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Add You - The Four Truths of Network Marketing
Most if not all sales processes consists of three steps. The first one is a very simple one. It is such a basic step that many tend to forget to use it. Even in a normal communication process this activity is also required, but often source of confusion when the complete step has been skipped or ignored. But whether it is the internal sales process, communicating the goals and activities to pursue or the external sales process, it starts with information.How often do you come across a situation that you have not been informed your self by your manager? Or, as a manager have you ever forgotten to inform your team members about an impo
I'll say this once more just to be absolutely clear. If you can't easily and effectively replicate a reasonable measure of success in your network marketing down line, then you are in effect spinning your wheels without going much of anywhere. If you assume that replicated content and replicated sites are the same thing as replicated success, you may want to think again.
Think of your business like a car and the content you provide your potential prospects as the wheels. If you expect to move your business you need the content you provide about your business to stand out. You need wheels
Most small businesses incorporated in 2005 will fail by the year 2007. No matter the industry or the economic times in which the company was initially conceived, the fact remains that businesses fail on a daily basis due to general lack of knowledge and know-how. What follows are my opinion on three very common methods to ensure not only mediocrity but failure as a business entity in today’s world.1. Lack of vision and focusMost business, like most people today, lack a clear vision for their company (and products). I can count on one hand the number of my clients who have been able to answer the initial question of “What are y
You may be thinking at this point, only four secrets to making millions and millions of dollars? Let's hear it then. Actually, there is really only one. Time and time again, success story after success story; all have this one truth in common. So, this particular gem I’ll save for last.
If network marketing is all about networking and of course marketing, why do so many network marketers continue to struggle to realize the infinite networking and lead generating potential of the internet? Simply put, it's being done all wrong. How's that?
Network marketing (also known as "Multi-Level-Marketing" or MLM) depends most heavily on...
- recruiting / lead generation / relationship-building
- sales conversion
- ongoing consumption
- replicating yourself through down line motivation and training
If your network marketing business fails to recognize the importance and any one of these fundamental elements then quite simply, you won't have much of a business at all.
Everything starts with recruiting and lead generation. No leads means no sales. No sales means no down line. No down line means... I'm sure you get the idea here. The entire process is built upon the foundation of recruiting and relationship-building with the express intent of maximizing product consumption and the success of your down line. Your bottom line is this. If you can't replicate your success within your down line you ultimately fail to realize the true income generating potential of network marketing.
That being said, I'll take this opportunity to summarize my own cautionary tale for those who are new to network marketing or who are just now thinking of taking the plunge. For those who have been around the block a time or two please bear with me. Much of my story may undoubtedly sound very much like your own.
When I first made the decision to start my network marketing business, I believed that with a great product and an effective marketing system, enough hard work would guarantee me success. I had the right attitude, but the wrong impression of what made this business tick. I expected to have a great deal to learn and I was eager to do so. I attended trainings, bought books, studied sales copy, purchased leads, ran ad campaigns, the whole routine.
I managed to generate a fair number of leads, and only a few conversions. For me that was fine. I assumed that if x amount of traffic equaled y amount of conversions, all I needed to do was... You guessed it, drive more traffic. So, here I am grinding like a mad man at driving traffic, and losing all but my shirt in the process. That's when it dawned on me. Sure things are a bit slow going, but if my real return on my investment comes with creating a successful down line... How many members of my down line can I honestly say would be willing to put in this much time, effort, and yes money, for the same results. Not a single one...
I'll say this once more just to be absolutely clear. If you can't easily and effectively replicate a reasonable measure of success in your network marketing down line, then you are in effect spinning your wheels without going much of anywhere. If you assume that replicated content and replicated sites are the same thing as replicated success, you may want to think again.
Think of your business like a car and the content you provide your potential prospects as the wheels. If you expect to move your business you need the content you provide about your business to stand out. You need wheels
Risk management is a vital component of business management training and good management practice. Effective risk management is one of the most valued qualities of good leadership.Effective small business owners and managers understand that risk management should be an intrinsic part of their business culture. Rather than viewing it as some kind of extra business activity or as a separate program, risk management must be integrated into a whole of business approach. Risk management becomes everybody’s responsibility.To manage risk effectively in the small business environment, effective and successful business owners have a
Network marketing (also known as "Multi-Level-Marketing" or MLM) depends most heavily on...
- recruiting / lead generation / relationship-building
- sales conversion
- ongoing consumption
- replicating yourself through down line motivation and training
If your network marketing business fails to recognize the importance and any one of these fundamental elements then quite simply, you won't have much of a business at all.
Everything starts with recruiting and lead generation. No leads means no sales. No sales means no down line. No down line means... I'm sure you get the idea here. The entire process is built upon the foundation of recruiting and relationship-building with the express intent of maximizing product consumption and the success of your down line. Your bottom line is this. If you can't replicate your success within your down line you ultimately fail to realize the true income generating potential of network marketing.
That being said, I'll take this opportunity to summarize my own cautionary tale for those who are new to network marketing or who are just now thinking of taking the plunge. For those who have been around the block a time or two please bear with me. Much of my story may undoubtedly sound very much like your own.
When I first made the decision to start my network marketing business, I believed that with a great product and an effective marketing system, enough hard work would guarantee me success. I had the right attitude, but the wrong impression of what made this business tick. I expected to have a great deal to learn and I was eager to do so. I attended trainings, bought books, studied sales copy, purchased leads, ran ad campaigns, the whole routine.
I managed to generate a fair number of leads, and only a few conversions. For me that was fine. I assumed that if x amount of traffic equaled y amount of conversions, all I needed to do was... You guessed it, drive more traffic. So, here I am grinding like a mad man at driving traffic, and losing all but my shirt in the process. That's when it dawned on me. Sure things are a bit slow going, but if my real return on my investment comes with creating a successful down line... How many members of my down line can I honestly say would be willing to put in this much time, effort, and yes money, for the same results. Not a single one...
I'll say this once more just to be absolutely clear. If you can't easily and effectively replicate a reasonable measure of success in your network marketing down line, then you are in effect spinning your wheels without going much of anywhere. If you assume that replicated content and replicated sites are the same thing as replicated success, you may want to think again.
Think of your business like a car and the content you provide your potential prospects as the wheels. If you expect to move your business you need the content you provide about your business to stand out. You need wheels
Today, the designing and printing of advertising signs has never been easier and the cost has never been cheaper. In my community, code enforcement keeps both the mortgage and the mattress sale signs off of the street corners and fines the perpetrators. That shouldn't be a problem using these two sign ideas.1. Use empty shopping center store fronts to promote your mortgage business. Offer the property manager a great alternative to sometimes months of a vacant, ugly, and unsightly store front windows. Now...we don't want to rent the store...we just want to use the windows while the store is vacant.In order for this to work for
That being said, I'll take this opportunity to summarize my own cautionary tale for those who are new to network marketing or who are just now thinking of taking the plunge. For those who have been around the block a time or two please bear with me. Much of my story may undoubtedly sound very much like your own.
When I first made the decision to start my network marketing business, I believed that with a great product and an effective marketing system, enough hard work would guarantee me success. I had the right attitude, but the wrong impression of what made this business tick. I expected to have a great deal to learn and I was eager to do so. I attended trainings, bought books, studied sales copy, purchased leads, ran ad campaigns, the whole routine.
I managed to generate a fair number of leads, and only a few conversions. For me that was fine. I assumed that if x amount of traffic equaled y amount of conversions, all I needed to do was... You guessed it, drive more traffic. So, here I am grinding like a mad man at driving traffic, and losing all but my shirt in the process. That's when it dawned on me. Sure things are a bit slow going, but if my real return on my investment comes with creating a successful down line... How many members of my down line can I honestly say would be willing to put in this much time, effort, and yes money, for the same results. Not a single one...
I'll say this once more just to be absolutely clear. If you can't easily and effectively replicate a reasonable measure of success in your network marketing down line, then you are in effect spinning your wheels without going much of anywhere. If you assume that replicated content and replicated sites are the same thing as replicated success, you may want to think again.
Think of your business like a car and the content you provide your potential prospects as the wheels. If you expect to move your business you need the content you provide about your business to stand out. You need wheels
It's a new year - and lots of people are thinking that maybe 2006 will be The Year of the New Job. If that describes you, then you'll want to start planning for your big exodus. But don't start strewing resumes across the landscape before taking care of a few getting-going items, described below. If you're thinking about buying some spiffy new interviewing duds, get out to the stores now before the January sales are over! Good luck, and happy job-hunting...Starting a New-Year Job Search1) GET YOUR RESUME READYThat means on paper, on-line, and plain text (for inclusion in attachments). It means one-page and concise, spel
I managed to generate a fair number of leads, and only a few conversions. For me that was fine. I assumed that if x amount of traffic equaled y amount of conversions, all I needed to do was... You guessed it, drive more traffic. So, here I am grinding like a mad man at driving traffic, and losing all but my shirt in the process. That's when it dawned on me. Sure things are a bit slow going, but if my real return on my investment comes with creating a successful down line... How many members of my down line can I honestly say would be willing to put in this much time, effort, and yes money, for the same results. Not a single one...
I'll say this once more just to be absolutely clear. If you can't easily and effectively replicate a reasonable measure of success in your network marketing down line, then you are in effect spinning your wheels without going much of anywhere. If you assume that replicated content and replicated sites are the same thing as replicated success, you may want to think again.
Think of your business like a car and the content you provide your potential prospects as the wheels. If you expect to move your business you need the content you provide about your business to stand out. You need wheels
The nice thing about the Internet is that you have as easy access to it as the largest corporation on the planet. Therefore, if you’ve created an internet business from home, you have the same access to customers and prospects as Sears Roebuck or Wal-Mart. The internet is the great equalizer.So just what does it take to start an internet business from home? Not that much.What business are you going to be in? Obviously you have to decide what business you’re going to be in. Consider the notion of selling or reselling some type of goods to either businesses (Business-to-business or B2B) or to consumers (Business-to-consumer
I'll say this once more just to be absolutely clear. If you can't easily and effectively replicate a reasonable measure of success in your network marketing down line, then you are in effect spinning your wheels without going much of anywhere. If you assume that replicated content and replicated sites are the same thing as replicated success, you may want to think again.
Think of your business like a car and the content you provide your potential prospects as the wheels. If you expect to move your business you need the content you provide about your business to stand out. You need wheels that give your business traction. That traction comes in the form of having a unique voice and providing your prospects unique content about your business.
Well that about says it... Once you do your pre-selling and your marketing to generate your leads make sure you can provide good quality content to convert those leads into sales. Create an effective method to transfer some form of ownership to your down line so that they can achieve their own unique voice and replicate your success for themselves.
Oh and as for my million dollar secret... So, what is the secret that creates truly successful businesses, not to mention truly wealthy people? Here it is...
Do what you love... If you can find a way to turn your passion, your interest, even your favorite hobby into your business, then you will be in a much better position to achieve true success. Turning an opportunity to make money into something you love is infinitely more difficult that turning something you love into an opportunity to make money.
If this information helps even one person out there find a bit of the success that we all seem to be searching for, then I'd say that this article has served it's purpose very well.
All the best,
Joe Slade "The Maverick Marketeer"
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