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Add You - Uncovering the Web Profitability Equation to Surge Your Website's Performance
If you are a loan officer or mortgage broker and you are on the market for mortgage leads, you may want to research the companies you are considering to determine exactly what kind of leads you will be receiving. Not to mention, where they are coming from.A junk lead is classified as a lead that is old or recycled by many loan officers and many lead companies. It may come cheap, but chances are, it won’t be worth the two dollars you spent on it.A real time lead is a lead that is considered fresh. Meaning, you will receive it on the same day the applicant fills out the on-line form. If the lead is any older than a day, it can hardly be considered real time.When researching mortgage lead companies, be sure to find out where the mortgage lead company is obtaining their leads from.
Let’s face it, there’s one time when the topic of money makes many business owners squirm and that’s when they have to discuss money with their clients.Funnily enough, your clients have the capacity to feel equally squeamish on the topic. This occurs when you have not adequately established your self-worth and can be easily avoided.If you’re able to show that what you offer your clients is worth way more than what you charge you will always find clients willing to pay for your services.So how much are you really worth and how do you ensure that you get it?How you come across to your clients will pre-determine exactly how many zeros you can happily ask for on your invoices. If you’re not sure of your worth your clients will pick up on this and their value perceptions of you w
Today more than ever, stakeholders ranging from Wall Street, to Boards, to private investors demand higher and quicker returns on their investments. The question though is how?
The “Web Profitability Equation” provides the structure to answer “how” for your website. The Web Profitability Equation is simply calculated as:
Advertising Traffic (quality) x Website (conversion rate) = Profitability
All online marketing strategies flow through this equation. Unfortunately a majority of marketers spend their time on the lefts-side of the equation and pursue strategies to generate more and more advertising traffic to their websites.
Certainly this approach generates a level of results just as a business closing more sales generates greater revenue. However, just like a business, more sales don’t equal more profits if the operational costs consume all of the sales proceeds. Likewise, more advertising traffic to your website may generate incremental sales but if your website doesn’t “convert” the traffic, a greater number of your visi
Many people decide to start an online home business but have no idea where they should start. There are many different online home businesses that you can start but most of them come down to three broad categories, which are: selling products or services to retail customers, selling on eBay, and business-to-business selling. By focusing your efforts on one of these three categories, you will know in which direction to begin your journey.Each of these three categories can be broken into but you must decide upon which of the three you are going to focus your attention. If you decide that you want to sell to retail customers, you will have to find a way to sell your products or services in a different manner than many of the other retail websites out there.If you are going to sell on eBay,
Today more than ever, stakeholders ranging from Wall Street, to Boards, to private investors demand higher and quicker returns on their investments. The question though is how?
The “Web Profitability Equation” provides the structure to answer “how” for your website. The Web Profitability Equation is simply calculated as:
Advertising Traffic (quality) x Website (conversion rate) = Profitability
All online marketing strategies flow through this equation. Unfortunately a majority of marketers spend their time on the lefts-side of the equation and pursue strategies to generate more and more advertising traffic to their websites.
Certainly this approach generates a level of results just as a business closing more sales generates greater revenue. However, just like a business, more sales don’t equal more profits if the operational costs consume all of the sales proceeds. Likewise, more advertising traffic to your website may generate incremental sales but if your website doesn’t “convert” the traffic, a greater number of your vis
“I have noticed that the people who are late are often so much jollier than the people who have to wait for them.” E.V. Lucas1. Have an agenda. Start out with an agenda handed out to the appropriate people at least 72 hours in advance, listing time, date, and place of meeting.2. Set ground rules. Let everyone know at the beginning of the meeting that you specifically plan to stick with the allotted time frames and topics in the agenda. This is the key to running meetings that don't go overtime and yet get results. Also, if the meeting is short, sweet, and productive, it will positively affect people's attitudes about future meetings.3. Appoint a timekeeper. Make an announcement ahead of time stating exactly how many minutes each person is given to speak or share ideas. Appoint an
Advertising Traffic (quality) x Website (conversion rate) = Profitability
All online marketing strategies flow through this equation. Unfortunately a majority of marketers spend their time on the lefts-side of the equation and pursue strategies to generate more and more advertising traffic to their websites.
Certainly this approach generates a level of results just as a business closing more sales generates greater revenue. However, just like a business, more sales don’t equal more profits if the operational costs consume all of the sales proceeds. Likewise, more advertising traffic to your website may generate incremental sales but if your website doesn’t “convert” the traffic, a greater number of your vis
There is plenty to go around, lets spread it out amongst usAre you like me and sick of all these financial experts telling you that to get rich you need to live below your means? That sucks! I can't even live up to my means. So what does this mean? I guess it means to me that I will never be rich. Well guess what, I have found out how to get rich.I read all the advice columns on msn.com, yahoo.com, I have just started to read google stuff, but I can guess what they have to say...live below your means. Let me sum up what every standard become rich article says.1. Live below your means (spend less than you make)2. Max out your 401 K, or pension plan at work3. Contribute to a Roth IRA4. Create a budget and stick to it5. Start early (oops too lat
Certainly this approach generates a level of results just as a business closing more sales generates greater revenue. However, just like a business, more sales don’t equal more profits if the operational costs consume all of the sales proceeds. Likewise, more advertising traffic to your website may generate incremental sales but if your website doesn’t “convert” the traffic, a greater number of your vis
In the marketplace, value is built, profit is protected and sales are closed by salespeople who possess superior presentation skills. There are tools that can separate you from the crowd if you take the time to master them. If you don't, you will find yourself leaving prospects under served and sales opportunities lost. Here is one of those tools.Superior product knowledge is at the heart of any professional sales presentation. I'm constantly amazed that salespeople would attempt to service a prospect without knowing the basic facts about their product, let alone the finer details. Customers need salespeople to be an accurate source of information so that they can make a well informed and positive buying decision. A salesperson who is inept at providing that supportive product i
In his national bestseller, “Why We Buy – The Science of Shopping”, author Paco Underhill pinpoints the essence of the Web Profitability Equation while discussing his findings in a traditional retail setting. He states,
Marketing, advertising, promotion and location can bring shoppers in, but then it’s the job of merchandise, the employees and the store itself to turn them into buyers.
Your website or custom-developed “landing pages” is an essential strategic element to your website’s success. It is as important as the type of advertising you perform and deserves an equal level of attention and commitment. Your website’s ability to “turn” visitors into prospects and customers (a process called “conversion”) enables you to achieve results. As Paco Underhill continues to explain,
Conversion rate measures what you make of what you have – it shows how well (or how poorly) the entire enterprise is functioning where it counts most: in the store.
By focusing your attention on converting great
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