Watch: This free site is another rich source of tips and information on the Search Engine industry. Paid memberships are available for more advanced content.
Search Engine Guide: This free site contains a lot of useful information about the smaller search engines on the Web, and who you should submit your site to in order to get a better ranking with the bigger search engines.
Final thoughts
Recent research by search engine optimization experts suggests that there is a surprising lack of overlap between the results produced by the major search engines. All too often, sites that are ranked high on Google get a much poo
Here it is again the end of the relaxing summer. Here comes the bills for school, back to school accessories, the count down to the holiday gifts and the searching out of that perfect holiday getaway. The common theme is Money and plenty of it. There was a time when any business just needed a sign outside their door and poof, people came in to buy from you. Twenty or thirty years ago it was unheard of for a lawyer, doctor, dentist and accountant to advertise for business. These were safe professions. Get into grad school and you were set for a comfortable life. Those days are over! Welcome to the cold hard life of the tw
3. Don't "keyword stuff" your meta tags!
In the past, people used to repeat their keywords in their meta tags over and over again. This used to get them a high ranking with the search engines -- but not any more! Search engines are on to this trick and will punish you for it by dropping your ranking.
4. Don't create "link farms"!
"Link farms" are the evil cousins of the "information pages" we discussed above.
In the past, some spammers used to build multiple "doorway" sites that existed only to multiply the number of links pointing to their sites. Unlike content-rich information pages,these doorway pages would usually only include a string of keyword terms that would earn them a high ranking with the search engines. The search engines have caught on to this tactic, however, and will drop you from their listings if they find you using it.
5. Avoid "free for all" link pages!
Don't bother placing links to your site on pages where everyone and their dog is invited to put up a link. Such sites have extremely low relevancy ratings and will cost you points with the search engines.
Essential tools and resources to optimize your site and stay n top of the search engine game There are a lot of great tools out there that can help you optimize your web site while ensuring that you stay on the good side of all the search engines. Here are a few of our favorites.
Tools:
Wordtracker: This great online tool helps you select specific keyword phrases that will direct more traffic to your site. Free and paid versions are available.
SitePromoter: This useful software program helps you create individualized submissions to the different search engines.
Optilink: A lot of search engine optimization experts swear by this software. It's a "link reputation analyzer" that helps you determine a site's reputation and why the search engines like it or dislike it. It certainly comes in handy when you're checking out the competition or looking for reputable sites to link to yours!
WebPosition Gold: This is a great piece of search engine placement software that generates Web pages designed to rank high on the major search engines. It also analyzes your existing Web pages, providing suggestions for improvement, and tracks your ranking on different search engines.
Resources:
Search Engine News: Planet Ocean's online resource, "The Unfair Advantage Book on Winning the Search Engine Wars" is updated monthly and provides excellent optimization tips and information on the Search Engine industry.
Search Engine Watch: This free site is another rich source of tips and information on the Search Engine industry. Paid memberships are available for more advanced content.
Search Engine Guide: This free site contains a lot of useful information about the smaller search engines on the Web, and who you should submit your site to in order to get a better ranking with the bigger search engines.
Final thoughts
Recent research by search engine optimization experts suggests that there is a surprising lack of overlap between the results produced by the major search engines. All too often, sites that are ranked high on Google get a much po
We are all familiar with the neon sign board that hangs outside any office buildings, hotels, bars, pubs and sometime even outside a house. The neon sign is a glowing glass tube used to attract people and customers to maximize their business and also works as alerts. It is nothing but an evolution of the earlier Geissler tube.Interesting facts about the neon signs are that there are no neon-sign manufacturing machines. They are made manually with hands.As the name suggests, many of you might think that only neon gas is used to make neon signs. But this is not true. Other gases are also used to emit diff
5. Avoid "free for all" link pages!
Don't bother placing links to your site on pages where everyone and their dog is invited to put up a link. Such sites have extremely low relevancy ratings and will cost you points with the search engines.
Essential tools and resources to optimize your site and stay n top of the search engine game There are a lot of great tools out there that can help you optimize your web site while ensuring that you stay on the good side of all the search engines. Here are a few of our favorites.
Tools:
Wordtracker: This great online tool helps you select specific keyword phrases that will direct more traffic to your site. Free and paid versions are available.
SitePromoter: This useful software program helps you create individualized submissions to the different search engines.
Optilink: A lot of search engine optimization experts swear by this software. It's a "link reputation analyzer" that helps you determine a site's reputation and why the search engines like it or dislike it. It certainly comes in handy when you're checking out the competition or looking for reputable sites to link to yours!
WebPosition Gold: This is a great piece of search engine placement software that generates Web pages designed to rank high on the major search engines. It also analyzes your existing Web pages, providing suggestions for improvement, and tracks your ranking on different search engines.
Resources:
Search Engine News: Planet Ocean's online resource, "The Unfair Advantage Book on Winning the Search Engine Wars" is updated monthly and provides excellent optimization tips and information on the Search Engine industry.
Search Engine Watch: This free site is another rich source of tips and information on the Search Engine industry. Paid memberships are available for more advanced content.
Search Engine Guide: This free site contains a lot of useful information about the smaller search engines on the Web, and who you should submit your site to in order to get a better ranking with the bigger search engines.
Final thoughts
Recent research by search engine optimization experts suggests that there is a surprising lack of overlap between the results produced by the major search engines. All too often, sites that are ranked high on Google get a much po
People tend to consider that a professional degree can be a guarantee that one will get a good job and, subsequently, a decent income. Indeed, if you are a degree-holder it means that you received proper education and you can be considered a young specialist in this or that field. However, practice shows that college or university diploma is not always sufficient to get a good job.So many graduates enter a job market annually and compete for best positions. Sure, if you graduated from some of top-10 universities, the odds are that you will be noted because your educational background speaks for you. But if you are
Optilink: A lot of search engine optimization experts swear by this software. It's a "link reputation analyzer" that helps you determine a site's reputation and why the search engines like it or dislike it. It certainly comes in handy when you're checking out the competition or looking for reputable sites to link to yours!
WebPosition Gold: This is a great piece of search engine placement software that generates Web pages designed to rank high on the major search engines. It also analyzes your existing Web pages, providing suggestions for improvement, and tracks your ranking on different search engines.
Resources:
Search Engine News: Planet Ocean's online resource, "The Unfair Advantage Book on Winning the Search Engine Wars" is updated monthly and provides excellent optimization tips and information on the Search Engine industry.
Search Engine Watch: This free site is another rich source of tips and information on the Search Engine industry. Paid memberships are available for more advanced content.
Search Engine Guide: This free site contains a lot of useful information about the smaller search engines on the Web, and who you should submit your site to in order to get a better ranking with the bigger search engines.
Final thoughts
Recent research by search engine optimization experts suggests that there is a surprising lack of overlap between the results produced by the major search engines. All too often, sites that are ranked high on Google get a much po
One of the most powerful methods to cultivate the passion of vision is to create and live by a mission statement, philosophy, or creed. Such statements capture what you want to be and do – what qualities you want to develop, what you want to accomplish, what contributions you want to make. Clarity on these issues is critical because it affects everything else – the goals you set, the decisions you make, the paradigms you hold, and the way you spend your time.A personal mission statement based on principles becomes a standard for an individual. It becomes a personal constitution, the basis for making life decisions
Search Engine Watch: This free site is another rich source of tips and information on the Search Engine industry. Paid memberships are available for more advanced content.
Search Engine Guide: This free site contains a lot of useful information about the smaller search engines on the Web, and who you should submit your site to in order to get a better ranking with the bigger search engines.
Final thoughts
Recent research by search engine optimization experts suggests that there is a surprising lack of overlap between the results produced by the major search engines. All too often, sites that are ranked high on Google get a much poorer listing with Yahoo! and vice versa.
This could mean that webmasters are focusing their optimization efforts solely on one search engine while neglecting to improve their ranking with the other. They might be using optimization tactics that work for Google on Yahoo!, without being aware that Yahoo! uses different criteria to index a site.
Either way, sites that aren't optimized for both Google and Yahoo! are missing out on a lot of potential visitors.
And don't forget, MSN will soon be throwing its hat into the ring and switching from Yahoo! to its own search engine technology. When that happens, you should be sure to submit your site to MSN as well.
No one really knows what the future holds for the search engine industry, but one thing's for sure: Businesses that don't stay on top of the changes are going to find themselves slipping behind. Don't let that happen to your business!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/54478/addyou-Dos-And-Donts-For-Affiliates--Part-3.html">Dos And Don'ts For Affiliates - Part 3</a>
BB link (for phorums):
[url=http://www.addyou.info/article/54478/addyou-Dos-And-Donts-For-Affiliates--Part-3.html]Dos And Don'ts For Affiliates - Part 3[/url]
Related Articles:
Gift Cards Under The Gun, is Retail the Next Target?
How to Capitalize on Your Nonprofit's Media Coverage
Spatial Requirements for an Effective Translation Agency
Bookmark it:
|