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    Press Release Writing Tips To Help You Succeed
    Section 1 – Content is Key We cannot stress enough the importance of a well written press release.While you are writing your press release, keep your target audience in mind. At the same time, keep in mind that part of your audience will be an editor, reporter or journalist. This is important as these are the individuals that if they like your story, will publish it giving you another arm of exposure.Ensure that the first paragraph of your press release answers the important questions such as Who, What, When Where and Why. You have one sentence not to loose the editor/journalist.The content within your press release should be accurate, easily readable and to the point. A well written press release does not need to be a novel. Remember the point of a press release is to entice the reader or journalist to contact you for further information. You do not need to tell your Companies entire life history. In fact, shorter press releases (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists may be looking for a short informative piece of information to fill a spot within a magazine, paper or web site. Have you ever seen short snip-its within the side of a magazine, or down the side of the page on a web site. Guess where the information comes from.A carefully written and informative press release will be sure to capture the ey
    nd some affiliate sites disappearing without trace, things are starting to make sense.

    This "leaked" report details what the raters should look out for, what to label as spam, and what not to label as spam. I am sure that you agree, whether this document is real or not, it is certainly something we should all look at carefully.

    Below, I have highli

    Considering My World Plus As A Business?
    Are you considering My World Plus as a home business or network marketing business? Have you ever heard of My World Plus?Whether you have heard of them or not, I felt like my experience was worth sharing.My World Plus is a brand new network marketing company that officially launched on March 15, 2007. Their product is a discount membership card to over 175,000 retailers worldwide. You also get cash back discounts at over 600 online stores.I joined this company 8 hours before launch. In approximately 3 weeks I have 310 paid members in my powerline. I guess you could say I was and still am shocked! I am second level to the founder which I am sure didn't hurt my cause, but this company and product has been long thought out, and put together very well.The membership cost is only $19.95 per month making it affordable to the masses. The company pays their members on their first 5 levels whether they enroll anyone or not. You are guaranteed to make money even if you don't do anything. When you consider this, along with the fact you can save $100 or more every month by using the discount card and coupons to do the same things you are already doing you really can't lose.The compensation plan is also very impressive. I already mentioned they pay out 5 levels whether you enroll anyone or not, but they also pay out 4 levels of fast start bonuses which is very unusual. Then they pay infinity bonuses which start when y
    What's all this about thin affiliates?

    In a "leaked" document reportedly coming from Google, the big G gave guidelines to human spam-busters on how to classify affiliate sites as thin or not.

    A "thin affiliate" is basically one that creates pages with the sole intention of ranking well and directing traffic to an affiliated merchant site, without adding anything unique to the World Wide Web.

    It seems that the algorithms at Google HQ are no longer the only ranking factors involved in where your pages end up in the search results. Now, human beings are scouring the Internet looking for sites to penalise.

    Some have called it a hoax, others have seen it as the end of affiliate marketing, but if you actually read this report, you will hopefully see what I see:

    (a) Affiliate sites are here to stay

    (b) If you do things right, you will end up with less competition from other affiliate marketers (since so many will ignore this report and continue to churn out thin sites created with little or no focus on the visitor).

    This report was apparently given out to people chosen to work for "Google's spam department" as "Raters" - maybe they should be called ratters ;o).

    That's right, Google apparently has hired people around the world to do web searches, look at the results in Google, and identify those sites that Google should penalize for Spam.

    With Google doing such weird stuff lately, and some affiliate sites disappearing without trace, things are starting to make sense.

    This "leaked" report details what the raters should look out for, what to label as spam, and what not to label as spam. I am sure that you agree, whether this document is real or not, it is certainly something we should all look at carefully.

    Below, I have highli

    Business Failure in Ten Easy Steps
    1. Be all things to all people in your business. Even though you've chosen a niche and created all that marketing material around it, go ahead and say yes to every request and whim of your clients, customers, employees, vendors and well, everyone else as well. They will appreciate it even if you are exhausted, confused and poor. And they will be loyal at least until your business folds.2. Do everything yourself. After all it is cheaper that way! Don't know how to keep the books, spend 16 weeks in a course that teaches you the basics, or better yet, just wing it. They say the IRS is nicer these days. Never worked on a computer? How hard can it be? Geeks do it every day. Just get in there and start reading those manuals. The customers can wait til you get it done. After all, Rome wasn't built in a day.3. Don't listen to anyone else, especially those who have already made it. After all, you're really smart and enthusiastic. That should be enough. You can certainly figure out how to do almost anything. Just because they've already done it many times over, doesn't mean you have to listen to them. Why save time and money and pass on all that on-the-job learning you'll get!4. Expect the worst so you won't be disappointed. I know all the gurus are saying have positive thoughts and be upbeat, but good grief, that means you'd actually have to pay attention to yourself. Who has the time? And just in ca
    ding anything unique to the World Wide Web.

    It seems that the algorithms at Google HQ are no longer the only ranking factors involved in where your pages end up in the search results. Now, human beings are scouring the Internet looking for sites to penalise.

    Some have called it a hoax, others have seen it as the end of affiliate marketing, but if you actually read this report, you will hopefully see what I see:

    (a) Affiliate sites are here to stay

    (b) If you do things right, you will end up with less competition from other affiliate marketers (since so many will ignore this report and continue to churn out thin sites created with little or no focus on the visitor).

    This report was apparently given out to people chosen to work for "Google's spam department" as "Raters" - maybe they should be called ratters ;o).

    That's right, Google apparently has hired people around the world to do web searches, look at the results in Google, and identify those sites that Google should penalize for Spam.

    With Google doing such weird stuff lately, and some affiliate sites disappearing without trace, things are starting to make sense.

    This "leaked" report details what the raters should look out for, what to label as spam, and what not to label as spam. I am sure that you agree, whether this document is real or not, it is certainly something we should all look at carefully.

    Below, I have highli

    How to Start a Business
    Businesses come in all shapes and sizes. Some business owners started as kids, selling lemonade on the side of the street, while other business owners have bloomed later after years of careful planning. Whatever stage of life you're in, owning a business can be one of the most rewarding experiences you'll ever have. Starting a business is not for everyone though. Starting a business requires inspiration, hard work, planning and persistence.InspirationThe inspiration of business owners can range from not having a boss, to making more money to improving the local community, to any number of other motivations. Whatever the reason, having strong inspiration will help you get through anything, including starting a business.BrainstormAfter you've been inspired to start your business, brainstorming is a good next step. What do you like doing? What does the world need? What can you provide that others can't or haven't? After you have a bunch of ideas, think up some more. It is, after all, the unique idea that often makes a business financially successful.ResearchFinding out what potential competitors are up to can give you ideas and also help define how your business will be different from others. Market research can help determine what products and services to offer. Further more, reading up on a variety of business topics, like advertising, marketing, management, unique selling points and more, can give
    ou actually read this report, you will hopefully see what I see:

    (a) Affiliate sites are here to stay

    (b) If you do things right, you will end up with less competition from other affiliate marketers (since so many will ignore this report and continue to churn out thin sites created with little or no focus on the visitor).

    This report was apparently given out to people chosen to work for "Google's spam department" as "Raters" - maybe they should be called ratters ;o).

    That's right, Google apparently has hired people around the world to do web searches, look at the results in Google, and identify those sites that Google should penalize for Spam.

    With Google doing such weird stuff lately, and some affiliate sites disappearing without trace, things are starting to make sense.

    This "leaked" report details what the raters should look out for, what to label as spam, and what not to label as spam. I am sure that you agree, whether this document is real or not, it is certainly something we should all look at carefully.

    Below, I have highli

    Got Domains? Get Paid for Them
    Have you ever thought of an idea for a web site and rushed out to buy a domain name, only to quickly lose interest and let it sit undeveloped for months?Instead of letting your domain names waste away unused, you should consider “parking” them.It takes less than five minutes, and once your domain is parked, you can start making money every time that a visitor clicks an ad on your page.If you decide one day that you do want to develop the domain, it is just as painless to un-park it.In order to park a domain, all you need is a parking service. There are thousands of options out there, and everyone has their own set of pros and cons.Out of all the available services, Sedo and Moniker stand above the rest.Both web sites allow you to park and list your domain names for free. Even if you list a domain name for sale, you are under no obligation to actually sell it. However, listing it on one of these web sites can be an easy way to make a couple hundred dollars off a domain name that you had almost forgot about.If you prefer to do things yourself, you can always place AdSense or YPN on an unused domain name. However, keep in mind that you will need
    ently given out to people chosen to work for "Google's spam department" as "Raters" - maybe they should be called ratters ;o).

    That's right, Google apparently has hired people around the world to do web searches, look at the results in Google, and identify those sites that Google should penalize for Spam.

    With Google doing such weird stuff lately, and some affiliate sites disappearing without trace, things are starting to make sense.

    This "leaked" report details what the raters should look out for, what to label as spam, and what not to label as spam. I am sure that you agree, whether this document is real or not, it is certainly something we should all look at carefully.

    Below, I have highli

    Obtaining Financing For A New Business Venture
    You have a concept for a business, you have written a detailed business plan, and you have submitted it to literally hundreds of banks, financiers and venture capital companies and everyone has declined any further interest.You cannot understand why absolutely no one is interested in your business venture. After all your concept is unique and the financial statements that you have put together, as part of your business plan, shows that the proposed business venture is going to make millions of dollars.In the mind of any financier, be it a banker, angel investor, or venture capitalist, first and foremost is the qualifications of the management of the new company. The best idea in the world will not be successful if the management is not capable of implementing it.The first thing that a potential investor considers is the background of the proposed management.· Do they have a history of success in implementing new businesses?· What, within their background, will provide them with the expertise to manage the money that they want us to invest?If you and if you have any, your partners have little or no business experience, you immediately have two strikes against you and if you do not present a plausible management structure for your new business venture, you will probably have a better chance of finding the funds you require by buying lottery tickets.Identifying weaknesses within your management
    nd some affiliate sites disappearing without trace, things are starting to make sense.

    This "leaked" report details what the raters should look out for, what to label as spam, and what not to label as spam. I am sure that you agree, whether this document is real or not, it is certainly something we should all look at carefully.

    Below, I have highlighted the main points of the report. I hope to show you exactly what you need to do to stay on the right side of these "Raters" and of course Google itself.

    Before we begin, I just want to say that I don't think any of this is new. I think that what Google is trying to achieve here is what they have always tried to achieve - relevant quality results without spam. I think that Google's filters only go so far, and Google realise this. There is nothing as reliable as a human for determining quality, so hiring people to search out spam was the next logical step forward.

    OK, let's look the main points.

    (a) the first thing Google instructs its raters to do is read and learn the Google Webmaster Guidelines.

    You can read the full guidelines here: http://www.google.com/webmasters/guidelines.html

    Let's have a quick look and see what Google have to say about what makes a site good.

    Summary of Google's Webmaster Guidelines:

    Under the section Design and Content Guidelines, there are some useful tips on how you link the pages of your site together.

    GOOGLE: "Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link."

    This should make sense. If a page has no links to it, the search engines cannot find it. In addition, links pointing to pages help that

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