Today, you must step up your tactics to keep your customers buying and away from the competition next door on the cyberspace highway.

Study your competitor's marketing and advertising. Sign up to their email list. Can you offer more than they can? Does your competitor have a weakness that you can exploit? Use it as your main selling point.

Previous customers are 5 to 10 times more responsive to your marketing than people who have never done business with you. It's definitely worthwhile to put in some extra time to keep customers happy.

Here's a few ideas that can help.

1. Become a "solution-provider" instead of a merchant. Send out a short, personalized email to customers who haven't bought anything for awhile and ask how they're enjoying the last product they bought. Offer to answer any questions or help out if they're having a problem. The more you become a friend rather than just another business, the more likely they'll buy from you again.

2. Cross-sell. Make sure customers know about your other products. Give a discount for your best customers to purchase your other items.

3. Send an email to customers only and tell them about your "Customer Appreciation Sale." Create a coupon or special order code that gives a product discount, gift or rebate.

4. Use offline marketing methods to supplement your online sales tactics. Create simple postcards on your computer. Postcards are cheaper to mail than first class letters. (For more info on how to use postcards for marketing, get my article on the subject. Send a blank email to offline_postcards@sendfree.com)

5. Include a product list flyer when you mail any products to customers.

6. Occasionally send out a short, non-sales email. Maybe you came across an excellent website, free re
   How To Write a Successful Fundraising Letter
   You would not believe how many people get all the way through school and into professional positions without learning how to write a letter. I am not talking about writing a formal business letter. Even somewhat informal letters tend to baffle most people in this day of e-mails. You see, we are taught to make it as brief as possible. Using any of the niceties – even an appropriate gree
   itor's marketing and advertising. Sign up to their email list. Can you offer more than they can? Does your competitor have a weakness that you can exploit? Use it as your main selling point.

   Previous customers are 5 to 10 times more responsive to your marketing than people who have never done business with you. It's definitely worthwhile to put in some extra time to keep customers happy.

   Here's a few ideas that can help.

   1. Become a "solution-provider" instead of a merchant. Send out a short, personalized email to customers who haven't bought anything for awhile and ask how they're enjoying the last product they bought. Offer to answer any questions or help out if they're having a problem. The more you become a friend rather than just another business, the more likely they'll buy from you again.

   2. Cross-sell. Make sure customers know about your other products. Give a discount for your best customers to purchase your other items.

   3. Send an email to customers only and tell them about your "Customer Appreciation Sale." Create a coupon or special order code that gives a product discount, gift or rebate.

   4. Use offline marketing methods to supplement your online sales tactics. Create simple postcards on your computer. Postcards are cheaper to mail than first class letters. (For more info on how to use postcards for marketing, get my article on the subject. Send a blank email to offline_postcards@sendfree.com)

   5. Include a product list flyer when you mail any products to customers.

   6. Occasionally send out a short, non-sales email. Maybe you came across an excellent website, free r
      5 Ways to Mine Gold From Your Testimonials
      One often-overlooked asset of your business is the testimonials you receive from happy, satisfied customers. Most businesses receive favorable customer comments and testimonials, but few translate these powerful marketing weapons into additional sales.Testimonials work because customer comments are more credible than your words. When you say something about your business, your words are viewed a
      deas that can help.

      1. Become a "solution-provider" instead of a merchant. Send out a short, personalized email to customers who haven't bought anything for awhile and ask how they're enjoying the last product they bought. Offer to answer any questions or help out if they're having a problem. The more you become a friend rather than just another business, the more likely they'll buy from you again.

      2. Cross-sell. Make sure customers know about your other products. Give a discount for your best customers to purchase your other items.

      3. Send an email to customers only and tell them about your "Customer Appreciation Sale." Create a coupon or special order code that gives a product discount, gift or rebate.

      4. Use offline marketing methods to supplement your online sales tactics. Create simple postcards on your computer. Postcards are cheaper to mail than first class letters. (For more info on how to use postcards for marketing, get my article on the subject. Send a blank email to offline_postcards@sendfree.com)

      5. Include a product list flyer when you mail any products to customers.

      6. Occasionally send out a short, non-sales email. Maybe you came across an excellent website, free r
         Special Interest Groups Push Your Success
         If you have spent some time talking about non profit groups and being involved with fund-raisers. I would like to suggest that you should be take one step further and you should volunteer to be part of the executive. You may be thinking that you do not have enough time to do this. In reality, being on the executive helps you to steer the organization and make it better. These positions are often hard t
         .

      7. Cross-sell. Make sure customers know about your other products. Give a discount for your best customers to purchase your other items.

      8. Send an email to customers only and tell them about your "Customer Appreciation Sale." Create a coupon or special order code that gives a product discount, gift or rebate.

      9. Use offline marketing methods to supplement your online sales tactics. Create simple postcards on your computer. Postcards are cheaper to mail than first class letters. (For more info on how to use postcards for marketing, get my article on the subject. Send a blank email to offline_postcards@sendfree.com)

      10. Include a product list flyer when you mail any products to customers.

      11. Occasionally send out a short, non-sales email. Maybe you came across an excellent website, free r
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          imple postcards on your computer. Postcards are cheaper to mail than first class letters. (For more info on how to use postcards for marketing, get my article on the subject. Send a blank email to offline_postcards@sendfree.com)

      12. Include a product list flyer when you mail any products to customers.

      13. Occasionally send out a short, non-sales email. Maybe you came across an excellent website, free resource or tool that you wanted them to know about.

      14. Offer an course by email and subtly highlight some of your products as solutions to your customers' problems.

      15. Create a customer only membership site or bulletin board to post questions and answers.

      16. Send a follow up message after a purchase to reassure your customer they've made the right decision and to overcome any "buyers remorse."

      17. Create an affiliate program. Offer customers a higher percentage of the profits than non-customers who sign up. (For more info on starting an affiliate program, visit ttp://www.affiliateshop.com.)

      18. Ask one of your customers for a product testimonial and send it to customers who haven't bought that particular product.

      19. Create a special report or e-book available for free but only to customers.

      20. Develop a customer survey and offer a prize or discount to those who complete it.

      21. Offer reprint rights to a product you sell, perhaps an e-book or special report. ( For info on reprint rights, visit http://shrinkmylink.com/hdj)