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Add An Unforgetable K.I.S.S To Your Next Business Presentation - Be Remembered The Next Day
Many people automatically think that KISS is a common mnemonic (acronym) for Keep It Simple Stupid. But not so in this article.. Consider the following mnemonic the next time you deliver an important business presentation.K- Keep them awake and aliveHow many business presentations you know have been boring? Although the presentation updated cutting edge material or research everyone struggles to stay awake. The eyes of the audience get blurry the coffee is almost gone while the PowerPoint drones on and on. You can keep your audience alive by including more transitions in your presentation. For example, the PowerPoint presentation full of charts and statistics can lull your audience into a deep coma.STOP THE SHOWMake transitions from your slides to a story, discussion or question before returning to the slide show. For example, if you have 100 slides stop the show and inject something else about every 6-10 minutes.SUPER POWER NOTE: Use the B key to blackout the screen if the slide show is done in a lighted room. And use the W k

and the perennial desire to gain traction with users. They are a much-needed advance in the maturation of the internet and will help ensure its future profitability. Fortunately, companies are realizing this. The online research aggregator eMarketer projects streaming video spending will nearly triple to $640 million in the next two years, and grow to $1.5 billion by

Increase Employee Loyalty and Retail Sales
Learn how in-store promotions can boost employee loyalty and positively affect your bottom line. Get some tips to increase customer sales that are fun and easy to implement. This short article has a lot of great ideas.The store owner or manager will designate an item to promote for one week. Sales can be tracked by cash register tapes or retaining product ticket stubs. The employee who sells the most during the promotional period will receive a certificate of appreciation and a reward. This might be a choice of a special discount on store merchandise, a check, or a gift card for a free dinner at a fine restaurant. Let employees know that these promotions are meant to be fun and profitable for everyone, not a way to pit employees against one another.Hold paid monthly sales meetings which all employees attend. Ideally the meeting should be before or after store hours. If this is not possible, designate a different employee to attend each month so no one is left out. Serve light refreshments and hand out a printed agenda. Employees who are free to mak

Userplane's Michael Jones explains why online video must be included in your marketing mix.

Thanks to online video ads, guys with bad hygiene and pathetic social skills can try wooing VH1 VJ Rachel Perry-- and they even get a well-mannered response. Ah, the wonders of the internet.

The ad campaign was an innovative partnership between laddie-mag Maxim and Pontiac to hype the carmaker's Solstice Roadster. Users logged onto the magazine's website and submitted pick-up lines to an image of Perry, actually an incarnation of the beautiful celebrity compiled from hundreds of pre-recorded videos. People with the best lines registered to win a car. Depending on the attempt, the program culled Perry's retort in real time from hundreds of pre-recorded responses. The site was flooded with users. According to Advertising Age, 16,000 people registered in its first three weeks.

The titillating Pontiac campaign was the successor to Burger King's Subservient Chicken, an online craze of its own. The two demonstrate the unique potential for online video ads. They lock millions of users to the sites, create a viral response by allowing fans to email the links to friends, and generate pop culture buzz. And of course, the online video ads paid off in higher chicken sandwich sales and registrations.

We shouldn't be surprised online video ads are becoming so popular. The streaming ads are a natural outgrowth of technological advances, evolving consumer habits and the perennial desire to gain traction with users. They are a much-needed advance in the maturation of the internet and will help ensure its future profitability. Fortunately, companies are realizing this. The online research aggregator eMarketer projects streaming video spending will nearly triple to $640 million in the next two years, and grow to $1.5 billion by

Employment Conditions in the Canadian Furniture Sector
As of 2004 the furniture industry in Canada employed some 92,810 persons, more than 44% higher than 10 years ago, but almost unchanged since the beginning of this century. The improvement from its 1993 recession low of just 59,559 is truly remarkable. In other words furniture industry employment has exhibited much resiliency, especially considering the impacts the industry faced since the early 1980s from Canada’s free trade agreement. The more recent employment decline is a reflection of the industry’s slowdown due to the strengthening Canadian dollar and more Asian competition.The rise and subsequent fall affected predominantly production workers. Indeed, salaried/commissioned employees continued to rise during the past three years.Interestingly, the number of firms in the furniture industry declined. In 1995 there were approximately 2500 furniture establishments in Canada, but a decade later it had fallen almost one-third to about 1700. Medium sized firms shrank relatively more than either large or small firms. This suggests that you either hav

ontiac to hype the carmaker's Solstice Roadster. Users logged onto the magazine's website and submitted pick-up lines to an image of Perry, actually an incarnation of the beautiful celebrity compiled from hundreds of pre-recorded videos. People with the best lines registered to win a car. Depending on the attempt, the program culled Perry's retort in real time from hundreds of pre-recorded responses. The site was flooded with users. According to Advertising Age, 16,000 people registered in its first three weeks.

Succession Planning; Who are the Leaders in Your Neighbourhood?
With apologies to Sesame Street, how do we spot a leader in our midst? What ingredients make for a certain individual to have the style and substance to be a leader of people?Spotting a phoney leader is not too difficult. Phoney leaders intimidate or manipulate people, leading forcefully but without real confidence in themselves or a belief in a cause. They are actors on a stage, following a script and protecting their image.They stopped learning many years ago, believing they "know it all". They fail to inspire people through the mastery of their craft, seeking more often to do it through their position and persona. They use rhetorical language rather than simple and direct language which speaks of problems or opportunities in a manner which directly connects to the people they seek to lead.It is obviously important for organisations to pick true leaders for development and not phoney leaders. To do so, it is important to appreciate what to look for in a real leader at an early stage of their development. The qualities to look for are not a

dreds of pre-recorded responses. The site was flooded with users. According to Advertising Age, 16,000 people registered in its first three weeks.

Direct Marketing VS Bigger Signage
Often I am ask by marketing students to compare different types of advertising a marketing. Once, I was ask a Case Study Question; Which is better Direct Mail Marketing or a Bigger Sign on your business? Well, I said I will answer your question if you give me more details.Such as where would I be sending these direct mail pieces? Was my business on a major thoroughfare? Where did my customer base currently come from? What is my target market? What type of signage is out there now and what is the sign made out of?Well the student who asked the question gave up and withdrew they question so I began to carefully construct a creative scenario. Okay, my business is a car wash on the busiest street in town and 80% of my customers come from a 10-mile radius, which spans 20,000 people in two zip codes plus one more zip code of PO Boxes.My current sign is wood and decaying, the new city sign ordinance implemented last year due to lobbying by the Chamber of Commerce allows for triple the size and a higher pole out front. The new sign I want costs $4,0

es, create a viral response by allowing fans to email the links to friends, and generate pop culture buzz. And of course, the online video ads paid off in higher chicken sandwich sales and registrations.

Truck Detailing Shop Business Case Study
As an entrepreneur you can learn a lot by following the real life case studies of other entrepreneurs. Often the text books in school leave out the beginning details and the juicy part of how it all comes together and is created out of nothing but a thought. I have an interesting case study for you and it explains how my company got into the truck detailing business. This is a funny story.We had a franchisee in Colorado who had a contract to wash for several Used Truck Dealers and cleaned all the trucks for sale. He owned one of our Fleet Truck Washing Franchises; www.truckwashguy.com . The truck sales company offered us work to detail trucks because his detailers could not keep up the volume. Trucking and used truck sales in 98 was up 22% and up 23% in 99. The companies servicing these companies had labor problems, which we have figured out already. In this market we must compete like barracudas for good labor. We took the business offered and immediately were able to improve quality and handle their overflow. Soon we were detailing and washing eve

Three key factors have caused the rise of online video ads, and will guarantee the medium soars in 2006.

1.) A tech-savvy culture
If the internet were a child, we could say it's leaving the awkward ugly stage and beginning to blossom. Let's face it, only a small number of consumers jumped on board with the latest technologies when they over-promised on the results or didn't work out the bugs. At first, technology was holding back advances, which held back the profits. I was like a parent, cringing and wincing at those banners and pop-ups. It was like seeing my youngster lurching through puberty. Hang in there little buddy, you're gonna make it! Now, technology is catching up with expectations, which entices a broader range of consumers and gives marketers a piece of the action. I'm beaming.

The rapid adoption of broadband internet access is the primary driver of online video ads. And it's only going to get better. The U.S. market hurdled a barrier to internet advertising this year when more than half of online households were using high-speed connections. A study by eMarketer estimates the number will continue to grow, from 42.3 million households in 2005 to 69.4 million in 2008.

With all those high-speed connections out there, comScore Networks found consumers putting them to good use. More than 94 million people in the United States viewed a streaming video online in June of last year, according to comScore. The company re

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One of the things that make us all so unique and special is that we all have different personalities. Even those of us who have similar personality traits are slightly different to each other. But have you ever wondered how your personality is affecting your career? If not you should because the way that you approach tasks, the way that you interact with others and your general attitude can have a huge impact on your career. Your personality can impact the types of career choices that you make as well as how you fare in gaining career advancement opportunities. To find out how your personality is affecting your career complete the following quiz:

The pre-hiring process can be a challenge. Much time and energy can be invested and in the end, wasted, if your approach is not focused, deliberate, and specific. The following approaches have resulted in engaging, content-rich interviews providing us with a clear approach appropriate for each candidate...

Here is the dilemma for modern marketers. There are already more products available than the consumer wants or needs. And the consumer has less time available to research products for themselves and, even if they did, they ignore your advertising messages anyway. Today marketing is not about meeting the needs of customers in our over-saturated market smart marketers realise it's all about beating your competitor.

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