Add You - Internet and Businesses Online

Use Pain To Get Commitments
Whenever I speak with new salesreps and entrepreneurs, I hear a similar frustration: "I call a lot of prospects each week, most of which are really hard to get a hold of. When I do get someone on the line, I am thrilled just to talk to them. I sell a great product, yet very few of these people actually buy, even though they sound very interested." So I usually ask them, "

uct they want to know that others are achieving great results. For instance, one of my autoresponder messages includes, within the testimonial, a quote from a client that states: "The months we send out a newsletter we at least double our monthly sales". This is powerful for trial users looking at our product to help increase their sales.

•For those who do not sign up for a full account send a message a week to two weeks after their trial has expired requesting feedback on your product. This will provide information about your company and product and point out places where you can improve.

I hope t

Freebie Sites And How They Work
I’ll admit, I used to think that freebie sites were a total scam for companies to make you sign up for something while promising you something you’ll never get. That was until I received my first payment from a “freebie site”, which happened to be a smooth $250.A “freebie” implies that you’ll get something for free; and you will – but you need to do your part first. Typically, yo

A critical part of increasing conversions is following up with those who have expressed interest in your product or service. One of the best ways I've found to follow up is via an autoresponder. I've achieved great results by putting together a series of messages that are sent to our trial users. I have had to tweak them along the way and measure their effectiveness.

Below are a few important things that I have learned:

•Include the trial user's login information with each message so they can easily login to their account. Many of us sign up for various trials and use different login and passwords for each. By providing the login information in each message you allow the trial user to quickly login to their account without contacting you to retrieve their username and/or password.

•Always provide the contact information for your customer support team along with support resources in a specified location of each message. This will allow the user to quickly and easily locate this information if they need assistance. For instance, I include a navigational column on the right side of each message with a "Support" container that includes links to our video tutorials, user guide, support phone number along with their available hours and the support email address.

•Always let the trial user know that their expiration date is soon approaching. I signed up for a trial version of a web-based software app a few weeks ago and just the other day I receive an email message "out of the blue" stating "Your Trial has Expired". It had been 4 or 5 days since I had logged in so I had lost track of how much time I had before my trial expired. Now, what I do is send out one message three days prior to the expiration of the trial to remind the user of their trial account and let them know that they have only three days left. This gives them a couple of days to log into their account and send out a few sample messages prior to their trial expiring. Two days later I let them know that their trial will expire the following day and finally a message goes out the day of the expiration letting them know that their trial has expired and encouraging the trial user to upgrade to a full account.

•Include testimonials within your autoresponder messages. I cannot stress enough the importance of dedicating at least 2-3 autoresponder messages to include expanded case studies on a few of your clients. If someone is testing your product they want to know that others are achieving great results. For instance, one of my autoresponder messages includes, within the testimonial, a quote from a client that states: "The months we send out a newsletter we at least double our monthly sales". This is powerful for trial users looking at our product to help increase their sales.

I hope th

Newspaper Inserts - A Great Medium
Newspaper inserts are a great way to advertise for retailers and services businesses. While it costs more than run-of-press newspaper advertising, it costs much less than direct mail. Regular newspaper advertising tend to get lost in the mix of black and white ads and dull color newsprint ads. However, inserts are full color glossy ads that fall out of the paper and into your potential c

for each. By providing the login information in each message you allow the trial user to quickly login to their account without contacting you to retrieve their username and/or password.

I hope t

Gear Up for the New Year With Free Publicity
So you’ve decided that getting your name out there is going to be one of your major goals for the New Year. But how do you do that on a limited budget?That’s where publicity comes in. And you can do it. It just takes time – and a plan. Here are the seven basic steps to creating a plan:1) Decide who your target market(s) is. There may be more than one, but your target mark

ong with their available hours and the support email address.

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Ad Agency 'Gangbangs': Yep, They're Happening Every Day
Ad agency 'gangbangs' happen every day at every agency. Everywhere. But before you splash on some cologne and get your car detailed...there's good news about them, and there's bad news about them.The good news if that if you become a copywriter, you too will experience this unique advertising rite. I can 100% promise you that. No question.However, the bad news is that it's

left. This gives them a couple of days to log into their account and send out a few sample messages prior to their trial expiring. Two days later I let them know that their trial will expire the following day and finally a message goes out the day of the expiration letting them know that their trial has expired and encouraging the trial user to upgrade to a full account.

I hope t

Effective Presentations - Making Effective Use of Time
When you decide or find out how long you are going to speak, time yourself during rehearsals and cut out the unnecessary bits that make you overrun. A common mistake is to read the script while you time yourself. You usually read a different speed from when you talk. Instead of just reading, deliver your presentation as if you have an audience, including all the pauses and with your norm

I hope these tips help increase your conversions.

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Your last project didn’t go so well? Maybe your project needs focused management. Every project must be planned and managed to some degree to be successful.

Writing a press release is not a very simple task if you do not understand the basic frame work of writing a press release. A press release needs to be written properly, the selection of words needs to be good; it has to be...

If you are an interior you probably have an exquisite taste for design and fashion in addition, to being a remarkable artist. But in the end, if you cannot generate interior design sales leads you won't have any work to do.

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