Tags |
|
|
Links |
|
|
Add You - The Four Most Common Missing Pieces On Affiliate Sites
With global terrorization rising around the world, US companies are now compelled to verify the backgrounds of all foreign-born job candidates and employees who manage and staff foreign offices. Companies use Internet-based background screening systems that are favored by many international clients.Job candidates are required to enter their professional and personal data into a questionnaire at a secure Web site exclusively designed for each client. The companies receive the questionnaire over the online information-gathering system. This allows their screening specialists to proceed immediately while remaining in compliance with privacy laws that require candidates' authorization on the transfer of data across internat
Your site should have a well-written, easy to read privacy policy that lets customers know about things such as cookies, your anti-spam policy, form encryption, etc. Like the above suggestions, this page should be linked to and from every single page on your site.
If you are doing nothing more than referring them to your merchant's site, ask the affiliate manager if you can list their privacy policy on your site and make it clear to the customer that you are sending them out of your site.
4. Customer Testimonials. I doubt that you get a flood of emails each day thanking you for your service. Heck, we barely get three or four a month out of a couple hundred thousand vi
There is a special selection of employees in the airline industry. It differs from regular range in most of other industries. There is a particular human resource strategy and I will discuss it in this article.To understand human resource strategy in the airline industry in the 21st Century one must look to the roots of commercial aviation beginning in 1944. In 1944 the International Air Transport Association (IATA) held a conference of fifty two nations known as The Chicago Convention of 1944. The Chicago Convention formed the basis of governmental accords that are used today to regulate the airline industry through complex bilateral and multilateral agreements. The agreements reached at the Chicago Convention we
But you are different. You are monetizing your site, not trying to find a soul mate or post pictures of your latest fishing expedition. Your site should be clean, professional, and instill confidence in the buyer.
In finance and insurance, more than anything, you must gain the customer's trust and confidence in your service. Unlike retail, flashy sites with bright colors and animation don't work. Most of my suggestions below will apply mostly to the finance and insurance sectors, but lessons can be learned by all affiliates.
I have found that most affiliates (at least in the finance and insurance vertical) tend to leave the following four necessities off of their sites. Is your web site missing any of these important components?
1. Informational content. Conventional wisdom in the online world tells you to get to the point, to make the sale, and eliminate the clutter and slew of links that were so prominent five years ago. In the financial world, however, you need informational content to help convert the less knowledgeable visitors that may find your site.
The ability to educate your visitors serves a dual purpose on your web site. First, it is a great service to them and one they will not likely forget or fail to reward you for (read: convert into a lead). Secondly, educational tips and articles are chock-full of keyword rich content.
A well-written article can vault your site to the top of the search engines for many long-tail keywords and drive a substantial amount of traffic, as it is likely to be linked to from other sites. Plus, it will help convert the often confused customer into a ready-to-buy machine.
2. “Contact Us” Page. The hardest obstacle to overcome in the online world, especially in finance/insurance is customer trust. These people are about to give you (or your affiliated company) some pretty serious information: phone number, email, etc. You must do everything you can to earn their trust!
One of the easiest ways to gain their trust is to let them know you are real and legitimate, not just some information gathering scheme. Granted, you probably don't have a fancy windowed office with 90 employees, but you cannot afford to look small-time or sketchy to your customers. So make sure that your site has a prominent “Contact Us” page, with at LEAST a contact form, phone number, and street address or P.O. Box.
If you can, get a dedicated toll-free number from your merchant that will track to your affiliate ID. Our studies have shown that online conversions go up almost 2% with the addition of a toll-free number. It shows the customer you are not afraid to have them contact you (even if that “you” is your merchant's call center).
3. Privacy Policy. Will my information be protected? What data are you collecting about me? Will I get spammed by you after this?
These are all questions that your site's visitors are asking themselves as they decide whether or not to trust you. Like the above omissions, not having a clearly written privacy policy that answers the important questions a visitor has can cost you their business. In their eyes, you are hiding something and must be some sort of a scam, no matter how legitimate you truly are.
Your site should have a well-written, easy to read privacy policy that lets customers know about things such as cookies, your anti-spam policy, form encryption, etc. Like the above suggestions, this page should be linked to and from every single page on your site.
If you are doing nothing more than referring them to your merchant's site, ask the affiliate manager if you can list their privacy policy on your site and make it clear to the customer that you are sending them out of your site.
4. Customer Testimonials. I doubt that you get a flood of emails each day thanking you for your service. Heck, we barely get three or four a month out of a couple hundred thousand vis
When done right, networking can be a powerful tool to help you grow and build your business. Because you need to try several angles when building your company, a focus on networking can help.Those who understand the power of networking will have an easier time creating a list of buyers to gain new clients, build relationships and find employees. By understanding each of these concepts, you will appreciate networking and what it can do for you and your business.Create a List of BuyersWhen meeting people at events or wherever, it’s natural to talk about your business. By doing this, you are letting people know about your firm and what it offers. However, you don’t want to oversell your business. Refra
1. Informational content. Conventional wisdom in the online world tells you to get to the point, to make the sale, and eliminate the clutter and slew of links that were so prominent five years ago. In the financial world, however, you need informational content to help convert the less knowledgeable visitors that may find your site.
The ability to educate your visitors serves a dual purpose on your web site. First, it is a great service to them and one they will not likely forget or fail to reward you for (read: convert into a lead). Secondly, educational tips and articles are chock-full of keyword rich content.
A well-written article can vault your site to the top of the search engines for many long-tail keywords and drive a substantial amount of traffic, as it is likely to be linked to from other sites. Plus, it will help convert the often confused customer into a ready-to-buy machine.
2. “Contact Us” Page. The hardest obstacle to overcome in the online world, especially in finance/insurance is customer trust. These people are about to give you (or your affiliated company) some pretty serious information: phone number, email, etc. You must do everything you can to earn their trust!
One of the easiest ways to gain their trust is to let them know you are real and legitimate, not just some information gathering scheme. Granted, you probably don't have a fancy windowed office with 90 employees, but you cannot afford to look small-time or sketchy to your customers. So make sure that your site has a prominent “Contact Us” page, with at LEAST a contact form, phone number, and street address or P.O. Box.
If you can, get a dedicated toll-free number from your merchant that will track to your affiliate ID. Our studies have shown that online conversions go up almost 2% with the addition of a toll-free number. It shows the customer you are not afraid to have them contact you (even if that “you” is your merchant's call center).
3. Privacy Policy. Will my information be protected? What data are you collecting about me? Will I get spammed by you after this?
These are all questions that your site's visitors are asking themselves as they decide whether or not to trust you. Like the above omissions, not having a clearly written privacy policy that answers the important questions a visitor has can cost you their business. In their eyes, you are hiding something and must be some sort of a scam, no matter how legitimate you truly are.
Your site should have a well-written, easy to read privacy policy that lets customers know about things such as cookies, your anti-spam policy, form encryption, etc. Like the above suggestions, this page should be linked to and from every single page on your site.
If you are doing nothing more than referring them to your merchant's site, ask the affiliate manager if you can list their privacy policy on your site and make it clear to the customer that you are sending them out of your site.
4. Customer Testimonials. I doubt that you get a flood of emails each day thanking you for your service. Heck, we barely get three or four a month out of a couple hundred thousand vi
When I walked into Dallas’s famous Y.O. Ranch Steakhouse, all I wanted to do was to enjoy my New York Strip steak, relax and quietly review my notes for the following day’s speech. Little did I know that a valuable business lesson awaited me at the table.The only other customer in the bar was a guy sitting in the corner pounding away on his laptop. He didn’t look up when I walked in. The bartender on the other hand noticed my nametag when I arrived and yelled, “Hey Scott! Grab a stool and have a drink!”I walked over as he flung a coaster down and said, “What’ll you have?”“Actually,” I said, looking at that man in corner, “I have some work to do. Is it cool if I grab one of those corner tables over the
2. “Contact Us” Page. The hardest obstacle to overcome in the online world, especially in finance/insurance is customer trust. These people are about to give you (or your affiliated company) some pretty serious information: phone number, email, etc. You must do everything you can to earn their trust!
One of the easiest ways to gain their trust is to let them know you are real and legitimate, not just some information gathering scheme. Granted, you probably don't have a fancy windowed office with 90 employees, but you cannot afford to look small-time or sketchy to your customers. So make sure that your site has a prominent “Contact Us” page, with at LEAST a contact form, phone number, and street address or P.O. Box.
If you can, get a dedicated toll-free number from your merchant that will track to your affiliate ID. Our studies have shown that online conversions go up almost 2% with the addition of a toll-free number. It shows the customer you are not afraid to have them contact you (even if that “you” is your merchant's call center).
3. Privacy Policy. Will my information be protected? What data are you collecting about me? Will I get spammed by you after this?
These are all questions that your site's visitors are asking themselves as they decide whether or not to trust you. Like the above omissions, not having a clearly written privacy policy that answers the important questions a visitor has can cost you their business. In their eyes, you are hiding something and must be some sort of a scam, no matter how legitimate you truly are.
Your site should have a well-written, easy to read privacy policy that lets customers know about things such as cookies, your anti-spam policy, form encryption, etc. Like the above suggestions, this page should be linked to and from every single page on your site.
If you are doing nothing more than referring them to your merchant's site, ask the affiliate manager if you can list their privacy policy on your site and make it clear to the customer that you are sending them out of your site.
4. Customer Testimonials. I doubt that you get a flood of emails each day thanking you for your service. Heck, we barely get three or four a month out of a couple hundred thousand vi
Letters of Introduction can span a variety of professional topics. Very often, they introduce new team members to customers and clients, or they introduce new businesses to a targeted, specific market. In all cases, Introduction Letters are written to develop some sort of business relationship. These letters differ somewhat from traditional Sales letters in that they are used more to announce the a new business presence than to advertise. A Sales letter describing a specific product is an excellent follow up to an Introduction Letter.When writing your Letter of Introduction, follow this outline:Format1. Use the Modified format arrangement for this type of Letter of Introduction:a. Place
If you can, get a dedicated toll-free number from your merchant that will track to your affiliate ID. Our studies have shown that online conversions go up almost 2% with the addition of a toll-free number. It shows the customer you are not afraid to have them contact you (even if that “you” is your merchant's call center).
3. Privacy Policy. Will my information be protected? What data are you collecting about me? Will I get spammed by you after this?
These are all questions that your site's visitors are asking themselves as they decide whether or not to trust you. Like the above omissions, not having a clearly written privacy policy that answers the important questions a visitor has can cost you their business. In their eyes, you are hiding something and must be some sort of a scam, no matter how legitimate you truly are.
Your site should have a well-written, easy to read privacy policy that lets customers know about things such as cookies, your anti-spam policy, form encryption, etc. Like the above suggestions, this page should be linked to and from every single page on your site.
If you are doing nothing more than referring them to your merchant's site, ask the affiliate manager if you can list their privacy policy on your site and make it clear to the customer that you are sending them out of your site.
4. Customer Testimonials. I doubt that you get a flood of emails each day thanking you for your service. Heck, we barely get three or four a month out of a couple hundred thousand vi
You know... for a few years even I doubted that network marketing was a real business... Sure, I read about how to make money at home and how easy it was to make money online.Burning the candle at both ends... listening to seminars that told me all about residual income, how to achieve the status of network marketing professional, reading e-books that told me how great life is at the top...Sound familiar?But hey... Hold On! How do you get there?I have joined an online business but my upline does not respond to my questions... the company are brain dead and I do not really know what I am doing exactly... is that how people make money on the Internet? Is that any way to start off in network marketing? Will t
Your site should have a well-written, easy to read privacy policy that lets customers know about things such as cookies, your anti-spam policy, form encryption, etc. Like the above suggestions, this page should be linked to and from every single page on your site.
If you are doing nothing more than referring them to your merchant's site, ask the affiliate manager if you can list their privacy policy on your site and make it clear to the customer that you are sending them out of your site.
4. Customer Testimonials. I doubt that you get a flood of emails each day thanking you for your service. Heck, we barely get three or four a month out of a couple hundred thousand visitors. But what happens when you DO get a thank you message from one of your visitors? Do you just file it away and think “that was nice of them” or do you make use of this testimonial?
Testimonials are nearly priceless advertisements and, like the three items above, can make the difference between gaining a customer's trust (and therefore their business) and having them immediately click the back button to go back to the search results.
The first thing you should do is thank them and show genuine joy that you were able to help them. Then ask them for their permission to use their testimonial on your site. In our experience, about 50% of the people will be more than happy to let you do this. Two or three well-crafted testimonials are worth as much as anything else you will have on your site, so make sure you take advantage of any and all thank you notes. Place them on your home page, landing pages, and on each internal page that you can, and if you get enough of them (more than five or so), create a “Testimonials Page” and link to it from each page.
If you do not have any, the easiest way to get testimonials of course is to use merchant testimonials when you refer the customer to the merchant's site. Ask your affiliate manager if you can use these on your pages. Like your own testimonials, these quotes will give your visitors a trust of your referral and will significantly increase conversions!
Any one of these missing components can cost you conversions and ultimately a lot of money. Double check your site and make sure that you have all of these important pieces. If you do have them, make sure they are fully developed and geared to assist your customers in making the right decision (choosing YOUR site!)
Best of luck!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/52775/addyou-The-Four-Most-Common-Missing-Pieces-On-Affiliate-Sites.html">The Four Most Common Missing Pieces On Affiliate Sites</a>
BB link (for phorums):
[url=http://www.addyou.info/article/52775/addyou-The-Four-Most-Common-Missing-Pieces-On-Affiliate-Sites.html]The Four Most Common Missing Pieces On Affiliate Sites[/url]
Related Articles:
How To Advertise Your Business
How To Use Eye Contact In A Presentation
Bookmark it:
|