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Add You - Fraud Tips for Buying Web Sites
Recently, I attended a webinar with nearly 400 other Chief Learning Officers - during one polling period, we were asked what primary driving force pushes organization-wide or individual innovation - the majority agreed that leadership is that force.Indeed, those CLOs agreed innovation was the most important quality their organizations desire in teams, individuals and leaders.In today's fast-paced society, where images, ideas and ideals fly past through our minds
Some webmasters build a web site, make a dozen clones of the web site, and then sell off each clone as an original web site.
The clone web sites are then penalized by Google's duplicate content filter.
In addition, if there are a dozen web sites offering substantially the same content, those web sites will have to divide the same limited number of web visitors between them.
Fraud Tip: Check the originality of the website for originality using Copyscape.
AdSense
Some webmasters sell their websites after they have been banned by AdSense.
Fraud Tip: If you intend to use AdSense on a web site, examine the web site to ensure
An Executive Summary can be used to weed out some of the investors who may have no intention of funding your company and may actually have an ulterior motive. Maybe they are thinking of funding a company similar to yours or that may compete with yours. Even worse, maybe last year they funded a competitor of yours and just want to get as much information from you as they can to protect their other investment.Be careful when dealing with Venture Capital Firms and don’t fo
Revenue
When valuing a web site, revenue is king.
The standard method for valuing web sites is to take the monthly revenue and multiply it by another number to determine a fair value for the web site.
The number is called the multiplier. Sellers like multipliers of 36. Buyers like multipliers of 3. Most deals end up somewhere between those two extremes.
Fraud Tip: Be sure to look at revenue numbers over a year's time. Some sellers will have one good month or one good quarter and try to overprice their web sites based upon that. Don't buy a store thinking that every month is December.
PageRank
A web site with a PR6 main page is worth more than a web site with a PR5 home page.
Fraud Tip: PageRank is easy to spoof by using a 301 Redirect, waiting for a Google PR update, taking down the 301 Redirect, and then selling the web site before the next Google PR update. Be sure to examine the backlinks to a web site to ensure that it deserves its PageRank.
Fraud Tip: Some sellers will sell PR0 domains and say "The site doesn't have PR yet." The truth is that these sites have often been banned by Google. You are better off to wait for the next Google PR update.
Fraud Tip: A seller may have a lot of their own links pointed to a domain, artificially inflating the PR. After the domain sale is completed, the seller will take down their links to the domain. Be sure to examine the backlinks to a web site to ensure that they are not all coming from the sellers other web sites.
Page Count
A web site with 5,000 pages is worth more than a web site with only 5 pages.
Fraud Tip: Don't listen to how many pages a seller says the web site has. Check with the search engines. Web pages that are not indexed by the search engine do not have much value. If the seller has web pages that aren't being indexed, there may be hidden problems with the web site.
Domain Name
A web site with a great domain name is worth more than a web site without one.
Fraud Tip: Make sure that the domain name does not have potential trademark violations. Don't buy "buying-and-selling-on-ebay.net" and wait for eBay to sue you. They will.
Copyright Compliance
A web site which is built with copyrighted material can cost you a lot more than what you pay for it.
Fraud Tip: Check the text of the website for originality using Copyscape.
Fraud Tip: Check the web site graphics using Google Image Search.
Fraud Tip: Lyrics and Ringtones are copyrighted material. Don't buy this type of site unless you know this material was used with permission.
Originality
Some webmasters build a web site, make a dozen clones of the web site, and then sell off each clone as an original web site.
The clone web sites are then penalized by Google's duplicate content filter.
In addition, if there are a dozen web sites offering substantially the same content, those web sites will have to divide the same limited number of web visitors between them.
Fraud Tip: Check the originality of the website for originality using Copyscape.
AdSense
Some webmasters sell their websites after they have been banned by AdSense.
Fraud Tip: If you intend to use AdSense on a web site, examine the web site to ensure t
Is your business listed in the Yellow Pages? No, not the heavy paper book that’s delivered to your door step each year. I'm talking about the online Yellow Pages! There are many excellent, top-quality online directories like this available for no-cost or low-cost, and if your company isn’t listed, you could be losing serious business because of it. Here are five reasons why your company should be listed in the major (and also some smaller) online directories:1. Customers are Already
PageRank
A web site with a PR6 main page is worth more than a web site with a PR5 home page.
Fraud Tip: PageRank is easy to spoof by using a 301 Redirect, waiting for a Google PR update, taking down the 301 Redirect, and then selling the web site before the next Google PR update. Be sure to examine the backlinks to a web site to ensure that it deserves its PageRank.
Fraud Tip: Some sellers will sell PR0 domains and say "The site doesn't have PR yet." The truth is that these sites have often been banned by Google. You are better off to wait for the next Google PR update.
Fraud Tip: A seller may have a lot of their own links pointed to a domain, artificially inflating the PR. After the domain sale is completed, the seller will take down their links to the domain. Be sure to examine the backlinks to a web site to ensure that they are not all coming from the sellers other web sites.
Page Count
A web site with 5,000 pages is worth more than a web site with only 5 pages.
Fraud Tip: Don't listen to how many pages a seller says the web site has. Check with the search engines. Web pages that are not indexed by the search engine do not have much value. If the seller has web pages that aren't being indexed, there may be hidden problems with the web site.
Domain Name
A web site with a great domain name is worth more than a web site without one.
Fraud Tip: Make sure that the domain name does not have potential trademark violations. Don't buy "buying-and-selling-on-ebay.net" and wait for eBay to sue you. They will.
Copyright Compliance
A web site which is built with copyrighted material can cost you a lot more than what you pay for it.
Fraud Tip: Check the text of the website for originality using Copyscape.
Fraud Tip: Check the web site graphics using Google Image Search.
Fraud Tip: Lyrics and Ringtones are copyrighted material. Don't buy this type of site unless you know this material was used with permission.
Originality
Some webmasters build a web site, make a dozen clones of the web site, and then sell off each clone as an original web site.
The clone web sites are then penalized by Google's duplicate content filter.
In addition, if there are a dozen web sites offering substantially the same content, those web sites will have to divide the same limited number of web visitors between them.
Fraud Tip: Check the originality of the website for originality using Copyscape.
AdSense
Some webmasters sell their websites after they have been banned by AdSense.
Fraud Tip: If you intend to use AdSense on a web site, examine the web site to ensure
So often when I’m speaking to groups or individuals, people ask me what I say in a voice mail message that gets the prospect or client to call me back. Many sales professionals and business owners are eager for the answer to that question. I have the answer for you and you may not like it: It doesn’t much matter what you say, because your call probably will not be returned. I know you may not be too happy to hear this, but it’s your job to call a prospect until you reach that prospec
Page Count
A web site with 5,000 pages is worth more than a web site with only 5 pages.
Fraud Tip: Don't listen to how many pages a seller says the web site has. Check with the search engines. Web pages that are not indexed by the search engine do not have much value. If the seller has web pages that aren't being indexed, there may be hidden problems with the web site.
Domain Name
A web site with a great domain name is worth more than a web site without one.
Fraud Tip: Make sure that the domain name does not have potential trademark violations. Don't buy "buying-and-selling-on-ebay.net" and wait for eBay to sue you. They will.
Copyright Compliance
A web site which is built with copyrighted material can cost you a lot more than what you pay for it.
Fraud Tip: Check the text of the website for originality using Copyscape.
Fraud Tip: Check the web site graphics using Google Image Search.
Fraud Tip: Lyrics and Ringtones are copyrighted material. Don't buy this type of site unless you know this material was used with permission.
Originality
Some webmasters build a web site, make a dozen clones of the web site, and then sell off each clone as an original web site.
The clone web sites are then penalized by Google's duplicate content filter.
In addition, if there are a dozen web sites offering substantially the same content, those web sites will have to divide the same limited number of web visitors between them.
Fraud Tip: Check the originality of the website for originality using Copyscape.
AdSense
Some webmasters sell their websites after they have been banned by AdSense.
Fraud Tip: If you intend to use AdSense on a web site, examine the web site to ensure
Creating a CV is central to the search for a job, but is something most of us hate doing. For some reason, this crucial skill is not an obligatory part of the UK school or college curriculum and very few young people are adept at presenting themselves in the best possible light.One of the biggest mistakes most people make is sending out the same CV for every application. It’s a big temptation – you’ve spent hours getting the details and layout just right, or perhaps you’ve paid a con
Fraud Tip: Make sure that the domain name does not have potential trademark violations. Don't buy "buying-and-selling-on-ebay.net" and wait for eBay to sue you. They will.
Copyright Compliance
A web site which is built with copyrighted material can cost you a lot more than what you pay for it.
Fraud Tip: Check the text of the website for originality using Copyscape.
Fraud Tip: Check the web site graphics using Google Image Search.
Fraud Tip: Lyrics and Ringtones are copyrighted material. Don't buy this type of site unless you know this material was used with permission.
Originality
Some webmasters build a web site, make a dozen clones of the web site, and then sell off each clone as an original web site.
The clone web sites are then penalized by Google's duplicate content filter.
In addition, if there are a dozen web sites offering substantially the same content, those web sites will have to divide the same limited number of web visitors between them.
Fraud Tip: Check the originality of the website for originality using Copyscape.
AdSense
Some webmasters sell their websites after they have been banned by AdSense.
Fraud Tip: If you intend to use AdSense on a web site, examine the web site to ensure
Most successful businesses subscribe to the LANO principle, and you should to, if you want your business to survive and prosper.So what precisely is the LANO principle?The LANO principle dictates that you should concentrate all your efforts towards obtaining the best. The best what?The best premises in the best location, featuring the best staff, the best minds, and they are then best motivated, to sell the best stock from the best web sites, utilising the best advertis
Some webmasters build a web site, make a dozen clones of the web site, and then sell off each clone as an original web site.
The clone web sites are then penalized by Google's duplicate content filter.
In addition, if there are a dozen web sites offering substantially the same content, those web sites will have to divide the same limited number of web visitors between them.
Fraud Tip: Check the originality of the website for originality using Copyscape.
AdSense
Some webmasters sell their websites after they have been banned by AdSense.
Fraud Tip: If you intend to use AdSense on a web site, examine the web site to ensure that it is compliant with the Google AdSense ToS and Program Policies.
Tip: Before placing AdSense on any new domain that you purchase, write adsense-support@google.com and notify them that you have purchased a used domain. This will prevent your AdSense account from accidentally becoming confused with that of an AdSense cheat.
Nothing will protect you from every fraudster, but these guidelines will help to improve your chances of buying a quality web site.
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