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Add You - Talk to Me: 9 Good Reasons Why Your Web Audio is A Necessity
A career is not only your livelihood but must also satisfy a person’s emotional and intellectual wants and needs. Very often, people cannot take up a career of their choice due to financial problems or other constraints. However, after a point of time, it becomes difficult to continue working on a job that you do not enjoy. A job change in the same career stream might not be the right solution. Hence, a change in career may be your only alternative.People tend to change their career when they are bored, fed up, or unhappy with their current one. They prefer looking for a more rewarding profession, one that aligns better with their skills, interests and values.As changing careers is a major decision, one has to seriously look at the possibilities and opportunities ahead befor
6. Memory Retention
If you want to be heard, there is no better way than with the sound of the human voice. The human voice penetrates the clutter and embeds itself in your prospect's consciousness.
7. Branding - Creating a Corporate Personality
You spend thousands of dollars on how logos, print material, emails ads, and websites look and so you should, but giving your business a personality is more than deciding that everything on your website should be blue.
Differentiating your company from the competition is
I swear, my former housemate was the biggest dummy on the planet. His name was Amos, and he was the epitome of the word slacker. Most of the time, he would sit around and do nothing but smoke pot, while incessantly blasting reggae music as loud as the stereo could play it. I swear, one time we had to turn off the power to his room on the surge suppressor just to get some sleep, and boy, the dummy never even got wise that was us that killed the power. He made his living selling drugs, and incense down on Teleride avenue in Colorado Springs, where all of the hippies, street punks, and freaks come together and do, more or less, not a damn thing.One of the stupider (although by no means, stupidest) things that I saw him do was to buy an earn money online kit off of the internet. This
Computer screens have increased in size over the years but website designers still have to deal with the problem of how to get all a client's information presented 'above the fold' so visitors don't have to scroll too much. It's hard enough to get prospects to read anything, let alone copy that drones on. This problem hasn't been helped by SEO tacticians promoting inflated text presentations often amounting to exercises in key-phrase chatter.
Whatever you have to say, turn some of it into audio, so your visitors can sit back, listen and absorb what you have to offer, rather than hunting desperately for the information they're looking for. According to studies [Testing the Three-Click Rule By Joshua Porter Originally published: Apr 16, 2003], the single most important thing that effects a user's Web-experience is how fast they find what they came for, Make it easy. Let your website do the talking.
2. Computer Screen Readability
We have all been raised with the eight and half by eleven format permanently implanted in our heads. Unfortunately computer monitors' four by three aspect ratio is horizontal and the new breed wide-screen monitors use a sixteen by nine format - great for timeline editing and spread sheets, not so great for reading.
Computer monitors have never been all that easy on the eyes and the new flat screen LCDs are brighter and display more contrast-- great for graphics but not so great for reading. Offer your prospects an audio alternative, a much more user- friendly experience.
3. Skip, Scan and Skim Searching
We have learned from usability studies [Jakob Nielsen's Alertbox for October 1, 1997] that 70% of Web-users scan and skip words on the screen, paying attention only to captions and bulleted points
Burying your message in reams of text leads to confusion that will ultimately cost you money in lost sales and disgruntled clients. If your web-logs show a majority of visitors are leaving your site shortly after entering, it is probably because they can't find what they're looking for, buried in your SEO-friendly jungle of text. If you've invested a significant amount of money attracting visitors to your site, you owe it to yourself to deliver the information they came to find.
Allowing visitors to click an audio button to receive your core marketing message in sixty seconds of professionally delivered voice-over will do more to turn prospects into customers than a thousand words of boring, hard to read text.
4. Consistency of Message Delivery
Anyone who has run a sales department knows that different people deliver the same message differently. Some sales people have a greater grasp of your marketing message, and others are just going through the motions 'taking orders' rather than 'selling.'
Even good sales people often find that key information gets left out or ignored because the client asks questions, gets interrupted, or just plain isn't concentrating. When clients are left on their own to browse your website, you never know how much of your copy they actually read and how much of that they really understand. It's called 'browsing' for a reason - not 'studying.'
By presenting information in audio, you deliver a consistent, error-free message without anything left out. The human voice cuts through a multitude of barriers, leaving an indelible brand impression.. When you deliver your solution in audio, everyone hears the same message, in th e same way. If content is king, consistency is the kingmaker.
5. Multitasking
Most of us are answering the phone, writing emails, surfing the Web and dealing with colleagues and clients in an ever-increasing whirl of activity. Asking a multitasking executive to stop and concentrate on your beautiful prows is not exactly realistic. Executives want it short, quick, and precise. If TV advertisers can deliver their marketing messages in fifteen- and thirty-second spots, imagine what you can deliver in sixty seconds of finely crafted audio delivered by a professional broadcaster who knows how to grab your prospects attention and make an impression.
6. Memory Retention
If you want to be heard, there is no better way than with the sound of the human voice. The human voice penetrates the clutter and embeds itself in your prospect's consciousness.
7. Branding - Creating a Corporate Personality
You spend thousands of dollars on how logos, print material, emails ads, and websites look and so you should, but giving your business a personality is more than deciding that everything on your website should be blue.
Differentiating your company from the competition is
1. Greet the customer enthusiastically. Put a smile on your face and energy in your voice. Intentionally sound fun, interesting, friendly, and conversational. When you do these simple things, you will find that you are quickly establishing rapport with callers and that customers enjoy speaking with you. 2. Listen without interrupting. It can be tempting to interrupt a rambler or storyteller, but try not to do so within the first few seconds. Listen patiently and let the customer tell you what is on her mind. Of course, you can't let a long-winded caller get out of hand. 3. Respond with appropriate emotions. Be natural with your customers. When they are happy and the situation calls for more energy, express this energy. If the situation calls for empath
2. Computer Screen Readability
We have all been raised with the eight and half by eleven format permanently implanted in our heads. Unfortunately computer monitors' four by three aspect ratio is horizontal and the new breed wide-screen monitors use a sixteen by nine format - great for timeline editing and spread sheets, not so great for reading.
Computer monitors have never been all that easy on the eyes and the new flat screen LCDs are brighter and display more contrast-- great for graphics but not so great for reading. Offer your prospects an audio alternative, a much more user- friendly experience.
3. Skip, Scan and Skim Searching
We have learned from usability studies [Jakob Nielsen's Alertbox for October 1, 1997] that 70% of Web-users scan and skip words on the screen, paying attention only to captions and bulleted points
Burying your message in reams of text leads to confusion that will ultimately cost you money in lost sales and disgruntled clients. If your web-logs show a majority of visitors are leaving your site shortly after entering, it is probably because they can't find what they're looking for, buried in your SEO-friendly jungle of text. If you've invested a significant amount of money attracting visitors to your site, you owe it to yourself to deliver the information they came to find.
Allowing visitors to click an audio button to receive your core marketing message in sixty seconds of professionally delivered voice-over will do more to turn prospects into customers than a thousand words of boring, hard to read text.
4. Consistency of Message Delivery
Anyone who has run a sales department knows that different people deliver the same message differently. Some sales people have a greater grasp of your marketing message, and others are just going through the motions 'taking orders' rather than 'selling.'
Even good sales people often find that key information gets left out or ignored because the client asks questions, gets interrupted, or just plain isn't concentrating. When clients are left on their own to browse your website, you never know how much of your copy they actually read and how much of that they really understand. It's called 'browsing' for a reason - not 'studying.'
By presenting information in audio, you deliver a consistent, error-free message without anything left out. The human voice cuts through a multitude of barriers, leaving an indelible brand impression.. When you deliver your solution in audio, everyone hears the same message, in th e same way. If content is king, consistency is the kingmaker.
5. Multitasking
Most of us are answering the phone, writing emails, surfing the Web and dealing with colleagues and clients in an ever-increasing whirl of activity. Asking a multitasking executive to stop and concentrate on your beautiful prows is not exactly realistic. Executives want it short, quick, and precise. If TV advertisers can deliver their marketing messages in fifteen- and thirty-second spots, imagine what you can deliver in sixty seconds of finely crafted audio delivered by a professional broadcaster who knows how to grab your prospects attention and make an impression.
6. Memory Retention
If you want to be heard, there is no better way than with the sound of the human voice. The human voice penetrates the clutter and embeds itself in your prospect's consciousness.
7. Branding - Creating a Corporate Personality
You spend thousands of dollars on how logos, print material, emails ads, and websites look and so you should, but giving your business a personality is more than deciding that everything on your website should be blue.
Differentiating your company from the competition is
Independent distributors should own the business. Well not in the usual sense, at least initially,but if you are told,as a worker,to do this or do that...then if things work really depends on your attitude. For example,if you are given a recommendation to ring someone up, and maybe welcome them for their sign up,then this is when psychologically owning the business will help. How are you going say your welcome?Is it a chore,are you just feeling that it has to be done? Is it going to sound or even feel heartfelt?Never could work out why some staff just never could talk to people in a bubbly open way? But as an independent distributor I have often done the moves we were advised to,and just felt a bit used. There is the fear of insincerity.Maybe it is how I feel.This would not b
Allowing visitors to click an audio button to receive your core marketing message in sixty seconds of professionally delivered voice-over will do more to turn prospects into customers than a thousand words of boring, hard to read text.
4. Consistency of Message Delivery
Anyone who has run a sales department knows that different people deliver the same message differently. Some sales people have a greater grasp of your marketing message, and others are just going through the motions 'taking orders' rather than 'selling.'
Even good sales people often find that key information gets left out or ignored because the client asks questions, gets interrupted, or just plain isn't concentrating. When clients are left on their own to browse your website, you never know how much of your copy they actually read and how much of that they really understand. It's called 'browsing' for a reason - not 'studying.'
By presenting information in audio, you deliver a consistent, error-free message without anything left out. The human voice cuts through a multitude of barriers, leaving an indelible brand impression.. When you deliver your solution in audio, everyone hears the same message, in th e same way. If content is king, consistency is the kingmaker.
5. Multitasking
Most of us are answering the phone, writing emails, surfing the Web and dealing with colleagues and clients in an ever-increasing whirl of activity. Asking a multitasking executive to stop and concentrate on your beautiful prows is not exactly realistic. Executives want it short, quick, and precise. If TV advertisers can deliver their marketing messages in fifteen- and thirty-second spots, imagine what you can deliver in sixty seconds of finely crafted audio delivered by a professional broadcaster who knows how to grab your prospects attention and make an impression.
6. Memory Retention
If you want to be heard, there is no better way than with the sound of the human voice. The human voice penetrates the clutter and embeds itself in your prospect's consciousness.
7. Branding - Creating a Corporate Personality
You spend thousands of dollars on how logos, print material, emails ads, and websites look and so you should, but giving your business a personality is more than deciding that everything on your website should be blue.
Differentiating your company from the competition is
This article relates to the Coworkers competency, commonly evaluated in employee satisfaction surveys. It tells the story of a coworker whose performance consistently facilitated effective cooperation, collaboration, and communication between the employees within one organization. While the Team Dynamics competency focuses on relationships within a single group, this competency targets coworker topics spanning the entire organization over multiple work units. This competency investigates your organization's ability to successfully work in partnership on projects with one another and between groups to reach the common goals of the organization.This short story, Coworker and Caretaker, is part of AlphaMeasure's compilation, Tales From the Corporate Frontlines. It illustrates how one
Even good sales people often find that key information gets left out or ignored because the client asks questions, gets interrupted, or just plain isn't concentrating. When clients are left on their own to browse your website, you never know how much of your copy they actually read and how much of that they really understand. It's called 'browsing' for a reason - not 'studying.'
By presenting information in audio, you deliver a consistent, error-free message without anything left out. The human voice cuts through a multitude of barriers, leaving an indelible brand impression.. When you deliver your solution in audio, everyone hears the same message, in th e same way. If content is king, consistency is the kingmaker.
5. Multitasking
Most of us are answering the phone, writing emails, surfing the Web and dealing with colleagues and clients in an ever-increasing whirl of activity. Asking a multitasking executive to stop and concentrate on your beautiful prows is not exactly realistic. Executives want it short, quick, and precise. If TV advertisers can deliver their marketing messages in fifteen- and thirty-second spots, imagine what you can deliver in sixty seconds of finely crafted audio delivered by a professional broadcaster who knows how to grab your prospects attention and make an impression.
6. Memory Retention
If you want to be heard, there is no better way than with the sound of the human voice. The human voice penetrates the clutter and embeds itself in your prospect's consciousness.
7. Branding - Creating a Corporate Personality
You spend thousands of dollars on how logos, print material, emails ads, and websites look and so you should, but giving your business a personality is more than deciding that everything on your website should be blue.
Differentiating your company from the competition is
Let’s say that your business suddenly gets a big order from your best client. However, it is an order that is clearly too big for you. What would you do? If your business has a good banking relationship perhaps you may be able to tap into a line of credit or a bank loan. But what happens if your business is small or new and you have no banking relationship? Do you turn the customer away? Fortunately, you don’t have to. Purchase order (PO) financing may be able to help you secure the sale and deliver the order.What can purchase order funding do for you?Purchase order funding is a tool that allows you to finance your big orders. It provides the necessary funding to fulfill orders that otherwise you could not afford to deliver. When used correctly,
6. Memory Retention
If you want to be heard, there is no better way than with the sound of the human voice. The human voice penetrates the clutter and embeds itself in your prospect's consciousness.
7. Branding - Creating a Corporate Personality
You spend thousands of dollars on how logos, print material, emails ads, and websites look and so you should, but giving your business a personality is more than deciding that everything on your website should be blue.
Differentiating your company from the competition is about creating a memorable business persona. One of the best illustrations of this is the J. Peterman story. Anyone who watched Seinfeld remembers John O'Hurley's J. Peterman character. O'Hurley's interpretation of Peterman was so strong, so memorable, and powerful that when the real J. Peterman company went under, it was the actor, John O'Hurley, who was able to resurrect the brand based on his fictional presentation of the real J. Peterman. That is the singular power of voice.
8. Persuasive, Provocative, Compelling
Competition is fierce and getting noticed in a crowded marketplace is difficult. We cannot afford to let any opportunity to communicate effectively with prospects get by. You are not the only one with a website, blog, or product that meets your prospects needs.
It only takes 136 words to write sixty seconds of audio. With the right 136 well- written words, delivered by a carefully chosen, professional voice-over artist, you can deliver more than just a pitch: you can deliver your entire marketing message, corporate personality, and brand image.
9. Cost Effectiveness
Many people assume that multimedia solutions, such as audio, are expensive. They aren't. Audio is far more cost-effective than video, animations, and other labor intense rich media creative. If you hire the right people who know what they are doing, you can have an audio presentation professionally produced and incorporated into your website for a budget within the reach of any serious marketer.
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