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    Playing the Product Name Game
    If you've ever held a brainstorming session to come up with new product names, you know that it is usually not hard to get people to attend. In fact, such meetings generally start off with a lot of enthusiasm and elation. This quickly fades though as the cold reality sets in. Naming a new product is really difficult.Naming a product is about as close as you can get to having a root canal without going to the dentist. Even done well with an expert team, it's an exercise in pain, frustration, and disappointment.Nevertheless, there are some things you should know about the process.First of all, get a reality check on how important a product name really is. Some people tend to think that it's a life and death matter, others rate it as inconsequential, and the truth is probably somewhere in between. Having a great name is a definite asset. Having a poor name is a major liability. Bu
    et and income statement. Learn more about these statements

    BALANCE SHEET

    The balance sheet is a snapshot of the company's financial standing at an instant in time. The balance sheet shows the company's financial position, what it owns (assets) and what it owes (liabilities and net worth). The "bottom line" of a balance sheet must always balance (i.e. assets = liabilities + net worth). The individual elements of a balance sheet change from day to day and reflect the activities of the company. Analyzing how the balance sheet changes over time will reveal important information about the company's business trends.

    INCOME STATEMENT

    Known also as the profit and loss statement, the income statement shows all income and expense accounts over a period of time. That is, it shows how profitable the business is. This financial statement shows what how much money the company will make after all expenses are accounted for

    Interview Like A Champion
    Maybe you have decided that you deserve more money than you are currently being paid or maybe you have decided that not having a job and not being paid anything must come to an end. You may be looking for a new position in the company you are in or you may be looking to jump companies and possibly even industries all together. Whatever you situation is, you must face the inevitable…The Job Interview.Why so many people have given this process a negative connotation, is because they do not know the proper steps to take to interview like a champion. Being a champion interviewer like any other skill takes practice. When you were a kid and first learned how to ride a bike, chances are you fell off a few times before you were burning rubber on your first two wheeler. The same goes for interviewing like a champion, your first interview ever may have a few flaws, but after going on a couple of
    Borrowing from the SBA

    Borrowing money is one of the most common sources of funding for a small business, but obtaining a loan isn't always easy. Before you approach your banker for a loan, it is a good idea to understand as much as you can about the factors the bank will evaluate when they consider your loan. This discussion outlines some of the key factors a bank uses to analyze a potential borrower. Also included is a self-assessment checklist at the end of this section for you to complete.

    Key Points to Consider

    Some of the key points your banker will review:

    1. Ability/Capacity to Repay

    The ability to repay must be justified in your loan package. Banks want to see two sources of repayment - cash flow from the business, plus a secondary source such as collateral. In order to analyze the cash flow of the business, the lender will review the business past financial statements. Generally, banks feel most comfortable dealing with a business that has been in existence for a number of years, as they have a financial track record. If the business has consistently made a profit and that profit can cover the payment of additional debt, then it is likely the loan will be approved. If, however, the business has been operating marginally and now has a new opportunity to grow, or if that business is a startup, then it is necessary to prepare a thorough loan package with a detailed explanation addressing how the business will be able to repay the loan.

    2. Credit History

    One of the first things a bank will determine when a person/business requests a loan is whether their personal and business credit is good. Therefore, before you go to the bank or even start the process of preparing a loan request, make sure your credit is good

    3. Equity

    Financial institutions want to see a certain amount of equity in a business. Equity can be built up through retained earnings or the injection of cash from either the owner or investors. Most banks want to see that the total liabilities or debt of a business is not more than 4 times the amount of equity. (Or, stated differently, when you divide total liabilities by equity, your answer should not be more than 4.) Therefore, if you want a loan, you must ensure that there is enough equity in the company to leverage that loan.

    Don't be misled into thinking that startup businesses can obtain 100% financing through conventional or special loan programs. A business owner usually must put some of his/her own money into it. The amount an individual must put into the business in order to obtain a loan is dependent on the type of loan, purpose, and terms. For example, most banks want the owner to put in at least 20 - 40% of the total request.

    Example: A new business needs a $100,000 to start. The business owner must put $20,000 of his/her own money into the new business as equity. His/Her loan will be $80,000. The debt to equity ratio is 4:1. Note that this is only one of many factors used to evaluate the business - simply having the right debt to equity ratio does not guarantee you'll get the loan.

    The balance sheet indicates the amount of equity or net worth of a business. The net worth of the business is often a combination of retained earnings and the owner's equity. In many cases, an owner's equity will be shown as a loan from shareholders, and is therefore a liability. If a business owner wishes to obtain a loan, he/she will be obligated to pay the bank back first, not his/herself. Consequently, it may be necessary to restructure the liability so that it becomes the owner's equity, or subordinate the loan. If the current debt to net worth is 4 or over, it is unlikely that the business will be able to obtain additional debt/loan. Understand your financial statements.

    Understanding Financial Statements:

    The primary financial statements are represented in the balance sheet and income statement. Learn more about these statements

    BALANCE SHEET

    The balance sheet is a snapshot of the company's financial standing at an instant in time. The balance sheet shows the company's financial position, what it owns (assets) and what it owes (liabilities and net worth). The "bottom line" of a balance sheet must always balance (i.e. assets = liabilities + net worth). The individual elements of a balance sheet change from day to day and reflect the activities of the company. Analyzing how the balance sheet changes over time will reveal important information about the company's business trends.

    INCOME STATEMENT

    Known also as the profit and loss statement, the income statement shows all income and expense accounts over a period of time. That is, it shows how profitable the business is. This financial statement shows what how much money the company will make after all expenses are accounted for.

    Top Fire Fighting Tips For Home And Business
    Fire prevention can help to reduce the likelihood of a fire occurring, but not eliminate the chance of fire altogether so knowing how to fight a fire safely is essential to stop it getting out of control.But, and an important but, it is also imperative you know when to fight a fire, as some fires are beyond your control and the best course of action for your safety and others is to evacuate the area as quickly as possible.To make sure that you have the best chance of escaping a fire and possibly stopping it from getting out of control, here are some top fire fighting tips for home and work.First Things FirstWhether you are going to tackle the fire or not, call the Fire Service as it is easy to forget once you jump into action.In the UK, the phone numbers 999, 911 (USA) and 112 (Europe) are all programmed to send you to the emergency services.Fight Or Don't
    ness that has been in existence for a number of years, as they have a financial track record. If the business has consistently made a profit and that profit can cover the payment of additional debt, then it is likely the loan will be approved. If, however, the business has been operating marginally and now has a new opportunity to grow, or if that business is a startup, then it is necessary to prepare a thorough loan package with a detailed explanation addressing how the business will be able to repay the loan.

    2. Credit History

    One of the first things a bank will determine when a person/business requests a loan is whether their personal and business credit is good. Therefore, before you go to the bank or even start the process of preparing a loan request, make sure your credit is good

    3. Equity

    Financial institutions want to see a certain amount of equity in a business. Equity can be built up through retained earnings or the injection of cash from either the owner or investors. Most banks want to see that the total liabilities or debt of a business is not more than 4 times the amount of equity. (Or, stated differently, when you divide total liabilities by equity, your answer should not be more than 4.) Therefore, if you want a loan, you must ensure that there is enough equity in the company to leverage that loan.

    Don't be misled into thinking that startup businesses can obtain 100% financing through conventional or special loan programs. A business owner usually must put some of his/her own money into it. The amount an individual must put into the business in order to obtain a loan is dependent on the type of loan, purpose, and terms. For example, most banks want the owner to put in at least 20 - 40% of the total request.

    Example: A new business needs a $100,000 to start. The business owner must put $20,000 of his/her own money into the new business as equity. His/Her loan will be $80,000. The debt to equity ratio is 4:1. Note that this is only one of many factors used to evaluate the business - simply having the right debt to equity ratio does not guarantee you'll get the loan.

    The balance sheet indicates the amount of equity or net worth of a business. The net worth of the business is often a combination of retained earnings and the owner's equity. In many cases, an owner's equity will be shown as a loan from shareholders, and is therefore a liability. If a business owner wishes to obtain a loan, he/she will be obligated to pay the bank back first, not his/herself. Consequently, it may be necessary to restructure the liability so that it becomes the owner's equity, or subordinate the loan. If the current debt to net worth is 4 or over, it is unlikely that the business will be able to obtain additional debt/loan. Understand your financial statements.

    Understanding Financial Statements:

    The primary financial statements are represented in the balance sheet and income statement. Learn more about these statements

    BALANCE SHEET

    The balance sheet is a snapshot of the company's financial standing at an instant in time. The balance sheet shows the company's financial position, what it owns (assets) and what it owes (liabilities and net worth). The "bottom line" of a balance sheet must always balance (i.e. assets = liabilities + net worth). The individual elements of a balance sheet change from day to day and reflect the activities of the company. Analyzing how the balance sheet changes over time will reveal important information about the company's business trends.

    INCOME STATEMENT

    Known also as the profit and loss statement, the income statement shows all income and expense accounts over a period of time. That is, it shows how profitable the business is. This financial statement shows what how much money the company will make after all expenses are accounted for

    Importance of Business Software
    If you are a starting your own small business you need to be as organized and efficient as possible. One of the tools that you can use to achieve these goals is business software. Many entrepreneurs who are interested in the process of starting their own business may not be into computers or even have an aversion to technology, unfortunately in today’s business world if you don’t have the right tools which usually includes business software you and your business are dead in the water.The good news about business software is that it is easier and in some case more affordable than ever. With much more powerful computers and many different software producing companies competing against one another, the consumer ultimately wins. No matter what industry or type of small business you have, there is business software that can help organize your expenses, analyze your sales and correspond with c
    owner or investors. Most banks want to see that the total liabilities or debt of a business is not more than 4 times the amount of equity. (Or, stated differently, when you divide total liabilities by equity, your answer should not be more than 4.) Therefore, if you want a loan, you must ensure that there is enough equity in the company to leverage that loan.

    Don't be misled into thinking that startup businesses can obtain 100% financing through conventional or special loan programs. A business owner usually must put some of his/her own money into it. The amount an individual must put into the business in order to obtain a loan is dependent on the type of loan, purpose, and terms. For example, most banks want the owner to put in at least 20 - 40% of the total request.

    Example: A new business needs a $100,000 to start. The business owner must put $20,000 of his/her own money into the new business as equity. His/Her loan will be $80,000. The debt to equity ratio is 4:1. Note that this is only one of many factors used to evaluate the business - simply having the right debt to equity ratio does not guarantee you'll get the loan.

    The balance sheet indicates the amount of equity or net worth of a business. The net worth of the business is often a combination of retained earnings and the owner's equity. In many cases, an owner's equity will be shown as a loan from shareholders, and is therefore a liability. If a business owner wishes to obtain a loan, he/she will be obligated to pay the bank back first, not his/herself. Consequently, it may be necessary to restructure the liability so that it becomes the owner's equity, or subordinate the loan. If the current debt to net worth is 4 or over, it is unlikely that the business will be able to obtain additional debt/loan. Understand your financial statements.

    Understanding Financial Statements:

    The primary financial statements are represented in the balance sheet and income statement. Learn more about these statements

    BALANCE SHEET

    The balance sheet is a snapshot of the company's financial standing at an instant in time. The balance sheet shows the company's financial position, what it owns (assets) and what it owes (liabilities and net worth). The "bottom line" of a balance sheet must always balance (i.e. assets = liabilities + net worth). The individual elements of a balance sheet change from day to day and reflect the activities of the company. Analyzing how the balance sheet changes over time will reveal important information about the company's business trends.

    INCOME STATEMENT

    Known also as the profit and loss statement, the income statement shows all income and expense accounts over a period of time. That is, it shows how profitable the business is. This financial statement shows what how much money the company will make after all expenses are accounted for

    Dog Business is More Than Doggie Poo
    The pet care business is booming and leading to a very good income for those who love and want to work with animals, especially for those who want to care for dogs. There is definitely no shortage of opportunities in the pet care business and indeed there has been no better time to get established with pet care because pet popularity is at its' peak. Americans and people from countries all over the world literally spend thousands each year on such things as boarding, breeding, grooming, pet sitting and pet accessories. The experts in the field claim that this trend will only increase. Indeed one of the fastest segments of the home-based business is the pet care business. If you are thinking of going into the dog business side of pet care then it is important that you obtain as much dog care information as possible.Statistically the following are true:• 47% of all US households own
    ratio is 4:1. Note that this is only one of many factors used to evaluate the business - simply having the right debt to equity ratio does not guarantee you'll get the loan.

    The balance sheet indicates the amount of equity or net worth of a business. The net worth of the business is often a combination of retained earnings and the owner's equity. In many cases, an owner's equity will be shown as a loan from shareholders, and is therefore a liability. If a business owner wishes to obtain a loan, he/she will be obligated to pay the bank back first, not his/herself. Consequently, it may be necessary to restructure the liability so that it becomes the owner's equity, or subordinate the loan. If the current debt to net worth is 4 or over, it is unlikely that the business will be able to obtain additional debt/loan. Understand your financial statements.

    Understanding Financial Statements:

    The primary financial statements are represented in the balance sheet and income statement. Learn more about these statements

    BALANCE SHEET

    The balance sheet is a snapshot of the company's financial standing at an instant in time. The balance sheet shows the company's financial position, what it owns (assets) and what it owes (liabilities and net worth). The "bottom line" of a balance sheet must always balance (i.e. assets = liabilities + net worth). The individual elements of a balance sheet change from day to day and reflect the activities of the company. Analyzing how the balance sheet changes over time will reveal important information about the company's business trends.

    INCOME STATEMENT

    Known also as the profit and loss statement, the income statement shows all income and expense accounts over a period of time. That is, it shows how profitable the business is. This financial statement shows what how much money the company will make after all expenses are accounted for

    To Tag Or Not To Tag?
    A tagline is a succinct phrase that communicates some of the basics of your brand. Ideally, your tagline is also memorable and helps your target audience relate to your business.If used correctly, a tagline can be a powerful part of your marketing strategy. Creating a phrase of a few words to uniquely identify you (or your business) in all of your marketing materials helps you to cover two of the major ways that a prospect can immediately gather information in your business communications - the prospect sees both the images of your logo and Visual Vocabulary and the text in your tagline to learn more about your brand.The advantage of adding a tagline to other text that describes your business is that a tagline can appear on all of your marketing materials, including your business card, stationery, and other applications, where descriptive text either will not fit or is not appropriate
    et and income statement. Learn more about these statements

    BALANCE SHEET

    The balance sheet is a snapshot of the company's financial standing at an instant in time. The balance sheet shows the company's financial position, what it owns (assets) and what it owes (liabilities and net worth). The "bottom line" of a balance sheet must always balance (i.e. assets = liabilities + net worth). The individual elements of a balance sheet change from day to day and reflect the activities of the company. Analyzing how the balance sheet changes over time will reveal important information about the company's business trends.

    INCOME STATEMENT

    Known also as the profit and loss statement, the income statement shows all income and expense accounts over a period of time. That is, it shows how profitable the business is. This financial statement shows what how much money the company will make after all expenses are accounted for. Remember that an income statement does not reveal hidden problems like insufficient cash flow problems. Income statements are read from top to bottom and represent earnings and expenses over a period of time.

    4. Collateral

    Financial institutions are looking for a second source of repayment, which is often collateral. Collateral are those personal and business assets that can be sold to pay back the loan. Every loan program, even many microloan programs, requires at least some collateral to secure a loan. If a potential borrower has no collateral, he/she will need a co-signer that has collateral to pledge. Otherwise, it may be difficult to obtain a loan.

    The value of collateral is not based on market value; that is discounted to take into account the value that would be lost if the assets had to be liquidated.

    5. Experience

    A client who wants to open a business and has no experience in that business should not seek financing, let alone start the business unless they intend to hire people who know the business or take on a partner that has the appropriate experience. Regardless, the client should be advised to take some time to work in the business first and take some entrepreneurial training classes. Sample Collateral Chart

    Questions Your Banker Will Ask

    The key questions the banker will be seeking to answer are as follows:

    1. Can the business repay the loan? (Is cash flow greater than debt service?)
    2. Can you repay the loan if the business fails? (Is collateral sufficient to repay the loan?)
    3. Does the business collect its bills?
    4. Does the business control its inventory?
    5. Does the business pay its bills?
    6. Are the officers committed to the business?
    7. Does the business have a profitable operating history?
    8. Does the business match its sources and uses of funds?
    9. Are sales growing?
    10. Does the business control expenses?
    11. Are profits increasing as a percentage of sales?
    12. Is there any discretionary cash flow?
    13. What is the future of the industry?
    14. Who is your competition and what are their strengths and weaknesses ?

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