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  • Add You - Pay Per Click Search Engine Marketing (Part 5) - Landing Page Relevancy

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    While relevancy in your ad copy is important in keeping your advertising costs low, you also want to remember that landing page relevancy is important for getting the sale. It won’t matter how high your click-thru rate is if it doesn’t result in a conversion. Without sales you are losing money.

    Landing Page Relevancy for Search Engine Marketing

    Landing page relevancy is not an issue that I’ve seen covered much, but it is highly important for actually generating sales. Also, it’s now considered as a factor in calculating your minimum bid in search engine marketing campaigns. If you are using an affiliate link, then you may not have control over the relevancy of the landing page. However, many vendors are aware of this and actually optimize their site for a variety of relevant keywords.

    Ultimately, what landing page relevancy comes down to is choosing the right keywords for the product. For instance, you do not want to advertise an affiliate marketing product on a keyword that has nothing to do with affiliate marketing. The consumer will leave the site in a click and you h

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    Landing Page Relevancy for Search Engine Marketing

    Landing page relevancy is not an issue that I’ve seen covered much, but it is highly important for actually generating sales. Also, it’s now considered as a factor in calculating your minimum bid in search engine marketing campaigns. If you are using an affiliate link, then you may not have control over the relevancy of the landing page. However, many vendors are aware of this and actually optimize their site for a variety of relevant keywords.

    Ultimately, what landing page relevancy comes down to is choosing the right keywords for the product. For instance, you do not want to advertise an affiliate marketing product on a keyword that has nothing to do with affiliate marketing. The consumer will leave the site in a click and you

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    Ultimately, what landing page relevancy comes down to is choosing the right keywords for the product. For instance, you do not want to advertise an affiliate marketing product on a keyword that has nothing to do with affiliate marketing. The consumer will leave the site in a click and you

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    over the relevancy of the landing page. However, many vendors are aware of this and actually optimize their site for a variety of relevant keywords.

    Ultimately, what landing page relevancy comes down to is choosing the right keywords for the product. For instance, you do not want to advertise an affiliate marketing product on a keyword that has nothing to do with affiliate marketing. The consumer will leave the site in a click and you

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    e right keywords for the product. For instance, you do not want to advertise an affiliate marketing product on a keyword that has nothing to do with affiliate marketing. The consumer will leave the site in a click and you have just wasted your money.

    If you are creating your own site, then you need to think about the webmaster guidelines each search engine has. Mainly, create your site for the customers who will be coming to your site and be interested in your products. When creating the site, think about the keywords that are relevant to your customers. Don’t over use them on your landing page.

    There are other aspects of the landing page that are important that you will want to keep in mind. The main aspect of the landing page to remember is that it is a sales letter and you need to compel the customer to buy the product you are selling.

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